Givey

What Givey does

Givey is a London-based digital fundraising platform exclusively serving small UK charities and the individuals and corporates who fundraise on their behalf. The core Givey Donation Platform enables donors to give to UK-registered small charities and community causes with 100% of the donation passed through to the recipient, supported by a self-service onboarding flow that registers charities within 48 hours. Givey is differentiated by its zero-fee-for-charities model (a voluntary 5% donor fee covers payment processing and may be absorbed by participating businesses) and its "Tech4Good" positioning around the "Forgotten 95" — the long tail of small UK charities underserved by larger platforms.

The technology stack is a cloud-based SaaS platform with payment processing handled through Stripe (including managed accounts and weekly BACS payouts), customer support via Intercom, and a patent-pending instant donation matching engine that powers Givey for Business. Gift Aid workflows are integrated with HMRC through pre-populated ODS spreadsheets. The platform is complemented by a community and content layer — The Givey Community Podcast, Givey Blog, and a private Facebook group — plus 1:1 Zoom support and QR-code enablement for charities.

Monetisation operates on two streams: a voluntary 5% donor transaction fee on donations and undisclosed annual licensing fees from corporate customers using Givey for Business, which delivers employee giving schemes, branded company pages, and real-time donation matching. The customer base comprises 5,000+ registered UK charities, ~100,000 individual donors, and a smaller set of corporate accounts. Givey Limited is privately held, headquartered in London, and has operated without disclosed institutional funding since 2014.

Name

Givey

Legal name

Givey Limited

Website

https://givey.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Givey is a London-based digital fundraising platform that enables UK donors to give 100% of their donations to 5,000+ small UK charities, monetising via a voluntary 5% donor fee and corporate licensing for its Givey for Business workplace giving product.

Ownership category

akta.pro rank

Product category

Digital Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Online donation platform
• Charity fundraising software
• Workplace giving solutions
• Donation matching technology
• Social fundraising tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donor Transaction Fee: A 5% voluntary fee charged to donors on top of their donation amount. This fee offsets payment processing costs and keeps the platform operational. The fee may be waived if a participating Givey for Business customer chooses to cover donor fees.
2. Corporate Giving (Givey for Business): Premium corporate giving solution with matching technology. Companies pay licence fees to access the platform for employee giving programs with donation matching capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Givey is a UK-only digital fundraising platform that enables individual donors, fundraisers, and small charities to give and raise money online with 100% of donations passing directly to charities and no platform fees charged to the charity. The platform adds a corporate tier through Givey for Business, providing UK companies with employee giving schemes, branded company pages, and patent-pending real-time donation matching technology that allows employers to instantly match employee donations.

Product overview

Givey is a digital fundraising platform operating as a single unified product with supplementary community and support features. The core Givey Donation Platform enables donors to give directly to UK charities with 100% of donations reaching recipients and no platform fees charged to charities. Givey for Business extends the platform with corporate giving and matching technology. The ecosystem includes The Givey Community (social support hub), Givey Blog (content resource), The Givey Community Podcast (audio content), and the Givey Help Center (customer support via Intercom). Gift Aid Management is a key feature integrated with HMRC for tax recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Givey for Business: Corporate giving and employee fundraising solution that allows companies to manage workplace giving, donation matching, and employee engagement activities under one platform.
• The Givey Community

Products and services

• Givey Donation Platform

Quantifiable outcome

• £4.8M raised for 5,000+ UK charities
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is Givey's payment processing provider, enabling secure donation payments. Information is shared with Stripe to create managed accounts for charities and facilitate BACS payouts to charities on a weekly basis.
• Charity DigitalcoreGTM or Marketing PartnerCharity Digital recognises Givey as a joint-best online fundraising platform for money given to charities, having awarded this recognition for 6 consecutive years (2020-2025).
• HMRCcoreOthersGivey facilitates Gift Aid claiming by providing charities with pre-populated ODS spreadsheets for upload to HMRC, enabling charities to claim back tax on eligible donations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Network for Good: Network for Good is a US-based donation and fundraising software provider for small nonprofits. It overlaps with Givey on donation processing and SMB charity fundraising tools, though its primary market is the United States.
• Donorbox: Donorbox is an online donation platform serving small and mid-sized nonprofits worldwide with recurring giving and campaign tools. It is comparable to Givey on SMB charity fundraising infrastructure and donor experience.
• JustGiving: JustGiving is a leading UK online donation and fundraising platform serving charities and individual fundraisers. It competes head-to-head with Givey in the UK small-to-mid charity donation market with a similar self-service model and donor fee structure.
• Benevity: Benevity is a global corporate giving and employee engagement platform with donation matching, volunteering, and grant programs. It directly competes with Givey for Business in the workplace giving and donation matching segment for enterprise customers.
• Enthuse: Enthuse is a UK donation and fundraising platform targeting small and medium charities with zero platform fees for charities. It is a near-direct competitor to Givey's core proposition of fee-free digital fundraising for UK charities.
• Localgiving: Localgiving is a UK-focused donation platform specializing in local and small charities. It is directly comparable to Givey's Tech4Good positioning toward grassroots UK community causes.

Emerging players

• Bright Funds: Bright Funds is a corporate giving platform combining donation matching, volunteering, and grants management. It competes with Givey for Business in the employee giving segment but is positioned as an emerging player relative to larger incumbents.

Broad incumbents

• GoFundMe Charity: GoFundMe operates one of the largest global crowdfunding and charity fundraising platforms. While broader geographically, it overlaps directly with Givey on online charitable giving and individual fundraiser pages for small charities.
• CAF (Charities Aid Foundation): CAF is a major UK charity and donor-advised giving services provider offering donation platforms, workplace giving, and Gift Aid processing. It overlaps with both Givey's donation platform and Givey for Business corporate giving capabilities, though at larger scale.

Regional players

• Good2Give: Good2Give is an Australia- and APAC-focused workplace giving and donation platform. It shares Givey's model of combining donation infrastructure with corporate matching, but operates in a different geography and does not directly compete in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/GiveyTV
• Facebookfacebook.com/GiveyHQ
• LinkedInlinkedin.com/company/givey
• Instagraminstagram.com/giveyhq
• Xx.com/giveyhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givey