What MaxContact does

MaxContact is a UK-based AI-powered cloud contact centre software (CCaaS) provider, operating under the legal entity Trivoni Software Ltd and headquartered in Manchester. Founded in 2015 by Ben Booth and Richard Coward after more than a decade of experience with third-party contact centre systems, the company sells a unified platform that combines outbound predictive dialling, omnichannel engagement across voice, email, SMS, WhatsApp, Facebook Messenger and webchat, and an expanding suite of AI capabilities including purpose-built AI agents for collections, sales and customer service, Conversation Analytics with 100% call coverage, Auto QA, and an AI-generated Agent Wrap Up Summary. The product is delivered as a multi-tenant cloud platform with 99.99% uptime, ISO 27001 certification, and deep native integrations into Salesforce, Zoho, HubSpot and the Orca debt collection platform.

The platform is sold primarily on a per-seat SaaS subscription model, supplemented by integration marketplace fees and professional services for enterprise onboarding. Go-to-market is enterprise-led through a UK field sales team and complemented by a channel partner program, regional implementation partners (including Kaizn for Australia and New Zealand), and self-serve demo booking. MaxContact serves roughly 130+ customers across 500+ deployments and 5,000+ agents, concentrated in BPO, debt collection, financial services, insurance, public sector and utilities verticals, with named customers including Marston Holdings, NHS England, the UK Health Security Agency, InDebted, Utilita, Easi Pay and Kandoo Car Credit.

The business is privately held and has received private equity backing from NatWest in two tranches (2021 and 2023-2024), supporting expansion into AI product development and the May 2025 acquisition of conversational AI vendor Curious Thing AI. The company employs roughly 70+ staff and has been recognised by the Megabuyte Emerging Stars Awards, the North's Top 50 fastest-growing tech companies, and the Culture 100 Awards 2026, with customer satisfaction evidenced by 4.9★ G2 and 4.7★ Capterra reviews and a Performance Promise guarantee.

Name

MaxContact

Legal name

Trivoni Software Ltd

Website

https://maxcontact.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MaxContact is a Manchester-based AI-powered cloud contact centre (CCaaS) software provider serving BPO, debt collection, financial services, insurance, and public sector clients across 130+ customers with predictive dialling, omnichannel engagement, and AI agent capabilities.

Ownership category

akta.pro rank

Product category

Cloud Contact Centre Software (CCaaS)

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• Cloud contact centre
• Predictive dialler software
• AI customer engagement
• Omnichannel communications
• Conversation analytics

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based contact centre software delivered as subscription service. Pricing follows monthly model based on number of agents/seats and features selected. Includes UK-based support, implementation, and ongoing service.
2. Integration Services: Additional fees for CRM integrations (Salesforce, Zoho, Orca) and custom integration development. Integration marketplace offerings with transparent monthly pricing starting from low monthly fee per connection.
3. Professional Services: Implementation, onboarding, and consulting services for enterprise deployments. Includes dedicated UK-based support team assistance with setup, configuration, and workflow optimisation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

MaxContact sells a cloud-based AI-powered contact centre software platform (CCaaS) delivered as a subscription service. The platform unifies outbound predictive dialling, omnichannel engagement across voice, email, SMS, WhatsApp and webchat, AI Agents for collections, sales and customer service, conversation analytics with 100% call coverage, workforce management, and PCI-compliant payment processing, primarily for BPOs, financial services, insurance, debt collection, public sector and sales-led contact centre operations.

Product overview

MaxContact is an AI-powered customer engagement platform designed for outbound contact centre teams. The platform uses a unified architecture combining three product suites: Connect (outbound engagement with predictive dialling, contact strategy, and blended voice), Engage (omnichannel engagement across voice, email, SMS, WhatsApp, webchat), and AI Solutions (autonomous AI agents for collections, sales, and customer service). The core platform integrates with leading CRMs (Salesforce, Zoho, HubSpot) and specialized tools (Orca for debt collection) to sync data, automate workflows, and deliver a single customer view. Analytics modules including Conversation Analytics and Auto QA provide AI-powered insights across 100% of interactions. The platform is complemented by Workforce Management, PCI payment processing, and comprehensive reporting capabilities. The offering positions as a CCaaS (Contact Centre as a Service) solution targeting BPO, financial services, insurance, debt collection, utilities, public sector, and sales operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Engagement (Predictive Dialler) AI-powered outbound engagement product suite with predictive, progressive and preview dialling modes, Answer Machine Detection, intelligent targeting, contact strategy and agent coaching that converts conversations into revenue. Targeted at outbound contact centre teams in BPO, financial services, insurance, debt collection and sales operations.
• Omnichannel Engagement Unified omnichannel engagement platform connecting voice, email, SMS, WhatsApp, Facebook Messenger and webchat from one interface. Designed for contact centres needing to transform customer experience across digital channels.
• AI Solutions AI-powered customer engagement technology combining intelligent automation, predictive insights and autonomous AI agents for contact centre operations. Includes AI Agents, Conversation Analytics and Auto QA capabilities.
• AI Agents Purpose-built AI agents that integrate with any contact centre platform, including voice agents and chatbot. Includes AI Collections Agent, AI Sales & Lead Agent, AI Customer Service Agent and AI Chatbot. Agents can be deployed individually or together to handle routine interactions while escalating complex cases to human agents.

Quantifiable outcome

• 400-425% productivity increase from manual to automatic dialling
• +7 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered regional, core, strategic, supporting and minor.

• Kaizn (formerly MaxContact Australia)regionalImplementation/ SI/ Consulting PartnerAustralian implementation and services partner serving Australia and New Zealand. Founded by Daniel Harding, Kaizn has implemented and supported 60+ contact centres. The company rebranded from MaxContact Australia to Kaizn in early 2026, shifting from platform-focused partnership to broader CX advisory role while maintaining MaxContact deployment partnership.
• SalesforcecoreTechnology or IntegrationNative CRM integration with Salesforce. Automatically syncs call records, outcomes, and recordings in real-time. Enables click-to-dial, lead prioritisation, and complete customer history within Salesforce interface.
• ZohocoreTechnology or IntegrationCRM integration with Zoho. Syncs records, automates Blueprint workflows, and accelerates lead conversion. UK-based support team understands Zoho ecosystem and assists with setup, module configuration, and workflow optimisation.
• OrcacoreTechnology or IntegrationDebt collection software integration with Orca. Seamlessly syncs ledger data, optimises collector workload distribution, and enhances scorecard accuracy. Comprehensive collector intelligence and dispute management integration.
• TforgestrategicChannel Partner/ Reseller/ DistributorReseller partner. CEO Francios Van Der Mewe quoted: 'The innovative and forward-thinking approach of the MaxContact team perfectly aligns with our own, together, we're greater than the sum of our parts.' Tforge leads in omnichannel contact centre technology.
• HubSpotsupportingTechnology or IntegrationCRM integration available in MaxContact marketplace for customers using HubSpot for marketing and sales automation.
• Mustard TreeminorOthersCharity partner supported through Social, Charity & Culture committee. Employees raise funds for Mustard Tree, a Manchester-based homeless charity.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vonage Contact Center (Ericsson): Vonage, now part of Ericsson, offers UCaaS, CCaaS, and CPaaS with AI-powered agents and APIs. Its communications API and contact centre stack overlaps MaxContact's omnichannel and integration capabilities, particularly for enterprises that want programmable communications alongside CCaaS.
• RingCentral: RingCentral is a large incumbent cloud UCaaS provider that has expanded into CCaaS (RingCX) with AI and omnichannel capabilities. It targets a broader communications buyer than MaxContact but competes for the same enterprise communications budget, especially in the UK and EMEA.

Direct peers

• Five9: Five9 is a leading pure-play cloud CCaaS vendor offering predictive dialling, omnichannel routing, AI, and workforce engagement. It is the closest US-listed analogue to MaxContact's platform, targeting similar mid-market and enterprise contact centre buyers with comparable AI and analytics functionality.
• Genesys Cloud: Genesys Cloud CX is a global CCaaS platform with deep omnichannel, AI, and workforce engagement capabilities. It directly overlaps MaxContact in predictive dialling, AI agents, conversation analytics, and WFM for enterprise and BPO buyers.
• NICE CXone: NICE CXone is an enterprise cloud CCaaS suite combining omnichannel routing, AI-driven analytics (NICE Enlighten), and WFM. It is one of the largest incumbents in MaxContact's target verticals (financial services, collections, BPO) and offers overlapping AI agent and quality management functionality.
• Talkdesk: Talkdesk is a cloud-native CCaaS provider with strong AI agent and automation capabilities, serving financial services, retail, and BPO segments. Its AI-first positioning and vertical industry clouds compete head-to-head with MaxContact's AI Solutions suite.
• 8x8: 8x8 is a cloud communications platform combining UCaaS and CCaaS, with AI-powered contact centre, omnichannel routing, and conversation intelligence. It overlaps MaxContact's mid-market and enterprise buyer profile and its analytics roadmap.
• Content Guru: Content Guru is a UK-headquartered cloud CCaaS provider (storm platform) with omnichannel, AI, and large public-sector / NHS deployments. It directly competes with MaxContact in UK public sector, BPO, and financial services and shares a comparable vertical go-to-market motion.
• Puzzel: Puzzel is a Nordic-headquartered cloud CCaaS vendor with a strong UK and Northern European presence, offering omnichannel, AI, and workforce engagement. It is one of the most direct regional competitors to MaxContact in the UK enterprise and BPO segments (notably, MaxContact's Operations Director previously sold Logicalware to Puzzel).
• Aircall: Aircall is a cloud-based phone system and contact centre solution aimed at SMB and mid-market sales and support teams, with dialler, IVR, and AI features. It is a comparable cloud-native CCaaS focused on outbound and inbound voice for similar customer profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq_yhcFBAIV9NH708_v0r_w
• LinkedInlinkedin.com/company/max-contact
• Xx.com/MaxContact2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxContact