AccuStore

What AccuStore does

AccuStore, founded in 2014, is a wholly-owned subsidiary of GSP Marketing Technologies, Inc. and operates a cloud-based retail intelligence platform that helps multi-location retailers manage store-level data, in-store marketing execution, and signage/POP ordering. The platform provides dynamic store profiles containing fixtures, equipment, décor, and marketing entitlement data; professional site survey services; AI-powered 3D scan interpretation (Scan-to-Profile); task management; field audits; POP kit check-in via mobile app; and store-specific marketing guides. It integrates with enterprise systems including Workday, Coupa, and leading POS platforms, and serves customers across convenience stores, grocery, pharmacy, automotive retail, telecommunications, consumer finance, and footwear verticals.

AccuStore's revenue model combines SaaS subscription licensing for the platform, professional survey services conducted by internal survey teams, and store-specific marketing fulfillment tied to print services delivered through parent GSP's four G7-certified print and fulfillment facilities. Distribution is primarily direct enterprise field sales, augmented by presence at NRF and NACS trade shows. The go-to-market targets enterprise marketing, operations, and facilities leaders at retailers with hundreds to thousands of locations, with named customers including Circle K, RaceTrac, MAPCO, AutoNation, Hannaford, Giant Eagle, Thorntons, Crocs, U.S. Cellular, and an unnamed 8,000-store pharmacy chain. The company reports its platform is used in more than 75,000 retail locations each month and cites customer outcomes including 20-40% marketing cost reduction, 3% same-store sales lift at Hannaford, and 7-month ROI at a 500-store convenience retailer.

Underlying technology is a cloud platform with web and mobile (iOS/Android) interfaces, APIs for enterprise ERP integrations, and proprietary computer vision and generative AI capabilities applied to 3D retail imagery. AccuStore operates within a corporate parent (GSP, founded 1978) that has expanded through acquisitions of Great Big Pictures (2015) and Custom Color (2020). The company is privately held with 251-500 employees at the GSP group level, headquartered in Clearwater, Florida, and primarily serves the United States, with limited Canadian and Puerto Rican deployments.

Name

AccuStore

Legal name

GSP Marketing Technologies, Inc.

Website

https://accustore.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

AccuStore is a cloud-based retail intelligence platform, owned by GSP Marketing Technologies, that provides store profiling, AI-powered 3D scan analysis, site surveys, and retail execution tools to enterprise multi-location retailers across convenience, grocery, pharmacy, automotive, and telecom verticals.

Ownership category

akta.pro rank

Product category

Retail Execution Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Retail execution software
• Store profiling platform
• Site survey services
• Retail intelligence SaaS
• In-store marketing automation

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: AccuStore operates as a cloud-based SaaS platform providing store profiling, retail execution, and survey capabilities on a subscription basis. The platform is accessed via web interface and mobile app with 24/7 access.
2. Professional Survey Services: On-site and online survey services conducted by professional survey teams to collect store-level data including measurements, equipment status, fixture counts, and asset information.
3. Store-Specific Marketing Fulfillment: Print and fulfillment services for store-specific marketing materials, POP displays, and signage based on store profile data. Part of integrated GSP offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AccuStore provides a cloud-based retail intelligence platform that combines AI-powered 3D store scanning, professional site surveys, and a central store profiling database with retail execution tools (task management, audits, POP kit check-in, mobile app) and a Store Portal for ordering store-specific marketing materials. The platform integrates with enterprise systems (Workday, Coupa, POS platforms) and is sold via enterprise subscription with optional professional survey and print fulfillment services.

Product overview

AccuStore is a retail intelligence platform offering a unified solution for store profiling, site surveys, and retail execution management. The core AccuStore Platform serves as the central hub, with key modules including Store Profiles (dynamic store databases), Site Surveys (professional data collection services), Retail Execution (task management and field operations), Store Portal (ordering interface), Virtual Store Walkthrough (3D scanning), and the Mobile App (field access). These products work together as an integrated system—the platform maintains a single source of truth for store data, which feeds into execution tools, ordering systems, and marketing guides. Additional capabilities include POP Kit Check-In, Scan-to-Profile AI, Online Surveys & Audits, Task Management, Site Captures, Store Scorecards, Digital Display Management, and the Campaigns Module for managing promotional data. The system connects to enterprise platforms including Workday and Coupa via APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• AccuStore Platform Central cloud-based retail intelligence platform providing store-level data accessible via web and mobile app 24/7, powering store profiling, task management, audits, surveys, virtual walkthroughs, and store-specific marketing execution for multi-location retailers.
• Store Profiles Dynamic, living profiles for each store containing specifications, marketing entitlements, and asset history, synchronized across systems to provide a single source of truth for retail networks.
• Site Surveys Professional survey services capturing detailed store-level data including fixtures, equipment, signage, measurements, and assets to feed store profiles and store-specific marketing guides.
• Retail Execution Real-time retail execution technology connecting corporate teams with stores through task management, online surveys, field audits, site captures, and POP kit check-in capabilities.
• Inventory Portal Cloud-based portal for managing marketing inventory and ordering of store graphics and signage, featuring a redesigned cart and checkout, automated replacement ordering, order tracking, and split shipment details.
• Store Portal Web-based portal for ordering store graphics and marketing kits, with store-specific catalogs, advanced search and filtering, and integration with store profiles for brand compliance.
• Store-Specific Marketing Guides Automatically generated, illustrated marketing planners tailored to each store's footprint, showing associates exactly where materials belong to reduce execution confusion and planner size.
• AccuStore Mobile App Mobile application enabling managers and store associates to access store profiles, conduct surveys, check-in POP kits, capture photos, and execute store-specific marketing tasks from smartphones and tablets on Android and iOS.
• Virtual Store Walkthrough 3D scanning technology creating digital representations of store interiors and exteriors, providing a visual catalog of store structure with dimensions of critical spaces, windows, doorways, and infrastructure, with CAD file export.
• Digital Display Management Digital display system integrated with POS platforms showing customer-facing promotional videos, motion graphics, and transaction confirmations on in-store or drive-thru displays with dual-sided brightness control.

Quantifiable outcome

• Reduce marketing costs by 20-40% through accurate store data eliminating signage waste
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• CoupacoreTechnology or Integration · 11 February 2025Integration enables retailers, managers and finance team members to gain visibility into Marketing activity managed in AccuStore through Coupa's business spend management platform. AccuStore sends marketing material order details to Coupa for purchase orders, and approved PO numbers are sent back to AccuStore for fulfillment and shipping.
• WorkdaycoreTechnology or Integration · 20 January 2025Integration enables retailers, managers, finance, and HR team members to gain visibility into Marketing activity managed in AccuStore through Workday. AccuStore sends marketing material details to Workday for purchase orders, shares inventory tracking data, and integrates personnel data for automated user management with organizational structures.
• RaceTraccoreStrategic or Co-development Partner · 4 June 2024Partnership for comprehensive structured data surveys across RaceTrac's 580+ convenience store locations. Survey captures 500 data points per store including store operations, foodservice equipment, HVAC systems. RaceTrac leverages store profiles for tailored marketing campaigns to reduce print overages, waste and freight expenses.
• Point-of-Sale Platform PartnerscoreTechnology or Integration · 18 April 2024Integration with leading point-of-sale programs improves customer service levels and drives value by showing customer-facing transactions on digital displays. The integration leverages price books for automatic updates.
• GSP CompaniescoreOEM/ Whitelabel/ Licensing PartnerAccuStore is a GSP company, created by GSP in 2014. Parent company provides distribution through its print and fulfillment facilities and retail relationships. GSP founded in 1978, acquired Great Big Pictures (2015) and Custom Color (2020).

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Repsly: Repsly provides retail execution and field activity management software for CPG brands and retailers, with store-level data capture, audits and merchandising workflows — directly comparable to AccuStore's retail-execution and survey modules.
• Aisle Labs: Aisle Labs offers in-store retail analytics, computer-vision audits and shopper behavior tools, competing with AccuStore for CPG and retailer budgets tied to store-level execution intelligence.
• Planorama: Planorama uses image recognition to automate retail store audits and merchandising compliance, addressing the same store-profiling and execution use cases as AccuStore for multi-location retailers.
• Trax: Trax applies computer vision and image recognition to retail store auditing and shelf-level execution, closely paralleling AccuStore's Scan-to-Profile AI capability for store profiling from in-store imagery.
• StayinFront: StayinFront provides retail execution, image-based audits and field CRM software for CPG companies and retailers, overlapping with AccuStore's execution, survey and store-profile functionality.

Broad incumbents

• Aptos: Aptos is an established retail technology platform offering merchandising, planning, POS and store operations software; as a broader suite it overlaps with AccuStore's store profiling and execution capabilities at retail customers.
• Blue Yonder: Blue Yonder provides AI-driven retail and supply chain software including store operations and inventory; its breadth of offerings overlaps with parts of AccuStore's retail execution and store-data positioning.
• Symphony RetailAI: Symphony RetailAI delivers AI-powered retail category management, merchandising and store-level decisioning, addressing some of the same multi-location retailer pain points AccuStore targets.

Emerging players

• SMG (Service Management Group): SMG offers customer experience management and location-level operational analytics for multi-location enterprises, intersecting with AccuStore's store-scorecard and audit functionality for retailers.
• Intelligence Node: Intelligence Node provides retail intelligence and competitive/pricing analytics for omnichannel retailers, an emerging adjacent capability to AccuStore's store-profile and execution intelligence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accustore
• Facebookfacebook.com/AccuStore
• LinkedInlinkedin.com/company/accustore
• Instagraminstagram.com/gspretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AccuStore