Campaign Monitor

Email Marketing Softwarecampaignmonitor.com

Campaign Monitor is a Nashville-based email marketing platform serving small and mid-sized businesses and select enterprises, offering drag-and-drop email design, marketing automation, transactional email, and AI-powered campaign optimization, operating as a subsidiary of Marigold.

Company typePrivate
Founded2003
HeadquartersNashville, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Campaign Monitor does

Campaign Monitor, founded in 2003 and headquartered in Nashville, Tennessee, is an email marketing platform serving small and mid-sized businesses as well as select enterprise customers including Nike, Adidas, Sephora, Reddit, Red Bull, the World Health Organization, and Australian Red Cross. The platform provides drag-and-drop email design, marketing automation via a visual journey designer, transactional email, audience segmentation, signup forms, landing pages, and analytics, with a 99% claimed delivery rate backed by a dedicated deliverability team and authentication support for SPF, DKIM, and DMARC.

The company has built out an AI feature layer across 2025-2026 that includes Marketing Monitor (industry benchmark-driven Campaign Score with tactical recommendations), AI Email Booster (goal-driven campaign optimization with one-click recommendations), Segment Mapper (plain-language audience segmentation), and AI Writer (generative email content). Adjacent product lines include an SMS marketing add-on and a Website Builder with AI-generated templates launched in February-March 2026. The platform integrates with Salesforce (named #1 email integration on AppExchange), Shopify, WooCommerce, WordPress, Google Analytics, Unbounce, and Intercom, supported by an API for client and journey management primarily used by agency partners.

Campaign Monitor operates a hybrid go-to-market with a product-led self-service free trial for SMBs, inside sales for mid-market, and dedicated enterprise account management for agencies and large accounts. Revenue is generated primarily through tiered subscription plans with additional usage-based revenue from SMS and add-on revenue from Website Builder ($10/month for Lite/Essentials tiers), professional services, and deliverability support. The company has been a wholly-owned subsidiary of Marigold (formerly CM Group) since 2021, having previously acquired Liveclicker, Sailthru, Delivra, Emma, tagga, and GetFeedback, and having raised a $250 million growth round led by Insight Venture Management in 2014.

Campaign Monitor firmographics

Firmographics

Name: Campaign Monitor
Legal name: Campaign Monitor
Website: https://campaignmonitor.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 101–250 employees
Short description: Campaign Monitor is a Nashville-based email marketing platform serving small and mid-sized businesses and select enterprises, offering drag-and-drop email design, marketing automation, transactional email, and AI-powered campaign optimization, operating as a subsidiary of Marigold.
Ownership category
akta.pro rank

Campaign Monitor industry classification

Industry

Product category: Email Marketing Software
NAICS: Advertising Agencies (54181)
SIC: Services-Advertising (7310)
akta.pro primary industry: Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
akta.pro secondary industry: Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

Email marketing platform
Marketing automation software
Transactional email service
Audience segmentation tools
SMS marketing platform

Where Campaign Monitor is headquartered

Location

Headquarters

HQ city: Nashville
HQ country: United States
HQ region: North America

Markets served

Campaign Monitor business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Email Marketing Platform Subscription: Core revenue from subscription-based access to Campaign Monitor's email marketing platform, with tiered pricing based on features and subscriber limits.
Website Builder Add-on: Website Builder available as add-on for $10/month with Lite or Essentials plans, or included in Premier plan.
Professional Services: Additional revenue from professional services including account setup, design review, strategy consulting, and team training.
SMS Marketing: SMS marketing capabilities for USA, UK, Canada, and Australia, generating additional usage-based revenue.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Premier plan includes Website Builder as core feature
Subscription	Monthly	Lite or Essentials plans can add Website Builder

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Campaign Monitor product offering

Product offering

Core offering

Campaign Monitor is a unified email marketing platform that enables businesses to create, send, and analyze email campaigns via a drag-and-drop Email Template Builder, Marketing Automation journeys, Transactional Email, Audience Segmentation, Personalization, Signup Forms, and Analytics. The platform is augmented by AI-powered smart features (Marketing Monitor, AI Email Booster, Segment Mapper, AI Writer), a Website Builder, and SMS Marketing, supported by Professional and Deliverability services.

Product overview

Campaign Monitor by Marigold is a unified email marketing platform designed for small and mid-sized businesses, offering a comprehensive suite of tools organized around a core email marketing platform. The product portfolio centers on the main Email Marketing Platform supplemented by the Email Template Builder (drag-and-drop editor with AI integration), Marketing Automation (visual journey designer with prebuilt templates), Transactional Email, Email Segmentation, Email Personalization, Signup Forms, and Analytics. The platform extends through AI-powered add-ons including AI Overview (Marketing Monitor, AI Email Booster, Segment Mapper, AI Writer), plus SMS Marketing, Website Builder, and Professional/Deliverability Services. The architecture enables users to manage email campaigns, automation journeys, transactional messages, websites, and SMS from a single integrated platform with native connections to Salesforce, Shopify, WooCommerce, WordPress, Google Analytics, and other third-party tools.

Differentiator

Problem solved

Functional benefit

Products and services

Campaign Monitor Email Marketing Platform

Quantifiable outcome

99% delivery rate
+2 more outcomes

Companies that use Campaign Monitor

Customer profile

Named customers111 records

Segments8 records

Ideal customer profiles3 records

Campaign Monitor technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature11 records

Campaign Monitor partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationPre-built Shopify integration allows e-commerce businesses to leverage customer data for targeted, timely email marketing campaigns. Includes abandoned cart automation, order receipt automation, and list sync based on subscriber permissions.
SalesforcecoreTechnology or IntegrationSalesforce integration enables email marketing independence and combined power of both platforms. Named #1 email integration on Salesforce AppExchange.
WordPresscoreTechnology or IntegrationCampaign Monitor plugin for WordPress brings signups from WordPress site directly into Campaign Monitor lists to grow audience.
Google AnalyticscoreTechnology or IntegrationIntegration connects Campaign Monitor campaigns to Google Analytics to track email marketing growth and impact on website traffic.
WooCommercecoreTechnology or IntegrationWooCommerce integration enables e-commerce email marketing for WordPress-based online stores.
MarigoldcoreStrategic or Co-development PartnerCampaign Monitor is owned by Marigold (formerly CM Group), a relationship marketing platform company. Marigold positioning: 'where relationships take root.'

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Campaign Monitor competitors and assessment

Company assessment

Direct peers

ActiveCampaign: ActiveCampaign offers email marketing, automation, and CRM to SMBs with a strong focus on visual automation builders and segmentation. It is functionally and target-market aligned with Campaign Monitor, often cited as a direct alternative.
Mailchimp: Mailchimp is Intuit's flagship email marketing and marketing automation platform targeting SMBs with very similar drag-and-drop builders, automation journeys, AI content tools, and integrations. It is Campaign Monitor's closest direct peer in product, customer segment, and GTM approach.
GetResponse: GetResponse provides email marketing, automation, webinar, and landing page functionality aimed at SMBs and creators. Its feature scope and customer profile overlap substantially with Campaign Monitor's positioning.
Constant Contact: Constant Contact is a long-standing SMB email marketing platform with comparable drag-and-drop builder, automation, and event marketing features. It targets the same small and mid-sized business customer base as Campaign Monitor with similar ease-of-use positioning.
Klaviyo: Klaviyo is a leading email and SMS marketing platform deeply integrated with Shopify and WooCommerce for e-commerce brands. It competes head-to-head with Campaign Monitor on SMB/mid-market ecommerce, automation, segmentation, and AI-driven recommendations.
ConvertKit (Kit): ConvertKit (now Kit) is a creator-economy focused email marketing and automation platform popular with newsletters and solo creators. It is a partial direct peer given the same email/automation core, with a different ICP emphasis.
Brevo (formerly Sendinblue): Brevo is a European-headquartered email, SMS, and marketing automation platform serving SMBs and mid-market with multi-channel campaigns and a transactional add-on. It mirrors Campaign Monitor's email+SMS+automation scope and pricing tier structure.
MailerLite: MailerLite is an SMB-focused email marketing platform emphasizing simplicity, drag-and-drop editing, automation, and landing pages. It directly competes for the same small-business buyer that Campaign Monitor targets.

Broad incumbents

HubSpot Marketing Hub: HubSpot is a broad incumbent CRM and marketing platform that includes email marketing, automation, landing pages, and AI features as part of a much wider suite. It overlaps with Campaign Monitor at the email and automation layer but bundles it with far larger CRM, sales, and CMS products.

Others

Sailthru: Sailthru is a sister brand under Marigold focused on personalization for retail and publishing email, also acquired alongside Campaign Monitor. It is a portfolio peer rather than a competitor, sharing data, infrastructure, and likely cross-sell motions with Campaign Monitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Campaign Monitor compliance and trust

Trust signal

Compliance1 record

Campaign Monitor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Campaign Monitor leadership team

Management profile

Number of profiles

Profiles7 records

Campaign Monitor funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Campaign Monitor M&A and investment

M&A and investment

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Monitor

What does Campaign Monitor do?

Is Campaign Monitor a public or private company?

Campaign Monitor is a private company. It is classified as corporate owned and is currently operating.

When was Campaign Monitor founded?

Campaign Monitor was founded in 2003. It employs 101 to 250 people.

Where is Campaign Monitor based?

Campaign Monitor is headquartered in Nashville, United States, in the North America region.

How does Campaign Monitor make money?

Four revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are website Builder Add-on, professional Services and SMS Marketing.

Who are Campaign Monitor's main competitors?

Direct peers on record are ActiveCampaign, Mailchimp, GetResponse, Constant Contact, Klaviyo, ConvertKit (Kit), Brevo (formerly Sendinblue) and MailerLite. HubSpot Marketing Hub is listed as a broad incumbent. Sailthru is listed as an others.

Does Campaign Monitor have an API?

Yes. Campaign Monitor offers APIs for client management and setup automation, including managing sending domains (retrieve, verify, add, delete), copying templates between clients, and copying journeys between clients. Available for agencies managing multiple client accounts. Developer documentation is at www.campaignmonitor.com/api.

What industry is Campaign Monitor in?

Campaign Monitor's product category is Email Marketing Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54181 and its SIC code is 7310.