DeliverThat
DeliverThat is a bootstrapped catering delivery platform that connects restaurant, grocery, and catering operators with a nationwide network of 45,000+ professional drivers through native integrations into Toast, Olo, ezCater, and other major restaurant technology platforms, charging flat per-delivery fees.
- Company typePrivate
- Founded2013
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DeliverThat does
DeliverThat, legally Zinoff & Company LLC, is a Canton, Ohio-based catering delivery platform founded in 2013 by Ohio University alumni Aaron Hoffman and John Zinno. The company operates a nationwide network of more than 45,000 professional, vetted drivers across all 50 US states and Canada, providing restaurant catering and off-premise delivery services with brand-specific setup, real-time tracking, and photo verification. DeliverThat serves enterprise restaurant brands, regional chains, independent operators, grocery prepared-meals programs, and catering management platforms, with named customers including Taco Cabana, Luna Grill, Wegmans, ezCater, Condado Tacos, Old Carolina Barbecue, Kobé Japanese Steakhouse, Tocaya, Honest Mary's, and Urbane Cafe. The company also offers Delivery Orchestration, a software layer that centralizes dispatch logic across multiple DSPs and provides brand-level visibility through an Operations Dashboard.
DeliverThat's technology stack centers on a delivery orchestration platform with native integrations into the dominant restaurant technology rails — Toast POS, Olo Dispatch, ezCater MSI, MONKEY, Cartwheel, Lunchbox, and VROMO — enabling direct, automated order routing without manual entry. Supporting modules include the DeliverThat Driver App (iOS and Android), the Gratuity Lift Program for guaranteed minimum gratuities on catering orders, and the Smart Catering Dashboard for performance analytics. The architecture is rule-based ("threshold-based dispatching and hybrid decision rules") rather than AI-native, with no disclosed machine learning capabilities. Headcount is lean: 43 local employees at the Canton HQ and 47 nationwide, against a 45,000-driver contractor base, reflecting an asset-light operating model.
Revenue is generated primarily through flat per-delivery transaction fees with no monthly minimums, no recurring charges, and no hidden commissions. Enterprise customers using Delivery Orchestration pay an additional platform fee, introducing a recurring revenue component alongside the core transactional stream. DeliverThat is bootstrapped and privately held by its co-founders, with no disclosed external funding. In 2024 the company generated approximately $15 million in revenue, reflecting 441% growth over the prior five years. Co-founder Aaron Hoffman reassumed the CEO role in 2025/2026, while former CEO Darien Terrell became Head of Partnerships.
DeliverThat firmographics
Firmographics- Name
- DeliverThat
- Legal name
- Zinoff & Company LLC
- Website
- https://ideliverthat.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeliverThat is a bootstrapped catering delivery platform that connects restaurant, grocery, and catering operators with a nationwide network of 45,000+ professional drivers through native integrations into Toast, Olo, ezCater, and other major restaurant technology platforms, charging flat per-delivery fees.
- Ownership category
- akta.pro rank
DeliverThat industry classification
Industry- Product category
- Catering Delivery Services
- NAICS
- Couriers and Express Delivery Services (4921), Caterers (72232), Food Service Contractors (72231)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Catering Logistics & Delivery Management (HSACAGAK), Drop-Off / Delivery Catering (THAFAIAI), Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where DeliverThat is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DeliverThat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery Transaction Fees: Flat fee per completed delivery. No monthly or recurring fees. Operators only billed for fulfilled deliveries. Transparent pricing without hidden fees or commissions.
- Delivery Orchestration Platform: Platform fees for enterprise brands using Delivery Orchestration to manage multiple DSPs and gain centralized delivery oversight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-delivery model with flat fees |
| Unit Pricing | Pay-as-you-go | Low, predictable delivery fees for enterprise operators |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels11 records
DeliverThat product offering
Product offeringCore offering
DeliverThat is a full-service catering delivery management partner for restaurants, providing a nationwide network of 45,000+ professional drivers who handle off-premise catering and high-value orders with brand-specific setup and presentation. Its Delivery Orchestration software centralizes multi-DSP routing, dispatch logic, and real-time tracking into a single Operations Dashboard, while direct POS and catering platform integrations (Toast, Olo, ezCater MSI, MONKEY, Cartwheel, VROMO) eliminate manual order entry. Restaurants are billed a flat fee per fulfilled delivery with no volume minimums or recurring fees.
Product overview
DeliverThat is a full-service catering delivery platform offering a two-part architecture: a core Catering Delivery Service powered by a nationwide network of 45,000 professional drivers, and a Delivery Orchestration add-on that enables multi-DSP routing and dispatch control. The Operations Dashboard provides centralized visibility across all locations, while the DeliverThat Driver App serves as the driver-facing command center. Key add-on programs include the Gratuity Lift Program for driver incentive optimization and the Smart Catering Dashboard for performance analytics. Integrations with Toast POS, Olo, MONKEY, Cartwheel, VROMO, and ezCater MSI connect the platform into restaurants' existing tech stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Catering Delivery Service Full-service catering delivery management for restaurants, leveraging a nationwide network of 45,000+ professional drivers skilled in catering setup and brand-protective presentation. The service includes real-time tracking, photo verification, people-first live support, and direct POS/catering platform integrations, with restaurants billed a flat fee per fulfilled delivery and no monthly or recurring charges.
- Delivery Orchestration Software solution that lets operators route catering orders through DeliverThat's drivers, their own in-house fleet, or other third-party DSPs from a single dashboard. Powers threshold-based dispatching, hybrid decision rules, and full brand control over every variable, enabling enterprise brands to consolidate all catering deliveries into one platform.
- DeliverThat Driver App Driver-facing mobile command center used by DeliverThat's 45,000+ professional drivers to view available catering deliveries with upfront details, accept jobs, navigate, access brand-specific setup guidelines, capture photo verification, and reach live support. Standardizes on-road execution and enables real-time accountability for catering deliveries across all 50 U.S. states.
Quantifiable outcome
- 98%+ fulfillment rate
- +10 more outcomes
Companies that use DeliverThat
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
DeliverThat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
DeliverThat partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ToastcoreDeliverThat became an integration partner within the Toast Partner Ecosystem, enabling restaurants using Toast POS to designate orders for DeliverThat dispatch. The integration eliminates manual order entry, reduces errors, and optimizes delivery logistics from within the Toast platform. Implementation targeted for Q1 2026.
- Burq, Nash, Xpress RunminorIntegration with DSP aggregators including Burq, Nash, and Xpress Run. These alliances bolster DeliverThat's ability to connect merchants with drivers, increasing reach and possibilities for restaurant merchants.
- LunchboxcorePartnership with Lunchbox addressing the $150+ billion food delivery market, adding white-glove delivery support for corporate catering customers like Condado Tacos.
- OlocoreDeliverThat joined Olo's Dispatch network as a delivery service provider (DSP), automatically connecting restaurant mobile apps or websites with third-party DSPs for last-mile delivery through Olo's ordering platform.
- ezCatercoreIntegration with ezCater's MSI (catering management software) providing restaurants with specialized tools to track, prep and execute catering orders. Restaurants can seamlessly accept catering orders and assign them to DeliverThat for driver dispatch within MSI.
- CartwheelcoreIntegration with Cartwheel's DSP API allows merchants to oversee delivery fleet through Cartwheel software with the added benefit of third-party catering integrations, positioning DeliverThat as the optimal catering delivery DSP option for shared merchant customers.
- MONKEYcoreIntegration with MONKEY's real-time catering management platform allows restaurants to push catering orders directly to DeliverThat's nationwide driver network with automatic routing and tracking.
- GridwiseminorPartnership offering DeliverThat drivers a FREE 90-day trial of Gridwise Plus premium service, providing personalized and productive experience for drivers on the platform.
- VROMOcoreStrategic partnership with VROMO for proprietary delivery management software integration throughout US and Canada. VROMO provides driver dispatch and tracking capabilities that enhance DeliverThat's delivery operations.
Scale indicators17 records
Recent moves8 records
Expansion highlights5 records
DeliverThat competitors and assessment
Company assessmentEmerging players
- Chowbus: Asian-focused restaurant delivery and POS platform with an emerging catering arm. Adjacent delivery-platform peer with overlapping restaurant technology integration patterns.
Direct peers
- Onfleet: Last-mile delivery management software used by restaurants, retailers, and couriers for route optimization and tracking. Comparable technology peer in the delivery orchestration layer.
- Dropoff: Same-day, last-mile delivery service for enterprise customers with vetted W-2 drivers. Comparable focus on professional (non-gig) drivers and scheduled/structured deliveries, though broader than catering.
- ezCater: Largest US corporate catering marketplace, connecting businesses with restaurant caterers across 150+ metros. DeliverThat is a delivery partner on the ezCater MSI platform, and the two compete for catering delivery fulfillment and operator mindshare.
- Relay (Relay Technologies): Last-mile delivery management platform focused on restaurants and retail, providing orchestration and driver-network solutions. Closely comparable to DeliverThat's professional-driver, software-enabled model.
- Shipsi: On-demand and scheduled local delivery platform connecting merchants with couriers, with a similar pay-per-delivery positioning. Competes for the same SMB/mid-market restaurant catering delivery use cases.
- Cartwheel: Delivery management software and DSP API for restaurants, integrated with DeliverThat to provide catering delivery oversight. Comparable as a delivery-orchestration peer targeting the same enterprise restaurant segment.
Broad incumbents
- Bringg: Delivery orchestration platform serving enterprise retailers, restaurants, and logistics providers. Comparable as a delivery orchestration/software peer but at substantially larger enterprise scale and broader verticals.
- DoorDash Drive: DoorDash's white-label last-mile delivery arm serving enterprise restaurants with their own driver pool. Competes head-to-head with DeliverThat's professional catering driver network but as part of a much broader on-demand delivery platform.
- Uber Direct: Uber's white-label delivery service offering same-day, scheduled, and large-order delivery for retailers and restaurants. Overlaps with DeliverThat's pay-per-delivery catering model but operates at substantially larger scale as part of Uber's broader logistics platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeliverThat social profiles
Digital presenceDeliverThat financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeliverThat leadership team
Management profileNumber of profiles
Profiles4 records
DeliverThat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeliverThat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeliverThat
What does DeliverThat do?
DeliverThat is a full-service catering delivery management partner for restaurants, providing a nationwide network of 45,000+ professional drivers who handle off-premise catering and high-value orders with brand-specific setup and presentation. Its Delivery Orchestration software centralizes multi-DSP routing, dispatch logic, and real-time tracking into a single Operations Dashboard, while direct POS and catering platform integrations (Toast, Olo, ezCater MSI, MONKEY, Cartwheel, VROMO) eliminate manual order entry. Restaurants are billed a flat fee per fulfilled delivery with no volume minimums or recurring fees.
Is DeliverThat a public or private company?
DeliverThat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeliverThat founded?
DeliverThat was founded in 2013. It employs 11 to 50 people.
Where is DeliverThat based?
DeliverThat is headquartered in Canton, United States, in the North America region.
How does DeliverThat make money?
Two revenue lines are on record. Delivery Transaction Fees are the primary driver. The others are delivery Orchestration Platform.
Who are DeliverThat's main competitors?
Chowbus is listed as an emerging player. Direct peers are Onfleet, Dropoff, ezCater, Relay (Relay Technologies), Shipsi and Cartwheel. Broad incumbents are Bringg, DoorDash Drive and Uber Direct.
Does DeliverThat have an API?
No public API is recorded for DeliverThat.
What industry is DeliverThat in?
DeliverThat's product category is Catering Delivery Services. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of HSACAGAK, Catering Logistics & Delivery Management. Its NAICS code is 4921 and its SIC code is 4210.