Craftybase

What Craftybase does

Craftybase (legally Stocksmith Pty Ltd) is a cloud-based inventory, costing, and manufacturing software platform purpose-built for small-batch makers who manufacture products from raw materials. Founded in 2011 by Nicole Pascoe and headquartered in Melbourne, Australia, the platform serves indie makers across soap, candle, jewelry, cosmetics, bakery/food, and woodworking verticals, tracking raw materials through multi-level bills of materials (BOMs/recipes) to finished goods with automatic cost-of-goods-sold (COGS) calculation using weighted-average methods. Core technical capabilities include recipe-based batch manufacturing with automatic material deduction, lot and batch traceability for GMP/CPSC/MoCRA compliance, work-in-progress tracking for cure-time products (e.g., cold-process soap curing 4-6 weeks), fractional quantity tracking to four decimal places, and bidirectional inventory sync with sales channels.

The product is delivered as a single platform with vertical-specific landing pages and feature configurations. It is sold as a subscription SaaS on five tiers (Pro $20/mo annual to Growth $291/mo annual), differentiated by monthly order line volume, with a 14-day free trial and no credit card required. The company integrates natively with Shopify, Etsy, Amazon Handmade, WooCommerce, Square, Wix, Squarespace, Faire, PayPal, and QuickBooks to automate order import and stock synchronization. The go-to-market is product-led self-serve: users sign up directly on craftybase.com, onboard independently (first recipe in ~15 minutes), and access free email support and a knowledge base.

Commercially, Craftybase claims 10,000+ maker customers globally, 33,500+ newsletter subscribers, and 4.6/5 ratings across Capterra (240+ reviews), GetApp, Wix App Market (4.8/5), and Shopify App Store (4.5/5). The company is bootstrapped with only a TinySeed accelerator round (June 2021) disclosed, operates with 1-10 employees, and supports a content-marketing funnel anchored by free pricing calculators, cost spreadsheets, and BOM templates targeting makers before they convert to paid software.

Name

Craftybase

Legal name

Stocksmith Pty Ltd

Website

https://craftybase.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Craftybase is a cloud-based inventory, costing, and manufacturing software platform serving 10,000+ small-batch indie makers across soap, candle, jewelry, cosmetics, and food verticals, providing recipe-based BOM tracking, automatic COGS calculation, batch traceability, and multi-channel inventory sync via a five-tier subscription SaaS model.

Ownership category

akta.pro rank

Product category

Small-batch manufacturing inventory and costing software

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Inventory management software
• Small-batch manufacturing
• Recipe costing software
• Batch tracking software
• Maker inventory software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Core Platform: Craftybase generates revenue primarily through monthly/annual subscription plans (SaaS model). Plans range from $20/month (Pro, annual) to $291/month (Growth, annual), differentiated by monthly order line volume (25 to 20,000 lines). All plans include unlimited materials and products. The company offers a 14-day free trial with no credit card required to drive user adoption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Craftybase is a cloud-based inventory, costing, and manufacturing software platform for small-batch makers. It tracks raw materials through bill of materials (recipes), manages batch production with automatic material deduction, calculates real-time cost of goods sold (COGS) using GAAP/IRS-compliant weighted-average methods, supports lot traceability for regulatory compliance, and integrates natively with major e-commerce platforms (Shopify, Etsy, Amazon, etc.) for automatic order import and inventory synchronization.

Product overview

Craftybase is a unified cloud-based inventory, costing, and manufacturing software platform for small-batch makers. The core Craftybase platform (product_name: "Craftybase") provides multi-level bill of materials, real-time COGS calculation, recipe-based batch production, perpetual inventory tracking, lot traceability, and sales channel integrations. The platform is offered as industry-specific vertical products — Craftybase Jewelry Inventory Software, Craftybase Candle Inventory Software, and Craftybase Soap Making Software — each tailored to the specific materials and workflows of makers in those crafts. All industry verticals share the same underlying platform and receive the same core capabilities. Supporting the core platform, Craftybase offers a suite of free tools including the Free Jewelry Pricing Calculator, Free Candle Fragrance Load Calculator, Free Soap Making Cost Calculator, and free spreadsheet/template resources for candle, soap, jewelry, and craft inventory. Industry-specific resources include Cosmetics Manufacturing Software and Bakery & Food Inventory Software. The Batch Tracking Software module provides lot traceability across all verticals. Craftybase integrates natively with Shopify, Etsy, WooCommerce, Amazon, Square, PayPal, Faire, Wix, Squarespace, and QuickBooks. Plans range from $20/month (Pro, annual) to $291/month (Growth, annual), with a 14-day free trial on all plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Craftybase (Core Platform) Cloud-based inventory, costing, and manufacturing software for small-batch makers. Tracks raw materials and finished goods, calculates real-time cost-per-unit and COGS, manages recipe-based batch production, supports lot traceability, and integrates with Etsy, Shopify, Amazon, and other sales channels for automatic order import and stock synchronization.
• Craftybase Jewelry Inventory Software Industry-specific inventory and costing software for jewelry makers. Tracks wire, beads, findings, gemstones, and chain at the component level; calculates true cost per piece using multi-level bill of materials; supports lot traceability; and integrates with Etsy and Shopify for automatic order syncing and stock push-back.
• Craftybase Candle Inventory Software Industry-specific inventory and costing software for candle makers. Tracks wax, fragrance oils, wicks, and jars; calculates exact cost per candle using recipe-based costing; supports fragrance load tracking and lot traceability for CPSC/GMP compliance; and integrates with Etsy, Shopify, and Amazon for automatic order import and stock sync.
• Craftybase Soap Making Software Industry-specific inventory and manufacturing software for soap makers. Manages oils, lye, fragrance, and colorants with recipe-based tracking and batch costing; supports lot traceability for GMP and CPSC compliance; offers work-in-progress tracking for curing soap; and integrates with Etsy, Shopify, Amazon, and other sales channels.
• Craftybase Cosmetics Manufacturing Software Industry-specific module for cosmetics formulators. Manages formulations with exact ingredient quantities, tracks batch numbers for MoCRA regulatory compliance, and calculates accurate per-unit costs across the product line.
• Craftybase Bakery & Food Inventory Software Industry-specific module for bakers and food producers. Tracks flour, sugar, and butter across shared recipes with recipe-based costing and lot tracking for food safety compliance.
• Free Jewelry Pricing Calculator Free browser-based calculator for handmade jewelry makers. Calculates retail, wholesale, and Etsy prices from actual material costs, labor time, overhead, and target profit margin using cost-plus pricing formula; includes Etsy transaction fee toggle.
• Free Candle Fragrance Load Calculator Free calculator for candle makers to determine correct fragrance oil percentage by wax type. Helps calculate fragrance load per candle and associated material costs.
• Free Soap Making Cost Calculator Free calculator for soap makers to determine cost per bar from oils, lye, fragrance, and labor inputs.

Quantifiable outcome

• Time savings: Craftybase replaces what users describe as '50 spreadsheets and two employees' into one platform
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationNative integration connecting Craftybase inventory management with Shopify stores. Orders import automatically and inventory stock levels push back to Shopify listings in real time. Available on Shopify App Store with 4.5/5 rating.
• EtsycoreTechnology or IntegrationIntegration with Etsy for automatic order imports and bidirectional inventory sync. Critical integration for Etsy sellers who are a primary target customer segment for Craftybase.
• Amazon (Amazon Handmade)coreTechnology or IntegrationIntegration with Amazon Handmade for artisan sellers. Orders import and inventory adjusts automatically. Available on higher-tier plans (Indie and above).
• WooCommercesupportingTechnology or IntegrationIntegration with WooCommerce (WordPress e-commerce plugin) for order imports and inventory management. Serves self-hosted WordPress/WooCommerce store owners.
• SquaresupportingTechnology or IntegrationIntegration with Square POS and e-commerce for order imports and inventory tracking. Targets makers selling through Square-powered checkout.
• SquarespacesupportingTechnology or IntegrationIntegration with Squarespace e-commerce for order imports and inventory sync. Targets Squarespace commerce customers.
• WixsupportingTechnology or IntegrationIntegration with Wix websites and commerce platform. Available on Wix App Market with 4.8/5 rating. Enables order imports and inventory management for Wix store owners.
• FairesupportingTechnology or IntegrationIntegration with Faire wholesale marketplace for order imports. Targets makers selling wholesale through Faire to boutiques and gift shops.
• PayPalsupportingTechnology or IntegrationIntegration with PayPal for payment and order data synchronization. Serves makers who process PayPal payments alongside other sales channels.
• QuickBookscoreTechnology or IntegrationQuickBooks PO Sync (all plans) exports Craftybase purchases to QuickBooks Online as Bills with a single click. QuickBooks Inventory Sync (Growth plan) syncs COGS and inventory valuations directly to QuickBooks for simplified accounting.
• CapterrasupportingGTM or Marketing PartnerSoftware review platform where Craftybase maintains a profile with 4.6/5 rating from 240+ reviews. Serves as a trust signal and discovery channel for prospective customers researching inventory software.
• Software AdvicesupportingGTM or Marketing PartnerSoftware advisory platform listing Craftybase with Frontrunner and Top Rated badges. Serves as a discovery and trust channel for buyers researching inventory management software.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finale Inventory: Cloud-based inventory and order management for SMB product sellers across multichannel ecommerce. Most directly comparable to Craftybase on multichannel sync, batch tracking, and SMB ecommerce target customer.
• DEAR Systems: Inventory and manufacturing software for SMB manufacturers and product sellers, including BOM, COGS, and multi-channel sales. Closest comparable on manufacturer-MRP features for the same SMB target market.
• Katana MRP: Cloud manufacturing ERP for SMB manufacturers with BOMs, batch tracking, and real-time inventory. Comparable on the recipe/BOM-driven manufacturing workflow that Craftybase targets.
• inFlow Inventory: Inventory management software aimed at small and mid-sized product businesses, with manufacturing and order-fulfillment features. Competes with Craftybase for the SMB maker and product-seller segment.
• Ordoro: Multichannel inventory, shipping, and dropshipping software for SMB ecommerce sellers. Comparable on the Etsy/Shopify/Amazon seller customer base and inventory sync use case.

Broad incumbents

• Cin7: Broader inventory and order-management platform for product SMBs and mid-market. Overlaps with Craftybase on inventory and integrations but serves a wider set of verticals at higher price points.
• Square for Retail: Block's POS + inventory suite for small retailers and makers selling in-person and online. Overlaps on inventory tracking and Square payment integration but does not focus on recipe/BOM manufacturing workflows.
• Zoho Inventory: Part of the broader Zoho SMB suite covering inventory, orders, and integrations. Comparable on multichannel inventory but bundles into a generalist platform rather than maker-vertical focus.
• QuickBooks Inventory (Intuit): Intuit's inventory and COGS functionality embedded in QuickBooks Online. Comparable on COGS, Schedule C reporting, and accounting integrations but lacks recipe/BOM and batch traceability for makers.
• Shopify (native inventory & apps): Shopify's native inventory plus its app marketplace of inventory apps. Comparable on multichannel retail and the SMB seller base, but its first-party capabilities compete with Craftybase's COGS/recipe depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/craftybase
• Facebookfacebook.com/craftybase
• Instagraminstagram.com/craftybase
• LinkedInlinkedin.com/company/craftybase

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftybase