Reunion SEO Marketing

What Reunion SEO Marketing does

Reunion Marketing is a privately held U.S. digital marketing agency founded on May 27, 2015, and headquartered in Cary, North Carolina, that exclusively serves automotive dealerships and dealer groups. The firm reports a base of 500+ active dealer partners and operates on a flat-fee retainer model that explicitly avoids commissions tied to ad spend, differentiating it from typical percentage-of-media agencies. Reunion delivers a single integrated marketing-technology platform called Altitude (launched May 2025), which bundles four proprietary product lines: KeyLift for algorithmic SEO content marketing, LocalEyes for Google Business Profile and local directory optimization, Adapt for paid search/PPC management, and Endeavor for Generative Engine Optimization (GEO) across LLMs such as ChatGPT, Google Gemini, and Perplexity. Underlying the platform is a sales and inventory data layer powered by MarketCheck, which ingests competitor inventory, pricing, and days-on-lot data to inform marketing decisions for dealers.

The company monetizes through recurring flat-fee retainers, OEM-certified-program engagements, and a tiered partner program for agencies and technology vendors. Distribution is heavily concentrated in four OEM certified-partner channels (Jaguar Land Rover, Audi Tier 3, BMW Motorrad, and Subaru, the latter joined March 2026), supplemented by direct B2B sales into multi-rooftop dealer groups such as Dimmitt Automotive Group, a major 20-store DMV group, and a Fort Worth 7-store luxury group. Reunion positions itself with a 25:1 client success rep-to-client ratio and 24/7 transparent reporting. Leadership remains founder-led (CEO Dave Spannhake, CRO Chad Graves), reinforced in 2026 by the appointment of Patrick McMullen as Chief Client Experience Officer from MAX Digital (acquired by ACV Auctions). The company is a Google Premier Partner (2026), Facebook Marketing Partner, and Microsoft Advertising Partner, and was ranked #1481 on the 2020 Inc. 5000.

Name

Reunion SEO Marketing

Legal name

Reunion Marketing Incorporated

Website

https://reunionmarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Reunion Marketing is a U.S. digital marketing agency serving 500+ automotive dealerships through its proprietary Altitude platform, which bundles SEO, local SEO, paid search, and generative engine optimization on a flat-fee retainer model.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Automotive digital marketing
• Search engine optimization
• Paid search advertising
• Local SEO services
• Generative engine optimization

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Flat-Fee Digital Marketing Retainers: Recurring flat-fee agency engagements (not percentage of ad spend) covering SEO (KeyLift + LocalEyes), Paid Search (Adapt), GEO (Endeavor), content production, technical SEO, and CRO. Pricing model explicitly avoids commission on ad spend, eliminating incentives to push higher budgets. Includes 25:1 client success rep-to-client ratio.
2. Platform & Partnership Program: Reunion Partner Program offers 'Platform Data Partnership' and 'KeyLift & LocalEyes + Platform Partnership' to agencies, technology providers, and other ecosystem partners — driving new revenue streams via joint go-to-market and reseller-style arrangements.
3. OEM Certified Program Engagements: Revenue from delivering certified digital marketing services within OEM Certified Digital Programs (Jaguar Land Rover, Audi Tier 3, BMW Motorrad, Subaru) where dealers enroll through the OEM-approved provider channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

Reunion Marketing provides digital marketing services to automotive dealerships and dealer groups through its proprietary Altitude marketing-technology platform. The platform consolidates four product lines: KeyLift (algorithmic SEO content marketing), LocalEyes (Google Business Profile and local directory optimization), Adapt (paid search/PPC management), and Endeavor (Generative Engine Optimization for LLMs and AI Overviews), layered with sales and inventory data via MarketCheck.

Product overview

Reunion Marketing sells a single integrated platform — Altitude — that bundles four named product lines: KeyLift (algorithmic SEO content marketing), LocalEyes (local SEO and Google Business Profile optimization), Adapt (paid search / PPC), and Endeavor (Generative Engine Optimization for LLMs and AI Overviews). KeyLift, LocalEyes, and Adapt were originally launched as standalone 'proven processes' and dashboards and are now surfaced as product lines inside Altitude, with Endeavor added more recently to address GEO. A legacy Fixed Ops product, PRO Drive, was launched in 2020 as a separate solution. The overall offering is therefore a platform-plus-modules architecture, with the Altitude platform as the unified reporting and data layer (including sales & inventory data powered by MarketCheck) on top of which the KeyLift, LocalEyes, Adapt, and Endeavor modules deliver SEO, local SEO, paid advertising, and GEO services to automotive dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• KeyLift: Reunion Marketing's algorithmic approach to keyword analysis and content marketing for automotive SEO; includes the KeyLift SEO Platform with Market Landscapes and Frontiers reporting.
• LocalEyes
• Adapt
• Altitude
• Endeavor

Products and services

• Altitude Platform Reunion Marketing's flagship marketing-technology platform that encompasses its four product lines (KeyLift, LocalEyes, Adapt, Endeavor) and adds a sales & inventory data layer so dealers can measure, visualize, and strategize digital marketing and gain market share.
• KeyLift Reunion's algorithmic SEO content-marketing solution that analyzes billions of search queries and volume data to produce a custom 6-month content strategy (up to ~60 original pages) and provides Market Landscapes & Frontiers keyword and competitor visibility reporting inside Altitude.
• LocalEyes Reunion's local SEO process and platform for optimizing Google Business Profiles and other local directories, with automated health scoring via letter grades (A–F) and weekly monitoring of local SEO performance across sales, service, and parts listings.
• Adapt Reunion's paid search (PPC) platform and proven process for automotive dealers, covering smart budget allocation across New/Used/Fixed Ops, strategic bidding that combines Google AI with human oversight, and ad types including Search Ads, Vehicle Listing Ads (VLAs), Performance Max, and Display/Video — operated on a flat-fee, no-commission model.
• Endeavor Reunion's Generative Engine Optimization (GEO) product, integrated into Altitude, that optimizes dealer websites and content for visibility in large language models (ChatGPT, Google Gemini, Perplexity, Google AI Overviews), with prompt visibility tracking, AI Overview visibility, and citation-frequency reporting.
• PRO Drive Reunion Marketing's Fixed Operations (service and parts) digital marketing solution, launched in June 2020 to help dealerships unlock revenue from their service and parts departments.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship oem partnership, core infrastructure partner, core platform partner, minor ecosystem partner and minor recruitment partner.

• Subaruflagship oem partnershipStrategic or Co-development Partner · 3 March 2026Reunion Marketing joined the Subaru Certified Digital Program on March 3, 2026, expanding ability to support Subaru retailers with Paid Advertising, SEO, Local Visibility Strategy, Generative Engine Optimization (GEO), and Market Data insights aligned with Subaru program standards.
• Jaguar Land Roverflagship oem partnershipStrategic or Co-development PartnerReunion Marketing is a Certified Digital Partner in the Jaguar Land Rover Digital program, delivering industry-leading SEO (KeyLift), Local SEO (LocalEyes), Paid Media advertising, and Generative Engine Optimization (GEO) to JLR dealers nationwide. Dealerships enroll via jlrdigital.com (providerId 33).
• Audiflagship oem partnershipStrategic or Co-development PartnerReunion Marketing is a member of the Audi Tier 3 Certified Provider Program, offering SEO, GEO, and Paid Media advertising to Audi dealers nationwide. Featured customer Dimmitt Automotive Group operates Audi Wesley Chapel under this engagement.
• BMW Motorradflagship oem partnershipStrategic or Co-development PartnerCertified Provider within the BMW Motorrad program, offering SEO strategies/technologies and paid advertising offerings to performance motorcycle dealers. Services include 6-month content plans, broadened geo targeting, competitor insights, and paid ad management via the Adapt framework.
• MarketCheckcore infrastructure partnerTechnology or IntegrationMarketCheck powers the Inventory Data Insights layer within the Altitude platform, providing competitive inventory levels, pricing differences, days-on-lot data, and sales data for dealer partner marketing decisions.
• Googlecore platform partnerTechnology or IntegrationPremier Google Partner (2026) — agency ID 2902072292. Powers Google Ads, Google Business Profile management, Google Analytics 4 tracking, Vehicle Listing Ads, Performance Max, and AI Overview visibility tracking within Altitude.
• Meta (Facebook)core platform partnerTechnology or IntegrationFacebook Marketing Partner certification; supports Facebook/Meta advertising and the Facebook Pixel tracking referenced in the Privacy Policy.
• Clarivoy (Clairvoy)minor ecosystem partnerStrategic or Co-development PartnerFeatured vendor on ReUnion Station video series; Chris Kerr (Chief Revenue Officer, Clarivoy) interviewed by Dave Spannhake and Chad Graves. Clarivoy is an automotive attribution / data vendor.
• DriveCentricminor ecosystem partnerStrategic or Co-development PartnerFeatured vendor on ReUnion Station video series covering the CRM/marketing platform category in automotive.
• Reputation Senseiminor ecosystem partnerStrategic or Co-development PartnerFeatured vendor on ReUnion Station with Chris Snellgrove, Chief Executive Sensei. Reputation Sensei focuses on reputation management, a key GEO reputation signal per Reunion's GEO thought-leadership content.
• NC State University, University of North Carolina at Wilmington, and Shaw Universityminor recruitment partnerOthersReunion Marketing partners with these three North Carolina universities for internship opportunities across search engine and social media marketing disciplines.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adpearance: Adpearance is a digital marketing agency with a strong automotive vertical practice offering SEO, paid media, and websites for dealer groups. It directly competes with Reunion for mid-market and enterprise dealer relationships across the same service lines (KeyLift, Adapt).
• HigherVisibility: HigherVisibility is an SEO agency that has built a notable automotive dealer practice, competing with Reunion's KeyLift algorithmic SEO offering for the same target market of U.S. car dealerships and dealer groups.
• BZ Results: BZ Results is an automotive digital marketing agency specializing in SEO, paid media, and Fixed Ops marketing for dealerships. It targets a similar mid-market dealer group customer base to Reunion, particularly on the SEO and Fixed Ops services.
• Fullpath: Fullpath (formerly AutoLeadStar) is a dealer-specific CDP and marketing automation platform that combines first-party dealer data with AI-driven marketing campaigns. It overlaps with Reunion's Altitude data-layer-plus-automation thesis and represents an emerging competitive alternative for enterprise dealer groups.
• Team Velocity: Team Velocity is an automotive marketing technology and agency provider offering SEO, paid media, and a proprietary marketing platform to dealer groups. It is one of the closest direct competitors to Reunion's integrated Altitude-style model for mid-market and enterprise dealer groups.
• Digital Air Strike: Digital Air Strike is a leading automotive-specific digital marketing and reputation/social engagement platform. It overlaps directly with Reunion's social media management, paid social, and LocalEyes-style local search/reputation offerings for dealership clients.
• PureCars: PureCars is an automotive marketing intelligence and advertising platform focused on dealer data-driven paid media and inventory marketing. It competes with Reunion's Adapt paid search offering, particularly for groups seeking inventory-tied advertising optimization.

Broad incumbents

• AutoLoop: AutoLoop is an automotive marketing and customer engagement platform (now part of Affinitiv) serving dealer groups with multi-channel campaigns, equity mining, and targeted marketing. It competes with Reunion for the data-driven marketing layer at enterprise dealer groups, though at a broader product breadth.
• VinSolutions: VinSolutions (Cox Automotive) is a leading CRM and marketing platform for auto dealers that bundles email, social, and digital advertising capabilities. It is a broad incumbent whose integrated CRM-plus-marketing stack overlaps with Reunion's data-driven, multi-channel agency offering at enterprise dealer groups.
• Dealer.com: Dealer.com (Cox Automotive) is the largest OEM-aligned website, SEO, and digital advertising provider for U.S. auto dealers. It is the most direct incumbent competitor to Reunion's full-stack SEO/paid platform offering, with significantly larger scale and OEM relationships across most major franchises.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Reunionmarketing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reunion SEO Marketing