What Cookie does

Cookie provides a software platform for organizing event-based and club-based youth and amateur sports, serving multiple stakeholder groups including event managers, clubs, coaches, parents, and players. The platform's stated functional purpose is to coordinate scheduling, registration, and communication across these user types, though the underlying technical architecture, product feature set, and specific workflow tooling are not described in the available source material. The company's public web presence is minimal — the website (getcookie.com) presents only a basic interface with no detailed product documentation, pricing, or feature disclosures.

Cookie is a privately held, for-profit company founded in 2014 and headquartered in Raleigh, North Carolina. The company operates with a small team of 1-10 employees, indicating an early-stage or lifestyle-business scale. Its only recorded funding event is a 2024 investment from Triangle Tweener Fund, a regionally focused investor in the Raleigh-Durham area, with no disclosed capital amount.

The business model is not explicitly documented in the source data: no pricing tiers, revenue model (subscription, transaction-based, freemium), customer acquisition channels, or GTM motion are described. With no disclosed revenue, ARR, or customer count, financial scale cannot be triangulated. The multi-sided user base (managers, clubs, coaches, parents, players) implies a B2B2C or B2C model serving amateur and youth sports organizers, but specific monetizable mechanics remain unstated.

Name

Cookie

Website

https://getcookie.com

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

Cookie provides a software platform for organizing event and club sports, serving event managers, clubs, coaches, parents, and players. Founded in 2014 and based in Raleigh, NC, the company operates with a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Youth & Amateur Sports Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

Keywords

• Sports event management
• Club sports platform
• Youth sports software
• Team coordination tools
• Amateur sports organization

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Cookie provides a software platform for organizing event-based and club-based sports. It enables event managers, sports clubs, coaches, parents, and players to coordinate schedules, teams, events, and participation across the youth and amateur sports lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Sports Organization Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• PlayMetrics: PlayMetrics is a club management platform for youth soccer and select other sports, serving the same club administrator and coach personas that Cookie targets.
• LeagueApps: LeagueApps offers league and club management software for youth and adult sports organizers, directly competing with Cookie for event manager, club, and coach customers.
• TeamSnap: TeamSnap is a leading team and league management platform used by coaches, parents, and administrators to organize youth and amateur sports — directly overlapping Cookie's described user base of event managers, clubs, coaches, and parents.
• Jersey Watch: Jersey Watch provides websites, registration, and communications tools for youth sports clubs and leagues, overlapping Cookie's event and club sports organization use case.
• SportsEngine (Stack Sports): SportsEngine, part of Stack Sports, provides league, club, and tournament management software for youth sports organizations, closely matching Cookie's positioning as an event and club sports platform.

Emerging players

• TeamLinkt: TeamLinkt offers free team management and communication tools for amateur sports teams and clubs, addressing the same coach/parent/player use cases as Cookie.
• Bonzi: Bonzi is a sports club and association management platform that handles registrations, communications, and event organization for amateur sports clubs — comparable to Cookie's core scope.
• Heja: Heja is a team communication and management app used by amateur sports coaches, players, and parents — a lighter-weight, mobile-first competitor to Cookie's club/event management scope.
• Crossbar (Sports Illustrated Play legacy): Crossbar provides tournament and event management software for sports organizers, a narrower but directly adjacent offering to Cookie's event management value proposition.

Broad incumbents

• Active Network (The Active Network / CommunityPass): Active Network provides broad activity and recreation management software (including parks-and-rec and sports registration) that overlaps with Cookie's event-manager and club workflows as part of a wider portfolio.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/getcookie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookie