VROMO
VROMO is a cloud-based restaurant delivery management SaaS platform that enables restaurant operators to manage in-house and third-party delivery fleets through POS-integrated dispatch, real-time tracking, and order stacking, serving chains and ghost kitchens across 20+ countries.
- Company typePrivate
- Founded2016
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VROMO does
VROMO is a cloud-based restaurant delivery management SaaS platform founded in 2016 and headquartered in Waterford, Ireland, with a US corporate services presence in Wilmington, Delaware. The platform provides restaurants with a single dashboard to manage in-house delivery fleets, automate dispatch of overflow orders to third-party delivery fleets (DoorDash Drive, Uber, Glovo, Stuart, Skipcart, Relay, DeliverThat), and track orders in real time via branded SMS notifications and tracking pages. Core features include order overflow/auto-dispatch, order stacking, route optimization, driver ETA prediction, driver chat, and native integrations with major restaurant POS systems (Toast, Square, Chowly, Deliverect, Olo).
VROMO generates revenue primarily through a subscription model priced at $99 per month per location, with usage-based fees of $0.25 per order above 400 orders per month. Square customers receive preferential pay-as-you-go pricing of $0.20 per delivery order. The company pursues a product-led growth motion (free trial, self-serve signup) supplemented by enterprise sales-assisted engagement and channel partnerships with POS providers and fleet aggregators. The company has raised approximately $10.7M in disclosed funding across multiple early-stage rounds, including an $8M Series A led by No Such Ventures in September 2021, and was subsequently acquired by Inspire Brands, the multi-brand QSR operator behind Dunkin', Buffalo Wild Wings, Sonic, and Papa Gino's. VROMO operates across 20+ countries and serves restaurant operators ranging from SMB single-location establishments to enterprise multi-unit chains, with case-study evidence from Stoner's Pizza Joint and Papa Gino's.
VROMO firmographics
Firmographics- Name
- VROMO
- Legal name
- VROMO Limited
- Website
- https://vromo.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VROMO is a cloud-based restaurant delivery management SaaS platform that enables restaurant operators to manage in-house and third-party delivery fleets through POS-integrated dispatch, real-time tracking, and order stacking, serving chains and ghost kitchens across 20+ countries.
- Ownership category
- akta.pro rank
Where VROMO is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
VROMO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software License: Monthly subscription fee per location for access to the VROMO delivery management platform, with tiered pricing based on order volume
- Per-Order Transaction Fees: Additional per-order fees above certain volume thresholds, generating incremental revenue as customer order volume grows
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Plan - $99 per month, per location |
| Unit Pricing | Pay-as-you-go | Square Customer Preferential Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VROMO product offering
Product offeringCore offering
VROMO provides a cloud-based delivery management SaaS platform designed specifically for restaurants. The software enables automated dispatch, real-time order tracking with SMS notifications, route optimization, and unified management of both in-house delivery fleets and third-party overflow partners (DoorDash, Uber, Glovo, Stuart, Skipcart, Relay). The platform integrates natively with major restaurant POS systems including Square, Toast, Olo, Chowly, and Deliverect, and is priced at $99 per month per location with additional per-order fees above 400 orders.
Product overview
VROMO is a unified restaurant delivery SaaS platform offering a single core product: the VROMO Delivery Management Software. This cloud-based platform combines order routing, real-time driver tracking, order stacking, and multi-fleet dispatch into one integrated system. Restaurants can use their own in-house delivery teams (first-party/self-delivery) and/or redirect overflow orders to third-party fleets (DoorDash, Uber, Stuart, Skipcart, Relay, Glovo, DeliverThat) through the same interface. The platform integrates with POS systems (Square, Toast, Chowly, Deliverect, Olo) and delivery orchestration platforms (Nash, Sauce, Zuppler, KBOX Global) to create a comprehensive delivery management ecosystem. Pricing is structured at $99 per month, per location with additional $0.25 per order above 400 orders.
Differentiator
Problem solved
Functional benefit
Products and services
- VROMO Delivery Management Software Cloud-based restaurant delivery management SaaS platform that enables restaurants to automate dispatch, track deliveries in real-time, manage in-house and third-party fleet integrations, and optimize the last-mile delivery process. Includes order overflow management to third-party fleets, real-time GPS tracking with branded SMS notifications, order stacking to combine deliveries under a single fee, route optimization, driver chat via push notifications, and native POS integrations with Toast, Square, Chowly, Deliverect, and Olo.
Quantifiable outcome
- 15% increase in fulfillment rates
- +4 more outcomes
Companies that use VROMO
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
VROMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
VROMO partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- DeliverectcoreIntegration partnership with Belgium-based Deliverect (online order management SaaS) to enable orders from multiple delivery platforms to be managed through a single-driver fleet. Deliverect serves 10,000+ establishments including Taco Bell and Timeout Market.
- DoorDash DrivecoreDoorDash Drive integration allows restaurants to redirect overflow orders to DoorDash's third-party delivery fleet. VROMO offers exclusive discounted delivery rates through this partnership, with DoorDash available for US users.
- KBOX GlobalcoreUK-based startup KBOX Global (turning underused commercial kitchen space into delivery hubs) selected VROMO as its premier delivery software provider as it expands into the US North America market. Partnership enables dispatch management for ghost kitchens and virtual brands.
- NashcoreSan Francisco-based Nash delivery orchestration platform integration enables seamless connection between local food delivery businesses and restaurant operators. Nash transmits orders to last-mile delivery providers uniformly through VROMO's API.
- OlocoreIntegration with Olo (NYSE: OLO), on-demand commerce platform powering 500+ multi-unit restaurant brands. Partnership enables Olo's 'Serve' white-label ordering customers to access VROMO's automated dispatch and route optimization features.
- SaucecorePartnership with Sauce (delivery network operating system for local restaurants operating in 4,000+ US cities) enables operators to use multiple local fleet operations through VROMO's dispatch delivery software, creating a shift from marketplace apps to local sustainable logistics.
- SquarecoreStrategic partnership with Square, Inc. integrates VROMO's delivery management with Square's online food order management system. Square customers receive preferential pricing of $0.20 per delivery order, extending VROMO's reach to Square's hundreds of thousands of restaurant customers.
- SkipcartcorePartnership with Skipcart (one of the largest courier companies in the United States) brings low-cost restaurant delivery services to thousands of restaurants, providing an end-to-end delivery solution at a fraction of standard costs.
- Inspire BrandscoreInspire Brands acquired VROMO as part of their strategy to drive operational efficiency. Inspire Brands operates chains including Buffalo Wild Wings, Dunkin' Brands, Sonic, and Papa Gino's, with 70% of QSR sales now digital.
- UbercoreFleet partner integration with Uber for restaurant delivery capabilities, allowing restaurants to use Uber's delivery network for overflow orders.
- GlovocoreFleet partner integration with Glovo enabling restaurants to access Glovo's delivery network through VROMO's platform.
- ChowlycorePartnership with Chowly to boost delivery business for restaurants across the US, integrating VROMO's delivery management with Chowly's ordering platform.
- ToastcorePartnership with Toast POS to strengthen restaurant delivery capabilities for US restaurants, enabling seamless integration between Toast's POS system and VROMO's delivery management.
Scale indicators3 records
Expansion highlights6 records
VROMO competitors and assessment
Company assessmentDirect peers
- Onfleet: Onfleet is a last-mile delivery management SaaS that provides dispatch, routing, real-time tracking, and driver apps. While more horizontal (catering, retail, cannabis), it competes with VROMO in restaurant delivery dispatch and tracking use cases.
- Shipday: Shipday offers a delivery management platform with driver dispatch, real-time tracking, and POS integrations, with strong overlap in restaurant and food delivery. It is a direct SMB-focused competitor to VROMO's self-serve product.
- DispatchTrack: DispatchTrack provides delivery management and proof-of-delivery software for retailers, wholesalers, and restaurants. It overlaps with VROMO on multi-stop routing, dispatch, and tracking for restaurant chains and ghost kitchens.
- Tookan (by Jungleworks): Tookan is a delivery management and field service automation SaaS used by restaurants for dispatch and driver tracking. It competes with VROMO on real-time dispatch, driver apps, and analytics for SMB restaurant operators.
Broad incumbents
- DoorDash Drive: DoorDash Drive is DoorDash's white-label delivery fulfillment service and is both a VROMO integration partner (overflow dispatch) and a broad incumbent that ships its own dispatch and tracking capabilities, creating a coopetitive dynamic.
- Uber Direct: Uber Direct (formerly Uber Connect / Postmates On-Demand) is Uber's white-label delivery network. VROMO integrates Uber as an overflow fleet partner while Uber Direct independently targets restaurants with bundled dispatch and delivery.
- Olo: Olo (NYSE: OLO) is a public on-demand commerce platform powering 500+ multi-unit restaurant brands. VROMO is integrated into Olo's Serve ordering product, but Olo is also expanding into delivery orchestration, creating adjacent overlap and a partner/competitor dynamic.
- Square for Restaurants (Block): Square for Restaurants (Block, Inc.) is a major restaurant POS platform with hundreds of thousands of restaurant customers. Square is a key VROMO integration partner (preferential pricing), but as a broader commerce platform it could expand into delivery management, creating a coopetitive threat.
Emerging players
- Deliverect: Deliverect is an online order management SaaS connecting restaurants to multiple delivery marketplaces (used by Taco Bell, Timeout Market). It integrates with VROMO for single-driver fleet management but is expanding into broader delivery orchestration, making it a partial overlap emerging player.
- Nash: Nash is a delivery orchestration platform connecting businesses to last-mile providers. It integrates with VROMO via API, but Nash also offers its own dispatch and tracking capabilities, creating direct competitive overlap in restaurant and food delivery orchestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VROMO social profiles
Digital presenceVROMO compliance and trust
Trust signalCompliance2 records
VROMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VROMO leadership team
Management profileNumber of profiles
Profiles2 records
VROMO funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VROMO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VROMO
What does VROMO do?
VROMO provides a cloud-based delivery management SaaS platform designed specifically for restaurants. The software enables automated dispatch, real-time order tracking with SMS notifications, route optimization, and unified management of both in-house delivery fleets and third-party overflow partners (DoorDash, Uber, Glovo, Stuart, Skipcart, Relay). The platform integrates natively with major restaurant POS systems including Square, Toast, Olo, Chowly, and Deliverect, and is priced at $99 per month per location with additional per-order fees above 400 orders.
Is VROMO a public or private company?
VROMO is a private company. It is classified as corporate owned and is currently operating.
When was VROMO founded?
VROMO was founded in 2016. It employs 11 to 50 people.
Where is VROMO based?
VROMO is headquartered in Dublin, Ireland, in the Europe region.
How does VROMO make money?
Two revenue lines are on record. Subscription Software License is the primary driver. The others are per-Order Transaction Fees.
Who are VROMO's main competitors?
Direct peers on record are Onfleet, Shipday, DispatchTrack and Tookan (by Jungleworks). Broad incumbents are DoorDash Drive, Uber Direct, Olo and Square for Restaurants (Block). Emerging players are Deliverect and Nash.
Does VROMO have an API?
Yes. VROMO provides API access as part of its web application, mobile application (VROMO Driver), and driver tracking pages. The Terms of Service define VROMO to 'include all API, documentation or any other way the client can access services.' API documentation is available at docs.vromo.io. Specific details on API type (REST, GraphQL, webhooks), auth method, rate limits, or versioning are not specified in the provided source material. Developer documentation is at docs.vromo.io.