Narrative
Narrative Ads is a performance creative agency producing paid social video content for enterprise brands and in-house performance marketers, delivering hundreds of creatives monthly through a proprietary A/B testing framework that drives measurable advertising performance improvements.
- Company typePrivate
- Founded2018
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Narrative does
Narrative Ads is a privately held performance creative agency that produces paid social video content for enterprise brands and in-house performance marketers. Founded in 2018 and headquartered in Pasadena, California, the company delivers an end-to-end workflow covering strategy, production, editing, upload, and campaign optimization, and assigns dedicated in-house creative and production teams to each client brand. Its core product offering comprises three lines—UGC Creative, Studio Creative, and TikTok Trends—with output volume of 980+ video ads per week and a stated footprint of 3 billion monthly ad impressions across client campaigns.
The company's technical backbone is a proprietary A/B testing framework that the firm claims drives a 30% improvement in CPA/ROAS within 30 days through iterative testing and production of hundreds of ad variations per brand per month. Operating with a 150–200 person in-house team of editors, producers, directors of photography, media strategists, brand advisors, and growth marketers, Narrative differentiates on speed (script-to-content delivery measured in days), cost (production at a fraction of traditional agency rates), and data-driven creative iteration.
Revenue is generated through professional services engagements structured as quote-based, monthly-billed contracts. Customer segmentation is horizontal, targeting both enterprise CPG/tech/financial brands (Unilever, Procter & Gamble, Johnson & Johnson, Meta, Capital One, DoorDash, Instacart) and mid-market/startup growth-stage brands (Trade Coffee, Kalshi, Motion, itsa10, Oddity, Function of Beauty). Distribution is sales-led via direct outreach ([email protected]) and a website contact channel, with stated global service reach despite a single Pasadena headquarters.
Narrative firmographics
Firmographics- Name
- Narrative
- Legal name
- Narrative Ads
- Website
- https://narrativeads.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Narrative Ads is a performance creative agency producing paid social video content for enterprise brands and in-house performance marketers, delivering hundreds of creatives monthly through a proprietary A/B testing framework that drives measurable advertising performance improvements.
- Ownership category
- akta.pro rank
Where Narrative is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Narrative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paid Social Creative Services: Narrative provides end-to-end paid social creative services including strategy, production, editing, upload, and campaign optimization/management. Revenue is generated through creative production fees for delivering video content across social platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom creative production services for brands |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Narrative product offering
Product offeringCore offering
Narrative is a performance creative agency that plans, produces, and optimizes paid social video creative for leading brands and in-house performance marketers. It delivers hundreds of video ads per brand per month—UGC Creative, Studio Creative, and TikTok Trends—using an in-house creative and production team combined with a proprietary A/B testing framework that is reported to improve CPA/ROAS by 30% in 30 days.
Product overview
Narrative is a performance creative agency offering a unified suite of paid social creative production services. The core offerings consist of three product lines: UGC Creative (user-generated content style), Studio Creative (professional studio-produced), and TikTok Trends (platform-specific trend content). These services are delivered as an integrated production workflow encompassing strategy, production, editing, optimization, and campaign management. The company operates with a proprietary A/B testing framework and focuses on delivering high-volume creative output at speed for performance marketers.
Differentiator
Problem solved
Functional benefit
Products and services
- UGC Creative User-generated content style creative production for paid social campaigns, designed to drive performance marketing results for brands and performance marketers.
- Studio Creative Professional studio-produced creative assets for paid social advertising, focused on brand-forward content delivery for leading brands and performance marketers.
- TikTok Trends Trend-focused creative content optimized for TikTok, leveraging current social media trends and viral formats for paid social campaigns.
Quantifiable outcome
- 30% improvement in CPA/ROAS in 30 days
- +4 more outcomes
Companies that use Narrative
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Narrative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Narrative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- White RibbonminorNarrative XPR and White Ribbon tied for Best Creative Campaign of the Year at the CPRS Toronto 2026 ACE Awards, indicating a collaborative campaign partnership for the White Ribbon awareness initiative.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Narrative competitors and assessment
Company assessmentBroad incumbents
- Carat: Global media agency within Dentsu serving many of the same enterprise CPG and tech brands as Narrative. Provides creative and media services at much broader scale.
- PMG: Independent media and creative agency with deep enterprise relationships and proprietary technology platform. Operates at broader scope than Narrative but overlaps in paid social creative production.
- Wpromote: Performance marketing agency combining paid media, SEO, and creative services for mid-market and enterprise clients. Overlaps with Narrative on data-driven paid social creative production.
- Tinuiti: Large independent performance marketing agency offering creative, media, and analytics across channels. Comparable enterprise client base but broader service portfolio than Narrative's paid-social creative focus.
Direct peers
- Movement Strategy: Social-first creative agency producing high-volume video and content for leading consumer brands across paid social platforms — directly overlaps Narrative's paid social video creative model and enterprise brand target market.
- Hawke Media: Performance marketing agency offering creative production alongside media buying for DTC and enterprise brands. Comparable in combining data-driven optimization with creative production services.
- Mekanism: Independent creative agency producing social-forward video and integrated campaigns for major consumer brands — competes for the same enterprise brand creative budgets Narrative targets.
- Disruptive Advertising: Paid social and performance creative agency with an emphasis on testing and creative iteration to lift ROAS — closely mirrors Narrative's A/B testing framework and performance-led value proposition.
- Power Digital Marketing: Performance-focused digital agency serving mid-market and enterprise brands with paid social, creative, and analytics — comparable business model and client profile to Narrative.
Emerging players
- Dark Horse Media: Performance creative agency combining paid social production with proprietary optimization tooling — narrower scale than Narrative but converging on the same A/B testing-driven creative model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Narrative social profiles
Digital presenceNarrative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narrative leadership team
Management profileNumber of profiles
Profiles2 records
Narrative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narrative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narrative
What does Narrative do?
Narrative is a performance creative agency that plans, produces, and optimizes paid social video creative for leading brands and in-house performance marketers. It delivers hundreds of video ads per brand per month—UGC Creative, Studio Creative, and TikTok Trends—using an in-house creative and production team combined with a proprietary A/B testing framework that is reported to improve CPA/ROAS by 30% in 30 days.
Is Narrative a public or private company?
Narrative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narrative founded?
Narrative was founded in 2018. It employs 101 to 250 people.
Where is Narrative based?
Narrative is headquartered in Pasadena, United States, in the North America region.
How does Narrative make money?
One revenue line is on record: paid Social Creative Services.
Who are Narrative's main competitors?
Broad incumbents on record are Carat, PMG, Wpromote and Tinuiti. Direct peers are Movement Strategy, Hawke Media, Mekanism, Disruptive Advertising and Power Digital Marketing. Dark Horse Media is listed as an emerging player.
Does Narrative have an API?
No public API is recorded for Narrative.