GUT

What GUT does

GUT is an independent creative advertising agency founded in 2018 and headquartered in Miami, Florida. It provides full-service creative, brand strategy, and campaign development for major consumer brands across CPG, beverages, gaming, technology, food delivery, insurance, automotive, and e-commerce verticals. The agency's operating model is project- and retainer-based professional services, with client acquisition driven by competitive pitches and direct enterprise relationships; revenue is not publicly disclosed.

The agency's core offering centers on culturally resonant creative campaigns — including FIFA World Cup activations for AB InBev, brand work for Kraft Heinz, Cheetos, DoorDash, Mercado Livre, Corona, Tim Hortons, RIMOWA, Progressive, ASICS, and gaming clients such as Turtle Beach and Diablo. Following its November 2023 acquisition by Globant (NYSE: GLOB), GUT's capabilities expanded to include AI-enabled and digital marketing services, with Globant consolidating all of its marketing and advertising units under the GUT Network brand.

GUT operates 13 offices across North America, South America, Europe, and Asia Pacific (Miami, New York, Los Angeles, Toronto, Mexico City, Buenos Aires, São Paulo, Bogotá, Amsterdam, Madrid, Copenhagen, Singapore), supported by a headcount of 501–1,000 employees. Leadership includes Global CEO Andrea Diquez (25+ years of industry experience; 2026 NYF Advertising Awards Executive Jury President) and founders Gaston Bigio and Lucas Bongioanni, alongside a distributed team of chief creative officers and strategy leads. The agency ranked #1 in WARC's 2025 Independent Network ranking for campaign effectiveness.

Name

GUT

Legal name

GUT Agency LLC

Website

https://gut.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GUT is an independent creative advertising agency, founded in 2018 and headquartered in Miami, that develops brand campaigns and marketing communications for global enterprise clients across CPG, beverage, gaming, and technology — now operating as the GUT Network under Globant.

Ownership category

akta.pro rank

Product category

Advertising & Creative Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Wardrobe Styling & Closet Curation (HSACAJAA)

Keywords

• Creative advertising services
• Brand campaign development
• Marketing communications agency
• Brand strategy services
• Digital creative services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: GUT generates revenue by providing advertising, marketing, and creative communications services to major consumer brands. Revenue comes from project-based creative work, campaign development, and ongoing agency partnerships with blue-chip clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GUT is an independent, full-service creative advertising agency that develops brand campaigns, creative strategy, content, and communications work for major consumer brands. Following its acquisition by Globant in November 2023, the agency also offers AI-enabled creative and digital marketing services, operating as a global network under the GUT Network brand.

Product overview

GUT is a global independent advertising and creative agency that operates as a single unified offering rather than a platform-with-modules structure. The agency provides end-to-end creative services including campaign development, brand strategy, and communications work for clients across multiple sectors. The agency's portfolio demonstrates work across diverse clients including AB InBev, ASICS, Mercado Livre, Cheetos, Kraft Heinz, Diablo, RIMOWA, Progressive, DoorDash, Corona, Kraft Heinz x NotCo, Google Pixel, Huggies, and others. GUT operates globally with 13 offices across Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, Singapore, Bogotá, and Copenhagen. The agency was acquired by Globant in November 2023 and now operates as part of the GUT Network under the parent company.

Differentiator

Problem solved

Functional benefit

Brands

• GUT Design: Design services offered by GUT agency

Products and services

• GUT Creative Services Full-service advertising, marketing, and creative communications agency offering creative strategy, brand campaign development, content creation, and digital marketing services for major consumer brands and enterprises.
• GUT Design

Quantifiable outcome

• 400 million media impressions for Progressive Thirst Trap Coverage campaign
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AB InBevcoreGTM or Marketing PartnerGUT serves as creative agency for AB InBev, developing the global 'Cheers to Bars' campaign celebrating local bars during FIFA World Cup 2026. The campaign spans 200,000 watch parties across 40+ countries with Michelob ULTRA and Budweiser as official beer sponsors.
• Turtle BeachcoreStrategic or Co-development PartnerGUT New York was named Agency of Record for Turtle Beach following a competitive review. The agency's remit includes developing new brand positioning, refreshed brand identity, and creative work to expand Turtle Beach's cultural presence, marking GUT's entrance into the gaming category.
• PedidosYaminorGTM or Marketing PartnerGUT developed an advertising campaign for PedidosYa featuring humorous commercials dramatizing the everyday frustration of deciding what to eat for lunch or dinner, leveraging emotional and creative storytelling.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wieden+Kennedy: Long-standing independent creative agency known for bold, culturally resonant campaigns for Nike and other global brands. Most directly comparable to GUT in its independent positioning, creative-courage brand identity, and multinational client mix.
• 72andSunny: Independent creative agency with offices in Los Angeles, New York, and Amsterdam serving major consumer brands. Directly comparable to GUT in its independent network model, brand-led creative approach, and similar global client categories.
• Anomaly: Independent creative agency with a non-traditional, earned-media-driven model serving major CPG and tech clients. Comparable to GUT as a like-sized independent competing for similar blue-chip brand mandates.
• Mother: Independently held creative network with offices in New York, London, Los Angeles, and Shanghai. Directly comparable to GUT in its independent status, multi-office footprint, and roster of bold creative work for consumer brands.
• Droga5: Creative agency known for culturally driven, award-winning work for major brands. Comparable to GUT in brand caliber and creative reputation, though now part of Accenture Song rather than independent.
• The Martin Agency: Independent creative agency based in Richmond with a strong CPG and retail client roster. Comparable to GUT in its independent creative positioning and focus on large consumer brand accounts.

Broad incumbents

• TBWA\Worldwide: Global creative network within Omnicom serving multinational brands with disruptive creative positioning. Comparable to GUT in targeting similar enterprise clients with bold global campaigns, but operates as part of a larger holding company portfolio.
• BBDO Worldwide: One of the largest global advertising networks within Omnicom, serving major CPG and consumer brands. Comparable to GUT in competing for the same blue-chip accounts and campaigns, though with broader integrated service offerings.
• Dentsu Creative: Global creative network within Dentsu that integrates creative, media, and technology services. Comparable to GUT in serving multinational brands with full-service creative work, but bundled with media buying and data capabilities at holding-company scale.

Others

• Globant (parent): Globant is GUT's publicly traded parent company and a digital and cognitive transformation services provider. Included as the parent enabling GUT's AI and digital marketing expansion, rather than as a creative peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gutagency
• Instagraminstagram.com/gutmiami/?hl=fr
• Facebookfacebook.com/gutmiami

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUT