Wasi

What Wasi does

Wasi (legally Software Inmobiliario Wasi SAS) is a Colombian-incorporated cloud-based SaaS company providing CRM, property inventory management, marketing automation, and an MLS-like agent network ("Red Inmobiliaria") for real estate professionals across Latin America, the Caribbean, and Spain. Its product suite centers on a core CRM engine with an integrated website builder, automated portal syndication to major real estate portals, social media publishing (Facebook, Twitter), email marketing with open/click tracking, a 6-level agent reputation system, and dedicated iOS/Android mobile applications. The platform is offered on a freemium model: Plan Inicio is free with basic functionality (1 user, 1 .inmo.co domain, 10 listings, 5 images per property), while Plan Pro unlocks 30+ website templates, custom HTTPS domains, 100 images per property, portal syndication, Academy training (22 courses, 117 lessons), and priority support on monthly, semi-annual (10% discount), or annual (20% discount) billing.

Wasi monetizes primarily through subscription SaaS, supported by transactional add-ons such as the Colombian Certificado de Tradición y Libertad document integration. Go-to-market is product-led: users self-register online without a credit card on the free tier and upgrade through an 8-day Pro trial, with sales-assisted support reserved for enterprise customers via WhatsApp and direct phone lines in Colombia, Mexico, and Venezuela. Distribution channels include the wasi.co website, iOS App Store, Google Play, and a Partners referral program. The company is operated as part of the Lifull Connect corporate group (evidenced by shared DPO infrastructure and intra-group data transfer provisions) and serves over 25,000 active real estate advisors and agencies across 22 Spanish-speaking countries, with named customers including Ideal Homes, Grupo Momento Zero, Kota Group, Mall Inmobiliario, and Inmobiliaria Kuanari. Headcount is 11–50 employees based in Armenia, Quindío, Colombia.

The company does not disclose revenue, has no recorded external funding rounds, and relies on what appears to be parent-company and cash-flow-based financing. Its primary growth engine is the network effect of the cross-border agent network combined with the lock-in from accumulated reputation, CRM data, and portal syndication relationships, though no AI/ML capabilities are disclosed in the available material.

Name

Wasi

Legal name

Software Inmobiliario Wasi SAS

Website

https://wasi.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasi is a cloud-based CRM and real estate management SaaS platform serving over 25,000 agents and agencies across 22 Spanish-speaking countries, combining property inventory, marketing automation, and an MLS-like agent network on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

Keywords

• Real estate CRM
• Property management software
• Real estate network
• Agent website builder
• Real estate marketing software

Headquarters

HQ city

Armenia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Plan Pro: Wasi operates a freemium SaaS model with a free Plan Inicio tier and a paid Plan Pro subscription. Plan Pro includes enhanced features such as 100 images per property (vs 5 for free), 30+ web page designs, priority support, and access to the full real estate network and marketing tools. Billing is available monthly, semi-annually (10% discount), or annually (20% discount).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wasi is a cloud-based real estate CRM and business management SaaS for real estate professionals in Latin America and Spain. It bundles property inventory management, client relationship management, an integrated website builder, marketing automation, and an MLS-style agent network (Red Inmobiliaria) spanning 22 Spanish-speaking countries. Customers access the platform via web and native iOS/Android apps on a freemium or paid Pro subscription.

Product overview

Wasi is a cloud-based real estate CRM and business management platform targeting real estate agents, brokers, and agencies across Latin America and Spain. The platform is structured around a core CRM engine (Wasi CRM) with several integrated modules: a free entry-level plan (Plan Inicio) providing basic website, CRM, and inventory management; a paid Pro plan adding 30+ website templates, real estate portal syndication, the Wasi Academy training program (22 courses, 117 lessons), the Real Estate Reputation System, and priority support. Additional products include marketing tools for social media auto-publishing (Facebook, Twitter) and email marketing, the Wasi Real Estate Network (MLS-style alliance network across 22 Spanish-speaking countries), a mobile app for iOS and Android, a partner referral program, and a Tradicion y Libertad certificate integration for Colombian property documentation. The platform is used by over 25,000 real estate advisors and operates across 20+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wasi CRM Platform Core cloud-based CRM and business management platform for real estate professionals, unifying property inventory, client relationships, sales funnel tracking, task scheduling, and team collaboration in one workspace accessible from web and mobile.
• Wasi Real Estate Website Builder Integrated responsive website builder for real estate professionals offering customizable templates, HTTPS custom domain support, and direct integration with the Wasi CRM and property inventory.
• Wasi Marketing Tools Digital marketing suite that auto-publishes property listings to Facebook and Twitter, runs email marketing campaigns with open and click tracking, and enables inter-company property sharing across the Wasi network.
• Wasi Real Estate Network (Red Inmobiliaria) MLS-style agent network across 22 Spanish-speaking countries that lets real estate professionals share property listings, form alliances, and run cross-border referrals among 25,000+ advisors and companies.
• Wasi Real Estate Reputation System Six-tier badge system (Lobby to Penthouse) that rates real estate professionals through platform engagement, deal activity, and peer reviews, building credibility visible to clients and fellow agents.
• Wasi Mobile App Native mobile application for iOS and Android that lets real estate agents publish listings, manage clients and communications, and access CRM features from any location.
• Wasi Academy Pro plan-exclusive online training portal offering 22 courses and 117 lessons covering real estate marketing, sales, and technology to help real estate professionals develop skills and grow their business.

Quantifiable outcome

• 25,000+ real estate professionals actively using the platform
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Portal Inmobiliario PartnerscoreTechnology or IntegrationWasi maintains integrations with major real estate portals across Latin America, enabling automatic property syndication. Wasi acts as an integrator providing listing data to portals, which handle publication according to their own terms.
• Lifull ConnectminorOthersParent company to which Wasi may transfer data for group-wide operational purposes. Referenced in privacy policy regarding international data transfers within the corporate group.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Inmovilla: Inmovilla is a Spanish real estate management software offering CRM, property management, website builder, and portal syndication to agents and agencies across Spain and Latin America. It is the most direct functional peer to Wasi, serving the same Spanish-speaking real estate professional segment with a comparable all-in-one SaaS platform.
• Witei: Witei is a Spanish-origin real estate CRM and management platform serving agents and agencies with property management, CRM, website, and marketing tools. It directly competes with Wasi in the Spanish-speaking market with overlapping functionality and target customers.
• Propertybase: Propertybase is a real estate CRM and marketing platform built on Salesforce for agents, teams, and brokerages globally. It competes directly with Wasi in providing CRM, marketing automation, and website solutions to real estate professionals, though with broader international reach.
• Real Geeks: Real Geeks provides real estate websites with IDX integration, CRM, and lead generation tools for agents and brokerages. It offers a comparable all-in-one platform approach to Wasi, though primarily focused on the US/Canada markets with similar freemium-adjacent onboarding.
• Lofty: Lofty (formerly Chime) is an AI-powered real estate platform combining CRM, marketing automation, and lead generation for agents and teams. It competes with Wasi's integrated CRM + marketing positioning, though serving US-focused real estate professionals.

Broad incumbents

• Inside Real Estate (kvCORE): Inside Real Estate operates the kvCORE platform, an established US real estate CRM, marketing, and back-office platform serving large brokerages. As a larger incumbent with broader portfolio, it competes with Wasi for real estate SaaS spend though typically at enterprise tier.
• Idealista: Idealista is the largest real estate portal in Spain, Portugal, and Italy, with growing presence in Latin America. As a broad incumbent with massive audience, it competes with Wasi indirectly for real estate professional mindshare and could expand into CRM/agent tooling to extend its platform.
• HubSpot: HubSpot is a leading general-purpose CRM, marketing, and sales platform that competes with Wasi for real estate agent CRM/marketing spend. While not vertical-specialized, its freemium model and ease-of-use positioning overlap with Wasi's value proposition for SMB real estate professionals.
• Salesforce: Salesforce is the global CRM market leader with real estate industry solutions through AppExchange partners. As a broad incumbent, it competes for larger real estate brokerages' CRM budgets and underpins vertical-specific platforms like Propertybase that overlap with Wasi's CRM offering.

Regional players

• Vivanuncios: Vivanuncios is a major Mexican classifieds platform (part of MercadoLibre group) with significant real estate listings vertical. As a regional portal player, it competes for property listing distribution in Mexico—a key Wasi market—and represents both a syndication partner and potential competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wasi_co
• YouTubeyoutube.com/c/wasicochannel
• Facebookfacebook.com/wasico
• LinkedInlinkedin.com/company/wasi
• Instagraminstagram.com/wasi.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasi