What EZmob does

EZmob, operating under Easy Mob Holdings Ltd, is an Israeli-incorporated private company founded in 2013 that runs a self-serve programmatic advertising platform functioning as both a Demand-Side Platform (DSP) and Supply-Side Platform (SSP). The platform aggregates demand and supply across 80,000+ direct publishers, 120+ SSPs, and 100+ ad networks, claiming 3B+ daily impressions across 160-220 countries. It supports six core ad formats (pop-under, push notification, in-page push/floating push, native, display/banner, and iOS calendar push) and routes traffic through openRTB 2.5, XML, and Prebid.js header bidding integrations, with brand safety and fraud monitoring layered via Pixalate, FraudScore, TheMediaTrust, and Protected Media.

EZmob monetizes through advertising spend across CPM, CPC, CPV, and CPA pricing models via a self-serve dashboard ($100 minimum deposit, $50 minimum campaign budget, pay-as-you-go), publisher revenue-share on monetized inventory, and managed services (minimum $2,000 account balance plus KPI brief and postback integration) plus agency services (SEM, strategy, brand design). Customer segments span affiliates and performance marketers (primary), publishers and app developers (primary), ad networks, and brands/agencies. The company tiers accounts by lifetime spend (Regular through VIP3 at $30,001+) and provides API access, AI Recommendations, priority support, and managed campaigns at escalating tiers.

The company is privately held with no disclosed external funding rounds, founders/management-owned, and operates from a single headquarters in Tel-Aviv, Israel. PCI DSS certified (certificate ID 1710559) for payment processing. No publicly disclosed revenue, headcount, or valuation is available.

Name

EZmob

Legal name

Easy Mob Holdings Ltd

Website

https://ezmob.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EZmob is a Tel-Aviv-based private programmatic advertising network and SSP founded in 2013, offering self-serve and managed DSP/SSP services across 6 ad formats to advertisers, agencies, publishers, and app developers globally, processing 3B+ daily impressions.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Programmatic advertising platform
• Demand-side platform
• Supply-side platform
• Ad exchange network
• Self-serve advertising

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Spend (CPM, CPC, CPV, CPA): EZmob earns revenue by charging advertisers for ad impressions, clicks, or conversions across its network. Pricing models include cost-per-thousand-impressions (CPM), cost-per-click (CPC), cost-per-view (CPV), and cost-per-acquisition (CPA). The platform connects publishers monetizing their inventory with advertisers buying traffic.
2. Publisher Monetization Commission: Publishers earn revenue-share from advertiser campaigns running on their inventory. EZmob takes a commission on advertising revenue generated from publisher traffic. Premium publishers can receive guaranteed KPIs.
3. Managed Services & Agency Fees: Managed campaign services for qualifying advertisers (minimum $2,000 account balance) include dedicated account management, campaign optimization, and professional hands-on management with granular reporting. Agency services include SEM, strategy, and brand design.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

EZmob operates a unified self-serve DSP/SSP advertising platform that enables advertisers to launch and manage programmatic campaigns across pop-under, push notification, in-page push, calendar push, native, and display ad formats, while providing publishers with monetization tools to maximize eCPM through direct advertiser demand and 120+ SSP integrations. The platform processes 3B+ daily impressions across 160-220 countries, supporting OpenRTB 2.5 and XML programmatic integrations, with managed campaign services and a tiered VIP account system available for higher-value clients.

Product overview

EZmob is a self-serve advertising network and programmatic SSP operating as a unified DSP/SSP platform. The core EZmob Self-Serve Platform enables advertisers to launch campaigns across multiple ad formats including Pop-Under Ads, Banner/Display Ads, Push Notification Ads, In-Page Push/Floating Push Ads, Native Ads, and Calendar Push Notification Ads, while providing publishers with monetization tools through the Publisher Monetization Platform. The product portfolio includes complementary services such as Managed Campaign Services and Agency Campaign Services for managed accounts, Header Bidding (Prebid.js) and XML Programmatic Integration for publishers, the VIP Tier System for account progression with AI-powered optimization at VIP1 level, a Referral Program for affiliate partners, and ComboMastery (Hot Combos) as a real-time marketing insights dashboard. EZmob processes over 3 billion daily impressions across 220+ countries with minimum entry at $100 deposit and supports openRTB programmatic connections.

Differentiator

Problem solved

Functional benefit

Products and services

• EZmob Self-Serve Platform (DSP/SSP) Unified self-serve advertising platform functioning as both a Demand-Side Platform (DSP) and Supply-Side Platform (SSP), enabling advertisers to launch and manage campaigns across multiple ad formats (pop-under, push, native, display, in-page push, calendar) while providing publishers monetization tools for their inventory. Includes real-time reporting, granular targeting controls, and AI-powered optimization for VIP tier accounts.
• Pop-Under Ads High-volume pop-under advertising format offering unlimited worldwide volume at competitive CPM bids (starting from $0.20 CPM) with direct access to premium publisher inventory, enabling guaranteed conversions for advertisers.
• Banner/Display Ads Programmatic display advertising format supporting all standard IAB ad sizes (PNG/JPEG) via premium ad exchanges, with detailed APP/SITE granular reports, whitelist management, and optimization toward advertiser goals.
• Push Notification Ads Traditional push notification advertising delivered to opted-in users on desktop and mobile devices, featuring global reach with high click-through rates and real-time notification delivery.
• In-Page Push/Floating Push Ads Non-intrusive floating push notification ads served directly within web content, requiring no user opt-in and compatible with all devices and browsers. Billed on CPC model with guaranteed 100% viewability starting at $0.003 per click.
• Native Ads Native advertising format that unifies with website content, appearing as a natural part of the site design to drive higher engagement and user interaction with promotional content.
• Calendar Push Notification Ads iOS-exclusive calendar notification ad format triggered by the native calendar app, delivering event-based ads to opted-in users via iCloud sync across all iOS devices. Advertisers can include a title, description, and URL; users click to navigate to advertiser landing pages.
• Managed Campaign Services Full-service campaign management by EZmob's team of account managers and media buyers, including daily bidding, tracking, optimization, and detailed performance reporting. Requires minimum $2,000 account balance plus a KPI brief submission.
• Agency Campaign Services Hands-on brand advertising management for agencies and brands requiring dedicated campaign oversight aligned with specific KPIs and marketing goals, including SEM, strategy, and brand design services.
• Publisher Monetization Platform Supply-side platform enabling publishers and website owners to monetize their mainstream and adult traffic inventory through pop-unders, push notifications, banner placements, redirects, and XML feeds with guaranteed KPIs for premium publishers.
• Header Bidding (Prebid.js) Header bidding solution for publishers using prebid.js integration, enabling display banner ad placements and access to multiple demand partners simultaneously before making server-side ad calls.
• XML Programmatic Integration XML-based programmatic integration for publishers and ad networks, providing access to over 100 XML demand-side integration partners for popunders, push notifications, and XML search feeds.
• ComboMastery (Hot Combos) Real-time marketing insights tool displaying top-performing combinations of ad format, country, vertical, available impressions, and suggested bids to help advertisers optimize campaign performance.

Quantifiable outcome

• 3B+ daily ad impressions across display, pop, push notifications, and native ads
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core.

• SmartHubcoreTechnology or IntegrationSmartHub has been added as an available ad server integration within EZmob's programmatic advertising infrastructure, enabling agency and network partners to serve ads through this ad serving platform.
• BidsCubecoreTechnology or IntegrationBidsCube is available for both supply and demand programmatic partners, integrated with EZmob's exchange to enable SSP and DSP connectivity for advertisers and publishers.
• GooglecoreTechnology or IntegrationGoogle is listed among programmatic advertising partners providing supply-side integration into EZmob's ad exchange for both display and video inventory.
• InMobicoreTechnology or IntegrationInMobi is integrated as a supply partner providing mobile and programmatic inventory access to EZmob's ad exchange.
• CriteocoreTechnology or IntegrationCriteo is listed as a programmatic supply partner integrated with EZmob's exchange for retargeting and display advertising inventory.
• YandexcoreTechnology or IntegrationYandex is integrated as a supply partner providing access to Russian and international programmatic inventory through EZmob's ad exchange.
• AdformcoreTechnology or IntegrationAdform is listed as a programmatic supply partner providing display and video ad inventory to EZmob's demand-side platform.
• VoluumcoreTechnology or IntegrationVoluum is listed as a supply partner integrated with EZmob's platform, providing tracker-based campaign analytics and attribution for media buyers.
• Cheetah (Cheetah Mobile)coreTechnology or IntegrationCheetah Mobile is listed among programmatic supply partners integrated with EZmob's ad exchange.
• Opera (Opera Mediaworks)coreTechnology or IntegrationOpera Mediaworks is listed as a programmatic supply partner providing browser-based mobile and desktop inventory to EZmob's exchange.
• MobFoxcoreTechnology or IntegrationMobFox is integrated as a mobile-focused SSP and supply partner providing mobile app and web inventory to EZmob's demand-side platform.
• RTB HousecoreTechnology or IntegrationRTB House is listed among programmatic supply partners, providing retargeting-based display inventory to EZmob's ad exchange.
• AdmixercoreTechnology or IntegrationAdmixer is integrated as an ad server and SSP partner providing programmatic inventory to EZmob's exchange.
• PixalatecoreTechnology or IntegrationPixalate is integrated as a brand safety and ad fraud detection partner, monitoring ad creatives and URLs to ensure inventory quality for EZmob's demand partners.
• TheMediaTrustcoreTechnology or IntegrationTheMediaTrust is a brand safety partner providing ad creative monitoring and malicious ad detection to protect advertisers on EZmob's platform.
• Protected MediacoreTechnology or IntegrationProtected Media is integrated as a brand safety partner providing viewability and ad fraud measurement for EZmob's programmatic inventory.
• AdKernelcoreTechnology or IntegrationAdKernel is integrated as an ad server partner enabling publishers to monetize through EZmob's SSP and providing real-time bidding infrastructure for programmatic campaigns.
• AdtelligentcoreTechnology or IntegrationAdtelligent is integrated as a video ad server and SSP partner supporting VAST/VPAID video ad serving and programmatic video advertising through EZmob's exchange.
• OwnAdTechcoreTechnology or IntegrationOwnAdTech is listed as an integrated partner providing programmatic display and video ad serving capabilities through EZmob's platform.
• RevContentChannel Partner/ Reseller/ DistributorRevContent is a native advertising network partner integrated with EZmob's platform, providing native ad inventory for both advertisers and publishers.
• ExoClickcoreChannel Partner/ Reseller/ DistributorExoClick is a long-standing ad network partner providing both mainstream and adult inventory through EZmob's platform for advertiser and publisher monetization.
• ZeroParkcoreChannel Partner/ Reseller/ DistributorZeroPark (by Justice Qiang) is a performance marketing ad network integrated with EZmob for both supply and demand-side advertising across pop, push, and native formats.
• PropellerAdscoreChannel Partner/ Reseller/ DistributorPropellerAds is a partner ad network providing global advertising inventory across pop-under, push notifications, and native formats through EZmob's platform.
• YeahmobicoreChannel Partner/ Reseller/ DistributorYeahmobi is integrated as a global mobile ad network partner providing mobile inventory and programmatic demand to EZmob's exchange.
• MobvistacoreChannel Partner/ Reseller/ DistributorMobvista is a global mobile advertising platform integrated with EZmob, providing mobile programmatic inventory and performance marketing solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MGID: Global native advertising platform serving advertisers and publishers with content recommendation and push ad units. Direct peer in the native and push notification segments, with overlapping SMB and affiliate customer segments.
• RevContent: Native content recommendation ad network with self-serve and managed services. EZmob lists RevContent as a native inventory partner, and both serve the same advertiser and publisher segments in the native ad category.
• PropellerAds: Self-serve ad network specializing in pop-under, push notification, and native ad formats across 100+ countries. Closest direct competitor to EZmob in the performance-driven, multi-format SSP/DSP space, with overlapping publisher and advertiser segments.
• ExoClick: Long-standing ad network operating a DSP/SSP across mainstream and adult verticals, with pop-under, push, and native formats. EZmob and ExoClick cross-reference each other as partners, confirming direct overlap in publisher and advertiser inventory demand.
• Adsterra: Self-serve programmatic ad network offering pop-under, push, social bar, and native ads globally. They are a direct peer because they target the same SMB and affiliate advertiser segments with a similar format portfolio and self-serve onboarding model.
• ZeroPark: Performance marketing ad network owned by Justice Qiang, specializing in pop, push, and native traffic for affiliate and media buyer audiences. Direct peer because EZmob lists ZeroPark as a partner ad network for both supply and demand.
• ClickAdu/Clickadu plus Bidvertiser and PopAds: PopAds is a global pop-under ad network targeting performance and affiliate advertisers. Direct peer because pop-under is one of EZmob's core formats, and the platforms intersect on the same advertiser demand pool.
• Clickadu: Self-serve ad network offering pop-under, push notification, and display inventory to performance marketers. Direct competitor in the same multi-format, low-funnel self-serve advertising category with comparable CPM-based pricing.
• RichAds: Self-serve ad network focused on pop, push, and native ad formats for affiliate and performance marketers. Direct peer because it competes in the same multi-format, low-CPM self-serve space with similar bundling of push and pop inventory.

Broad incumbents

• The Trade Desk: Enterprise DSP offering programmatic media buying across display, video, CTV, audio, and native. Broad incumbent because EZmob competes with it for demand-side advertiser budgets, but The Trade Desk operates at a much larger scale with deeper data assets and enterprise features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EZmob_Marketing
• YouTubeyoutube.com/@EZMobMarketing/videos
• Facebookfacebook.com/ezmob
• LinkedInlinkedin.com/company/2742966

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZmob