Clarivoy

What Clarivoy does

Clarivoy, Inc. is a privately held automotive marketing technology company headquartered in Columbus, Ohio, founded in 2009 by Steve White. The company operates a multi-touch sales attribution and measurement platform purpose-built for the automotive retail vertical, serving U.S. and Canadian automotive dealers, dealer groups, original equipment manufacturers (OEMs), and automotive marketing agencies. Clarivoy's platform tracks an average of 35 marketing touchpoints per vehicle sale across paid search, display, social, email, video, CTV, linear TV, direct mail, and third-party automotive sources, then connects those touchpoints to dealership visits and actual vehicle transactions via integrations with 200+ technology partners spanning DMS (CDK, DealerSocket, Reynolds & Reynolds, Tekion), CRM, websites, call tracking, chat, digital retailing, and major automotive marketplaces (Autotrader, Cars.com, CarGurus, Edmunds, KBB, TrueCar).

The platform's technical foundation combines proprietary multi-touch attribution models (Parabolic, Binomial, Even/Linear), Authenticated iD cookieless identity resolution, a lightweight CDP (CDP Lite), and an enterprise CDP partnership with Treasure Data. The system observes over 202 million automotive shopping sessions and 1.3+ billion shopper page views monthly, maintaining deterministic tracking across 160+ million active North American auto shoppers. A June 2025 product launch, Marketplace Visit Attribution (MVA), connects TV, CTV, video, and display ad exposure directly to consumer visits on automotive marketplaces, with the company positioned as the attribution measurement layer within Comcast Advertising's Outcomes+ platform announced in March 2026.

Clarivoy monetizes through a hybrid subscription model: a free/starter tier with limited features and paid subscriptions (monthly or annual auto-renew) that unlock full multi-touch attribution, CDP Lite, and TV/CTV measurement. Enterprise agreements with dealer groups and OEMs are quote-based with custom service orders. The go-to-market combines direct enterprise field sales targeting dealer groups and OEMs, self-serve free-tier acquisition, and channel partnerships — most notably with Comcast Advertising and major automotive technology vendors. The company has approximately 30+ employees across product, engineering, sales, customer success, and operations roles.

Name

Clarivoy

Legal name

Clarivoy, Inc.

Website

https://clarivoy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarivoy is a Columbus, Ohio-based automotive marketing technology company providing multi-touch sales attribution and measurement software to U.S. and Canadian auto dealers, dealer groups, and OEMs, connecting 200+ marketing touchpoints to vehicle sales via a platform tracking 200+ million monthly shopping sessions.

Ownership category

akta.pro rank

Product category

Automotive Marketing Attribution

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Automotive marketing attribution
• Multi-touch attribution platform
• Dealer marketing analytics
• Automotive retail measurement
• CTV attribution software

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Clarivoy attribution and measurement platform. Pricing tiers include free/starter subscription with limited features and paid subscription with full platform access. Auto-renews monthly or annually.
2. Premium Integrations & Add-ons: Additional paid features and integrations beyond core attribution, including advanced CDP capabilities, enhanced identity resolution, and premium marketplace partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Clarivoy sells a B2B SaaS attribution and measurement platform that connects every marketing touchpoint (paid search, display, email, social, video, CTV, linear TV, marketplace, direct mail) to actual vehicle sales for automotive dealers, dealer groups, OEMs, and their agencies. Its core products include Multi-Touch Sales Attribution, Source Reports, TV/Cable and CTV/Programmatic measurement, and CDP Lite, with the Marketplace Visit Attribution (MVA) module connecting ad exposure to dealer and marketplace visits.

Product overview

Clarivoy is a dealership marketing cloud offering a unified platform combining measurement and customer data connection products. The Measure suite includes Multi-Touch Sales Attribution (core platform for full-funnel multi-channel attribution), Source Reports (channel performance reporting), TV (Broadcast & Cable) measurement, and CTV & Programmatic Ads measurement. The Connect suite includes CDP Lite (lightweight audience management with cookieless identity resolution) and Clarivoy x Treasure Data (enterprise CDP partnership for advanced audience activation). The platform integrates with 200+ tools including major automotive marketplaces (Autotrader, Cars.com, CarGurus, Edmunds, KBB, TrueCar), ad platforms (Google Ads, Facebook Ads, The Trade Desk), CRM systems (DealerSocket, CDK, VinSolutions), and DMS platforms. Recent additions include Marketplace Visit Attribution (MVA) which connects TV and streaming ad exposure to dealership visits and sales through partnerships with automotive marketplaces and Comcast Advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Touch Sales Attribution Core attribution platform that tracks every touchpoint across all marketing channels including paid search, display, email, third-party auto, organic search, social, video, Tier 1 and Tier 2 advertising, assigning credit across the full consumer purchase journey. For automotive dealers, dealer groups, and OEMs.
• Source Reports Channel performance reporting that enables advertisers to understand which marketing sources contributed to sales and optimize marketing spend accordingly. For automotive marketers using Clarivoy's attribution platform.
• TV (Broadcast & Cable) Measurement Television advertising measurement solution that tracks the impact of traditional broadcast and cable TV campaigns on consumer behavior and vehicle sales outcomes. For automotive dealers and OEMs running TV advertising.
• CTV & Programmatic Ads Measurement Connected TV and programmatic advertising measurement solution enabling attribution for campaigns across streaming platforms without relying on clicks or traditional digital signals. For automotive dealers and OEMs advertising on CTV and programmatic channels.
• CDP Lite Lightweight customer data platform that maximizes match rates, recaptures lost shoppers, and amplifies audience reach through cookieless identity resolution (Authenticated iD). For automotive dealers and dealer groups seeking audience activation.
• Clarivoy x Treasure Data Enterprise-level customer data platform partnership combining Clarivoy's automotive attribution data with Treasure Data's enterprise CDP capabilities for advanced audience building, unification, and activation. For enterprise dealer groups and OEMs.
• Marketplace Visit Attribution (MVA) Standalone measurement product that connects advertising exposure across linear TV, CTV, video, and digital display directly to consumer visits on automotive marketplaces and dealer websites, enabling RMN-style measurement for automotive marketers. For automotive dealers, dealer groups, and OEMs.

Quantifiable outcome

• 25% increase in vehicle purchase rates for dealers in aligned advertising programs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability5 records

Feature9 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• Comcast AdvertisingcoreTechnology or Integration · 25 March 2026Clarivoy serves as key attribution partner in Comcast Advertising's Outcomes+ platform, powering auto visit and conversion measurement. The partnership connects Clarivoy's attribution infrastructure with Comcast's 30+ million households and 100+ million authenticated viewers to deliver deterministic auto attribution across TV and streaming inventory.
• MastercardsupportingTechnology or Integration · 25 March 2026Partnership partner in Outcomes+ platform providing spend data for attribution measurement alongside Clarivoy's auto visit and conversion data.
• DISQOsupportingTechnology or Integration · 25 March 2026Partnership partner in Outcomes+ platform for audience research and measurement capabilities.
• FandangosupportingTechnology or Integration · 25 March 2026Partnership partner in Outcomes+ platform providing ticket sales data for attribution measurement.
• S&P Global MobilitysupportingTechnology or Integration · 25 March 2026Partnership partner in Outcomes+ platform providing automotive market intelligence and vehicle transaction data.
• Amazon AdssupportingGTM or Marketing Partner · 25 March 2026Partnership enables local and SMB advertisers to access Prime Video inventory through Outcomes+ platform. Clarivoy attribution extends to Prime Video campaigns.
• Treasure DatacoreTechnology or IntegrationJoint CDP offering 'Clarivoy x Treasure Data' combining Clarivoy's automotive attribution with Treasure Data's enterprise CDP capabilities. Enables first-party data activation and customer data unification for automotive marketers.
• AutotradercoreTechnology or IntegrationMarketplace integration for attribution tracking. Clarivoy tracks consumer visits to Autotrader and connects marketplace activity to vehicle sales for dealers advertising on the platform.
• Cars.comcoreTechnology or IntegrationMarketplace integration for attribution tracking and consumer purchase journey mapping. Dealers gain visibility into Cars.com influence on vehicle sales.
• CarGuruscoreTechnology or IntegrationNative integration announced January 2022. Provides dealers holistic view of consumer purchase journey with CarGurus marketplace attribution.
• EdmundscoreTechnology or IntegrationMarketplace integration for attribution tracking across Edmunds automotive shopping platform.
• Kelly Blue Book (KBB)coreTechnology or IntegrationMarketplace integration for attribution tracking and consumer journey mapping.
• TrueCarcoreTechnology or IntegrationMarketplace integration for attribution tracking. TrueCar integration enables dealers to measure TrueCar's influence on vehicle sales.
• CDK GlobalcoreTechnology or IntegrationDMS integration enabling Clarivoy to ingest sales data and customer records for attribution analysis.
• DealerSocketcoreTechnology or IntegrationCRM integration for customer data synchronization and attribution enrichment.
• VinSolutionscoreTechnology or IntegrationCRM integration for customer data synchronization and lead attribution.
• TekioncoreTechnology or IntegrationDMS integration for automotive retail platform enabling seamless data exchange.
• Google AdscoreTechnology or IntegrationAd source integration for paid search attribution, enabling tracking of Google Ads performance against vehicle sales.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising integration enabling CTV and display attribution through Trade Desk inventory.
• Dealer InspiresupportingTechnology or IntegrationWebsite and digital retailing integration partner. Dealer Inspire is part of Cars.com company.
• Dealer.comsupportingTechnology or IntegrationDMS/website integration partner providing automotive dealer website solutions.
• CarSoupsupportingTechnology or IntegrationAutomotive marketplace integration for consumer traffic and attribution tracking.
• DriveItNowsupportingTechnology or IntegrationDigital retailing and attribution integration partner. Joined Clarivoy's Measurement Network.
• MarchexsupportingTechnology or IntegrationCall tracking integration for phone-based lead attribution and conversation analytics.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PureCars: PureCars is a direct competitor providing automotive marketing analytics, multi-touch attribution, and advertising optimization for auto dealers and dealer groups, targeting the same customer base with overlapping measurement capabilities.
• LotLinx: LotLinx provides AI-driven automotive marketing attribution and VIN-level advertising optimization for dealers, directly overlapping with Clarivoy's measurement and attribution product surface.
• Fullpath: Fullpath (formerly Auto/Mate) is an automotive data and marketing platform offering CDP and AI-driven marketing for dealers, intersecting Clarivoy's CDP Lite and audience-activation capabilities.

Emerging players

• DealerSocket: DealerSocket (a Cox Automotive company) provides CRM and marketing automation for dealers; while primarily a CRM vendor, it has expanded into marketing performance and attribution, making it a partial competitor in dealer marketing measurement.
• VinSolutions: VinSolutions (Cox Automotive) provides CRM, marketing, and lead-management tools for automotive dealers, overlapping with Clarivoy's lead attribution and CRM enrichment capabilities.
• Invoca: Invoca provides call tracking and conversation analytics with attribution capabilities; it overlaps with Clarivoy's call-tracking integrations and phone-lead attribution for auto dealers.

Broad incumbents

• LiveRamp: LiveRamp is an enterprise identity resolution and data collaboration platform whose cookieless identity graph and CDP capabilities compete broadly with Clarivoy's Authenticated iD and CDP Lite in automotive marketing use cases.
• The Trade Desk: The Trade Desk is a major programmatic advertising platform that partners with Clarivoy for CTV/display attribution but also competes upstream in measurement and audience activation across digital channels.
• Cox Automotive: Cox Automotive owns Autotrader, Kelley Blue Book, Dealer.com, VinSolutions, and DealerSocket, giving it unmatched distribution and data assets in U.S. automotive retail that overlap with Clarivoy's marketplace attribution and dealer marketing stack.

Others

• Google Analytics 4: Google Analytics is the default free marketing analytics platform that Clarivoy explicitly contrasts itself against ('Not Google Analytics'); it remains the baseline alternative that Clarivoy must displace in dealer marketing stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarivoy
• Xx.com/clarivoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarivoy