PG
- Company typePublic
- Founded1837
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
PG firmographics
Firmographics- Name
- PG
- Legal name
- The Procter & Gamble Company
- Website
- https://pg-group.io
- Company type
- Public
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PG industry classification
Industry- Product category
- Consumer Packaged Goods
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Baby, Kids & Maternity DTC (CRAFACAI)
Keywords
Where PG is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: P&G generates revenue through the sale of consumer packaged goods across multiple product categories including beauty, personal care, fabrics and home care, baby, feminine, and family care. The company operates as a global consumer products leader.
- Dividend Income (Investor Focus): P&G is recognized as a consumer staples stock with resilient business model, strong cash flow generation, and low debt levels, providing dividend income to shareholders with long dividend growth streaks.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
PG product offering
Product offeringCore offering
P&G manufactures and sells consumer packaged goods across beauty, personal care, fabrics and home care, baby, feminine, and family care categories globally in over 180 countries. The company operates leading brands including Tide, Olay, Head & Shoulders, Dawn, and Pampers, with mass-market and premium offerings distributed through retail, e-commerce, and B2B channels. P&G also operates a professional-grade B2B line (P&G PRO) serving the hospitality industry.
Product overview
P&G is a diversified consumer packaged goods company operating across multiple product categories. The company's product portfolio includes: laundry care (Tide evo, Dawn Powerwash), skincare and beauty (Olay Indulgent Moisture), baby care (Pampers), and hair care (Head & Shoulders BARE). P&G also maintains significant market positions in mass beauty and personal care products ($15B in global sales), sun protection products, and personal hygiene including bath and shower products. The portfolio includes award-winning sustainable packaging innovations (Tide evo, Air Capsule eCommerce Package) representing P&G's Ambition 2030 commitment to recyclable/reusable packaging and 50% reduction in virgin petroleum resin use per unit of production.
Differentiator
Problem solved
Functional benefit
Brands
- Tide evo: Washing detergent with sustainable packaging, won Best in Show at 2025 PAC Global Awards
- Olay Indulgent Moisture
- Dawn Powerwash
- Head & Shoulders BARE
- Air Capsule
Products and services
- Tide evo Laundry detergent pod system with award-winning sustainable packaging design, sold to mass-market consumers through retail and e-commerce channels globally.
- Air Capsule eCommerce Package Sustainable e-commerce packaging solution designed to protect products during online shipping, sold to P&G's own product lines and demonstrated for broader e-commerce industry adoption.
- Olay Indulgent Moisture Skincare moisturizer with accessible tactile design packaging, sold to mass-market consumers in the personal care and beauty category.
- Dawn Powerwash Dish soap product with a reusable spray trigger system, sold to mass-market consumers for household dishwashing applications.
- Head & Shoulders BARE Anti-dandruff shampoo in sustainable mono-material packaging achieving 45% plastic reduction, sold to mass-market consumers in the hair care category.
- P&G PRO Professional-grade cleaning and hygiene solutions targeting the UK hospitality industry, exhibited at Hospitality Tech360 UK events to reach enterprise B2B buyers.
Quantifiable outcome
- $30 million in savings through self-driving supply chain initiative
- +3 more outcomes
Companies that use PG
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
PG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- iHeartMediaflagshipiHeartMedia and P&G have expanded the Elton John Impact Awards into a broader program launching as a podcast series on the iHeartRadio app and as an audio special on iHeartRadio PRIDE stations. The first honorees include Jonathan Bailey, Laverne Cox, Melissa Etheridge, Billie Jean King, Orville Peck, and Chappell Roan, recognized for their LGBTQ+ advocacy work. The program aims to drive awareness and funding for LGBTQ+ organizations.
- AmazonflagshipP&G Chief Brand Officer Marc Pritchard engaged in high-profile conversation with Amazon CEO Andy Jassy at Cannes Lions 2025, where Jassy highlighted the new Amazon Ads and Roku partnership and showcased AI-powered advertising tools including a Video Generator. This represents a strategic media and advertising partnership between the two companies.
- Elton John AIDS FoundationcorePartnership with Elton John AIDS Foundation as part of the expanded Elton John Impact Awards program, supporting nonprofits including GLAAD, the Trevor Project, and CenterLink.
- Brandi Carlile's Looking Out FoundationcorePartnership with Brandi Carlile's Looking Out Foundation as part of the expanded Elton John Impact Awards program supporting LGBTQ+ organizations.
- AccenturecoreP&G collaborating with Accenture on AI-driven product formulation tools as part of broader industry trend of major consumer brands integrating AI technologies to enhance marketing efficiency, personalization, and operational performance.
- International Olympic Committee (IOC)flagshipP&G is a TOP (The Olympic Partner) sponsor of the Olympic Games. Brand Finance research shows all 11 TOP partners benefit from increased brand familiarity and reputation among Olympic followers, with Omega, Deloitte, and P&G seeing the largest reputation boosts. The sponsorship links perception improvements to financial outcomes through changes in Brand Strength Index scores.
- Montgomery GroupminorP&G PRO participated as an exhibitor at Hospitality Tech360 UK event organized by Montgomery Group at Excel London, bringing together over 2,000 senior hospitality leaders, more than 50 exhibitors, and over 40 expert speakers to showcase technology solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PG competitors and assessment
Company assessmentDirect peers
- Unilever: Global CPG leader with overlapping portfolios in beauty, personal care, home care, and hygiene. Unilever's $26.15B beauty revenue and shared channels (modern trade, e-commerce) make it the most directly comparable peer to P&G across geographies and categories.
- L'Oréal: World's largest beauty company ($44.53B revenue) competing head-to-head with P&G in skincare (vs. Olay), haircare, and mass beauty. L'Oréal's scale and prestige positioning make it the principal share-of-wallet competitor for P&G Beauty.
- Estée Lauder Companies: Global beauty peer at ~$15.2B in revenue, directly comparable to P&G's beauty segment. Overlaps with P&G in skincare, hair care, and fragrance, and competes for the same prestige and masstige consumer.
- Colgate-Palmolive: Diversified CPG peer in oral care, personal care, and home care. Competes with P&G across adjacent categories (soap, cleaners, personal hygiene) and through overlapping retail channels globally.
- Reckitt Benckiser: Consumer health and hygiene peer with shared categories in home care, fabric care, and personal hygiene. Direct overlap with P&G brands like Tide, Mr. Clean, and personal hygiene portfolio across global retail.
- Henkel: German CPG company with hair care (Schwarzkopf), laundry & home care (Persil), competing directly with P&G's Head & Shoulders, Pantene, and Tide. Strong EMEA overlap and similar category breadth.
- Kimberly-Clark: Peer in personal care, baby & family care, and feminine hygiene (Huggies, Kotex). Directly comparable to P&G's Pampers and feminine care portfolio across the same modern trade and emerging-market channels.
- Kao Corporation: Japanese CPG peer competing in beauty, skincare, and home care (Attack, Bioré, Curel). Comparable to P&G's hair care, skin care, and fabric care portfolios, especially relevant in Asia-Pacific markets.
Emerging players
- Beiersdorf: Focused peer in skin care (NIVEA, Eucerin) and adhesives (Hansaplast, Leukoplast). Overlaps with P&G's Olay and personal care, with comparable R&D-driven skincare innovation but smaller category breadth.
- Church & Dwight: US-focused CPG peer with strong positions in home care (Arm & Hammer), personal care, and feminine hygiene. Directly comparable to P&G's home care and personal care portfolios in North American mass channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PG social profiles
Digital presencePG financial estimates
Financial estimateRevenue estimate
Valuation estimate
PG leadership team
Management profileNumber of profiles
Profiles4 records
PG subsidiaries and ownership
Company hierarchySubsidiaries1 record
PG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PG M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PG
What does PG do?
P&G manufactures and sells consumer packaged goods across beauty, personal care, fabrics and home care, baby, feminine, and family care categories globally in over 180 countries. The company operates leading brands including Tide, Olay, Head & Shoulders, Dawn, and Pampers, with mass-market and premium offerings distributed through retail, e-commerce, and B2B channels. P&G also operates a professional-grade B2B line (P&G PRO) serving the hospitality industry.
Is PG a public or private company?
PG is a public company. It is classified as public and is currently operating.
When was PG founded?
PG was founded in 1837. It employs 11 to 50 people.
Where is PG based?
PG is headquartered in Melbourne, Australia, in the Oceania region.
How does PG make money?
Two revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are dividend Income (Investor Focus).
Who are PG's main competitors?
Direct peers on record are Unilever, L'Oréal, Estée Lauder Companies, Colgate-Palmolive, Reckitt Benckiser, Henkel, Kimberly-Clark and Kao Corporation. Emerging players are Beiersdorf and Church & Dwight.
Does PG have an API?
No public API is recorded for PG.
What industry is PG in?
PG's product category is Consumer Packaged Goods. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills). Its NAICS code is 456 and its SIC code is 5141.