Insha Ventures
Insha Ventures is Turkey's first fintech venture builder, operating nine fintech products across payments, open banking APIs, KYC, virtual POS, securities, rent collection, and ethical banking for banks, SMEs, and German consumers.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Insha Ventures does
Insha Ventures is Istanbul-based fintech venture builder, established in September 2020 by Albaraka Türk Participation Bank and Albaraka Portfolio Management with 10M TL capital, and operating from Istanbul and Berlin. It positions itself as Turkey's first fintech venture builder, managing a portfolio of nine products: Alneo (AI-backed QR/OCR/SMS/Link payments without physical POS), NakitBasit (open-banking cash withdrawal from 1,172+ retail stores as an ATM alternative), Albaraka API/ApiConnect (open-banking platform with 63 banking APIs under 8 categories), Semosis (debt securities trading platform, now spun off), Kozmos (multichannel dues and rent collection), KimlikBasit (video-call KYC platform), PosBasit (virtual POS for e-commerce), FLYP (open-banking fintech growth platform with seven partner integrations), and the insha ethical banking app in Germany (40,000+ users, 300% growth). Its technology is anchored in open banking infrastructure, AI-backed payment routing, and digital onboarding/KYC compliance tied to a licensed participation bank.
The company serves banks and e-money institutions (Albaraka Türk is both parent and anchor customer), SMEs and retail merchants needing low-cost payment acceptance, e-commerce platforms via PosBasit, real estate and facility managers via Kozmos partnerships, and ethically minded consumers in Germany via the insha app. Revenue derives primarily from transaction-based fees (payments, cash withdrawal, virtual POS), API platform licensing to licensed fintechs and payment institutions, and subscription-style fees from platforms such as Kozmos and insha. Distribution mixes enterprise field sales to financial institutions, an API developer self-serve portal, B2B2C retail partner networks (grocery stores, gas stations, bill payment centers), and consumer mobile app stores. The firm is private, headquartered in Istanbul (Dr. Adnan Büyükdeniz Cad., Ümraniye) with a regional office in Berlin, and has won Deloitte Fast 50 Turkey 2025 and CIBAFI 2021 recognition.
Insha Ventures firmographics
Firmographics- Name
- Insha Ventures
- Legal name
- Insha Ventures
- Website
- https://insha.ventures
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insha Ventures is Turkey's first fintech venture builder, operating nine fintech products across payments, open banking APIs, KYC, virtual POS, securities, rent collection, and ethical banking for banks, SMEs, and German consumers.
- Ownership category
- akta.pro rank
Insha Ventures industry classification
Industry- Product category
- Fintech / Open Banking & Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Miscellaneous Intermediation (523910), Finance and Insurance (52)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
- akta.pro secondary industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where Insha Ventures is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
Insha Ventures business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction/Payment Processing Fees: Revenue from payment processing through Alneo, PosBasit, and NakitBasit platforms. Merchants pay transaction fees for payment acceptance; banks pay for ATM-alternative cash withdrawal services.
- API Platform Licensing: Revenue from Albaraka API platform serving licensed fintech companies and payment institutions with banking APIs under subscription or usage-based licensing.
- Virtual POS Services: PosBasit virtual POS solution for e-commerce platforms. Revenue model eliminates traditional POS costs (installation fee, quota, monthly fee, fixed fee per transaction) but charges transaction-based fees.
- SaaS/Platform Fees: Kozmos building/apartment management platform and FLYP fintech growth platform likely generate platform subscription or service fees.
- Ethical Banking (insha app): Digital ethical banking app in Germany with savings goals, spending control, and ethical investment features targeting ethically conscious consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for building/apartment managers and residents |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing without POS costs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Insha Ventures product offering
Product offeringCore offering
Insha Ventures builds, operates and scales a portfolio of fintech software products for financial institutions, SMEs and end consumers, including AI-backed mobile/QR payment acceptance (Alneo), open-banking-based retail cash withdrawal (NakitBasit), an aggregated open banking API platform with 63 endpoints (Albaraka API / ApiConnect), a virtual POS for e-commerce (PosBasit), a KYC and digital onboarding platform (KimlikBasit), a multichannel securities/dues collection platform (Semosis and Kozmos), a fintech build/growth infrastructure platform (FLYP), and an ethical digital banking mobile app (insha). Revenue is generated through transaction processing fees, API and platform licensing, subscriptions, and integration services.
Product overview
Insha Ventures operates as Turkey's first fintech venture builder with a portfolio of 9+ fintech products. The ecosystem includes: Alneo (AI-backed payment platform with QR/SMS payments), PosBasit (virtual POS for e-commerce), NakitBasit (ATM-free cash withdrawal from retail stores), KimlikBasit (KYC/identity verification platform), Kozmos (building/community dues management), Semosis (securities/bond trading platform), Albaraka API/ApiConnect (open banking API aggregating 63 banking APIs), FLYP (fintech growth platform), and insha (ethical digital banking app in Germany). These products are interconnected through shared infrastructure and open banking technology.
Differentiator
Problem solved
Functional benefit
Brands
- Alneo: Turkey's first artificial intelligence backed fast and easy payment platform enabling payments by QR, OCR, SMS and Link without physical POS devices.
- NakitBasit
- apiConnect
- Semosis
- Kozmos
- KimlikBasit
- PosBasit
- FLYP
Products and services
- Alneo Turkey's first AI-backed fast and easy payment platform enabling member enterprises to accept payments via QR, OCR, SMS and Link without physical POS devices. Wallet customers can pay with installment options for all credit cards. Targets SMEs and retail merchants.
- NakitBasit Open banking cash withdrawal platform that converts grocery stores, bill payment centers and gas stations into ATM alternatives for banks and electronic money companies. Targets banks, e-money institutions and retail stores as transaction nodes.
- Albaraka API (ApiConnect) Open banking API platform serving licensed fintech companies (e-money and payment institutions), aggregating 63 banking APIs across 8 categories including accounts, payments, money transfer, credit/financing, credit card, information technologies, investment products and analysis.
- Semosis Multichannel debt securities collection platform for commercial or retail debt securities, centralizing payment, creation, management and transfer of bonds, with SMS/email/push notifications to participants. Positioned as Turkey's first securities trading platform.
- Kozmos Multichannel dues payment and collection solution providing finance and accounting, property management, community management and payment services for companies collecting regular payments from participants; offers free membership for building/apartment managers and residents.
- KimlikBasit Full-service KYC platform for digital onboarding and identity verification through video call center-backed processes, designed to reduce fraud in accordance with AML/KYC regulations for customer and business onboarding.
- PosBasit Virtual POS platform providing online payments for e-commerce platforms with all debit and credit cards through single integration across multiple banks, supporting installment options, 3D Secure, GO and PCI-DSS compliance.
- FLYP Fintech build and growth platform that brings together open banking and licensing infrastructure on a single platform for fintech entrepreneurs, offering growth and building services; integrates partners for payments, investments, wallets, utilities and AI.
- insha ethical banking app Digital ethical banking app available in Germany offering digital account features aligned with moral values including savings goals, expenditure control, ethical investments and gold purchase; regulated by EU authorities and backed by Albaraka Türk.
Quantifiable outcome
- 300% user growth to 40,000+ users in Germany for insha ethical banking app
- +3 more outcomes
Companies that use Insha Ventures
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Insha Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
Insha Ventures partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, major and core.
- HrPandaminorInsha Ventures partnered with HrPanda to expand recruitment with LinkedIn connection and AI-powered features for Fintech Hero internship program.
- GABORASmajorKozmos and GABORAS partnership enabling property owners to list properties for free and tenants to securely pay rent with credit card. Digital tracking and instant rent payment verification.
- MagnusminorFLYP partnership with Magnus to provide AI-supported solutions simplifying investment processes for faster and more accurate financial decision support.
- PayeniminorFLYP collaboration with Payeni providing wallet services tailored to corporate employees with exclusive campaigns and financial privileges.
- ElekseminorFLYP partnership with Elekse simplifying utility bill payments such as electricity, water, and gas.
- Alman PayminorFLYP partnership with Alman Pay in areas of open banking, e-bill payments, and insurance solutions.
- MintedminorFLYP partnership with Minted introducing innovative technology-driven solutions for precious metals brokerage and gold transactions.
- TESYÖN International Facility Managers AssociationmajorKozmos partnership with TESYÖN for facility management industry innovation. New organizations, trainings and innovative initiatives will come to life with this cooperation.
- Birleşik ÖdemecorePosBasit implemented using virtual POS infrastructure of Birleşik Ödeme, one of Turkey's first fintechs to obtain an electronic money license.
- Infina YazılımcoreKimlikBasit developed with 25 years sector experience of Infina Yazılım combined with Identify Turkey's identity management platform.
- OzancoreOzan SuperApp users perform financial services ranging from precious metal buy-sell to invoice payments, foreign currency buy-sell to virtual IBAN through Albaraka API platform infrastructure.
- İninalcoreİninal users can open foreign currency accounts and trade foreign currency through Albaraka API platform integration.
- Identify TurkeycoreKimlikBasit implemented in cooperation with Identify Turkey for digital identity management and verification services.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Insha Ventures competitors and assessment
Company assessmentDirect peers
- iyzico: Turkey's leading payment institution offering virtual POS and online checkout to merchants. Directly comparable to Insha's PosBasit and Alneo products, targeting the same Turkish e-commerce and SME merchants.
- Wahed Invest: Global ethical/shariah-compliant digital investment and banking platform. Closely comparable to Insha's insha app in Germany, which offers digital accounts, savings goals and ethical investments targeting values-aligned consumers.
- TrueLayer: European open-banking platform providing account, payment and identity APIs to fintechs and merchants. Closely comparable to Albaraka API in developer-first open-banking distribution model, especially relevant to Insha's planned European expansion.
- Plaid: Global open-banking connectivity layer aggregating bank APIs for fintechs. Most directly comparable to Insha's Albaraka API (ApiConnect) product, which similarly aggregates 63 banking APIs under a unified developer experience for fintech clients.
- Onfido: Global digital identity and KYC/AML verification platform. Directly comparable to Insha's KimlikBasit, which provides video-call-backed digital onboarding and identity verification in line with AML/KYC regulations.
- Param: Turkish payment service provider (prepaid cards, virtual POS, processing for 3.75M+ cards) that led Insha's €2.5M seed round. Closely comparable operating model in virtual POS and payment processing, with shared customer overlap in Turkey.
- PayTR: Turkish payment institution providing virtual POS, marketplace payments and e-commerce checkout. Competes head-to-head with PosBasit for Turkish online merchants and overlaps with Alneo on installment card payments.
- Birleşik Ödeme: One of Turkey's first fintechs with an electronic money license, providing the virtual POS infrastructure that powers PosBasit. A direct Turkish competitor in e-money and payment processing and an existing integration partner.
Broad incumbents
- Stripe: Global payments and financial infrastructure platform. Not a direct Turkey-focused competitor today, but represents the broad-incumbent benchmark for what a scaled payment-processing, virtual POS and developer-first financial infrastructure company can become.
Emerging players
- Sumsub: Global KYC/AML and identity verification platform with strong presence in emerging markets. Adjacent peer to KimlikBasit, with a more automated, ML-driven verification model compared to Insha's video-call-based onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insha Ventures social profiles
Digital presenceInsha Ventures compliance and trust
Trust signalCompliance1 record
Insha Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insha Ventures leadership team
Management profileNumber of profiles
Profiles11 records
Insha Ventures subsidiaries and ownership
Company hierarchySubsidiaries8 records
Insha Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insha Ventures M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insha Ventures
What does Insha Ventures do?
Insha Ventures builds, operates and scales a portfolio of fintech software products for financial institutions, SMEs and end consumers, including AI-backed mobile/QR payment acceptance (Alneo), open-banking-based retail cash withdrawal (NakitBasit), an aggregated open banking API platform with 63 endpoints (Albaraka API / ApiConnect), a virtual POS for e-commerce (PosBasit), a KYC and digital onboarding platform (KimlikBasit), a multichannel securities/dues collection platform (Semosis and Kozmos), a fintech build/growth infrastructure platform (FLYP), and an ethical digital banking mobile app (insha). Revenue is generated through transaction processing fees, API and platform licensing, subscriptions, and integration services.
Is Insha Ventures a public or private company?
Insha Ventures is a private company. It is classified as corporate owned and is currently operating.
When was Insha Ventures founded?
Insha Ventures was founded in 2018. It employs 11 to 50 people.
Where is Insha Ventures based?
Insha Ventures is headquartered in Istanbul.
How does Insha Ventures make money?
Five revenue lines are on record. Transaction/Payment Processing Fees are the primary driver. The others are API Platform Licensing, virtual POS Services, saaS/Platform Fees and ethical Banking (insha app).
Who are Insha Ventures's main competitors?
Direct peers on record are iyzico, Wahed Invest, TrueLayer, Plaid, Onfido, Param, PayTR and Birleşik Ödeme. Stripe is listed as a broad incumbent. Sumsub is listed as an emerging player.
Does Insha Ventures have an API?
Yes. Albaraka API (operated by ApiConnect) is an open banking platform serving licensed financial technology companies including e-money and payment institutions. The platform aggregates 63 banking APIs under 8 main categories: accounts, payments, money transfer, credit/financing, credit card, information technologies, investment products, and analysis. The platform was awarded "The API Platform of the Year" by BirAPI Open Banking Solutions for user experience. Future plans include adding e-money, cryptocurrency, and insurance APIs. Developer documentation is at developer.albarakaturk.com.tr.
What industry is Insha Ventures in?
Insha Ventures's product category is Fintech / Open Banking & Payment Infrastructure. Its primary akta.pro industry code is FSAGALAL, Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting), with a secondary code of FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 522320 and its SIC code is 7372.