Nansen

What Nansen does

Nansen is a privately held digital services agency founded in 2007 that designs and implements enterprise digital experience platforms, e-commerce solutions, and headless content management systems for mid-to-large organizations. The company operates from offices in Chicago (North American HQ) and London (European HQ), with a historical Stockholm origin reflected in firmographic records; coverage spans North America and the United Kingdom, with documented client engagements across both regions. Nansen serves enterprise customers in Travel & Hospitality, Retail & Consumer Goods, Manufacturing & Distribution, and Financial Services — verticals in which it has delivered measureable client outcomes including a 40–50% lift in referral sales (Pacific Surfliner), a 51% reduction in product-page bounce rate (FLIR), and an 80% reduction in catalog production time from 11 months to 2 months (Tucker). Named customers include Cartier, SRAM, Symetra, TC Energy, Oreo, USPA, Road Scholar, Advanced Energy, and Séura.

The agency's core technology practice centers on composable/MACH architecture (Microservices, API-first, Cloud-Native SaaS, Headless), delivered on partner platforms led by Optimizely (Platinum Partner) and Contentful (Silver Partner), with adjacent capabilities across Vercel, inRiver, Klevu, CoreMedia, Occtoo, Contentstack, and Digizuite. Two proprietary methodologies — Experience-Led Growth (ELG) and the Experience Design Studio (XDS) — anchor the firm's strategic narrative and consulting engagements. Nansen's service portfolio comprises E-commerce, Experience Platforms (DXPs including Optimizely One), XDS, Analytics & Optimization, Data and Analytics, and Design & UX. Recent (2025–2026) positioning has emphasized AI-native capabilities built atop Optimizely Opal (agentic CMS) and Vertex AI-powered content generation, alongside Sitecore migration advisory.

Nansen operates a professional services revenue model: enterprise engagements are quote-based and contractually structured as multi-year programs spanning strategy, design, implementation, and ongoing optimization. Pricing is not publicly disclosed. Go-to-market relies on direct enterprise field sales supported by technology partner referrals (Optimizely and Contentful co-marketing), thought-leadership content marketing (guides, whitepapers, case studies), organic social (LinkedIn, X, Instagram), and event sponsorship (notably Opticon 2024). The firm is led by Co-CEOs Joe Grause and Markus Bereflod and Chief Strategy Officer Arnold Macauley. No external funding, ownership changes, or M&A activity are disclosed in the source material.

Name

Nansen

Legal name

Nansen

Website

https://nansen.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Nansen is a private digital services agency that designs and implements enterprise digital experience platforms, e-commerce, and headless CMS solutions — most often on Optimizely and Contentful — for mid-to-large organizations across travel, retail, manufacturing, and financial services.

Ownership category

akta.pro rank

Product category

Digital Experience Services

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Digital experience platforms
• E-commerce implementation
• Experience design consulting
• Composable architecture services
• Digital transformation consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Consulting & Strategy Services: Nansen generates revenue through digital strategy consulting, experience design, and technology implementation services for enterprise clients. Services include e-commerce development, experience platform implementation, analytics & optimization, and UX design.
2. Technology Implementation & Integration: Revenue derived from implementing and integrating enterprise platforms such as Optimizely DXP, Contentful CMS, and other MACH-compatible technologies. Includes ongoing optimization and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Nansen is a digital services agency that designs, implements, and optimizes enterprise digital experience platforms (DXPs), e-commerce systems, and headless CMS solutions for mid-to-large organizations across travel & hospitality, retail, manufacturing, and financial services. The agency delivers strategy, design, implementation, and ongoing optimization through its Experience Design Studio (XDS) and Experience-Led Growth (ELG) methodology. Core platforms it deploys on behalf of clients include Optimizely One, Contentful, Vercel, inRiver, Klevu, and Digizuite.

Product overview

Nansen is a digital services agency offering a portfolio of professional services organized around Experience-Led Growth. The core offering centers on strategic digital transformation and customer experience optimization. Nansen's service portfolio includes E-commerce, Experience Platforms (leveraging Optimizely One), Experience Design Studio (XDS), Analytics & Optimization, Data and Analytics, and Design & UX. These services are delivered through strategic partnerships with leading technology platforms including Optimizely, Contentful, Klevu, Vercel, inRiver, and Digizuite. Rather than selling standalone software products, Nansen implements and optimizes these third-party platforms for clients, providing strategy, design, implementation, and ongoing optimization services.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Service focused on maximizing online store potential through platform implementation, optimization, and integration with broader digital ecosystems for enterprise clients.
• Experience Platforms Digital Experience Platform (DXP) implementation services including Optimizely One, composable architecture, and headless CMS solutions to convert and retain customers.
• XDS - Experience Design Studio Strategic design and consulting service for reimagining digital strategy through human-centered design thinking, prototyping, and validated concept development.
• Analytics & Optimization Data-driven optimization services including A/B testing, personalization strategies, experimentation programs, and conversion rate optimization using tools like Optimizely.
• Data and Analytics Services enabling powerful data-driven decisions through unified insight layers, behavioral analysis, and cross-functional data visibility.
• Design & UX User experience design services including UX & UI design, customer journey mapping, and design systems for web, mobile, and custom applications.

Quantifiable outcome

• 20% increase in page visits for FLIR
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• OptimizelyflagshipTechnology or IntegrationNansen is an Optimizely Platinum Partner, providing DXP implementation, A/B testing, personalization, CMS & Commerce services. As their highest partner tier, Nansen has deep access to Optimizely resources, training, and co-marketing opportunities.
• ContentfulcoreTechnology or IntegrationNansen is a Contentful Silver Partner Agency, specializing in headless CMS implementation using Contentful's flexible content management platform.
• VercelcoreTechnology or IntegrationNansen partners with Vercel for cloud platform services supporting Jamstack development and modern web architecture implementations.
• inRivercoreTechnology or IntegrationNansen is an inRiver partner for Product Information Management (PIM) solutions, enabling centralized product data management for e-commerce clients.
• KlevucoreTechnology or IntegrationNansen partners with Klevu for AI-powered search and discovery tools, having implemented Klevu's discovery engine for clients like Kingpin Tattoo Supply to improve conversion rates.
• DigizuiteminorImplementation/ SI/ Consulting PartnerNansen is a Digizuite Implementation Partner, offering Digital Asset Management (DAM) solutions to help brands manage and distribute digital content across channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Slalom: Global consulting firm with a dedicated DXP, commerce, and AI practice targeting the same enterprise modernization budget pools — competes with Nansen on transformation scope and scale.
• Perficient: Large US digital transformation consultancy with established Optimizely, Sitecore, and Adobe practices, directly contesting Nansen's enterprise DX RFPs at significantly greater scale.
• DEPT: Global digital transformation agency of much larger scale, providing experience platforms, commerce, engineering, and AI services to the same enterprise buyer set Nansen targets.
• Huge: IPG-owned global experience design and digital product agency, working with similarly sized enterprise brands on experience platforms, commerce, and brand experience — a scaled alternative buyer.
• AKQA: WPP-owned global experience and innovation agency operating enterprise DXP, CMS, and commerce engagements at materially larger scale and reach than Nansen.
• Razorfish: Publicis-owned digital experience agency with enterprise DXP and commerce capabilities, serving many of the same Fortune-class brands as Nansen but with global delivery capacity.

Direct peers

• Verndale: US-based Optimizely Platinum Partner digital experience/commerce agency of comparable size, delivering the same mix of DXP, headless CMS, and commerce implementations to mid-market and enterprise clients.
• XCentium: Optimizely/Sitecore implementation agency with a strong digital commerce and DXP practice, closely overlapping Nansen's vertical mix in manufacturing, retail, and B2B.
• Adapt (formerly Adept): Optimizely/Episerver specialist agency of similar size delivering the same DXP-and-commerce implementation services, with a US/EMEA footprint and overlapping manufacturing-client base.
• Luminary: Multi-region digital agency with deep Optimizely and Contentful partnership credentials, competing head-to-head with Nansen on headless CMS and composable platform rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisnansen
• LinkedInlinkedin.com/company/nansenllc
• Instagraminstagram.com/thisisnansen
• Facebookfacebook.com/NansenStockholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nansen