AutoClerk
AutoClerk, Inc. is a subsidiary-owned provider of cloud and premise-based hotel property management systems serving 750+ properties across North America, designated as the Official Best Western PMS with deep CRS, OTA, and payment-processor integrations.
- Company typePrivate
- Founded1994
- HeadquartersWalnut Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AutoClerk does
AutoClerk, Inc. is a Walnut Creek, California-based provider of cloud-based and premise-based property management systems (PMS) for the hospitality industry, operating as a wholly-owned strategic subsidiary of Best Western. Founded approximately 30 years ago and serving 750+ hotels with 52,211 rooms under management across the United States and Canada, AutoClerk has been designated the Official Best Western PMS for North America, with the parent brand strongly recommending property adoption for native Profits Platform integration.
The company's core product is a unified hotel PMS that handles reservations, front desk operations, housekeeping, maintenance, guest messaging, and direct booking through a personal booking engine that can mimic a hotel's existing website design. The platform is structured around deep third-party integrations — eight CRS connections (SynXis/Sabre, Siteminder, Windsurfer, myCRS, Vertical Booking, TravelClick/iHotelier, Travel Tripper, Sceptre), two-way OTA connectivity (Booking.com, Expedia.com), and three payment processors (Shift4, Elavon, Heartland). Distinctive features include an AI-augmented Guest Messaging module, a mobile-enabled housekeeping application with multilingual auto-translation and dynamic room prioritization, a Manager's Dashboard with live TripAdvisor feed, a Quick Switch capability for multi-property operators, and a Single Screen Reservation interface with drag-and-drop tapechart functionality.
AutoClerk monetizes through subscription contracts (monthly, quarterly, or annual billing; one-year standard terms) priced by number of rooms and feature selection, with preferential bundled pricing for Best Western-branded properties. The company runs a sales-led GTM motion anchored on demo requests and toll-free sales/support lines, supplemented by a community-led feedback loop that includes a bi-weekly Advisory Council of customer hotels and a 915-member Facebook community group averaging 212 engagements per month. Customer support is staffed by agents with a minimum of 5 years of hands-on hotel experience, with disclosed operational metrics of 98% first-call ticket resolution and a 2-minute answer target.
AutoClerk firmographics
Firmographics- Name
- AutoClerk
- Legal name
- AutoClerk, Inc.
- Website
- https://autoclerk.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoClerk, Inc. is a subsidiary-owned provider of cloud and premise-based hotel property management systems serving 750+ properties across North America, designated as the Official Best Western PMS with deep CRS, OTA, and payment-processor integrations.
- Ownership category
- akta.pro rank
AutoClerk industry classification
Industry- Product category
- Hotel Property Management Software
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
Keywords
Where AutoClerk is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoClerk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PMS Subscription: Monthly, quarterly, or annual subscription-based pricing for property management system access. Cost varies based on number of rooms and features selected. Special pricing available for Best Western branded hotels. Standard contract term is one year.
- Bundled Packages: Inclusive packages that bundle licenses together rather than individual purchases. All packages include 24/7 live support, credit card interface, and unlimited number of users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Room-based subscription with variable pricing |
| Subscription | Annual | Best Western special pricing tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AutoClerk product offering
Product offeringCore offering
AutoClerk develops and licenses a cloud-based and premise-based hotel property management system (PMS) used by hotels for reservations, front desk operations, housekeeping, maintenance, guest messaging, and booking engine functions. It is the official property management system of Best Western Hotels in North America and also serves independent hotels, chain hotels, and property management companies. The product is sold primarily on a subscription basis bundled with payment processing, CRS, and OTA connectivity.
Product overview
AutoClerk offers a unified property management system (PMS) available as both cloud-based and premise-based deployment options. The core product serves as the Official Best Western PMS, with add-on modules including myCRS (Central Reservation System), Guest Messaging with AI capabilities, Mobile Housekeeping & Maintenance, Booking Engine, Manager's Dashboard, Front Desk Dashboard, and Distribution Channel Integration. These modules are offered through specialized bundles that include connectivity, mobile capabilities, and guest messaging interfaces, with pricing based on room count and features selected.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoClerk Property Management System (PMS) Cloud-based and premise-based hotel property management system serving as the central platform for hotel operations including reservations, front desk management, housekeeping, maintenance, and guest services. Sold to hotels and hotel groups on a subscription basis with pricing based on number of rooms and features selected.
- myCRS Central Reservation System Independent Central Reservation System offered by AutoClerk for hotels not using other CRS systems, or available for migration scenarios for properties transitioning to Best Western.
- Guest Messaging Module Text messaging interface enabling direct guest and staff communication, with AI-driven automation that welcomes guests on arrival day and answers common guest questions. Sold as part of specialized PMS bundles.
- Mobile Housekeeping & Maintenance Module Mobile application for housekeeping and maintenance teams featuring dynamic room cleaning prioritization, housekeeper performance tracking, multilingual support with auto-translation, fast search of historical repairs, and automated guest notifications when rooms are ready.
Quantifiable outcome
- 98% of help tickets resolved on first call
- +2 more outcomes
Companies that use AutoClerk
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
AutoClerk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature11 records
AutoClerk partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Shift4 PaymentscorePayment processor integration supporting EMV chip-reading technology and mobile payments. Part of AutoClerk's comprehensive payment processing ecosystem.
- ElavoncorePayment processor integration supporting EMV chip-reading technology and mobile payments.
- Heartland PaymentscorePayment processor integration supporting EMV chip-reading technology and mobile payments.
- SynXis/SabrecoreCentral reservation system connectivity allowing hotels to maintain existing CRS infrastructure while using AutoClerk PMS.
- SitemindercoreChannel manager and distribution platform integration for hotel connectivity.
- WindsurfercoreCentral reservation system integration for hotel distribution management.
- myCRScoreIndependent CRS offering from AutoClerk for hotels not using other systems, or available for 'parking lot' migration scenarios for properties transitioning to Best Western.
- Vertical BookingcoreCentral reservation system integration for hotel distribution connectivity.
- TravelClick/iHoteliercoreCentral reservation system and booking engine integration for hotel distribution.
- Travel TrippercoreCentral reservation system and booking platform integration.
- SceptrecoreCentral reservation system integration for hotel distribution management.
- Booking.comcoreTwo-way connectivity to major OTA distribution channel for reservation management.
- Expedia.comcoreTwo-way connectivity to major OTA distribution channel for reservation management.
- Best Western HotelsflagshipOfficial Best Western PMS provider for North America. Best Western strongly recommends all properties switch to AutoClerk for seamless Profits Platform integration. AutoClerk is essentially embedded within the Best Western brand ecosystem, with AutoClerk being described as 'Best Western's official PMS' and 'AutoClerk is Best Western'.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AutoClerk competitors and assessment
Company assessmentBroad incumbents
- Oracle OPERA Cloud: Oracle's flagship hospitality PMS used by large chains and resort operators worldwide. Broad incumbent offering overlap with AutoClerk across PMS functionality, with deeper enterprise and chain capabilities.
- Shiji (Enterprise Platform): Global hospitality technology provider with PMS, POS, and distribution products. Competes with AutoClerk on chain and multi-property PMS, with broader portfolio reach across regions.
- Infor HMS: Enterprise hospitality management suite including PMS for large hotel groups. Overlaps with AutoClerk on chain hotel and multi-property functionality, but serves a larger enterprise segment.
Direct peers
- Hotelogix: Cloud-based PMS targeting independent hotels and small chains. Direct competitor in the same mid-market hotel segment AutoClerk serves outside Best Western.
- RoomKey PMS: Cloud PMS focused on independent hotels and small chains in North America. Comparable size, customer profile, and feature scope to AutoClerk's independent hotel offering.
- RMS Cloud: Cloud-based PMS and property management for hotels, resorts, and holiday parks. Comparable in scope, with similar targeting of mid-market and multi-property operators.
- StayNTouch: Mobile-centric cloud PMS acquired by Shiji. Targets hotels seeking modern PMS alternatives to legacy systems like AutoClerk, with comparable integrations to CRS and payment providers.
- Mews: Cloud-native PMS serving hotels, hostels, and serviced apartments globally. Competes with AutoClerk on modern UX, mobile-first workflows, and integrated payments, often positioning against legacy on-premise systems.
- Cloudbeds: Cloud-native PMS platform for hotels, hostels, and alternative accommodations. Competes head-to-head with AutoClerk for independent and chain hotel PMS contracts with a modern, API-first architecture.
Regional players
- Guestline: Cloud PMS provider primarily serving hotels across the UK and Europe. Comparable product surface but operates in a different geography from AutoClerk's North American focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoClerk social profiles
Digital presenceAutoClerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoClerk leadership team
Management profileNumber of profiles
Profiles1 record
AutoClerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoClerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoClerk
What does AutoClerk do?
AutoClerk develops and licenses a cloud-based and premise-based hotel property management system (PMS) used by hotels for reservations, front desk operations, housekeeping, maintenance, guest messaging, and booking engine functions. It is the official property management system of Best Western Hotels in North America and also serves independent hotels, chain hotels, and property management companies. The product is sold primarily on a subscription basis bundled with payment processing, CRS, and OTA connectivity.
Is AutoClerk a public or private company?
AutoClerk is a private company. It is classified as corporate owned and is currently operating.
When was AutoClerk founded?
AutoClerk was founded in 1994. It employs 11 to 50 people.
Where is AutoClerk based?
AutoClerk is headquartered in Walnut Creek, United States, in the North America region.
How does AutoClerk make money?
Two revenue lines are on record. PMS Subscription is the primary driver. The others are bundled Packages.
Who are AutoClerk's main competitors?
Broad incumbents on record are Oracle OPERA Cloud, Shiji (Enterprise Platform) and Infor HMS. Direct peers are Hotelogix, RoomKey PMS, RMS Cloud, StayNTouch, Mews and Cloudbeds. Guestline is listed as a regional player.
Does AutoClerk have an API?
No public API is recorded for AutoClerk.
What industry is AutoClerk in?
AutoClerk's product category is Hotel Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS).