What ActiVote does

ActiVote is a civic technology company founded in 2019 and headquartered in Boston, Massachusetts, operating as a Delaware Public Benefit Corporation and Certified B Corporation. The company runs a nonpartisan mobile application (iOS and Android) and a web platform at myactivote.com that help American voters, particularly low-propensity voters across all 50 states, build daily civic engagement habits through the #DailyDemocracy initiative. Users participate in continuous polling, access candidate and election information, and connect with elected officials, while the company aggregates responses into published election and approval polls.

The platform's core technology includes a proprietary Political Matrix that places each user on a two-dimensional political spectrum based on answers to over 500 policy questions, used as a weighting factor alongside L2 voter file data (age, gender, party, ethnicity, income, education, voting likelihood). ActiVote's polling methodology aggregates rankings across several weeks rather than sampling over 2–3 days like traditional pollsters, and includes an internal daily tracking poll built from the most recent 1,000 user responses. The methodology has been validated publicly: the company reports 95% accuracy predicting 2022 midterm winners, a 5.3% average error rate, and excess error equal to only 13% of overall polling error versus a typical 25% Democratic bias among top pollsters.

ActiVote operates on a fully free, freemium model with no pricing tiers, no subscription fees, and no paying customers disclosed. Distribution is entirely self-serve via Apple App Store, Google Play, and the web, with go-to-market driven by earned media (Washington Examiner, ABC News, AP News, Forbes) and organic social channels. The company has three co-founders — Sara Gifford (CEO), Victor Allis (Chief Pollster), and Paul-Erik Raué (CTO) — and is entirely self-funded; no institutional investors, funding rounds, or external capital sources are disclosed in any source.

Name

ActiVote

Legal name

ActiVote, Inc.

Website

https://activote.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ActiVote is a Boston-based civic technology company that operates a free, nonpartisan mobile and web application helping American voters, especially low-propensity voters across all 50 states, build daily civic engagement habits through polling and election information access.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free User Platform: ActiVote operates as a free civic engagement application for voters. The company is a non-partisan, registered Delaware Public Benefit Corporation and B Corp. Individual polls require no specific funding as all data is proactively provided by users. The only costs involved, the operation of the ActiVote platform, are entirely funded by ActiVote.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ActiVote operates a nonpartisan mobile and web-based civic engagement polling platform that helps voters build daily civic habits through its #DailyDemocracy initiative. Users download the app to participate in daily polling questions, rank candidates, and access election information. The platform aggregates user responses using a proprietary Political Matrix weighting methodology and multi-week poll aggregation to publish election and approval polling data. The service is offered free to all users across all 50 U.S. states.

Product overview

ActiVote is a nonpartisan civic technology company offering a unified platform consisting of a mobile application (iOS and Android), a web-based platform (myactivote.com), and polling services. The core product enables voters to build civic habits through daily engagement actions under the #DailyDemocracy initiative. Users participate by ranking candidates, answering polling questions, and tracking their civic participation. The polling services aggregate these user responses to generate political polling data for elections and approval ratings. The platform emphasizes nonpartisanship while connecting voters with election information and elected officials.

Differentiator

Problem solved

Functional benefit

Products and services

• ActiVote Mobile Application A nonpartisan mobile application available on iOS and Android that helps voters create civic habits by taking daily polling actions and tracking their engagement through #DailyDemocracy. The app educates users on election issues, helps them find when and where to vote, and connects them with elected officials.
• ActiVote Web Platform A web-based version of the ActiVote platform accessible at myactivote.com, offering the same polling and civic engagement features as the mobile app for users who prefer browser-based access.
• ActiVote Polling Services Election and approval polling services that aggregate user responses to provide political polling data. The platform conducts polls on presidential approval ratings, generic congressional ballots, and state-level races using self-selected app users as participants.

Quantifiable outcome

• Predicted 75% of primary winners correctly in 2022
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• AllSidescoreStrategic or Co-development Partner · 1 November 2025ActiVote collaborated with AllSides on multiple surveys including federal debt polling (November 2025, 497 respondents per question), tariff policy polling, and executive actions surveys. AllSides provides bipartisan perspective while ActiVote provides polling methodology and user base for collaborative nonpartisan research.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Morning Consult: Technology-enabled polling and market research company producing high-frequency political and consumer data. Comparable to ActiVote in political polling output, technology-forward panel approach, and emphasis on continuous tracking rather than episodic surveys.
• SurveyUSA: U.S. polling firm producing public opinion research on elections and consumer topics. Comparable to ActiVote in target market (American voters and media) and output category (public election polling), though using traditional polling infrastructure.
• YouGov: Global online market research and polling firm with a large opt-in U.S. political panel. Comparable to ActiVote in methodology (online opt-in panel), target (American voters), and output (public political polling and election forecasts).
• Public Policy Polling: U.S. political polling firm focused on statewide and federal election polling. Comparable to ActiVote in customer type (media, campaigns) and product category (public election polling), serving as a direct competitor for media-attention-driven polling contracts.
• Civiqs: Online survey and polling firm using internet-panel methodology to track political opinion and elections. Highly comparable to ActiVote in target audience (American voters), panel approach (opt-in engagement), and product (ongoing public polling with transparent methodology).
• Marist Poll: University-based polling operation producing public opinion research on American politics and elections. Comparable to ActiVote in target audience (American voters) and product (public election polling with published methodology), serving as a respected benchmark against which ActiVote's accuracy is implicitly measured.

Emerging players

• Vote.org: Nonpartisan civic technology nonprofit focused on voter registration and turnout. Comparable to ActiVote in target audience (American voters), mission (democracy and voter engagement), and channel (digital/app-based voter tools), but with less emphasis on polling.

Broad incumbents

• FiveThirtyEight: Poll aggregation and election analytics property now within ABC News. Most comparable to ActiVote because both produce public political polling analysis and influence media coverage of elections, though 538 is a broad incumbent aggregator rather than a primary pollster with its own panel.
• Pew Research Center: Highly respected nonpartisan fact tank producing public opinion polling and demographic research. Comparable to ActiVote in mission (nonpartisan data on American public opinion) and methodology transparency, though Pew is a much larger established institution.
• Rock the Vote: Long-standing nonpartisan civic engagement organization driving voter registration and turnout among younger voters. Comparable to ActiVote in mission (civic engagement habit formation) and target audience (low-propensity voters), but operates more broadly without a polling component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/activote_app
• YouTubeyoutube.com/channel/UCwd3TOP7yXurqUYF6dcSBKQ
• Facebookfacebook.com/ActiVote
• Instagraminstagram.com/ActiVoteUS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiVote