Medisana
medisana GmbH is a German home healthcare company (founded 1982) selling connected medical devices — blood pressure monitors, thermometers, scales, inhalators, glucose meters — and wellness products through the VitaDock+ app ecosystem to consumers, chronic disease patients, and pharmacy channels across 16+ countries.
- Company typePrivate
- Founded1982
- HeadquartersNeuss, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Medisana does
Medisana GmbH is a German home healthcare company founded in 1982 and headquartered in Neuss, Germany, specializing in connected medical devices and consumer wellness products. The portfolio spans blood pressure monitors (BU/BW series), infrared thermometers (TM series), body analysis scales using 8-sensor BIA technology (BS series), pulse oximeters (PM series), blood glucose meters (MediTouch series with GDH-FAD strips), mesh and compressor inhalators (IN series), and a broad wellness line covering massage devices (including hot/cold massage guns), heating products (blankets, pads, foot warmers), cupping therapy, light therapy, nasal irrigation, and air quality devices. Most Bluetooth-enabled devices connect to the proprietary VitaDock+ mobile app and cloud, which serves over 1.5 million connected customers and stores longitudinal health measurements; an adjacent Ombrio subscription (approximately €1.75/month) enables chronic disease patients to share those measurements securely with physicians under EU Data Act–compliant data portability rules. In 2025 the company introduced CareBox, a remote patient monitoring solution presented at MEDICA 2025.
Medisana operates 16+ country-specific e-commerce storefronts (Germany, Netherlands, UK, Denmark, Spain, France, Italy, Malaysia, Poland, Switzerland, Finland, Sweden, China, Hong Kong, Russia) and supplements direct-to-consumer sales with retail and pharmacy distribution — most notably a 2026 partnership with DKSH Business Unit Healthcare covering Malaysia and Brunei. The company maintains MDR (Medical Device Regulation), ISO 13485, and ISO 15197 certifications, holds the German Brand Award 2025, and operates a B2B sales channel with dedicated shipping terms for bulk orders. Revenue is generated predominantly through one-time hardware sales across a wide price range (€13–€110), with a small recurring component from the Ombrio subscription and accessories/replacement parts. Two managing directors — Thomas Teckentrup and Shumei Chen — lead the privately held GmbH, which has no disclosed external investors, parent company, or public listing.
The company serves a hybrid customer base: health-conscious individual consumers and families seeking home health monitoring; chronic disease patients (COPD, diabetes, cardiovascular, asthma, obesity) using Ombrio for remote monitoring; wellness consumers purchasing massage and heat therapy products; and retail/pharmacy channels plus B2B buyers. Marketing combines owned e-commerce, a health content magazine, multi-platform social media, email, paid search, student discount programs, and trade event presence (MEDICA). The recent strategic emphasis is on layering a software/services stack (VitaDock+, Ombrio, CareBox) on top of the hardware portfolio to deepen engagement and open recurring revenue, while seeding adjacent Asian markets.
Medisana firmographics
Firmographics- Name
- Medisana
- Legal name
- medisana GmbH
- Website
- https://medisana.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- medisana GmbH is a German home healthcare company (founded 1982) selling connected medical devices — blood pressure monitors, thermometers, scales, inhalators, glucose meters — and wellness products through the VitaDock+ app ecosystem to consumers, chronic disease patients, and pharmacy channels across 16+ countries.
- Ownership category
- akta.pro rank
Medisana industry classification
Industry- Product category
- Consumer Health Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)
Keywords
Where Medisana is headquartered
LocationHeadquarters
- HQ city
- Neuss
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Medisana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Medical Device Sales: Primary revenue stream from selling medical devices including blood pressure monitors, thermometers, inhalers, blood glucose meters, pulse oximeters, and scales. Products sold as one-time purchases with various price points ranging from approximately €13 to €110.
- Wellness Product Sales: Revenue from wellness products including massage devices (massage guns, massage cushions, massage chairs), heat products (heating blankets, heating pads, foot warmers), and personal care devices.
- Ombrio Subscription: Monthly subscription service for the Ombrio digital health platform enabling secure sharing of health measurements with healthcare providers. Priced at approximately €1.75/month (around €21 per year).
- Accessories and Replacement Parts: Revenue from replacement parts and accessories for medical devices including replacement masks, filters, cuffs, and connecting pieces for inhalators and other devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products from €13.99 to €109.95 |
| Subscription | Monthly | Ombrio digital health platform subscription |
| Other | Pay-as-you-go | Standard shipping for consumers |
| Other | Pay-as-you-go | B2B shipping terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Medisana product offering
Product offeringCore offering
Medisana designs, manufactures and sells branded connected medical devices (blood pressure monitors, thermometers, body analysis scales, pulse oximeters, blood glucose meters, inhalators) and wellness products (heated blankets and pads, massage guns and cushions, light therapy, air purifiers, personal care devices). Its VitaDock+ app and cloud platform pair via Bluetooth to track and store user health data, while the Ombrio subscription service enables patients with chronic conditions to securely share measurements with physicians under the EU Data Act and GDPR.
Product overview
Medisana is a German home healthcare brand founded in 1982, offering a comprehensive portfolio of medical devices and wellness products. The product ecosystem centers on the VitaDock+ App platform (with over 1.5 million connected customers) that connects via Bluetooth to medical devices for health data tracking, complemented by the Ombrio service for secure healthcare data sharing with doctors. Medical devices include blood pressure monitors (BU/BW series), thermometers (TM series), body analysis scales (BS series using BIA technology), pulse oximeters (PM series), blood glucose meters (MediTouch series), and inhalators (IN series with mesh and compressor technology). The wellness portfolio encompasses heat products (heated blankets, heating pads, foot warmers), massage devices (massage guns with hot/cold function, Shiatsu massagers, foot spas), cupping therapy (VC series), light therapy, nasal irrigation (NI series), air purifiers, and personal care devices. Medisana operates across 16 country-specific websites and expanded into Malaysia and Brunei through a partnership with DKSH in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- VitaDock+ App: Digital health platform and mobile application for tracking health metrics from Medisana devices
- Ombrio
- CareBox
Products and services
- VitaDock+ App Mobile health tracking application for iOS and Android that connects via Bluetooth to Medisana medical devices (blood pressure monitors, thermometers, scales, pulse oximeters, inhalers) to store, analyze, and share health measurements. Used by over 1.5 million customers for home health monitoring.
- Ombrio
Quantifiable outcome
- Over 1.5 million customers connected through VitaDock+ app
- +1 more outcomes
Companies that use Medisana
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Medisana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Medisana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DKSH Business Unit HealthcarecoreStrategic partnership with DKSH to expand distribution of Medisana's medical device portfolio across Malaysia and Brunei. DKSH provides comprehensive market expansion services including sales, merchandising, distribution, and logistics across all retail and institutional pharmacy channels. Collaboration aims to accelerate growth in key categories including blood pressure monitors, thermometers, inhalers, and blood glucose meters while deepening footprint in Southeast Asia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Medisana competitors and assessment
Company assessmentDirect peers
- Beurer: German family-owned manufacturer of home health and wellness products (blood pressure monitors, thermometers, scales, heating products, massage devices). Directly comparable as a German-headquartered competitor with a near-identical product mix spanning regulated medical devices and consumer wellness.
- Omron Healthcare: Global leader in home blood pressure monitors and a major player in nebulizers, thermometers, and body composition monitors. Closely comparable on regulated clinical-grade vital signs monitoring devices and connected health apps (e.g., Omron Connect).
- Withings: French connected health company offering smart scales, blood pressure monitors, sleep analyzers, and thermometers integrated with a Health Mate app. Direct competitor in the connected consumer health device category with a strong app ecosystem.
- iHealth Labs: Connected health device maker offering Bluetooth-enabled blood pressure monitors, glucose meters, thermometers, and scales with the iHealth Cloud and MyVitals app. Closely comparable connected medical device lineup targeting similar consumer and chronic-disease use cases.
Broad incumbents
- Philips Personal Health: Diversified health technology giant whose Personal Health division sells connected blood pressure monitors, thermometers, and air/light therapy products. Comparable product categories, but operates as part of a much broader hospital and consumer health portfolio.
- Braun (Procter & Gamble): Sells consumer thermometers, blood pressure monitors, and ear/forehead thermometers under the Braun Healthcare brand. Comparable in home-use clinical devices, but distributed through P&G's broader consumer goods channels.
- Xiaomi (Mi Health ecosystem): Sells a broad range of consumer health devices under the Mi and Mijia brands, including smart scales, blood pressure monitors, and wearables, integrated with the Mi Home app. Comparable on connected consumer health, but competing heavily on price.
- ResMed: Global leader in connected respiratory care devices (CPAP, ventilators) and cloud-based RPM for sleep and COPD. Comparable on respiratory/nebulizer devices and chronic disease RPM software, but focused on a more clinical patient population.
Emerging players
- Qardio: Connected health startup offering QardioArm (blood pressure), QardioBase (smart scale), and QardioCore (ECG monitor) with cloud-based monitoring for clinicians. Comparable on connected vitals monitoring, but smaller scale and focused more on clinical/B2B RPM.
Regional players
- Sinocare: China-based leading blood glucose monitoring manufacturer with expanding presence in BP monitors and connected health. Comparable on regulated home diagnostics (especially glucose), but primarily serves the China and emerging-market channels rather than EU retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Medisana social profiles
Digital presenceMedisana compliance and trust
Trust signalCompliance8 records
Medisana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medisana leadership team
Management profileNumber of profiles
Profiles3 records
Medisana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medisana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medisana
What does Medisana do?
Medisana designs, manufactures and sells branded connected medical devices (blood pressure monitors, thermometers, body analysis scales, pulse oximeters, blood glucose meters, inhalators) and wellness products (heated blankets and pads, massage guns and cushions, light therapy, air purifiers, personal care devices). Its VitaDock+ app and cloud platform pair via Bluetooth to track and store user health data, while the Ombrio subscription service enables patients with chronic conditions to securely share measurements with physicians under the EU Data Act and GDPR.
Is Medisana a public or private company?
Medisana is a private company. It is classified as management employee owned and is currently operating.
When was Medisana founded?
Medisana was founded in 1982. It employs 501 to 1,000 people.
Where is Medisana based?
Medisana is headquartered in Neuss, Germany, in the Europe region.
How does Medisana make money?
Four revenue lines are on record. Medical Device Sales are the primary driver. The others are wellness Product Sales, ombrio Subscription and accessories and Replacement Parts.
Who are Medisana's main competitors?
Direct peers on record are Beurer, Omron Healthcare, Withings and iHealth Labs. Broad incumbents are Philips Personal Health, Braun (Procter & Gamble), Xiaomi (Mi Health ecosystem) and ResMed. Qardio is listed as an emerging player. Sinocare is listed as a regional player.
Does Medisana have an API?
No public API is recorded for Medisana.
What industry is Medisana in?
Medisana's product category is Consumer Health Devices. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 334510 and its SIC code is 3841.