Tátil Design

What Tátil Design does

Tátil Design is an independent, B-Corp-certified brand and design consultancy founded in 1989 in Brazil and operated through Borogodó Design LTDA. The firm operates across three core dimensions: (1) strategic branding services for global enterprise clients including visual identity, identity systems, packaging, naming, verbal identity, motion design, and design language systems; (2) proprietary Creative Coding tools (Gesture Capture, Generative System, audio-reactive Response to Rhythm, and a Co-authorship & Autonomy platform) used to convert static brand assets into living, parameterized systems; and (3) AI Brand Compliance, a productized tool for guideline enforcement. Tátil is sales-led: business development is conducted through a dedicated new business team, primarily via inbound website forms, referrals, and industry recognition, with custom-quoted project engagements rather than disclosed pricing. Headcount exceeds 300 multidisciplinary professionals, anchored by CEO Fred Gelli (D&AD 2025 Jury President) and structured as of July 2025 as a 12-partner ownership group.

Name

Tátil Design

Legal name

Borogodó Design LTDA.

Website

https://tatil.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Tátil Design is an independent Brazilian brand and design consultancy serving global enterprise clients with strategic branding, identity systems, proprietary Creative Coding tooling, and AI Brand Compliance across offices in Rio, São Paulo, London, and New York.

Ownership category

akta.pro rank

Product category

Brand Design Consulting

NAICS

Graphic Design Services (54143), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAEAC

Graphic Design & Visual Communications (Collateral, Illustration)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand identity design
• Creative coding services
• Visual identity systems
• Packaging design consulting
• Brand strategy services

Headquarters

HQ city

São Conrado

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Strategy and Identity Consulting: Professional services for brand strategy, visual identity, verbal identity, and comprehensive branding solutions for enterprise clients. Revenue generated through project-based engagements and ongoing client partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Tátil Design is an independent creative studio and design consultancy founded in 1989 that delivers brand strategy, visual identity, packaging, naming, motion design, and creative coding services for global enterprise clients. The firm combines multidisciplinary design, proprietary Creative Programming technology, and AI-driven brand compliance tooling to build and maintain brand systems for major consumer and corporate brands. Headquartered in Rio de Janeiro with offices in São Paulo, London, and New York, the practice operates with 300+ multidisciplinary professionals and a partnership ownership model.

Product overview

Tátil Design is an independent creative studio and design consultancy offering a portfolio of branding, design, and creative technology services. The core offering consists of Creative Programming—a tool that uses creative coding to transform static brand elements into living, animated systems—and AI Brand Compliance, which leverages AI to ensure brand guideline consistency. Supporting these is Asterisco, a content curation platform. The studio provides services across visual identity, identity systems, branding, packaging, merchandising, motion design, naming, type design, shape design, verbal identity, and photography, working with clients such as Coca-Cola, Netflix, Danone, Natura, B3, Tim Hortons, and SailGP Team.

Differentiator

Problem solved

Functional benefit

Brands

• Asterisco: Content and curation platform operated by Tátil Design, featuring podcasts, webinars, articles, and trend analysis curated by Tátil's leadership team.
• Creative Coding

Products and services

• Creative Programming

Quantifiable outcome

• 62% EBITDA growth and 23% revenue growth in 2024
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• Simples Design, Importação e Exportação LTDAminorOthersData sharing partner for compliance with LGPD requirements. Tátil shares collected information with Simples Design as part of their privacy policy disclosures.
• RD StationcoreTechnology or IntegrationEmail marketing service integrated with website forms for lead capture and automated email campaigns. Stores user contact data for marketing communications.
• Bitrix24coreTechnology or IntegrationCRM solution for organizing user data from website form submissions and managing customer relationships and follow-ups.
• SailGPflagshipStrategic or Co-development PartnerDesign partner for Brazilian sailing team in SailGP competition. Created visual identity reflecting Brazilian modernism and high performance values.
• Kimberly-ClarkflagshipStrategic or Co-development PartnerNew global client partnership announced in 2025 as part of Tátil's expansion with nine new global clients.
• Clínica SevencoreStrategic or Co-development PartnerNew healthcare client partnership in 2025, representing expansion into health sector alongside existing consumer and finance clients.
• DockcoreStrategic or Co-development PartnerNew fintech client partnership announced in 2025, expanding Tátil's presence in the technology and financial services sector.
• SkalacoreStrategic or Co-development PartnerNew client partnership in 2025, one of nine new global clients added to Tátil's portfolio.
• CaixaflagshipStrategic or Co-development PartnerBrazilian public bank partnership in 2025, representing significant expansion into financial services sector.
• AlprocoreStrategic or Co-development PartnerNew client partnership in 2025, one of nine new global clients across food and consumer goods sectors.
• SuntanacoreStrategic or Co-development PartnerNew client partnership in 2025, part of Tátil's expansion into consumer goods sector.
• SilkcoreStrategic or Co-development PartnerNew client partnership in 2025, one of nine new global clients representing diverse industry sectors.
• Ibiti ProjetoflagshipStrategic or Co-development PartnerSocio-environmental ecosystem rebranding project spanning over 6,000 hectares in Minas Gerais, focused on environmental regeneration, social innovation, and regenerative tourism. Draws on biomimicry and strategic design perspective.
• Winny TapajóscoreStrategic or Co-development PartnerAmazonian artist from Tapajó people collaborated on Natura Ekos Cacau packaging identity, uniting photography and illustration to reconnect products to Amazonian territory.
• Débora KariúcoreStrategic or Co-development PartnerIndigenous artist developed ceramic artifacts for Natura Ekos brand redesign as part of Extraordinary Actives image bank.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mucho: Independent global brand design consultancy with offices in San Francisco, Barcelona, and beyond. Comparable as a mid-sized, partner-led creative studio delivering brand identity, packaging, and design strategy for enterprise clients.
• Coley Porter Bell: UK-based brand design agency specializing in brand identity, packaging, and shopper marketing. Comparable to Tátil in delivering strategic packaging and identity systems for global consumer goods clients.
• Interbrand: Global brand consultancy operating in over 20 countries, offering brand strategy, identity design, and brand valuation. Comparable as a long-established enterprise branding peer serving similar global consumer, financial, and technology clients.
• FutureBrand: Global brand consultancy specializing in brand strategy, identity, and experience design. Comparable to Tátil in delivering enterprise brand transformation programs across multiple industries and geographies.
• Brand Union: Brand strategy and design consultancy with global offices. Directly comparable to Tátil as a multi-disciplinary branding partner for enterprise clients in consumer, financial, and corporate sectors.
• Siegel+Gale: Global brand strategy, design, and experience firm with offices in the US, Europe, and Asia. Comparable to Tátil in offering strategic branding, identity systems, and naming services to large multinational clients.
• Landor & Fitch: Global branding consultancy specializing in brand strategy, identity, and experience design with major offices across Americas, EMEA, and APAC. Comparable as a full-service enterprise brand consultancy serving Fortune 500 clients including Coca-Cola and AB InBev.
• Wolff Olins: Global brand consultancy with offices in London, New York, San Francisco, and beyond. Comparable in delivering brand strategy, identity systems, and creative work for major global enterprises including the Olympics and consumer brands.
• Pentagram: Independent, partner-led design consultancy with offices in London, New York, and other major cities. Directly comparable to Tátil as a multi-disciplinary brand identity, strategy, and creative coding practice serving global enterprise clients.

Broad incumbents

• R/GA: Larger global creative agency with deep technology and brand experience capabilities. Comparable to Tátil in serving enterprise clients on brand and experience design but with significantly broader scope including advertising, digital products, and consulting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tatil-design
• Instagraminstagram.com/tatildesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tátil Design