Storyly
Storyly is an AI-powered content experience platform that enables enterprise and mid-market brands to create interactive, shoppable Stories and personalized content flows within mobile apps and websites across retail, beauty, sports betting, and fintech.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Storyly does
Storyly is an AI-powered content experience platform that enables brands to create interactive, shoppable, and personalized content within mobile applications and websites. Founded in 2020 and headquartered in New York (legally operated as App Samurai Inc., a Delaware corporation), the company delivers a SDK-based platform supporting Android, iOS, React Native, Flutter, and Web environments. Its core product surface consists of App Stories and Web Stories — full-screen, mobile-native, social-style content formats — combined with a Widget Library (Stories, Banners, Swipe Cards, Canvas, Video Feed), Smart Flows for goal-driven content orchestration, Shoppable Media with product tags and CTAs, interactive elements (polls, quizzes, emoji stickers) for zero-party data collection, and Advanced Analytics for A/B testing and performance optimization. AI capabilities include AI-Powered Personalization built on the Amazon Personalize recommendation engine, Storyly AI as an assistant for surfacing performance patterns, and AI-Powered Content Automation within Storyly Studio. The company holds GDPR and CCPA compliance certifications and processes EU customer data on AWS servers in Ireland.
The platform serves enterprise and mid-market brands across retail and eCommerce, beauty and cosmetics, sports and betting, financial services, food and drink, travel and hospitality, loyalty, edtech, media, and health and fitness. Named enterprise customers include Sephora, Stradivarius, Coppel, William Hill, New Look, idealo, BetBoom, Rossmann, Nestle, Coca-Cola, McDonald's, Turkish Airlines, Decathlon, Swisscom, Akbank, and others. Pricing is quote-based on annual subscriptions, distributed through enterprise field sales ("Talk to us," "Contact Sales" CTAs), a self-serve dashboard at dashboard.storyly.io, developer documentation, and integration partnerships with marketing cloud platforms including Braze, CleverTap, Bloomreach, and MoEngage via Amazon EventBridge.
Storyly operates with approximately 48 employees and was reported at $5.3M ARR with a $15.8M valuation as of 2025. The company is privately held with no disclosed institutional funding rounds, no parent company, and no public listing. Its G2 Winter 2026 recognition spans eleven categories including Momentum Leader, Enterprise Leader, EMEA Leader, Europe Leader, APAC Leader, Most Implementable Enterprise, Easiest Setup Enterprise, Fastest Implementation Enterprise, Easiest to Do Business With Enterprise, and Easiest to Use Enterprise.
Storyly firmographics
Firmographics- Name
- Storyly
- Legal name
- App Samurai Inc.
- Website
- https://storyly.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Storyly is an AI-powered content experience platform that enables enterprise and mid-market brands to create interactive, shoppable Stories and personalized content flows within mobile apps and websites across retail, beauty, sports betting, and fintech.
- Ownership category
- akta.pro rank
Storyly industry classification
Industry- Product category
- Content Experience Platform
- NAICS
- Software Publishers (5132), Broadcasting and Content Providers (516), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
- akta.pro secondary industry
- Data Storytelling & Collaborative Analytics (HDAEAMAJ)
Keywords
Where Storyly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Storyly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: AI-powered content experience platform with subscription-based pricing model. Revenue of $5.3M ARR in 2025 with $15.8M valuation. Platform enables brands to create in-app and web content experiences that enhance engagement and customer actions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing available upon request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Storyly product offering
Product offeringCore offering
Storyly is an AI-powered content experience platform that enables brands to create interactive, shoppable, and personalized content flows inside mobile apps and websites via lightweight SDKs for Android, iOS, React Native, Flutter, and Web. The platform combines a Widget Library of social-native formats, Smart Flows for goal-driven journey orchestration, and AI-powered personalization powered by Amazon Personalize to deliver measurable lifts in engagement and conversion for enterprise and mid-market brands.
Product overview
Storyly is an AI-Powered Content Experience Platform providing a unified platform with multiple integrated modules. The core offering includes App Stories and Web Stories as the primary content formats, supported by the Widget Library (Stories, Banners, Swipe Cards, Canvas, Video Feed), Smart Flows for goal-driven content orchestration, Placement-Based Delivery for instant content deployment, and Advanced Analytics for performance insights. AI capabilities are delivered through AI-Powered Personalization (using Amazon Personalize), Storyly AI as a marketing assistant, and Storyly Studio with AI-powered content automation. Shoppable Media and Zero-Party Data Collection features enable commerce and audience insights. The platform serves industries including Retail & eCommerce, Beauty & Cosmetics, Food & Drink, Travel & Hospitality, Sports & Betting, Loyalty, and Financial Services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sephora achieved +8.5% lift in conversions and +139% engagement rate
- +10 more outcomes
Companies that use Storyly
Customer profileNamed customers23 records
Segments10 records
Ideal customer profiles4 records
Storyly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature10 records
Storyly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CleverTapcoreIntegration partnership using Amazon EventBridge for continuous, real-time audience sync. Storyly also supports Webhook integration as an alternative. Enables joint customers to create Campaigns & Journeys with Storyly through CleverTap's platform.
- BrazecoreIntegration partner visible in Storyly's integration showcase. Enables cross-channel marketing orchestration.
- BloomreachcoreIntegration partner for commerce cloud capabilities and personalization.
- MoEngagecoreIntegration partner for customer engagement and analytics.
- Amazon PersonalizecoreAI/ML recommendation engine powering Storyly's contextual personalization. Creates hyper-personalized customer experiences at scale by listening to user interactions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Storyly competitors and assessment
Company assessmentBroad incumbents
- MoEngage: MoEngage is an insights-led customer engagement platform with in-app messaging and journey orchestration. Comparable to Storyly on enterprise mobile engagement, with complementary native capabilities.
- Dynamic Yield (Mastercard): Dynamic Yield is a personalization platform acquired by Mastercard, serving enterprise retail and financial services. Directly comparable to Storyly's AI-powered personalization engine for content and product recommendations.
- Bloomreach: Bloomreach is a commerce experience platform offering personalization, search, and content. Overlaps with Storyly on personalized content delivery within retail and ecommerce journeys.
- Braze: Braze is a broader customer engagement platform that integrates with Storyly for content delivery. While Braze offers its own Content Cards and in-app messaging, Storyly positions as a complementary visual layer for richer storytelling formats.
- CleverTap: CleverTap is a customer engagement and analytics platform with native in-app messaging capabilities. A current integration partner of Storyly, it competes for some of the same campaign orchestration budgets.
Direct peers
- Bazaarvoice: Bazaarvoice provides ratings, reviews, and shoppable content syndication for retailers and brands. Comparable to Storyly in serving enterprise retail with content experiences that drive conversion, though more focused on reviews and syndication.
- Nosto: Nosto is an AI-powered personalization platform focused on ecommerce, offering on-site content personalization, recommendations, and UGC. Comparable to Storyly on personalized shoppable experiences for mid-market and enterprise retail.
- Yotpo: Yotpo is a direct competitor offering shoppable UGC, reviews, and visual marketing tools for e-commerce brands. Overlap with Storyly on shoppable content, in-app widgets, and brand-to-consumer engagement use cases.
- Insider: Insider is a personalization platform with in-app messaging, stories-like formats, and AI-driven journey orchestration. Directly comparable to Storyly's Widget Library and Smart Flows across retail, travel, and financial services verticals.
Emerging players
- Emplifi: Emplifi is a customer engagement and UGC platform offering shoppable video, reviews, and content workflows. Adjacent to Storyly on interactive video commerce but typically serves larger enterprise social/CRM teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storyly social profiles
Digital presenceStoryly compliance and trust
Trust signalCompliance2 records
Storyly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyly leadership team
Management profileNumber of profiles
Profiles13 records
Storyly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyly
What does Storyly do?
Storyly is an AI-powered content experience platform that enables brands to create interactive, shoppable, and personalized content flows inside mobile apps and websites via lightweight SDKs for Android, iOS, React Native, Flutter, and Web. The platform combines a Widget Library of social-native formats, Smart Flows for goal-driven journey orchestration, and AI-powered personalization powered by Amazon Personalize to deliver measurable lifts in engagement and conversion for enterprise and mid-market brands.
Is Storyly a public or private company?
Storyly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storyly founded?
Storyly was founded in 2020. It employs 51 to 100 people.
Where is Storyly based?
Storyly is headquartered in New York, United States, in the North America region.
How does Storyly make money?
One revenue line is on record: saaS Subscription.
Who are Storyly's main competitors?
Broad incumbents on record are MoEngage, Dynamic Yield (Mastercard), Bloomreach, Braze and CleverTap. Direct peers are Bazaarvoice, Nosto, Yotpo and Insider. Emplifi is listed as an emerging player.
Does Storyly have an API?
Yes. Storyly provides an External API for integration purposes. The documentation includes webhook endpoints such as the CleverTap webhook at https://core.storyly.io/audience/clevertap/profiles for audience synchronization. SDKs are available for Android, iOS, React Native, Flutter, and Web platforms. The integration can be set up in as little as 15 minutes according to customer documentation. Developer documentation is at docs.storyly.io.
What industry is Storyly in?
Storyly's product category is Content Experience Platform. Its primary akta.pro industry code is HDAAAGAF, Gaming & Interactive Entertainment Personalization, with a secondary code of HDAEAMAJ, Data Storytelling & Collaborative Analytics. Its NAICS code is 5132 and its SIC code is 7370.