Apple Care and Companion

What Apple Care and Companion does

Apple Care and Companion is a private home healthcare services agency headquartered in the Dallas-Fort Worth Metroplex, founded in 2005 by Laurie Miller. The company provides customizable, in-home non-medical care services to older adults aging in place, including companion care, personal care (bathing, dressing, toileting, grooming), meal preparation, light housekeeping, medication management, transportation, errands, and 24/7 care. It also offers specialized care for individuals with dementia, Alzheimer's, and Parkinson's disease. The business serves two primary customer segments: older adults wishing to remain in their own homes, and family caregivers managing care for aging loved ones.

The company operates a sales-led, direct-to-consumer go-to-market model anchored on a free, in-person in-home assessment that produces a customized care plan, typically billed at an hourly rate on a pay-as-you-go basis, with acceptance of long-term care insurance. Customer acquisition flows through website inquiries, phone calls, healthcare professional referrals (social workers, hospitals, rehab facilities), and word-of-mouth. Its proprietary technology stack is limited to the Family Portal, a 24/7 online portal and app that gives authorized family members real-time access to schedules, care notes, and caregiver feedback; otherwise, the company does not develop proprietary technology but curates and resells a portfolio of seven third-party aging-in-place solutions (Jubilee TV, StackCare, MagnaReady, Gogo Grandparent, CheckInBee, SingFit, CareLink360).

Apple Care and Companion is founder-led and independently operated, with no disclosed institutional funding, acquisitions, or subsidiaries. It co-founded Age Tech Now, a directory and resource platform for aging and caregiving technology, positioning the company as both a service provider and a curator within the aging-in-place ecosystem. The firm employs 51-100 staff (predominantly W-2 Care Pro caregivers who are insured and bonded) and has been operating continuously for approximately 20 years in a single geography.

Name

Apple Care and Companion

Legal name

Apple Care and Companion

Website

https://applecareandcompanion.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Apple Care and Companion is a Dallas-based private home care agency founded in 2005 that provides customizable in-home personal and companion care services for older adults aging in place, including specialized dementia and Parkinson's care, and curates third-party aging-in-place technology solutions for family caregivers.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

Keywords

• Home care services
• Personal care assistance
• Elder care services
• Dementia care support
• Aging in place

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Care Services: Apple Care and Companion generates revenue through professional in-home care services including personal care (bathing, dressing, toileting, grooming), companion care, meal preparation, light housekeeping, medication management, transportation, and errand services. The company offers customizable care plans with flexible scheduling options ranging from a few hours per visit to around-the-clock care. Services are typically billed at an hourly rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Apple Care and Companion provides customizable in-home personal care and companion care services for older adults in the Dallas-Fort Worth metropolitan area. Services include personal care (bathing, dressing, toileting, grooming), companion care, meal preparation, light housekeeping, medication management, transportation, and errands, delivered by employed Care Pro caregivers on flexible schedules ranging from part-time to around-the-clock. The company also offers specialized care for individuals with dementia, Alzheimer's, and Parkinson's disease, and operates a proprietary Family Portal enabling real-time family communication.

Product overview

Apple Care and Companion is a home care agency founded in 2005 offering customizable in-home care services for older adults in the Dallas area. The company provides two core service lines: (1) In-home companion and personal care services including bathing, dressing, meal preparation, housekeeping, transportation, and specialized care for dementia, Alzheimer's, and Parkinson's; and (2) Technology solutions for aging in place that include remote check-ins, medication reminders, and discreet monitoring tools. The tech solutions portfolio comprises seven third-party products—Jubilee TV (remote TV management with video calling), StackCare (sensor-based activity monitoring), MagnaReady (adaptive magnetic clothing), Gogo Grandparent (on-demand services concierge), CheckInBee (daily text check-in), SingFit (therapeutic music), and CareLink360 (all-in-one cognitive care device)—which the company recommends and connects families to as alternatives or supplements to full-time caregiving. The company also offers proprietary technology including a Family Portal for families to view schedules and care notes, plus free assessment tools and educational resources like the Sharing the Load Guidebook. The company positions itself as a bridge between traditional home care and technology-enabled aging solutions through its Age Tech Now platform.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Companion Care Non-medical home care services providing companionship, meal preparation, light housekeeping, errand running, and transportation to help older adults age in place safely and independently in the Dallas-Fort Worth area.
• Personal Care Services Hands-on personal care including bathing, dressing, toileting, grooming, and incontinence care delivered by trained, employed caregivers in the client's home.
• Dementia and Alzheimer's Care Specialized in-home care for individuals with dementia, Alzheimer's disease, and other cognitive impairments, including behavioral support, safety monitoring, and cognitive engagement activities delivered by caregivers trained in dementia care approaches.
• Parkinson's Care Specialized care services for individuals with Parkinson's disease, addressing mobility challenges, medication management, and daily activity support.
• Family Portal Proprietary 24/7 online portal and app allowing authorized family members to view schedules, care notes, and provide feedback on caregivers, enhancing family communication and peace of mind throughout the care relationship.
• Home Care Assessment Tool Free downloadable tool with companion guide to evaluate how well someone is managing at home across personal care, home safety, medical needs, and daily activities using a simple scoring system.
• Sharing the Load Guidebook and Worksheets Free downloadable resource to help families begin conversations about caregiving, agree on responsibilities, reduce resentment, and work as a team to support aging loved ones.
• Age Tech Now Directory Online directory of products and services for aging adults and their families, curated to help families discover innovative aging and caregiving technology solutions, co-founded by Laurie Miller.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Age Tech NowcoreStrategic or Co-development PartnerDirectory platform of aging and caregiving technology products and services. Apple Care and Companion co-founded Age Tech Now with Laurie Miller serving as a resource for families to discover innovative solutions. The partnership includes a directory, community resources, and educational content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right at Home: Franchised in-home care provider offering companion, personal, and specialized dementia care for older adults and persons with disabilities. Directly comparable to Apple Care on services, customer segments, and hourly billing model.
• Homewatch CareGivers: National franchise offering non-medical companion, personal, and dementia care services for older adults. Comparable to Apple Care in service mix, customization model, and emphasis on family communication.
• Home Instead: The largest non-medical home care franchise network in the U.S., specializing in personal care, companionship, and dementia support for older adults. Directly comparable to Apple Care in service mix and target clientele, with significantly greater scale and brand reach.
• Synergy HomeCare: Franchised home care agency delivering companion, personal, and specialized memory care for older adults. Direct competitor in non-medical elder care with a similar customizable care-plan approach to Apple Care.
• Comfort Keepers: International franchise network providing in-home companion and personal care, including specialized dementia and Alzheimer's support through its Interactive Caregiving approach. Directly competitive with Apple Care in elder in-home care services.
• Amada Senior Care: Franchise network providing non-medical in-home care, specialized dementia care, and care coordination/placement services. Directly competitive with Apple Care's core service lines and family-caregiver target audience.
• Caring Senior Service: Franchise-based non-medical home care provider offering personal care, companionship, and dementia support with a proprietary care management platform. Comparable to Apple Care on services, target market, and emphasis on technology-enabled family communication.
• Senior Helpers: National home care franchise specializing in Alzheimer's, dementia, and Parkinson's in-home care, alongside personal and companion services. Closely mirrors Apple Care's service portfolio, especially the higher-acuity dementia/Parkinson's offerings.
• Visiting Angels: National non-medical home care franchise offering companion, personal, and dementia care services with customizable scheduling. Competes head-to-head with Apple Care in the elder in-home care category and shares the same hourly-billed service model.
• BrightStar Care: Franchised home care provider offering both non-medical personal/companion care and skilled medical services. Comparable to Apple Care on personal care and dementia support, with additional medical capabilities and a franchise-driven growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/applecaretx
• Facebookfacebook.com/applecaretexas
• LinkedInlinkedin.com/company/apple-care-and-companion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Care and Companion