Giant Partners
Giant Partners is a private, full-service data-driven marketing agency using its proprietary VIΛ platform (250+ data sources, 280M consumers, 28M businesses) to deliver custom audience targeting, paid media, email, SEO, and HubSpot CRM services to 12,000+ B2B and B2C clients across 20+ verticals.
- Company typePrivate
- Founded2001
- HeadquartersThousand Oaks, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Giant Partners does
Giant Partners is a private, full-service data-driven marketing agency headquartered in Thousand Oaks, California, founded in 2001 and operating as Giant Partners, Inc. The firm targets B2B and B2C clients across 20+ verticals including technology, travel, entertainment, health, beauty, insurance, manufacturing, ecommerce, financial services, and government, offering a single integrated stack that combines proprietary audience data with multi-channel digital marketing execution. Across 25 years, the company reports having served more than 12,000 clients with a team of nearly 100 data and digital marketing professionals.
The core technology is the proprietary VIΛ (Via.Tools) platform, which aggregates opt-in B2C and B2B contact profiles from 250+ third-party sources to deliver coverage of 280 million U.S. consumers and 28 million U.S. businesses. The platform supports custom audience assembly, lookalike audience modeling, counts and segmentation, and notarized data destruction, and is the foundation for service lines that span email marketing and broadcasting, social media advertising (Meta, LinkedIn, TikTok, X), paid search and video on Google and YouTube, SEO, lead generation and MarTech, branding, website development, content publishing, and HubSpot CRM implementation.
Revenue is generated through three streams: recurring VIΛ platform subscriptions (12-month terms carrying a 50% early-termination fee and $0.025 per record for unpaid access), the sale and rental of marketing databases, and project-based professional services across paid media, creative, web, and CRM. Distribution is sales-led, combining direct phone (800) 547-8080, email, live chat, free ROI strategy assessments, content marketing (blog, webinars, course), and paid media across Google, Meta, LinkedIn, and TikTok, with a 2026 channel partnership with Florida Angels extending reach into Central Florida's venture ecosystem. The company is privately held under the Barile family; leadership comprises CEO Giovanni Barile, COO Sheldon Katz, CTO Andrew Katz, President Jeremy Koenig, and a bench of VPs across Data, Data Science, Digital, Portal, Digital Strategy, and Marketing.
Giant Partners firmographics
Firmographics- Name
- Giant Partners
- Legal name
- Giant Partners, Inc.
- Website
- https://giantpartners.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Giant Partners is a private, full-service data-driven marketing agency using its proprietary VIΛ platform (250+ data sources, 280M consumers, 28M businesses) to deliver custom audience targeting, paid media, email, SEO, and HubSpot CRM services to 12,000+ B2B and B2C clients across 20+ verticals.
- Ownership category
- akta.pro rank
Giant Partners industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Giant Partners is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Giant Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Database Products: Sale and rental of proprietary B2C and B2B marketing databases containing consumer and business contact profiles. Data includes name, mobile, email, postal address, and demographic, income and interest selects. VIA platform access allows customers to run counts and access data for marketing campaigns.
- Digital Marketing Services: Full-service marketing agency providing social media advertising (Facebook, Instagram, LinkedIn, X, TikTok), Google and YouTube advertising, SEO, email marketing, content marketing, website development, branding, lead generation, and CRM integration services.
- VIA Platform Subscriptions: VIA.tools portal orders with 12-month term subscriptions. Early termination fee of 50% of remaining balance if cancelled before end of term. Records accessed and not paid for billed at $0.025 per record.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
Giant Partners product offering
Product offeringCore offering
Giant Partners operates as a full-service data-driven marketing agency anchored by its proprietary VIΛ (VIA) Platform, which lets clients build, target, and manage custom audiences from 250+ third-party opt-in sources covering 280M US consumers and 28M US businesses. Surrounding the platform, the agency delivers multi-channel campaign execution across postal, phone, email, Google, YouTube, Meta, LinkedIn, X, and TikTok, along with SEO, lead generation, branding, website development, content publishing, and HubSpot CRM integration services.
Product overview
Giant Partners operates as America's #1 data-driven marketing agency offering a comprehensive suite of marketing services rather than a unified software platform. The core offering centers on the VIΛ Platform (Via.Tools), a proprietary data platform that enables custom audience database creation and management. This platform powers their service offerings including Database Marketing (targeting B2C/B2B databases via 250+ sources covering 280M consumers and 28M businesses), Social Media Marketing, Google/YouTube Advertising, SEO, Lead Generation & MarTech, Email Marketing, Brand Creation, and Website Development. Additional free resources include the Genius Digital Marketing Course and Data Driven Blog. The agency also provides HubSpot CRM Integration Services for implementation and cultivation. Services are delivered through their team of nearly 100 data and digital marketing professionals.
Differentiator
Problem solved
Functional benefit
Brands
- ListGiant.com: A domain operated by Giant Partners, Inc. for data and marketing services.
- Via.Tools
Products and services
- VIΛ Platform (Via.Tools) Proprietary data platform that lets clients access proprietary B2C and B2B marketing databases from 250+ sources, build buyer personas, run record counts, and sync audiences across advertising channels; first audience is offered free for demo.
- Database Marketing Targeting of proprietary B2C and B2B marketing databases via postal, phone, email, and digital advertising; custom audiences built from 250+ third-party opt-in sources covering 280M consumer and 28M business US profiles.
- Social Media Marketing Paid social advertising on Meta (Facebook & Instagram), LinkedIn, TikTok, and X (Twitter) that combines custom audience targeting with ad manager interest selects to strengthen lead quality and conversion rates.
- Google and YouTube Advertising Paid search, display banners, and YouTube video advertising managed on CPM, CPL, and CPA models based on keyword search volume, geographic range, and interest group popularity.
- SEO Agency Search engine optimization services including keyword research, evergreen page management, and backlink strategy to achieve first-page Google and Bing rankings for high-traffic search terms.
- Lead Generation and MarTech Lead generation powered by web chats, inbound calls, form fills, and calendared appointments that push contacts into CRM systems for follow-ups, triggered automations, and lifecycle-stage management.
- Email Marketing Email outreach, B2C and B2B data databases, broadcasting services, and enterprise conquest campaigns with clean email design optimized for deliverability and inbox placement.
- Brand Creation Brand identity development including logo design, font selection, color palette creation, and style guide development that cascades across customer journey touch points.
- Website Development Design and development of mobile-responsive, secure, and easy-to-navigate websites, blogs, and landing pages built on the recommended WordPress DIVI CMS.
- Content Publishing Content creation including tutorial videos, infographics, ebooks, how-to guides, case studies, webinars, and blog articles positioning clients as industry thought leaders.
- HubSpot CRM Integration Services CRM setup, integration, and cultivation including sales pipeline management, task automation, performance dashboards, lead distribution, chatbot integration, and conversion data syncing to Google and Meta ad managers.
Quantifiable outcome
- 97% uptime guarantee for VIA platform (354 days per calendar year)
- +2 more outcomes
Companies that use Giant Partners
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Giant Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature3 records
Giant Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Florida AngelscoreFlorida Angels and Giant Partners announced a strategic alliance on March 23, 2026, to provide portfolio companies with access to industry-leading marketing databases and hyper-targeted digital campaign tools across social media, web search, and email platforms at preferred rates. The partnership will also help Florida Angels expand its network by reaching new investors and founders in the Central Florida region. This collaboration represents a growth-enabling development for early-stage founders within the Florida Angels investment network.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Giant Partners competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service data-driven digital marketing agency offering SEO, paid media, social, email, and web development for SMB and mid-market clients. Most direct comparable in service mix and customer segment to Giant Partners.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, email, web design, and CRM services to SMBs. Closely comparable on service breadth, target customer, and US-focused footprint.
- Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market clients. Comparable on multi-channel campaign execution and HubSpot/CRM integration emphasis.
- Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social, email, and CRO services. Comparable service portfolio and similar mid-market/SMB target customer profile.
- SmartSites: Full-service digital agency providing web design, SEO, PPC, and email marketing to SMBs. Comparable on service breadth and SMB focus, though less emphasis on proprietary first-party data.
- Lyfe Marketing: Digital marketing agency focused on social media, PPC, SEO, and email for SMBs. Comparable customer segment and channel mix; smaller-scale direct competitor.
Broad incumbents
- Tinuiti: Larger, well-capitalized performance marketing agency offering paid media, SEO, CRM, and creative across major platforms. Comparable offerings but operates at significantly greater scale and serves larger enterprise clients.
- LiveRamp: Data connectivity and audience-targeting platform (formerly Acxiom's marketing solutions arm). Comparable on the B2C/B2B data + audience activation layer that underpins Giant Partners' VIA platform, but at vastly greater scale and enterprise orientation.
Others
- Epsilon Data Management: Large-scale data-driven marketing company offering audience targeting, analytics, and multi-channel campaign execution. Comparable data + services stack but operates at enterprise scale with significantly broader data assets.
- HubSpot: CRM and marketing automation platform that Giant Partners implements for clients. Not a direct competitor, but a strategic partner/adjacent platform whose ecosystem Giant Partners builds services around.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Giant Partners social profiles
Digital presenceGiant Partners compliance and trust
Trust signalCompliance6 records
Giant Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Partners leadership team
Management profileNumber of profiles
Profiles10 records
Giant Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Partners
What does Giant Partners do?
Giant Partners operates as a full-service data-driven marketing agency anchored by its proprietary VIΛ (VIA) Platform, which lets clients build, target, and manage custom audiences from 250+ third-party opt-in sources covering 280M US consumers and 28M US businesses. Surrounding the platform, the agency delivers multi-channel campaign execution across postal, phone, email, Google, YouTube, Meta, LinkedIn, X, and TikTok, along with SEO, lead generation, branding, website development, content publishing, and HubSpot CRM integration services.
Is Giant Partners a public or private company?
Giant Partners is a private company. It is classified as family owned and is currently operating.
When was Giant Partners founded?
Giant Partners was founded in 2001. It employs 51 to 100 people.
Where is Giant Partners based?
Giant Partners is headquartered in Thousand Oaks, United States, in the North America region.
How does Giant Partners make money?
Three revenue lines are on record. Marketing Database Products are the primary driver. The others are digital Marketing Services and VIA Platform Subscriptions.
Who are Giant Partners's main competitors?
Direct peers on record are WebFX, Thrive Internet Marketing Agency, Disruptive Advertising, Ignite Visibility, SmartSites and Lyfe Marketing. Broad incumbents are Tinuiti and LiveRamp. Others are Epsilon Data Management and HubSpot.
Does Giant Partners have an API?
No public API is recorded for Giant Partners.
What industry is Giant Partners in?
Giant Partners's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.