Katana
Katana Technologies OÜ is an Estonian SaaS company that provides cloud-based inventory, manufacturing, and multi-channel order management software for small and medium-sized product businesses, monetized via tiered subscriptions starting at $299/month and serving 1,500+ customers globally.
- Company typePrivate
- Founded2017
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Katana does
Katana Technologies OÜ is an Estonian-headquartered SaaS company, founded in Tallinn in 2017, that builds a cloud-native inventory and production management platform for small and medium-sized product businesses selling across multiple channels. The platform unifies real-time inventory visibility, multi-channel order synchronization (Shopify, Amazon FBA, WooCommerce, BigCommerce, eBay), manufacturing work orders and BOMs, purchasing, batch/serial traceability, and barcode-enabled warehouse workflows, with native integrations into QuickBooks Online, Xero, HubSpot, Salesforce, and Pipedrive plus a public REST API documented at developer.katanamrp.com. In April 2026 Katana repositioned the product as a Modern Merchant Operating System for multi-channel merchants, and in January 2026 added an AI demand-forecasting layer through a strategic partnership with ConverSight.
The company monetizes via a tiered subscription model: a free plan (30 SKUs, 3 locations, 15-day full-access trial), a Core plan starting at $299/month with unlimited SKUs and integrations plus usage-based sales-order and per-location fees, and an Advantage plan with custom pricing that adds dedicated Solutions Engineers, custom dashboards and automations, and SLA-backed maintenance. Go-to-market is hybrid: product-led growth through the free tier feeds sales-assisted conversion to paid plans, supplemented by implementation services, a partner directory of certified consultants, and technology-partner integrations via app stores. Customers include SMB manufacturers and multi-channel product brands across food and beverage, cosmetics, pharmaceuticals, industrial machinery, apparel, and electronics; case-study outcomes include 15% sales-order lift, 30% fewer stockouts, and 25% higher production efficiency. The company reports 1,500+ product business customers, 101-250 employees, and has raised over €60 million in total funding across a 2017 pre-seed, 2020 seed, 2021 Series A, 2022 Series B ($35M led by Northzone), and an October 2025 Series B extension (€14M led by Cogito Capital Partners).
Katana firmographics
Firmographics- Name
- Katana
- Legal name
- Katana Technologies OÜ
- Website
- https://katanamrp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Katana Technologies OÜ is an Estonian SaaS company that provides cloud-based inventory, manufacturing, and multi-channel order management software for small and medium-sized product businesses, monetized via tiered subscriptions starting at $299/month and serving 1,500+ customers globally.
- Ownership category
- akta.pro rank
Where Katana is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Katana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Base Fee: Recurring monthly, quarterly, or annual subscription fee providing access to Core or Advantage plans with unlimited SKUs, integrations, and users. Base fee includes one location with additional location fees for multi-warehouse operations.
- Usage-based Sales Order Fees: Pay-per-Sales Order fees based on actual order volume. For quarterly/annual plans, estimated order volumes are set upfront with additional fees assessed if actual orders exceed 120% of estimate.
- Location-based Fees: Per-location fees for businesses managing inventory across multiple warehouses or storage facilities beyond the single location included in base subscription.
- Value Packs / Add-ons: Additional premium features and modules available for purchase to extend platform capabilities beyond Core plan functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Limited trial access |
| Subscription | Monthly | Core Plan - Essential features at $299/month |
| Subscription | Multi-year contract | Advantage Plan - Custom enterprise solution |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Katana product offering
Product offeringCore offering
Katana sells a cloud-based inventory and production management platform that gives multi-channel product businesses real-time visibility across inventory, orders, manufacturing, purchasing, and warehouse operations. It is offered through tiered subscription plans (Free, Core at $299/month, and custom-priced Advantage) with usage-based fees for sales orders and additional locations, and bundles an open API, native integrations with ecommerce, accounting, and CRM systems, and an AI Assistant. In April 2026 it was repositioned as the Modern Merchant Operating System for multi-channel merchants.
Product overview
Katana is a cloud-based inventory and manufacturing ERP platform designed for multi-channel product businesses. The core platform, Katana Cloud Inventory, unifies inventory, orders, production, and purchasing in real-time across multiple sales channels and warehouse locations. The offering includes three subscription tiers: Free Plan (limited to 30 SKUs), Core Plan ($299/month with unlimited features), and Advantage Plan (custom enterprise pricing with dedicated support). Key functional modules include Inventory Management, Manufacturing Management, Order Management, Purchasing, Warehouse Management, and AI Assistant. The platform integrates natively with major ecommerce platforms (Shopify, Amazon FBA, WooCommerce, BigCommerce, eBay), accounting software (QuickBooks Online, Xero), and CRM systems (HubSpot, Salesforce, Pipedrive). Katana also offers an open API for custom integrations, Implementation Services for onboarding, Katana Academy for training, and a Partner Directory for certified consultants. In April 2026, Katana rebranded its platform as the Modern Merchant Operating System, adding native Amazon FBA integration for unified multi-channel commerce operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Katana Cloud Inventory (Modern Merchant Operating System) Cloud-based inventory, manufacturing, order, purchasing, and warehouse management platform providing real-time visibility across multiple sales channels and warehouse locations for product businesses.
- Katana API (Developer Platform) Open REST API with MCP server for building custom workflows and applications that integrate with Katana's inventory, order, production, and warehouse data.
- Implementation Services Hands-on paid onboarding service including a dedicated Solutions Engineer, workflow mapping, data migration, integration configuration, and tailored team training sessions, with full implementation typically taking about six weeks.
Quantifiable outcome
- 15% increase in sales orders
- +6 more outcomes
Companies that use Katana
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Katana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature7 records
Katana partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- ConverSightcoreStrategic partnership integrating ConverSight's AI employee Athena into Katana's platform for AI-driven demand forecasting and inventory optimization. Targets SMB manufacturing, e-commerce, wholesale, and retail businesses with a free three-month trial for new users.
- ShopifycoreNative integration with Shopify for order synchronization and inventory management across Shopify stores.
- Amazon FBAcoreNative Amazon FBA integration for fulfillment by Amazon inventory sync and order management.
- QuickBooks OnlinecoreNative accounting integration with QuickBooks Online for financial synchronization.
- HubSpotcoreNative CRM integration with HubSpot for customer and sales data synchronization.
- SalesforcesecondaryNative CRM integration available through Salesforce AppExchange listing.
- WooCommercesecondaryWordPress/WooCommerce integration for ecommerce inventory management.
- BigCommercesecondaryNative BigCommerce integration for multi-store inventory management.
- XerosecondaryAccounting integration alternative to QuickBooks for Xero users.
- eBaysecondaryeBay marketplace integration for inventory sync across channels.
- ShipStationsecondaryShipping integration for label generation and fulfillment workflow automation.
- ShipposecondaryShipping rates and label generation integration.
- ZapiersecondaryZapier automation integration enabling connections to 5,000+ applications without custom development.
- PipedrivesecondaryCRM integration with Pipedrive for sales pipeline visibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Katana competitors and assessment
Company assessmentDirect peers
- Cin7: Cloud-based inventory management platform serving SMB and mid-market product businesses with multi-channel order sync, warehouse management, and integrations to Shopify, Amazon, and QuickBooks — directly comparable to Katana's core offering and customer base.
- inFlow Inventory: SMB-focused inventory management software with manufacturing, order management, and barcode features. Targets a similar multi-channel merchant segment with tiered SaaS pricing and broad ecommerce integrations.
- Unleashed Software: Cloud inventory management for SMBs and manufacturers with real-time stock control, purchase ordering, and integrations to Xero, QuickBooks, Shopify, and Amazon — overlapping in target market, feature set, and SMB pricing.
- Fishbowl Inventory: Inventory and manufacturing management software for SMBs, with QuickBooks integration as a core wedge. Directly comparable in targeting small manufacturers and product businesses needing light ERP functionality.
- Brightpearl: Retail and wholesale inventory/OMS platform for multi-channel merchants, now part of Sage. Competes in the same SMB/mid-market segment with native Shopify and accounting integrations.
- Ordoro: Inventory and shipping management for SMB ecommerce merchants with multi-channel order sync, similar to Katana's order management and channel synchronization capabilities.
- Skubana: Multichannel inventory and order management platform for ecommerce brands selling on Shopify, Amazon, and other marketplaces — directly overlapping with Katana's multi-channel merchant positioning.
- Zoho Inventory: Cloud inventory management within the broader Zoho SaaS suite, serving SMBs with order management, warehouse, and integrations to Shopify, Amazon, and QuickBooks — comparable feature scope and pricing tier.
Broad incumbents
- NetSuite (Oracle): Market-leading cloud ERP suite with full manufacturing, inventory, and order management modules. A larger incumbent that competes for the same mid-market and enterprise customers Katana targets via its Advantage plan.
Emerging players
- Finale Inventory: Cloud-based inventory and order management for SMBs with barcode, multi-channel, and QuickBooks integration — narrower feature scope than Katana but overlapping SMB target market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Katana social profiles
Digital presenceKatana compliance and trust
Trust signalCompliance1 record
Katana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katana leadership team
Management profileNumber of profiles
Profiles4 records
Katana funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katana
What does Katana do?
Katana sells a cloud-based inventory and production management platform that gives multi-channel product businesses real-time visibility across inventory, orders, manufacturing, purchasing, and warehouse operations. It is offered through tiered subscription plans (Free, Core at $299/month, and custom-priced Advantage) with usage-based fees for sales orders and additional locations, and bundles an open API, native integrations with ecommerce, accounting, and CRM systems, and an AI Assistant. In April 2026 it was repositioned as the Modern Merchant Operating System for multi-channel merchants.
Is Katana a public or private company?
Katana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Katana founded?
Katana was founded in 2017. It employs 101 to 250 people.
Where is Katana based?
Katana is headquartered in Tallinn, Estonia, in the Europe region.
How does Katana make money?
Four revenue lines are on record. Subscription - Base Fee is the primary driver. The others are usage-based Sales Order Fees, location-based Fees and value Packs / Add-ons.
Who are Katana's main competitors?
Direct peers on record are Cin7, inFlow Inventory, Unleashed Software, Fishbowl Inventory, Brightpearl, Ordoro, Skubana and Zoho Inventory. NetSuite (Oracle) is listed as a broad incumbent. Finale Inventory is listed as an emerging player.
Does Katana have an API?
Yes. Katana provides a public API that allows developers to build custom workflows and applications. The API is documented at developer.katanamrp.com with endpoints for managing inventory, orders, products, materials, sales, purchases, and warehouse operations. It supports authentication and is designed for custom integrations and workflow automation. Developer documentation is at developer.katanamrp.com/reference/api-introduction.