What Peachtree Pest Control does

Peachtree Pest Control, Inc. is a private, Atlanta-metro-based pest management company founded in 1976 and operating as a subsidiary of the Scandinavian pest-control group Anticimex. Headquartered at 326 Brogdon Road, Suwanee, Georgia, the company employs 101–250 people across nine-plus service branches spanning Georgia, South Carolina, and North Carolina. Its core technology stack is the proprietary Anticimex SMART wireless digital monitoring system, which provides 24/7 rodent detection via in-home motion detectors and base stations with automated back-office alerts, paired with the Trelona ATBS Advance termite baiting system and an Integrated Pest Management (IPM) methodology that blends traditional, organic, and LEED-compliant low-toxicity treatments.

The business is structured around two principal revenue streams: a residential subscription business organized into four SMART tiers (Pest Pro SMART, Pest Plus SMART, Premium Pest SMART, and Platinum Pest SMART) priced in monthly billing at $39 and above, and a recurring commercial pest management business organized by vertical (food processing, healthcare, pharmaceutical, hospitality, manufacturing, grocery, restaurants, warehousing, property management, schools, and day-care). Distribution is sales-led, combining phone (855-732-2487), website free-estimate forms, field-service technicians, and dedicated commercial account specialists. Switch-from-competitor promotions, a $25 referral credit program, GreenSky (Goldman Sachs) consumer financing, and a smart-channel mix (Google/SEO, multi-platform social, community partnerships) round out the commercial engine.

Growth orientation is best characterized as acquisition-aided regional consolidation rather than organic disruption. The January 2025 combination with All-Pro Pest Services expanded density and response capacity in Georgia and South Carolina, while the '50 for 50' community initiative in the 2026 50th-anniversary year reinforced regional brand equity. QualityPro certification (held by fewer than 3% of U.S. pest control businesses), 50-plus years of operating history, and embedded SMART hardware installations underpin defensibility in a localized, regulated, services-led category.

Name

Peachtree Pest Control

Legal name

Peachtree Pest Control, Inc.

Website

https://peachtreepestcontrol.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Peachtree Pest Control is a Suwanee, Georgia-based pest management company founded in 1976 and operating as an Anticimex subsidiary, delivering subscription residential SMART plans and recurring commercial pest control across food processing, healthcare, pharmaceutical, hospitality, and other regulated verticals in Georgia, South Carolina, and North Carolina.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Grocery, Supermarket & Food Retail Pest Control (HSAMAKAC), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

Keywords

• Residential pest control
• Termite control services
• Wildlife removal services
• Commercial pest management
• Integrated pest management

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Pest Control Services: Recurring revenue from tri-annual and monthly pest protection plans covering general pests, termites, and mosquitoes. Plans include Pest Pro SMART, Pest Plus SMART, Premium Pest SMART, and Platinum Pest SMART tiers.
2. Commercial Pest Management Services: Facility-specific pest control solutions for commercial properties including food processing, healthcare, hospitality, manufacturing, pharmaceutical, warehousing, restaurants, grocery stores, schools, and property management. Revenue generated through ongoing service agreements.
3. New Construction Pest Systems: Built-in pest control systems installed during new construction phase for builders.
4. Home Services: Additional services including insulation removal/replacement, gutter protection, and crawl space encapsulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Peachtree Pest Control provides residential and commercial pest management services including general pest control, termite control, mosquito control, and wildlife removal, using an Integrated Pest Management (IPM) approach combined with the proprietary Anticimex SMART digital monitoring system. The company offers recurring subscription-based home protection plans and customized commercial pest management programs across Georgia, South Carolina, and North Carolina.

Product overview

Peachtree Pest Control is a pest management company offering a comprehensive suite of services through both residential and commercial channels. The core product portfolio centers on the SMART (Smart Monitoring and Response Technology) system, a digital rodent control platform that operates 24/7. Home protection is structured in four tiers (Pest Pro SMART, Pest Plus SMART, Premium Pest SMART, Platinum Pest SMART) combining pest control, termite protection via the Trelona ATBS system, and mosquito control. Commercial services span industry-specific verticals including facilities management, food processing, grocery stores, healthcare, hospitality, manufacturing, pharmaceutical, warehousing, property management, restaurants, and schools. The company also offers wildlife control, home services (insulation, gutter protection, crawl space encapsulation), and new construction built-in pest control systems. The All-Pro Pest Services acquisition (January 2025) expanded the company's regional coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Protection Plans Tiered subscription pest protection plans for residential customers combining tri-annual pest service with the Anticimex SMART digital rodent monitoring system. Plans include Pest Pro SMART (general pests starting at $39), Pest Plus SMART (adds mosquito), Premium Pest SMART (adds termite with lifetime damage warranty), and Platinum Pest SMART (adds bed bug and carpenter bee coverage). Monthly billing cadence.
• Termite Control Advanced termite detection and elimination services including Subterranean Termites treatment, Termite Bait Stations, and Termite Mud Tunnel services for residential and commercial customers.
• Mosquito Control Seasonal mosquito control services (March-October) including monthly treatments and mosquito population reduction devices to keep outdoor spaces free of mosquitoes for residential and commercial properties.
• Wildlife Control Safe and humane wildlife animal removal for residential and commercial properties, including rats, mice, groundhogs, raccoons, squirrels, birds, bats, opossums, moles, and armadillos with home exclusion services.
• Commercial Facilities Pest Management Pest control services for commercial facilities including site evaluation, preventative treatments, and ongoing monitoring to keep properties pest-free, provided through dedicated commercial account specialists.
• Food Processing Pest Control Pest control services meeting industry standards of food safety for food manufacturing and processing facilities, maintaining compliance with FSMA and GFSI auditing standards.
• Grocery Store Pest Management Comprehensive pest management for grocery stores and supermarkets including fly control, cockroach control, rodent control, and SMART technology for 24-hour protection.
• Healthcare Facility Pest Control Pest control services for hospitals and healthcare facilities focused on preventing disease transmission and maintaining pest-free environments for patient and staff safety.
• Hospitality Pest Control Pest control services for hotels and lodging establishments addressing bed bugs, cockroaches, flies, ants, and rodents with proactive monitoring to protect guest experience and reputation.
• Manufacturing Facility Pest Control Pest control services for manufacturing facilities with integrated pest management program including monitoring, inspection, evaluation, and documentation.
• Pharmaceutical Pest Control Pest control for pharmaceutical facilities with zero-tolerance policy ensuring compliance with FDA, WHO, and CGMP requirements for audits and product safety.
• Warehouse Pest Control Pest control services for warehouses and storage facilities using Integrated Pest Management approach targeting moths, beetles, grain pests, mites, and rodents.
• Property Management Pest Control Custom pest control solutions for apartment complexes and rental properties with strategic rodent control plans and regular inspections for multi-family and managed properties.
• Restaurant Pest Control Pest control services for restaurants and food service establishments including fly solution, rodent control, cockroach control, and bird control with discreet service.
• School and Day Care Pest Control Pest management services for schools and child care facilities using non-invasive methods and personalized prevention plans to maintain safe environments for children.
• Built-In Pest Control System Pre-wired pest control system installed during new construction using polyethylene tubes with precision laser-drilled perforations running through interior and exterior walls, hidden above baseboards, for builders and developers.
• Home Services Additional home services including insulation removal/replacement, gutter protection, and crawl space encapsulation to improve home integrity and deter pests.

Quantifiable outcome

• SMART rodent control operates 24/7, 365 days per year
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Bikes for Goodness SakesminorOthers · 24 March 2026Charitable partnership as part of Peachtree's '50 for 50' community initiative. Built and donated 10 bicycles to Nicholas House in Atlanta.
• All-Pro Pest ServicescoreStrategic or Co-development Partner · 20 January 2025All-Pro Pest Services was acquired and combined with Peachtree Pest Control in January 2025, allowing increased service density and faster response times for customers. All-Pro operations now operate as 'A Division of Peachtree Pest Control.'
• AnticimexcoreStrategic or Co-development PartnerPeachtree Pest Control is an Anticimex company and utilizes proprietary Anticimex SMART digital pest monitoring technology. The SMART system is a core part of the company's service offerings, providing 24/7 wireless monitoring for rodent activity in homes and businesses.
• GreenSky (Goldman Sachs Company)minorOthersGreenSky provides financing options for Peachtree Pest Control customers through a partnership that offers installment payment plans for pest control services. Financing plans include options 2611, 2716, and 2720.
• Georgia Pest Control Association (GPCA)minorChannel Partner/ Reseller/ DistributorPeachtree Pest Control is a member of GPCA, indicating participation in the regional pest control industry association.
• National Pest Management Association (NPMA)minorChannel Partner/ Reseller/ DistributorPeachtree Pest Control is a member of NPMA and QualityPro certified, demonstrating adherence to industry standards.
• Nicholas HouseminorOthersAtlanta organization supporting families experiencing homelessness. Partnered with Peachtree for food insecurity initiatives and holiday assistance programs, including fulfilling wish lists for children.
• Atlanta Community Food BankminorOthersPeachtree's fourth consecutive year of holiday food drive partnerships. Company made $2,680 contribution to Giving Tuesday radiothon.
• Golden Harvest Food BankminorOthersAugusta-based food bank partner receiving food donations as part of Peachtree's annual holiday food drive initiative.
• Child EnrichmentminorOthersNonprofit partner in Peachtree's annual holiday giving initiative supporting families in need through gift and essential items distribution.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Aptive Environmental: Fast-growing US pest control operator with subscription-driven residential model and tech-forward marketing; competes with Peachtree for digital-acquired residential customers in the Southeast.
• Mosquito Joe (Neighborly): National franchise focused on outdoor mosquito and pest control services; comparable to Peachtree's mosquito segment and tri-annual/seasonal treatment cadence.

Broad incumbents

• Orkin (Rollins): Largest US pest control brand owned by Rollins, operating nationwide across residential and commercial; competes with Peachtree at the top of funnel via national marketing and broad geographic coverage.
• Ehrlich Pest Control (Rentokil): Regional pest control operator owned by Rentokil serving the Mid-Atlantic and Southeast; comparable commercial-vertical emphasis (food, healthcare, property management) to Peachtree.
• Terminix (Rentokil): National pest and termite control brand now owned by Rentokil Initial; competes with Peachtree across residential subscription and commercial verticals with substantially larger scale.

Direct peers

• Arrow Exterminators: Privately held regional pest control operator serving the Southeastern US with residential and commercial recurring-service plans; directly comparable in footprint, customer mix, and subscription pricing model.
• HomeTeam Pest Defense: National residential pest and termite control specialist focused on new-construction defense; comparable to Peachtree's Built-In Pest Control System offering for builders.
• Massey Services: Privately held pest, termite, and lawn care provider headquartered in Florida with deep Southeast US presence; comparable in vertical breadth, recurring service model, and family-owned operator profile.
• Truly Nolen Pest & Termite Control: Family-run pest control company with strong brand identity and multi-state US presence; comparable in residential/commercial mix, termite focus, and recurring-service model.

Regional players

• All-American Pest Control: Regional Southeast US pest control operator with residential and commercial service lines; directly comparable to Peachtree in scale, footprint, and recurring-service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/peachtreepestcontrol
• Facebookfacebook.com/peachtreepestcontrol
• LinkedInlinkedin.com/company/peachtree-pest-control
• Instagraminstagram.com/peachtreepestcontrol
• TikToktiktok.com/@peachtreepestcontrol
• Xx.com/peachtreepestco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Pest Control