What ILoveLeasing does

ILoveLeasing is a CRM software platform purpose-built since 2006 for multifamily real estate owners and operators, delivered as a division of privately held Spherexx (headquartered in Tulsa, OK). The platform manages advertising performance, leasing team activity, prospect follow-up, tour scheduling, and lease conversion across 400+ lead source integrations, including major Internet Listing Services such as Apartments.com and Rent.com. A platform-plus-modules architecture surrounds the core CRM with 19 add-on products spanning marketing automation, ad syndication, BI dashboards, asset optimization, kiosks, digital inspections, market intelligence, and digital lease processing, allowing operators to attach adjacent workflows to a single data backbone.

The core technology layer was augmented in January 2025 with an Agentic AI Digital Leasing Agent that operates 24/7, transcribes both answered and unanswered calls, assesses prospect tone, communicates in 15 languages, converts calls into guest cards, schedules and reschedules tours, sends post-tour surveys, and re-engages idle leads. AI capabilities span natural language processing, speech and audio transcription, generative AI for personalized outreach, autonomous multi-step task execution, and process automation such as duplicate auto-merge and drip campaign triggers. The system integrates with Microsoft Outlook, Gmail, and property management platforms (notably Rent Manager, integrated since 2018) to eliminate double data entry.

Revenue is generated through a quote-based SaaS subscription model sold via direct enterprise sales and inside-sales consultations, with no publicly disclosed pricing tiers. The AI agent is positioned as available 'for pennies a day,' implying a low per-unit consumption charge layered onto the base CRM subscription. The customer base is concentrated in mid-to-large enterprise multifamily operators (e.g., Rushmore, OneStreet Residential, Kamson, Eagle Rock Management, Paradise Management, Campus Living Villages), with secondary forays into manufacturing and retail verticals. The company is privately held with no outside investors or venture capital and emphasizes long-term product investment over investor-driven exits.

Name

ILoveLeasing

Legal name

Spherexx

Website

https://iloveleasing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Multifamily Real Estate CRM Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iPaaS & Workflow Automation (BPAMAOAB)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Multifamily CRM software
• Leasing automation platform
• Property management integration
• AI leasing agent
• Lead attribution software

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM Software Subscription: SaaS-based CRM subscription for multifamily leasing operations. Subscription covers CRM features, AI agent capabilities, lead management, and integration with property management software. Software has been purpose-built since 2006 for managing and multiplying advertising, leasing teams, and customer experience performance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ILoveLeasing is a purpose-built, AI-driven CRM platform for the multifamily real estate industry, in market since 2006. It centralizes lead management, prospect follow-up, tour scheduling, and lease conversion workflows, and pairs with a suite of add-on modules (Marketing Suite, Ad Syndication, BI Dashboards, Chat, Websites, etc.) plus an agentic AI digital leasing assistant that works 24/7. The software integrates with property management systems such as Rent Manager and over 400 lead sources (ILS) for end-to-end advertising and leasing operations.

Product overview

ILoveLeasing is a platform-plus-modules architecture built around a core CRM product. The flagship ILoveLeasing CRM (with integrated AI Digital Leasing Agent) serves as the central hub, managing advertising, leasing teams, and customer experience since 2006. The platform integrates with a suite of 19 additional modules including Marketing Suite, Optimize, Ad Syndication, BI Dashboards, Chat, Connect, Convert, Inspect, Kiosks, Leasing Book, Market Intel, Websites, and others. This modular approach allows property operators to customize their toolkit for lead generation, nurturing, conversion, and portfolio analytics while maintaining centralized data and reporting across all modules.

Differentiator

Problem solved

Functional benefit

Products and services

• ILoveLeasing CRM with AI Digital Leasing Agent Core CRM platform purpose-built since 2006 to manage advertising, leasing teams, and customer experience for multifamily property owners and operators. Includes an agentic AI digital leasing assistant that transcribes calls, converts calls to guest cards, engages prospects via personalized email/text in 15 languages, suggests and schedules tours, sends reminders, conducts post-tour surveys, invites prospects to apply, and re-engages idle leads.
• Marketing Suite Marketing automation suite that turns leads into leases through integrated advertising and nurturing workflows for multifamily operators.
• Optimize Asset optimization software that transforms data into performance metrics for multifamily portfolio management.
• Ad Syndication Centralized ad management solution for distributing property listings across multiple advertising channels and ILS sources.
• BI Dashboards Business intelligence dashboards providing enterprise-level reporting and analytics visualization for multifamily portfolios.
• Chat Automated lead conversion tool with optional AI chat capability for property websites to engage prospects in real time.
• Connect Email and text broadcasting solution with drip campaign capabilities for prospect nurturing in multifamily leasing.
• Commission & Bonus Management Automated incentive calculation system for leasing agent commissions and bonuses.
• Convert Interactive site plans for prospect engagement and unit visualization on multifamily property websites.
• Leasing Book Point of sale leasing application for digital lease processing and transaction management at multifamily communities.
• Market Intel Multifamily market survey and analysis tool that centralizes market research, identifies market shifts, and replaces manual secret shopping.
• Websites Creative design and CMS platform for multifamily property websites with optional website scheduler plug-in.
• Inspect Digital due diligence and property inspection software for comprehensive unit assessments.
• Kiosks Immersive touchscreen display kiosks deployed in multifamily leasing offices.
• Search Engine Marketing Organic search, pay-per-click advertising, and SEO strategy services for multifamily property advertising.
• Website ADA Accessibility Website accessibility solutions ensuring ADA compliance for multifamily property websites.

Quantifiable outcome

• 49% of all leads and inquiries come in after hours, addressed by 24/7 AI working
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Rent ManagercoreTechnology or Integration · 1 January 2018Eagle Rock Management was the first company to launch the ILoveLeasing and Rent Manager integration in 2018. This integration enables seamless data synchronization between CRM and property management system with no double entry required. Saves significant time for property management teams with great reporting capabilities.
• Apartments.comcoreTechnology or IntegrationMajor ILS (Internet Listing Service) lead source integrated with ILoveLeasing CRM for accurate lead attribution. Part of 400+ lead source integrations that help track which marketing channels generate the most leads.
• Rent.comcoreTechnology or IntegrationMajor ILS (Internet Listing Service) lead source integrated with ILoveLeasing CRM. Part of 400+ lead source integrations for accurate lead attribution and marketing source performance tracking.
• Spherexx Decision Integration NetworkcoreTechnology or IntegrationPair with other solutions from the Spherexx decision integration network as well as the industry's most popular property management software. Includes 100+ site and portfolio reports, email/text broadcasting with drip campaigns, website scheduler plug-in, optional document management integration, and optional AI chat tool for websites.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ResMan: ResMan provides property management and CRM software for multifamily operators. It is a direct peer serving similar customers with overlapping leasing workflow and integration capabilities.
• Entrata: Entrata offers a multifamily operating platform with leasing, CRM, and resident experience modules. It targets the same enterprise operator segment with overlapping lead management and AI-assisted leasing features.
• AppFolio: AppFolio's Property Manager suite, including its Realm-X AI layer, directly competes with ILoveLeasing's CRM and AI agent capabilities for the same multifamily customer base.
• RealPage: RealPage is a large, direct competitor in multifamily software. Its AI Leasing Assistant and broad property management + CRM suite overlap heavily with ILoveLeasing's core offering for the same multifamily operator buyer.
• Yardi Systems: Yardi is a leading multifamily property management and CRM platform. It competes head-to-head with ILoveLeasing for large operator accounts and has been adding AI features to its leasing workflow.
• Funnel CRM: Funnel CRM is purpose-built multifamily CRM with lead management, automated follow-up, and ILS integrations. It directly competes with ILoveLeasing for small-to-mid multifamily operators.

Broad incumbents

• Buildium: Buildium is a broader property management platform owned by RealPage that includes CRM-adjacent lead and resident features. It serves smaller landlords and overlaps partially with ILoveLeasing's customer base.

Regional players

• Knock CRM: Knock offers a multifamily-focused CRM and prospect engagement platform with competitive AI leasing features, serving as a US-based direct peer with overlapping workflows and target customers.

Emerging players

• LeaseHawk: LeaseHawk focuses specifically on AI leasing assistants and call analytics for multifamily, making it a niche, emerging direct competitor to ILoveLeasing's agentic AI features.
• BetterBot: BetterBot provides AI chatbot and lead conversion tools for multifamily leasing websites. It overlaps with ILoveLeasing's AI chat add-on module and addresses the same after-hours lead problem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Spherexx
• Facebookfacebook.com/spherexx
• LinkedInlinkedin.com/company/spherexx-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ILoveLeasing