What Deepen does

Deepen is a Brazilian artificial intelligence and data analytics company headquartered in Florianópolis, Santa Catarina, founded in October 2016 as a spin-off from PalmSoft's interactive data visualization project. The company builds and applies proprietary machine learning, deep learning, and big-data algorithms — implemented in Java with multithread, in-memory processing — to client and market data to generate predictive insights, recommendations, and optimization outputs across multiple verticals including retail, financial services, healthcare, public sector, education, manufacturing, and real estate.

Its product portfolio centers on a geographic visualization platform (Deepen Maps) covering all of Brazil for territory and expansion analysis, a vertical-specific platform for the energy sector (Deepen Energy), and a suite of named predictive solutions including credit scoring (Score Financeiro), retail assortment optimization (Mix de Produtos), inventory forecasting (Previsão de Estoques), order recommendations (Recomendações de Pedidos), no-show prediction at 80% accuracy (Previsão de Faltas), and service optimization (Otimização de Serviços). The company also offers Business Intelligence, customer profiling, predictive analysis, marketing optimization, and customized AI consulting engagements, delivered via a structured 6-step methodology culminating in proof-of-concept validation and ongoing optimization.

Deepen monetizes through a hybrid model: SaaS subscriptions (Implementation + Monthly Fee or SaaS-only for Deepen Maps), on-demand consulting engagements, and managed services. The go-to-market is sales-led and direct-enterprise, with all website pages funneling prospects to a single contact form, followed by POC validation. The company serves an enterprise client base that includes CTG Brasil, AMCR, GAM Farmácias, Marisol, SEBRAE, Data Tech, Flow de Dados, and Tigre. Deepen is privately held, bootstrapped with no disclosed external funding, operates exclusively in Brazil, and is led by Director Dennis K. Coelho.

Name

Deepen

Legal name

Deepen

Website

https://deepen.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Deepen is a Florianópolis-based AI and data analytics company, founded in 2016, that builds proprietary machine learning and big-data solutions — including Deepen Maps, Deepen Energy, credit scoring, and retail optimization tools — sold via SaaS subscriptions and consulting engagements to enterprise clients across retail, financial services, healthcare, and other verticals in Brazil.

Ownership category

akta.pro rank

Product category

Predictive Analytics & AI Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Search, Discovery & Ranking Personalization (HDAAAGAE)

Keywords

• Predictive analytics platform
• Machine learning consulting
• Geographic intelligence software
• Credit scoring solutions
• Big data analytics

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Subscription - Deepen Maps: Deepen Maps is offered as a SaaS subscription product (Implementation + Monthly Fee model), providing access to a geographic intelligence platform for business expansion and marketing analysis.
2. Professional Services & Consulting: Deepen provides consulting services for AI/ML projects, including data analysis, model development, POC, and deployment, typically structured as professional services engagements with enterprise clients.
3. Consulting Engagements: Advisory and consulting engagements offered alongside the SaaS platform, including on-demand strategic analysis and implementation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Deepen sells proprietary AI/ML-powered predictive analytics solutions and a Brazil-wide geographic intelligence SaaS platform (Deepen Maps) to enterprise clients. The company combines Java-built in-house machine learning and deep learning algorithms with consulting engagements following a 6-step methodology (evaluation, data preparation, model development, PoC, integration/deployment, ongoing optimization) to convert client data into credit scores, demand forecasts, product mix recommendations, and territory expansion insights.

Product overview

Deepen is a data analytics and artificial intelligence company offering a portfolio of AI-powered solutions built on a Java-based platform running machine learning, deep learning, and big data algorithms. The core product portfolio centers on Deepen Maps (geographic visualization and expansion analysis), Deepen Energy (energy sector operations platform), and specialized solutions including Score Financeiro (credit scoring), Mix de Produtos (retail assortment optimization), Previsão de Estoques (inventory forecasting), Recomendações de Pedidos (order recommendations), Previsão de Faltas (no-show prediction), and Otimização de Serviços (service optimization). The company also provides consulting services including Business Intelligence, customer profiling, predictive analysis, business expansion, marketing optimization, and custom AI solutions, complemented by a structured 6-step methodology from data evaluation through POC development and production deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Deepen Maps Interactive geographic visualization SaaS platform for Brazil that enables demographic analysis, business data visualization, consumption potential mapping, customer mapping, competitor mapping, and AI-powered site selection for new unit expansion. Offered as Implementation + Monthly Fee or SaaS-only subscription.
• Score Financeiro (Financial Scoring) Credit risk prediction model using advanced algorithms to analyze financial data, payment history, market information, and other relevant variables to produce objective credit scoring for individuals or businesses.
• Mix de Produtos (Product Mix Optimization) Retail product assortment optimization solution that applies machine learning to sales ticket data to identify product attraction forces and recommend product combinations that maximize sales and markup.
• Previsão de Estoques (Inventory Forecasting) Inventory level forecasting solution that projects future demand based on historical sales data to help companies prevent stock shortages and excess inventory.
• Recomendações de Pedidos (Order Recommendations) Personalized order recommendation engine that suggests products based on customer purchase history, preferences, and behavior to improve conversion, engagement, and average order value.
• Previsão de Faltas (No-Show Prediction) Customer no-show prediction model that forecasts probable absences to reduce idle hours and financial losses, achieving 80% accuracy in predicting no-show rates.
• Otimização de Serviços (Service Optimization) Service optimization solution that applies algorithms to optimize resource allocation, task scheduling, and personnel deployment for operational efficiency and cost reduction.
• Deepen Energy Integrated platform for the energy sector combining AI, machine learning, and Big Data to manage technical and commercial operations, accelerate sales, improve customer service, and deliver measurable results for energy companies.
• AI/ML Consulting Engagements Custom AI/ML consulting services delivered through a structured 6-step methodology (Evaluation, Data Preparation, Model Development, POC, Integration/Deployment, Evaluation/Optimization) covering Business Intelligence, customer profiling, predictive analysis, business expansion, marketing optimization, data capture/storage, and proof-of-concept development.

Quantifiable outcome

• 80% accuracy in predicting no-show rates for client appointments

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• TigreminorOthersTigre is referenced as a partner of Deepen on the company's Instagram content, where a post announces that the partnership 'conquistam aclamado prêmio' (won an acclaimed award). The nature of the award and the specific Deepen solution deployed with Tigre is not detailed in the available source material.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Neoway: Brazilian data analytics and AI platform serving enterprise clients with business intelligence, credit scoring, and market intelligence. Most directly comparable Brazilian peer given shared focus on enterprise data products and credit/risk use cases.

Emerging players

• Tractian: Brazilian B2B AI platform applying predictive analytics to industrial asset management. Comparable as a Brazilian-grown AI/ML enterprise vendor with vertical specialization and proprietary algorithms.

Regional players

• Hotmart: Brazilian tech platform that has built internal data analytics and ML capabilities at scale. Comparable as a Brazilian enterprise leveraging AI/ML for customer and product analytics, though operating in a different vertical.
• Pinpoint Brazil (Pinpoint): Brazilian marketing analytics and geomarketing platform. Comparable in offering Brazil-specific geographic and demographic analytics for retail expansion and marketing decisions.

Broad incumbents

• Palantir Technologies: Global enterprise AI/data analytics platform with deep vertical penetration. Comparable in offering AI/ML-driven enterprise decision support and consulting-led deployment across verticals like credit, healthcare, and government.
• DataRobot: Enterprise AI/ML platform vendor providing model development, deployment, and MLOps services. Comparable in delivering AI/ML engineering services and model deployment to enterprise customers across sectors.
• Tableau (Salesforce): Market-leading business intelligence and data visualization platform. Comparable as an analytics platform focused on interactive visualization of historical and geographic data for business decision-making.
• SAS Institute: Long-standing analytics and AI vendor with strong credit scoring, fraud detection, and predictive analytics offerings. Comparable in providing predictive analytics solutions to banks and financial institutions in Brazil and globally.
• Qlik: Enterprise analytics and BI platform with interactive visualization and AI-augmented insights. Comparable as a vendor providing interactive data exploration, dashboards, and embedded analytics for enterprise customers.
• Databricks: Cloud data and AI platform used by enterprises for ML model development and deployment at scale. Comparable as an enterprise AI/ML engineering and model deployment platform serving data science teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deepen
• Instagraminstagram.com/deepen_oficial
• Xx.com/deepen_oficial
• Facebookfacebook.com/deepenoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deepen