Open Homes

What Open Homes does

Open Homes Photography, founded in 2006 and headquartered in the San Francisco Bay Area, is a premium real estate photography and marketing services company serving residential and commercial agents, designers, builders, architects, property managers, and short-term rental owners across 11+ Northern California counties. Its service catalog spans premium photography (starting at $300), cinematic video tours (Highlight, Cinematic, Luxury, Vertical Social), FAA-certified aerial drone capture, Matterport 3D virtual tours, ANSI-compliant floor plans, virtual twilight/staging/renovation CGI services, custom property websites, and print collateral (brochures, flyers, postcards). The company monetizes via pay-as-you-go per-order pricing and bundled packages ranging from the $800 Essentials package to the $2,000+ Elite Agent package, with à la carte add-ons that increase attach rates.

The underlying technology stack is a mix of proprietary and partner capabilities: the Osmos website builder (inline editing, multiple templates, Calendly and Google Analytics integration) and the Atrium client dashboard sit alongside the Scan Drafter photogrammetry/LiDAR floor plan tool, Virtual Twilight 2.0 CGI editing, and third-party integrations with Matterport, Zillow, Google, and VirtualFurniture.io. A network of 60+ Visual Artists executes the field work across the Bay Area, supported by ~25 in-house staff covering creative services, post-production, video production, account management, print, operations, marketing, and product/UX. Distribution is primarily direct-to-consumer through the self-serve Atrium platform (app.open.homes), an instant online quote tool, and a success team for scheduling and account management, with referral channels via the Airbnb Pro Photo program, Zillow/Matterport integrations, and earned media including a 2024 DesignRush WebAward. Open Homes reports $60B+ in real estate marketed since 2007 and claims 75% of top San Francisco agents as clients.

Name

Open Homes

Legal name

Open Homes Photography

Website

https://open-homes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Homes Photography is a Bay Area premium real estate photography and marketing services company offering photography, video, aerial, Matterport 3D, floor plans, CGI virtual services, and property websites to residential and commercial agents, designers, builders, and short-term rental owners across Northern California.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Photography Services: Premium real estate photography priced by property square footage, ranging from $300 for properties up to 999 sq ft, scaling to $500+ for larger properties. Commercial properties charged at $300/hr. This is the core revenue driver and primary income stream.
2. Video Tours: Multiple tiers of video tours: Highlight (30-45 seconds, starting at $300), Cinematic (60-90 seconds, starting at $400), Luxury (2-3 minutes, starting at $500), Social Walkthrough ($600). Add-ons include aerial, lifestyle, and agent introduction segments. Residential pricing scales by square footage.
3. 3D Matterport Virtual Tours: Matterport 3D virtual tours priced by square footage tier ($250-$450+), with add-ons for detached structures ($50), outdoor scans ($100), 2D and 3D floor plans derived from scans ($150-$250), and link renewal ($75/6 months).
4. Aerial Photography & Video: Drone aerial photography (10-15 photos) at $300, aerial video (1-2 minutes) at $450, aerial add-ons starting at $200. Twilight aerial photography at $400. FAA-certified drone operators.
5. Property Websites: Property websites at $250 with included custom domain for 1 year, SSL security, free hosting for life, neighborhood image gallery, unbranded MLS website, and in-house support. Domain & security renewal at $35/yr.
6. Floor Plans & Site Plans: Professional floor plans starting at $250-$350+, scaling by square footage. Site plans from $100. Scan Drafter options from $100. Color upgrades ($50) and 3D upgrades ($100) available.
7. Virtual Services: Virtual Twilight ($100/image or bundled packs), Virtual Staging ($100/image), Virtual Decluttering ($150/image), Virtual Renovation ($300/image). All require purchase of a Premium Photography service.
8. Print & Brochures: Brochure design ($100-$150) + printing starting at $425 for 100 units; Flyers at $275 for 100; Postcards at $295 for 200. Same-day rush available for additional fee. Eco-friendly GREEN-certified printing through Pyramid Printing in South San Francisco.
9. Packages & Bundles: Bundled service packages offering savings of $150-$750 compared to individual pricing: Essentials ($800+), Deluxe Tour ($1,000+), Premier Agent ($1,500+), Elite Agent ($2,000+). Additional services can be added à la carte to any package.
10. Headshots & Portraits: Individual portrait sessions starting at $400; Group sessions starting at $600. Lifestyle add-on ($150), Location add-on ($150), Extra Person add-on ($150).
11. Brand Videos: Custom brand videos for agents' websites and social profiles with add-ons for extended lifestyle footage, additional client testimonials, and location variety.
12. Brand Books: Beautifully bound printed portfolio books showcasing agents' best work, delivered as physical keepsakes for client presentations and referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Open Homes is a real estate photography and marketing company that produces premium listing content for Bay Area agents, brokers, and property professionals. Its core offering is professional real estate photography (delivered by 9am the next day), extended through Cinematic and Luxury video tours, FAA-certified aerial drone content, Matterport 3D virtual tours, ANSI-compliant floor plans, CGI virtual staging and twilight, and proprietary property websites via the Osmos website builder. A network of 60+ in-house Visual Artists delivers content across 11+ Bay Area counties, ordered and managed through the self-serve Atrium dashboard.

Product overview

Open Homes is a real estate photography and marketing platform offering a comprehensive suite of services for Bay Area real estate professionals. The core offering centers on premium photography and video production, augmented by a digital platform (Atrium Dashboard) for order management and collaboration. Services are available both individually and in bundled packages (Essentials, Deluxe Tour, Premier Agent, Elite Agent). The product portfolio includes Photography, Video Tours (with multiple formats including Highlight, Cinematic, Luxury, and Vertical Social), Aerial Photos & Video, Property Websites (built on the Osmos website builder with multiple templates), 3D Matterport Virtual Tours, Floor Plans (Scan Drafter, Professional, and Matterport-derived options), and AI-powered Virtual Services (Staging, Renovation, and Twilight). Additional offerings include print marketing (Brochures, Flyers, Postcards), Headshots & Portraits, Brand Videos, Brand Books, and FPV Aerial Videos. The platform serves multiple industry segments including residential agents, commercial agents, designers & stagers, builders & contractors, architects, property managers, and Airbnb/VRBO owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Real Estate Photography Professional real estate photography with hand-crafted editing (3 hours post-processing per hour on site), delivered to the agent's inbox by 9am the next day. Pricing starts at $300 and scales by property square footage, with commercial hourly pricing at $300/hr.
• Video Tours Cinematic video production including Highlight (30–45s, from $300), Cinematic (60–90s, from $400), Luxury (2–3m, from $500), and Social Walkthrough ($600) tiers, with add-ons for agent introductions, lifestyle footage, and aerial segments.
• Aerial Photos & Video FAA-certified drone aerial photography (10–15 photos at $300) and video (1–2 minutes at $450), plus twilight aerial photography ($400) and a separate FPV Aerial Videos offering for immersive first-person-view fly-throughs.
• Property Websites Custom property listing websites built on the proprietary Osmos website builder with inline editing, multiple templates, Calendly integration, Google Analytics and Tag Manager support, custom domains, SSL, free neighborhood content, and QR codes. Pricing starts at $250 per property site.
• 3D Matterport Virtual Tours Matterport 3D scanning technology producing navigable digital property models for 24/7 open house access. Pricing starts at $250 and scales by square footage, with add-ons for detached structures, outdoor scans, 2D and 3D floor plans from scans, and link renewal.
• Floor Plans & Site Plans Professional floor plans (Scan Drafter from $100 using LiDAR + photogrammetry, Matterport-derived from $150, and ANSI-compliant professional floor plans from $250), plus site plans starting at $100. Includes 2D, color, and 3D upgrade options.
• Virtual Staging, Decluttering & Renovation Hollywood-grade CGI services adding virtual furniture to empty rooms ($100/image), removing clutter ($150/image), or showing renovation potential such as open-concept conversions and virtual landscaping ($300/image). Requires purchase of Premium Photography service.
• Virtual Twilight Photography CGI-based editing that converts daytime property photos into convincing golden-hour twilight images without requiring a separate evening shoot. Pricing is $100/image with bundled 3-pack ($200) and 6-pack ($300) options.
• Brochures, Flyers & Postcards Professionally designed and GREEN-certified printed brochures ($100–$150 design + printing from $425/100 units), flyers ($275/100), and postcards ($295/200), with same-day rush available. Production handled by Pyramid Printing in South San Francisco.
• Headshots & Portraits Professional portrait sessions for real estate agents: individual sessions from $400 and group sessions from $600, with lifestyle, location, and extra-person add-ons at $150 each.
• Brand Videos Custom brand videos for agents' websites and social profiles with add-ons for extended lifestyle footage, additional client testimonials, and location variety, designed to build credibility and familiarity before first meetings.
• Brand Books Beautifully bound printed portfolio books showcasing agents' best work, delivered as physical keepsakes for client presentations, referrals, and gift-giving.
• Vertical Social Videos Social-first video content captured in portrait orientation for Instagram, TikTok, and YouTube Shorts, designed for mobile-first viewing and social platform algorithms.
• FPV Aerial Videos First-person view (FPV) drone videography providing immersive aerial footage flying through and around properties for unique marketing perspectives distinct from standard drone aerials.
• Essentials Package Entry-level bundle combining Premium Photography, 3 Virtual Twilight images, a Property Website with custom domain, and a Photo Slideshow. Starts at $800 with $150 savings versus individual services.
• Deluxe Tour Package Mid-tier bundle adding a Matterport 3D Tour to the Essentials package. Starts at $1,000 with $200 savings versus individual services.
• Premier Agent Package Premium bundle including 60–90s Cinematic Video, 1–7 aerial photos, 15–30s aerial video, social media teaser, and MLS video edit. Starts at $1,500 with $550 savings versus individual services.
• Elite Agent Package Full-service luxury bundle including 6 Virtual Twilight images, a 2–3 minute Luxury Video, 5–10 aerial photos, and a lifestyle video. Starts at $2,000 with $750 savings versus individual services.

Quantifiable outcome

• Listings marketed with Open Homes saw 20% higher sales prices than the regional average in 2021
• +8 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MatterportcoreTechnology or IntegrationOpen Homes uses Matterport's 3D scanning technology and platform to deliver virtual tours. Open Homes photographers use Matterport cameras to capture property scans, which are hosted on the Matterport platform and can be transferred to clients' own Matterport accounts. Matterport tours can be embedded on Zillow listings and Open Homes property websites. Open Homes recommends Matterport Pro Cameras for higher dimensional accuracy vs. 360-degree cameras.
• ZillowcoreTechnology or IntegrationZillow partnered with Matterport to allow real estate agents to add 3D tours directly to their Zillow property listings. Open Homes generates and delivers Matterport links that agents can paste into the Virtual Tour URL field in their Zillow accounts, increasing listing visibility and Open Homes' reach through Zillow's marketplace traffic.
• Pyramid PrintingminorOthersThird-party printing partner located in South San Francisco (325 Harbor Way, South San Francisco, CA 94080). Handles all print production for brochures, flyers, and postcards. Pyramid Printing is a GREEN-certified printer, aligning with Open Homes' sustainability values. Phone: (650) 871-0290.
• Airbnb (Pro Photo Program)minorGTM or Marketing PartnerOpen Homes Visual Artists have previously participated in Airbnb's Pro Photo program, giving them detailed understanding of the platform's photo guidelines. This program enables referrals from Airbnb's network of short-term rental owners. Open Homes distinguishes itself by offering a license that allows use of images across multiple short-term rental platforms (including Vrbo), unlike Airbnb's proprietary program.
• FAA (Federal Aviation Administration)coreOthersOpen Homes employs FAA-certified drone operators for aerial photography and videography services. FAA rules prohibit flying drones over populated areas where people aren't aware of and/or participating in the shoot. This certification is a prerequisite for providing commercial aerial services and ensures compliance with federal aviation regulations.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeJab: On-demand real estate photography and videography marketplace serving agents nationwide — the closest direct competitor to Open Homes in the per-listing photography and video delivery model.
• PhotoUp: Real estate photo editing, virtual staging, and virtual renovation services offered to photographers and agents — overlaps with Open Homes' post-processing, virtual staging, and virtual renovation product lines.
• Luxury Presence: Premium real estate marketing websites, branding, and digital services for luxury agents — directly comparable to Open Homes' Osmos website builder and brand services for high-end agents.
• BoxBrownie: International real estate photo editing, virtual staging, floor plans, and 3D renders — competes with Open Homes on virtual staging, virtual twilight, and floor plan services.
• Styldod: Real estate marketing services including virtual staging, photo editing, and floor plans — directly comparable to Open Homes' virtual services and floor plan offerings.
• VHT Studios: National real estate photography, video, and virtual tour provider serving major brokerages — directly comparable to Open Homes' premium photography, video tour, and 3D virtual tour offerings.

Broad incumbents

• Zillow: Largest U.S. real estate marketplace; offers Zillow 3D Home (direct capture tool) that competes with Matterport-powered tours and increasingly allows agents to bypass third-party photography providers.
• Matterport: 3D spatial capture platform whose technology Open Homes uses; also offers direct subscription tools to agents, creating a vertical-platform threat to Open Homes' 3D Matterport virtual tour service.
• Real Geeks: Real estate marketing platform offering websites, CRM, and lead generation — adjacent to Open Homes' website builder offering but broader in scope and targeting different buyer personas.

Emerging players

• Spacely AI: AI-powered virtual staging and interior design rendering — competes specifically with Open Homes' CGI virtual staging and virtual renovation services with a software-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/openhomesphoto
• Facebookfacebook.com/openhomesphotography
• LinkedInlinkedin.com/company/open-homes-photography-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Homes