Twiz
Twiz is a performance-based digital marketing agency based in San Juan Capistrano, California, delivering lead generation, paid advertising, SEO with AI search optimization, social media management, fractional CMO, and conversion rate optimization to e-commerce, SaaS, and service businesses.
- Company typePrivate
- Founded2018
- HeadquartersLos Ángeles, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Twiz does
Twiz (legal entity: Twiz LLC) is a performance-based digital marketing agency founded in 2018 and headquartered in San Juan Capistrano, California. The firm is led by CEO Lucas James and co-founder Christian Velitchkov, with a small team in the 11-50 employee range. Twiz delivers six interconnected service lines — Lead Generation, Paid Advertising, Search Engine Optimization (including AI search optimization), Social Media Management, Fractional CMO, and Conversion Rate Optimization — combined under a process the company calls a Full-Funnel Growth Stack that maps customer journey from ICP definition through copy, multi-channel execution (cold outbound, paid media, SEO content), and continuous optimization.
The agency's commercial model is built on outcome-aligned, performance-based pricing with no long-term contracts and an explicit guarantee: if targets such as 100+ qualified leads, increased e-commerce sales, or cost per lead below $50 are not met, clients receive 30 additional service days plus $3,000 in service credits. Engagement requires a minimum $6,000 advertising spend during the initial 90-day period. Twiz distributes through a direct/inside-sales motion anchored on a free strategy call, complemented by a self-serve booking flow and free lead magnets (AI Ranking and Podcasting eBooks), as well as a content hub at resources.twiz.io.
Twiz reports it has served 450+ US businesses including enterprise logos such as Roundhill Investments, CBRE, Infor, Wells Fargo, SaaStr, and Optum, alongside mid-market and SMB brands like Mares Mortgage, Paw.com, Venroy, Dope Dog, and YoColorado. The firm markets itself horizontally to e-commerce, SaaS, and service businesses. No external funding rounds, no M&A activity, no patents, and no regulatory actions are disclosed; the company appears to operate as a privately held, founder-owned LLC.
Twiz firmographics
Firmographics- Name
- Twiz
- Legal name
- Twiz LLC
- Website
- https://twiz.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twiz is a performance-based digital marketing agency based in San Juan Capistrano, California, delivering lead generation, paid advertising, SEO with AI search optimization, social media management, fractional CMO, and conversion rate optimization to e-commerce, SaaS, and service businesses.
- Ownership category
- akta.pro rank
Twiz industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)
- akta.pro secondary industry
- Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)
Keywords
Where Twiz is headquartered
LocationHeadquarters
- HQ city
- Los Ángeles
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Twiz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Performance-Based Marketing Services: Marketing services billed on performance outcomes with no long-term contracts. Services include lead generation, paid advertising, SEO, social media management, fractional CMO, and CRO. Revenue generated through service fees tied to lead generation and conversion metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance-Based Guarantee Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Twiz product offering
Product offeringCore offering
Twiz is a performance-based digital marketing agency that delivers managed multi-channel marketing services across the full customer acquisition funnel, including lead generation, paid advertising, SEO (including AI search optimization), social media management, fractional CMO leadership, and conversion rate optimization. The agency bundles these into a "Full-Funnel Growth Stack" for e-commerce, SaaS, and service businesses, with engagement priced against outcomes such as qualified leads and cost per lead rather than long-term retainers.
Product overview
Twiz is a performance-based digital marketing agency operating from Orange County, California. The company offers a suite of six interconnected marketing services — Lead Generation, Paid Advertising, SEO & AI Search, Social Media Management, Fractional CMO, and Conversion Rate Optimization — all designed to work together across the full customer acquisition funnel. Rather than offering a standalone software product, Twiz delivers its services directly to clients through managed campaigns, strategy, and execution, supplemented by free educational resources (AI Ranking eBook and Podcasting eBook) and a content blog (Resources Hub). The company also maintains a client-facing portal for booking strategy calls.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation Outbound prospecting and inbound lead capture services designed to identify and qualify potential customers for clients, including cold outbound, email campaigns, and appointment booking.
- Paid Advertising Targeted digital advertising campaigns across platforms such as Meta and Google, focused on driving qualified traffic and maximizing return on ad spend.
- Search Engine Optimization (SEO) Organic search optimization services to improve brand visibility on Google and AI search platforms like ChatGPT, including content strategy and technical SEO.
- Social Media Management Content creation and management services across social media platforms to build brand engagement and convert followers into customers.
- Fractional CMO Part-time executive marketing leadership providing strategy, direction, and growth planning without the cost of a full-time CMO.
- Conversion Rate Optimization (CRO) Optimization of website, funnels, and calls-to-action to increase the percentage of visitors who convert into leads or customers, addressing leaks in the conversion funnel.
Quantifiable outcome
- 450+ brands scaled successfully
- +3 more outcomes
Companies that use Twiz
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Twiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Twiz partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Twiz competitors and assessment
Company assessmentDirect peers
- KlientBoost: Performance-based digital marketing agency specializing in paid advertising, CRO, and landing page optimization. Closely comparable to Twiz in offering mix (paid + CRO + SEO), pricing philosophy (outcome-aligned), and SMB/mid-market focus.
- Disruptive Advertising: Full-service performance marketing agency with paid media, SEO, and CRO as core offerings. Comparable business model, similar client mix (mid-market e-commerce, SaaS, B2B), and similar scale.
- Single Grain: Performance-driven digital marketing agency offering paid acquisition, SEO, and CRO to SaaS and e-commerce brands. Similar service catalog, similar performance-oriented positioning, and similar mid-market target.
- SmartSites: Full-service digital marketing agency covering paid search, SEO, social, and web design. Comparable breadth of services and SMB-to-mid-market positioning to Twiz.
- WebiMax: Digital marketing agency providing SEO, paid media, and lead generation services. Overlapping service catalog and similar SMB-to-mid-market client base.
- LYFE Marketing: Social media and digital marketing agency serving small and mid-sized businesses. Comparable multi-channel digital marketing focus and SMB pricing tier.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, paid media, social media, and CRO. Overlapping services and SMB/mid-market customer overlap with Twiz.
- Straight North: Performance-driven internet marketing agency offering SEO, paid media, and lead generation for B2B and e-commerce clients. Directly comparable service mix and performance-oriented GTM.
Broad incumbents
- NP Digital: Large performance-focused digital marketing agency offering SEO, paid media, and content marketing. Operates in the same category as Twiz but at significantly greater scale and brand recognition.
Emerging players
- Vajra Global: Digital marketing services firm covering SEO, paid media, and lead generation for SMBs. Smaller-scale peer with overlapping service catalog targeting a similar buyer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Twiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twiz leadership team
Management profileNumber of profiles
Profiles2 records
Twiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twiz
What does Twiz do?
Twiz is a performance-based digital marketing agency that delivers managed multi-channel marketing services across the full customer acquisition funnel, including lead generation, paid advertising, SEO (including AI search optimization), social media management, fractional CMO leadership, and conversion rate optimization. The agency bundles these into a "Full-Funnel Growth Stack" for e-commerce, SaaS, and service businesses, with engagement priced against outcomes such as qualified leads and cost per lead rather than long-term retainers.
Is Twiz a public or private company?
Twiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twiz founded?
Twiz was founded in 2018. It employs 11 to 50 people.
Where is Twiz based?
Twiz is headquartered in Los Ángeles, Mexico, in the Latin America region.
How does Twiz make money?
One revenue line is on record: performance-Based Marketing Services.
Who are Twiz's main competitors?
Direct peers on record are KlientBoost, Disruptive Advertising, Single Grain, SmartSites, WebiMax, LYFE Marketing, Thrive Internet Marketing Agency and Straight North. NP Digital is listed as a broad incumbent. Vajra Global is listed as an emerging player.
Does Twiz have an API?
No public API is recorded for Twiz.
What industry is Twiz in?
Twiz's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAJAH, Trade Promotion Management & Optimization (TPM/TPO), with a secondary code of CRAOAOAC, Trade Promotion Management (TPM) & Optimization Services. Its NAICS code is 54183 and its SIC code is 7311.