DanceStudio-Pro

What DanceStudio-Pro does

DanceStudio-Pro (operating under the trade name Studio Pro, also abbreviated DSP) is a cloud-based SaaS platform providing end-to-end management software for dance studios and related small businesses in performing-arts, cheer, gymnastics, theatre, and martial arts verticals. Founded in 2012 and headquartered in New York, the company serves over 6,000 studio programs across 35 countries. Its core platform covers registration, class scheduling, tuition billing with Auto-Pay, parent communications (Robo-Texter SMS, Robo-Dialer voice, Robo-Mailer email), recital planning (Recital Wizard), costume management (Costume Console with Robo-Sizer), lead management, integrated POS, and ticketing. Companion mobile apps (Studio Manager App for staff, Portal App for parents/students) extend the platform to iOS and Android. Integrations include Stripe, Zapier (5,000+ apps), Ezidebit (Australia), PayPal, Authorize.net, MailChimp, Constant Contact, QuickBooks, and Mobile Inventor.

Revenue is generated primarily through monthly subscriptions on three tiered plans — Essentials at $45/month, Premier at $75/month, and Elite at $150/month — all of which include unlimited students and classes, eliminating per-seat scaling penalties. A 30-day free trial with no credit card required serves as the top-of-funnel acquisition mechanism. Secondary revenue streams include Studio Pro Merchant Services (integrated payment processing on Stripe with transaction-based economics), optional Mobile Inventor-powered white-label app customization, and surcharging/POS transaction fees. Go-to-market is hybrid: product-led growth with self-serve signup for small studios, augmented by sales-assisted demos and contact-sales motions for larger multi-location operators. The customer base is highly fragmented across SMB studios globally, supported by an all-human customer service team of at least eight named individuals distributed across the United States and reaching into 35 countries, with a self-reported 98.3% customer satisfaction score, sub-1.5-minute chat response targets, and 5-hour email reply targets.

Name

DanceStudio-Pro

Legal name

Studio Pro

Website

https://dancestudio-pro.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DanceStudio-Pro is a cloud-based SaaS platform that provides registration, scheduling, tuition billing, payment processing, parent communications, and recital/costume management to over 6,000 dance and performing-arts studios across 35 countries on tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Dance Studio Management Software

NAICS

Custom Computer Programming Services (541511), Independent Artists, Writers, and Performers (7115)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Dance studio software
• Studio management software
• Tuition billing software
• Recital management software
• Class scheduling software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Monthly subscription fees for access to the dance studio management platform with tiered pricing (Essentials $45/mo, Premier $75/mo, Elite $150/mo). All plans include unlimited students and classes with no additional per-student costs as studios grow.
2. Payment Processing: Integrated merchant services for processing credit cards, ACH, and bank transfers. Studio Pro Merchant Services is powered by Stripe with competitive rates and dispute support. Third-party processors (PayPal, Authorize.net) also supported for studios with existing accounts.
3. App Customization: Optional customization of mobile apps with partner Mobile Inventor for white-label branding at added cost beyond standard subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DanceStudio-Pro (operating as Studio Pro) sells a cloud-based SaaS platform that helps dance studio owners manage their entire operation in one place, including class registration and scheduling, tuition billing with Auto-Pay, automated parent communications (email, SMS, voice), recital planning and ticketing, costume management, lead tracking, and integrated payment processing. The offering is delivered through a web dashboard and two companion mobile apps (Studio Manager App for staff, Portal App for parents/students), sold on a monthly subscription basis across three tiers.

Product overview

DanceStudio-Pro (Studio Pro) is a unified, cloud-based dance studio management software platform with companion mobile apps (Studio Manager App for staff, Portal App for parents). The core platform bundles registration, scheduling, tuition billing, payment processing, communication automation, and recital management into a single system. Key automation modules include Robo-Texter (SMS), Robo-Dialer (voice calls), Robo-Mailer (email), and Robo-Sizer (costume sizing). Recital-specific tools include the Recital Wizard and Costume Console. Payment processing is handled via Studio Pro Merchant Services built on Stripe, with optional third-party processor support. The platform integrates with Zapier (5,000+ app connections), Stripe, PayPal, Authorize.net, MailChimp, and Constant Contact. Pricing is tiered across Essentials ($45/mo), Premier ($75/mo), and Elite ($150/mo) plans, all offering unlimited students and classes.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Manager App: Mobile application for studio owners, teachers, and administrators to manage transactions, communications, and studio operations on-the-go
• Portal App
• Studio Pro Merchant Services

Products and services

• Studio Pro Core Platform Cloud-based dance studio management SaaS platform that consolidates registration, class scheduling, tuition billing with Auto-Pay, automated parent communications, lead management, recital planning, ticketing, and costume management into a single system. Sold on a tiered monthly subscription (Essentials $45, Premier $75, Elite $150) to dance studio owners, with unlimited students and classes included at every tier.
• Studio Manager App Native mobile app for iOS and Android that lets dance studio owners, teachers, and administrators manage transactions, send mass communications, view student data, take attendance, access lesson plans, and process payments on the go. Distributed via the Apple App Store and Google Play.
• Portal App Native mobile app for iOS and Android that lets parents and adult members register for dance classes, view student schedules, make online payments, purchase recital tickets, and communicate with the studio.
• Studio Pro Merchant Services Integrated payment processing service powered by Stripe that supports credit cards, ACH and bank transfers, BECS Direct Debit in Australia via Ezidebit, contactless Tap to Pay, and built-in surcharging, with dispute support and transparent pricing. Also compatible with third-party processors PayPal and Authorize.net for studios with existing accounts.

Quantifiable outcome

• Save $1,000+ per recital in administrative time through Recital Wizard and Robo-Sizer features
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core, regional and minor.

• StripecoreTechnology or IntegrationStudio Pro Merchant Services is powered by Stripe, providing integrated payment processing for credit cards, ACH, and bank transfers. Stripe is the primary payment infrastructure powering Studio Pro's payment features including Tap to Pay, contactless payments, and dispute management.
• ZapiercoreTechnology or IntegrationDSP integrates with Zapier allowing connections to over 5,000 apps and task automation. Studios can sync Studio Pro with Constant Contact, Keap, Google Sheets, and other software through automated workflows.
• EzidebitregionalTechnology or IntegrationAustralian payment provider enabling direct debiting for Auto-Pay functionality. Supports Australian studios with local payment infrastructure beyond Stripe availability.
• Mobile InventorminorOEM/ Whitelabel/ Licensing PartnerPartner for mobile app customization allowing studios to white-label the apps with their own branding for a more personalized experience at additional cost.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassJuggler: ClassJuggler offers class and membership management software for dance, gymnastics, and cheer studios, with comparable billing, scheduling, and parent portal features that directly compete with DanceStudio-Pro's core offering.
• Pike13: Pike13 provides studio management software for boutique fitness, yoga, Pilates, and dance studios, with a comparable SMB go-to-market and feature overlap in registration, billing, and client management.
• Jackrabbit Dance: Jackrabbit Dance is the most direct competitor to DanceStudio-Pro, offering class registration, tuition management, and recital planning software purpose-built for dance studios with a similar SMB-focused go-to-market and feature parity in core scheduling and payment workflows.
• TeamUp: TeamUp provides scheduling, membership, and payment software for boutique fitness and dance studios, with comparable automation and recurring billing capabilities aimed at independent SMB operators.
• WellnessLiving: WellnessLiving is an all-in-one business management platform that targets fitness and dance studios with scheduling, membership billing, and integrated payments, overlapping substantially with DanceStudio-Pro's feature set across registration, automation, and merchant services.

Broad incumbents

• Mindbody: Mindbody is a much larger, publicly-traced vertical SaaS platform serving fitness, wellness, and dance studios with scheduling, payments, and marketing. It competes with DanceStudio-Pro in the dance studio segment but as part of a broader portfolio spanning salons, spas, and fitness.
• Vagaro: Vagaro is a broader SMB management platform serving salons, spas, fitness, and dance studios with scheduling, payments, and marketing tools. It competes in the dance segment from a much larger, multi-vertical installed base.
• Acuity Scheduling: Acuity Scheduling is a broadly adopted appointment and class scheduling platform used by many dance studios as a lightweight alternative. While less dance-specific, it competes on scheduling and self-serve booking workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StudioProSoftware
• LinkedInlinkedin.com/company/gostudiopro
• Instagraminstagram.com/studioprosoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanceStudio-Pro