What Shutterly Fabulous does

Shutterly Fabulous (legal entity Shutterly Fabulous Retail Ltd) is a UK-based direct-to-consumer retailer specialising in made-to-measure plantation window shutters, founded in Brighton in 2002 and now operating nationwide across England, Scotland, Wales and Northern Ireland as a subsidiary of TCMM Shutter Group Limited. The product range covers six shutter styles (Full Height, Cafe Style, Tier on Tier, Solid Panel, Tracked and Special Shapes) manufactured in three material lines: sustainable Paulownia hardwood sourced from Northwest China, UK-made moisture-resistant faux wood composite, and polyvinyl for high-humidity environments. The company runs a bespoke production model where all wood is cut by hand, every component of the tree is used except bark, and assemblies are glued, screwed, stapled and pinned together, with custom colour matching to RAL codes and Farrow & Ball shades plus collaborations with The Pickleson Paint Co. (40 curated colours) and Laurence Llewelyn-Bowen.

The go-to-market is an enterprise-style field sales operation delivered through self-employed local shutter specialists who provide free in-home consultation, professional measurement, quotation and installation; the same specialist handles both measurement and install for continuity. Customers can initiate via an online estimator or by booking an appointment online or by phone (0800 9700 800), and they pay a 50% deposit at order with the balance due two working days before installation; finance is available through Zopa and a Price Beat Promise underwrites competitiveness. Distribution is augmented by an exclusive partnership with John Lewis & Partners, with showrooms in Norwich, Poole, Southampton and Glasgow, alongside a marketing mix spanning ITV television advertising (Craig Revel Horwood voiceover), editorial coverage in Grand Designs, Ideal Home and Elle Decoration, and active social media on Instagram, TikTok, Facebook and Pinterest. All products carry a 10-year warranty (36-month full warranty plus Shutterly Assured extended cover years 3–10), UK-made faux wood shutters can be delivered and fitted in as little as 2 weeks, and overseas hardwood shutters have an 11–13 week standard lead time or 8–10 weeks express at £15 per square metre.

Name

Shutterly Fabulous

Legal name

Shutterly Fabulous Retail Ltd

Website

https://shutterlyfabulous.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Shutterly Fabulous is a UK nationwide retailer of made-to-measure plantation shutters serving residential homeowners through self-employed local specialists who measure and install, supported by an exclusive John Lewis & Partners partnership and a 10-year warranty.

Ownership category

akta.pro rank

Product category

Window Shutters and Home Interior Treatments

NAICS

Blind and Shade Manufacturing (33792)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

Keywords

• Made-to-measure shutters
• Plantation shutters UK
• Window shutters installation
• Interior window treatments
• Bespoke shutter fitting

Headquarters

HQ city

Brighton and Hove

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Custom Plantation Shutters Sales and Installation: One-time sale of made-to-measure plantation shutters including professional measurement and installation service. Customers pay a 50% deposit when placing the order, with the remaining balance due two working days before installation. Pricing varies by window size, material choice (hardwood vs faux wood), style, and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shutterly Fabulous designs, manufactures, and installs made-to-measure plantation shutters for UK residential properties. The company provides an end-to-end service including free in-home measurement, custom manufacturing in hardwood, faux wood, and polyvinyl materials, and professional installation. Its core product lines span shutter styles (Full Height, Cafe Style, Tier on Tier, Solid Panel, Tracked, Special Shapes) and material ranges, complemented by designer collaborations and custom colour matching.

Product overview

Shutterly Fabulous is a UK-based retail company specialising in made-to-measure plantation shutters with a comprehensive measure-and-install service. The core product portfolio centres on window shutters available in multiple styles (Full Height, Cafe Style, Tier on Tier, Solid Panel, Tracked, and Special Shapes) and materials (Hardwood, Faux Wood, and Polyvinyl). The company operates as a single unified offering rather than a platform architecture, combining custom manufacturing with professional installation services. Additional products include custom colour matching services, designer collaborations (The Pickleson Paint Co. Collection and The Laurence Llewelyn-Bowen Collection), and an Express Shutters service for rapid 2-week delivery. The service package includes a free online estimator tool, in-home survey, and installation, supported by a Price Beat Promise and 10-year guarantee. The company partners exclusively with John Lewis & Partners for retail distribution.

Differentiator

Problem solved

Functional benefit

Brands

• The Pickleson Paint Co. Collection: A collaboration bringing 40 curated paint colours from The Pickleson Paint Co. into Shutterly Fabulous's colour-matching service for shutters.
• The Laurence Llewelyn-Bowen Shutter Collection

Products and services

• Full Height Shutters Plantation shutters covering the entire window from top to bottom, providing complete light control and privacy for UK residential homeowners.
• Cafe Style Shutters Shutters covering only the lower portion of the window, providing privacy while allowing light to enter from above for UK residential customers.
• Tier on Tier Shutters Shutters with independent top and bottom panels that can be opened separately for flexible light and privacy control in residential homes.
• Solid Panel Wood Shutters Shutters with solid panels providing complete light blockage and maximum privacy, ideal for bedrooms in UK residential properties.
• Tracked Shutters Shutters that slide on a ceiling-mounted track, designed for wide openings such as sliding doors and room dividers in residential settings.
• Special Shapes Shutters Custom-made shutters designed for arched, angled, or irregularly shaped windows in period and unusual residential properties.
• Hardwood Shutters Premium plantation shutters crafted from sustainable Paulownia hardwood sourced from Northwest China, suited to UK residential interiors.
• Faux Wood Shutters UK-made moisture-resistant faux wood composite shutters available with express delivery in as little as two weeks for UK homeowners.
• Polyvinyl Shutters Durable shutters made from polyvinyl material suitable for high-moisture environments such as bathrooms, kitchens, and coastal properties.
• Express Shutters UK-made Faux Wood shutters with expedited manufacturing and installation in as little as two weeks for customers needing fast turnaround.
• Custom Shutter Colours Custom colour matching service allowing shutters in any RAL code or Farrow & Ball shade for personalised residential interiors.
• The Pickleson Paint Co. Collection Colour collection featuring 40 curated paint colours from The Pickleson Paint Co. available as bespoke shutter finishes for UK homes.
• The Laurence Llewelyn-Bowen Collection Designer shutter collection created in collaboration with British interior designer Laurence Llewelyn-Bowen for distinctive, personality-led residential interiors.
• Measure & Install Service End-to-end service including free home survey, professional measurement, custom manufacturing, and expert installation for UK residential customers.

Quantifiable outcome

• Faux Wood shutters delivered and installed in as little as 2 weeks
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Shade & StoryminorGTM or Marketing Partner · 20 February 2025Co-branded competition with Shade & Story (blinds company). Third prize winners receive Shade & Story Blind vouchers. Participants agree to be added to both companies' mailing lists.
• John Lewis & PartnersflagshipChannel Partner/ Reseller/ DistributorExclusive partnership where Shutterly Fabulous services John Lewis & Partners' nationwide customer demand for shutters. Company has showrooms within John Lewis stores including Norwich, Poole, Southampton, and Glasgow. Customers can view product samples, receive expert advice, and book appointments through John Lewis locations.
• The Pickleson Paint Co.coreStrategic or Co-development PartnerCollaboration to offer Pickleson Paint Co.'s core 40 beautifully curated paint colours in Shutterly Fabulous' colour-matching service. The partnership allows shutters to become part of the interior design story, from warm expressive tones to considered neutrals.
• Laurence Llewelyn-BowencoreStrategic or Co-development PartnerCollaboration with British interior design icon Laurence Llewelyn-Bowen on a shutter collection. The collection is designed to inspire and transform homes with bold personality or timeless neutral options. Laurence Llewelyn-Bowen provides bespoke design consultation as first prize in competitions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hillarys: UK's largest made-to-measure blinds, shutters, and curtains retailer with an in-home consultation and installation model. Directly comparable to Shutterly Fabulous in terms of product category, customer base, and D2C field sales approach, though Hillarys has a broader product range beyond shutters.
• Thomas Sanderson: UK specialist retailer of premium made-to-measure shutters, blinds, and conservatory solutions with a similar in-home consultation sales model. Direct peer competing for the same UK residential customer seeking bespoke window treatments.
• Swift Direct Blinds: UK online made-to-measure blinds and shutters retailer focused on rapid delivery and transparent pricing. Comparable to Shutterly Fabulous in product category but competes via speed-to-customer and online configurator rather than in-home consultation.
• The Shutter Store: UK online shutter specialist offering made-to-measure plantation shutters primarily through self-measure and digital ordering. Direct peer targeting the same UK residential shutter market with a lower-overhead digital model that competes on price and convenience.
• Plantation Shutters Ltd: UK specialist in plantation shutters with in-home consultation service and bespoke manufacturing. Direct peer competing for UK residential shutter customers with a similar bespoke service model.
• Blinds2Go: Major UK online-first blinds and shutters retailer offering made-to-measure products with self-measure ordering. Direct peer in the window treatments category, though operating on a fundamentally different (digital self-serve) business model with lower price points.
• 247 Blinds: UK online retailer of made-to-measure blinds and shutters operating a direct-to-consumer digital model with self-measure kits. Competes with Shutterly Fabulous in the same window treatments category via a lower-touch, lower-cost channel.

Broad incumbents

• IKEA: Global home furnishings retailer offering window treatments including basic blinds and curtains. Serves an overlapping UK residential customer base at lower price points, representing a competitive alternative for price-sensitive consumers who might otherwise consider made-to-measure shutters.
• B&Q: UK's largest home improvement retailer offering DIY window treatments, blinds, and basic shutters. Overlaps with Shutterly Fabulous's customer base in the UK home improvement category, competing primarily at lower price points for self-install consumers.
• John Lewis & Partners: Iconic UK department store and Shutterly Fabulous's exclusive retail partner. While John Lewis partners with Shutterly Fabulous rather than competing directly, it is a broader incumbent in UK home retail that influences the channel dynamics and consumer expectations for window treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShutterlyFabulousUK
• Instagraminstagram.com/shutterlyfabulous/?hl=en
• TikToktiktok.com/@shutterlyfabulous
• Pinterestpinterest.co.uk/ShutterlyFabulous
• LinkedInlinkedin.com/company/shutterly-fabulous

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shutterly Fabulous