What StorifyMe does

StorifyMe GmbH is a Munich-headquartered B2B SaaS company that provides a mobile-native content engagement platform for apps and websites. The platform enables businesses to embed Stories (Instagram-style swipeable blocks), Shorts (TikTok-style vertical videos), Ads (native monetization), and Snaps (user-generated content with moderation) into their own digital properties via lightweight SDKs and a web widget. StorifyMe positions its value proposition around the "format gap" — apps built for utility tasks lose attention to social platforms — and serves six primary verticals: Retail, Media & Publishing, Banking & Fintech, Telecom, iGaming & Betting, and Sports. Named enterprise customers include Der Spiegel, Nine Publishing, A1 Telekom Austria, Viome, Karaca, Cashify, Springpod, Alsaree, Kanal 24, and VOL.AT.

The underlying platform is built on AWS infrastructure with deployments in Frankfurt (EU) and Northern Virginia (US), leveraging AWS-managed services, CloudFront CDN (serving 80%+ of static assets), server-side caching, and auto-scaling environments. The product surface includes AI-driven content creation (StorifyMe Assistant), auto-generation from RSS feeds, YouTube channels, and product catalogs, an on-device personalization engine that avoids sending sensitive user data server-side, and integrations across Google Ad Manager/AdMob/AdSense, Adobe Analytics, Braze, Chartbeat, WoodWing, Shopify (via Shopney), Okta/SCIM, and Stripe. StorifyMe maintains ISO 27001-aligned data centers (via AWS), GDPR and CCPA compliance, PCI DSS through Stripe, and has undergone independent penetration testing by Cure53 (November 2022). Operational uptime is reported at 99.990% for the API and 99.989% for the Stories rendering engine over the tracked period.

StorifyMe combines a product-led growth motion (14-day free trial, no credit card required, self-serve onboarding) with enterprise field sales for larger accounts requiring SSO via SAMLv2, SCIM provisioning, custom domains, proxy/API gateway routing, and certificate pinning. Pricing is usage-based, billed monthly, anchored to Monthly Active Users (MAU) for app Stories and Monthly Page Views (MPV) for web Stories, with feature add-ons (Shorts, Ads, Snaps, Assistant) and annual enterprise contracts. The company is privately held (HRB 255628, Munich commercial register), is represented by Nemanja Popovic, and reports an 11–50 employee range. The company has one disclosed accelerator investment from SAP.iO (February 2020); no subsequent priced funding round is confirmed in the available data.

Name

StorifyMe

Legal name

StorifyMe GmbH

Website

https://storifyme.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

StorifyMe is a Munich-based B2B SaaS company that provides mobile-native engagement tools — Stories, Shorts, Ads, Snaps, and an AI Assistant — as lightweight SDKs and web widgets for retail, media, banking, telecom, sports, and iGaming enterprises to drive in-app and on-site engagement and monetization.

Ownership category

akta.pro rank

Product category

Mobile Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GraphQL, gRPC & Modern API Protocols (BPAMAOAK)

Keywords

• Mobile engagement platform
• In-app stories SDK
• Web stories widget
• Vertical video stories
• Interactive content engagement

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Stories: Usage-based subscription pricing for app Stories based on Monthly Active Users (MAU). Plans scale with actual usage without hidden charges or setup fees.
2. Subscription - Web Stories: Usage-based subscription pricing for web Stories based on Monthly Page Views (MPV). All-inclusive pricing with no hidden fees.
3. Feature Add-ons: Premium features, add-ons, and extra products available for purchase. Includes products like Shorts, Ads, Snaps, and Assistant.
4. Ad Monetization: Publishers can monetize content through native ads, shoppable placements, sponsored stories, affiliate links, and Google Ad Manager integration. Can sell ad inventory directly to partners or use programmatic advertising.
5. Enterprise Contracts: Custom enterprise agreements with defined terms, support levels, and data privacy provisions. Includes SSO, SCIM provisioning, custom domains, and advanced security options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

StorifyMe provides a mobile-native engagement platform that enables businesses to add Stories, Shorts, Ads, Snaps, and AI-generated interactive content to their mobile apps and websites via lightweight SDKs and web widgets. The platform is sold primarily through usage-based recurring subscriptions (priced on Monthly Active Users for app Stories and Monthly Page Views for web Stories), with add-on products for Shorts, Ads, Snaps, and the AI-powered Assistant. Enterprise deployments add SSO, SCIM, custom domains, and advanced security through direct sales contracts.

Product overview

StorifyMe is a mobile-native content engagement platform offering a comprehensive suite of products for creating, distributing, and monetizing vertical content experiences. The core platform consists of Stories (swipeable interactive content blocks), Shorts (TikTok-style vertical videos), Ads (monetization), and Snaps (user-generated content). These are complemented by the AI-powered Assistant for automated content creation, Web Widget and In-App SDKs for multi-platform distribution, and integrated features like Scheduler, Custom CDN, Product Carousel, Product Feed Integration, and Direct Stories. The platform provides full customization, analytics, personalization, and e-commerce capabilities with integrations to major advertising and analytics platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• StorifyMe Stories Tappable, mobile-native content blocks designed for apps and websites, offering short, swipeable, and interactive experiences similar to Instagram Stories but fully brandable and hosted on the customer's own platform.
• StorifyMe Shorts Short-form vertical videos (TikTok/YouTube Shorts-style) that can be added to mobile apps and websites, designed for fast, engaging, swipeable video experiences fully branded and hosted on the customer's platform.
• StorifyMe Ads Interactive, vertical ad formats that blend seamlessly into Stories and Shorts, enabling publishers and brands to monetize content through shoppable, sponsored, or affiliate placements, with integrations into Google Ad Manager, AdMob, and AdSense.
• StorifyMe Snaps User-generated content feature enabling end-users to capture and share moments directly to the brand's app or website, creating a social-media-like layer with a moderation panel for content management.
• StorifyMe Assistant AI-powered content creation tool that creates single stories or sets of stories from descriptions, transforms articles into shorter snackable content, and auto-generates stories from RSS feeds, blogs, videos, YouTube channels, and product feeds.
• StorifyMe Web Stories Mobile-first, tappable story formats designed for websites with SEO optimization, indexability, structured data, and Google Web Stories support for improved content discovery.
• StorifyMe Scheduler Content scheduling feature enabling stories to be published and unpublished at specific dates and times, with options for tag management and marking stories as featured.
• Direct Stories Feature for sharing stories directly to user mailboxes, enabling personalized email marketing with photos, videos, text, and interactive elements for higher open and click rates.

Quantifiable outcome

• 3× more CTA clicks compared to traditional banners
• +11 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopneycoreTechnology or Integration · 22 February 2022Shopney integration enables stories in Shopify mobile apps through a drag-and-drop builder. Users can add story widgets or single stories to Circle, Gallery, Carousel, Image, Slideshow, Grid or Slider elements. Both Shopney and StorifyMe apps must be installed to the Shopify store.
• Google Ad ManagercoreTechnology or IntegrationIntegration with Google Ad Manager allows publishers to deliver ad stories seamlessly and manage direct deals and premium partnerships for story ads. Supports both native video ads and video ads from Google.
• Google AdMobcoreTechnology or IntegrationGoogle AdMob integration enables mobile apps to efficiently manage ad monetization within stories using programmatic advertising.
• Google AdSensecoreTechnology or IntegrationGoogle AdSense integration for website story monetization through automated ad delivery.
• Adobe AnalyticscoreTechnology or IntegrationEnterprise clients can integrate StorifyMe analytics with Adobe Analytics for unified data tracking. Supports high-level analytics for all stories with behavior tracking per viewer and engagement with interactive elements.
• BrazecoreTechnology or IntegrationBraze integration enables dynamic segmentation and engagement through StorifyMe's content experiences. Users can trigger personalized stories based on Braze user data.
• Adobe Web SDKcoreTechnology or IntegrationAdobe Web SDK integration allows connecting StorifyMe with Adobe Analytics for deeper insights into user interactions with stories and Shorts.

Scale indicators14 records

Recent moves3 records

Expansion highlights6 records

Others

• Chartbeat: Chartbeat is a content analytics platform used by publishers and integrated into StorifyMe's offering. As an adjacent data and analytics vendor, it is comparable as an ecosystem partner but not a direct competitor on content formats.
• AppsFlyer: AppsFlyer is a mobile attribution and analytics platform that sits adjacent to StorifyMe's analytics integrations. While not a direct competitor on Stories, it competes for the same marketing technology budget and is frequently evaluated alongside engagement platforms by enterprise CMOs.

Broad incumbents

• Iterable: Iterable is a cross-channel marketing platform with in-app messaging, push, and personalized content capabilities. It is a broader incumbent in the customer engagement space and competes with StorifyMe for enterprise marketing budgets, particularly in retail and telecom.
• Braze: Braze is a large customer engagement platform that includes in-app content, push, and personalization capabilities — overlapping with StorifyMe's personalization and Direct Stories features. As a publicly listed incumbent, Braze competes with StorifyMe primarily at the enterprise end where buyers may consolidate vendor stacks.
• OneSignal: OneSignal is a multi-channel messaging platform covering push, in-app, email, and SMS with a self-serve PLG motion similar to StorifyMe's free-trial onboarding. It competes for the same SMB-to-mid-market developer and marketing buyer who wants lightweight engagement infrastructure.
• MoEngage: MoEngage is an AI-driven customer engagement platform with in-app messaging, push, and personalized content capabilities serving banking, retail, and telecom enterprises. It competes with StorifyMe for enterprise marketing stacks where buyers may consolidate engagement tools.

Emerging players

• Yotpo: Yotpo provides user-generated content, reviews, and shoppable content for e-commerce brands, partially overlapping with StorifyMe Snaps and shoppable Stories features. It is most directly comparable in the Retail vertical where StorifyMe reports +35% product engagement and +18% conversion uplift.
• Tapcart: Tapcart powers mobile shopping apps for Shopify brands and has shipped in-app stories and personalized content experiences similar to StorifyMe's retail use cases. It overlaps in the Shopify ecosystem alongside StorifyMe's Shopney integration.

Direct peers

• Plot (formerly known as Storieo): Plot provides interactive Story-style content formats for apps and websites, with comparable SDK delivery and engagement-focused use cases across retail and media. It competes head-on with StorifyMe for the same PLG-to-enterprise buyer.
• Storyly: Storyly is a direct competitor offering shoppable Stories SDKs for mobile apps and websites. It targets the same enterprise verticals (retail, e-commerce, media) with comparable feature sets — Stories, personalization, analytics, and product tagging — making it the closest 1:1 alternative to StorifyMe.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getstorifyme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StorifyMe