What Ozan does

Ozan Elektronik Para A.Ş., founded in 2018 and operating as a BDDK-licensed electronic money institution under TCMB supervision since January 2020, is a Turkey-headquartered fintech that runs an integrated B2B and B2C payment ecosystem. On the merchant side (Ozan Business) it offers Virtual POS, Physical POS, Verifone Cash Register POS, the Fiji product family (FijiPOS, FijiCash, FijiPlace), a multi-bank Payment Gateway with Smart POS Routing at PCI-DSS Level 1, and Dealer Solutions for managing dealer and sub-dealer collections with ERP/accounting integration. On the consumer side, the Ozan SuperApp consolidates money transfer, virtual and physical prepaid cards (SuperCard), QR payments at 30,000+ MetropolCard merchant locations, bill pay, and a Gaming mode into a single mobile wallet, with the Ozan Kolay Kredi point-of-sale credit product supplied through a Fingate.io partnership.

The company monetizes primarily through transaction-based fees — a 1.49% headline commission rate on merchant payment collections, gateway fees, dealer collection processing fees, and consumer FX/transfer spreads — with bespoke enterprise pricing for custom, marketplace, and public-sector solutions. Distribution combines a self-serve product-led motion (website applications, app stores, developer documentation at docs.ozan.com) with an enterprise sales layer, channel partnerships (notably Verifone for hardware and 12+ e-commerce platform integrations including Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Ticimax, Ideasoft, and Akinon), and three authorized regional representatives (DgPays, Hugin, MedikalPos) in Istanbul.

Ozan reported 10x revenue growth in 2024, attributed by CEO Ömer Suner to the Verifone alliance, Mastercard Engage Partner Program entry, the Fiji product family, and SuperApp expansion. The company remains privately held — 95% by Ozan Özerk and 5% by Aveon Global — with no disclosed external venture or private equity backing; it entered 2025 under refreshed management and a stated ambition to rank among the top five global payment ecosystem players.

Name

Ozan

Legal name

Ozan Elektronik Para Anonim Şirketi

Website

https://ozan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ozan is a BDDK-licensed Turkish electronic money institution that provides merchants and individual consumers an integrated payment platform — Virtual POS, Payment Gateway, Dealer Solutions, and the Fiji family on the B2B side, and the Ozan SuperApp digital wallet on the B2C side.

Ownership category

akta.pro rank

Product category

Digital Payments

SIC

Finance Services (6199)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Digital payments
• Electronic money
• Payment gateway
• Virtual POS
• Digital wallet

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. POS and Payment Transaction Fees: Ozan charges commission rates (starting at 1.49% as advertised on homepage) on payment transactions processed through its Virtual POS, Physical POS, and Verifone Cash Register POS products. These are transaction-based fees collected from merchant customers on each payment processed.
2. Payment Gateway Fees: Fees from businesses for integrating and managing multiple virtual POS services through Ozan Smart POS Routing API, including recurring payment management and advanced fraud control services.
3. Dealer Solutions: Revenue from managing dealer networks through a unified panel, charging fees for multi-channel collection processing including credit card, QR, and payment link transactions across dealer and sub-dealer networks.
4. Ozan SuperApp Consumer Services: Fees charged to individual consumers for services including international money transfers, foreign currency transactions, and premium card services. The company generates revenue from currency exchange spreads and transaction fees on cross-border P2P transfers.
5. Custom and Marketplace Solutions: Customized payment solutions for large enterprises, marketplaces, and public services, likely with bespoke pricing arrangements and setup fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ozan is a BDDK-licensed electronic money institution that operates two integrated product lines: Ozan Business (B2B) offering Virtual POS, Physical POS, Payment Gateway, Dealer Solutions, and the Fiji product family (FijiPOS, FijiCash, FijiPlace) for merchant payment acceptance and collections; and Ozan SuperApp (B2C) providing consumers with a digital wallet for money transfers, virtual/physical prepaid cards, QR payments, gaming, and e-commerce. The unified API-first infrastructure supports multi-bank virtual POS routing, installment payments, 100+ FX collection currencies, and PCI-DSS Level 1 security.

Product overview

Ozan operates as a licensed electronic money institution (BDDK authorized, TCMB supervised) offering two main product lines: Ozan Business (B2B payment solutions) and Ozan SuperApp (B2C consumer finance super app). The Ozan Business suite includes Virtual POS, Physical POS, Verifone Cash Register POS, Payment Gateway, and Dealer Solutions for payment acceptance and collections. The Fiji product family (FijiPOS, FijiCash, FijiPlace) provides modular merchant solutions. The Ozan SuperApp delivers a digital wallet with money transfer, virtual/physical cards (Ozan SuperCard), QR payments, bill payments, and gaming features (SuperGaming). Both lines integrate with major e-commerce platforms (Shopify, PrestaShop, Magento, WooCommerce, etc.) and support multi-currency collections. The company holds PCI DSS Level 1 certification and connects to card networks Visa, Mastercard, UnionPay, Troy, and BKM.

Differentiator

Problem solved

Functional benefit

Brands

• Ozan SuperApp: Digital wallet and super app for individual consumers providing financial solutions including money transfer, virtual card, QR payments, and gaming.
• Ozan SuperCard
• Ozan Business
• FijiPOS
• FijiCash
• FijiPlace

Products and services

• Virtual POS An online point-of-sale solution for processing credit card payments via link and mobile POS, supporting installment options with PCI-DSS certified payment page. Targeted at online merchants and e-commerce businesses.
• Physical POS A next-generation Android POS terminal with ergonomic design, touchscreen, powerful battery, and faster printer for in-store payment acceptance. Targeted at physical retail merchants.
• Payment Gateway An API-based payment gateway integrating all virtual POS services from banks via Smart POS Routing, supporting recurring payments, installment management, advanced fraud control, and multi-currency collections at PCI-DSS Level 1 standards. Targeted at developers, online merchants, and enterprises.
• FijiPOS A POS solution that combines physical and virtual POS capabilities into a single device, part of the Fiji product family. Targeted at merchants seeking an integrated point-of-sale solution.
• FijiCash A cash management solution for merchants, part of the Fiji product family. Targeted at merchants needing cash deposit and management capabilities.
• FijiPlace A marketplace solution enabling physical POS marketplace functionality, part of the Fiji product family. Targeted at marketplace platforms and multi-vendor merchants.
• Verifone Cash Register POS Verifone EKO Cash Register POS terminal offering economical and fast payment processing, distributed through the strategic Verifone partnership. Targeted at businesses of all sizes requiring cash register integrated payment acceptance.
• Ozan SuperApp A super app platform for individual consumers providing a digital wallet with money transfer, virtual card, QR payments, bill payments, gaming, and e-commerce features in a single mobile application. Targeted at individual consumers aged 13+ including Turkish citizens abroad.
• Ozan SuperCard A physical and virtual prepaid card linked to the Ozan SuperApp for spending and cash withdrawals. Targeted at individual consumers and SuperApp users.
• Ozan Kolay Kredi An instant shopping credit product launched in partnership with Fingate.io that provides quick consumer loans at point of sale, integrated into the Ozan payment ecosystem. Targeted at consumers seeking fast credit at checkout.
• TESK Esnaf Cüzdan A specialized digital wallet application for Turkish tradespeople and artisans, providing insurance, banking services, and payment collection. Targeted at TESK member tradesmen and artisans in Turkey.
• Marketplace Solutions Payment solutions tailored for marketplace platforms with multi-vendor settlement, escrow, installment payments, and chargeback/fraud control capabilities. Targeted at e-commerce marketplace operators.
• Custom Solutions Tailored payment solutions for large enterprises with unique requirements, including bespoke integrations, custom reporting, and dedicated infrastructure. Targeted at mid-to-large enterprises with specialized payment needs.

Quantifiable outcome

• 10x revenue growth in 2024
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• VerifonecoreStrategic or Co-development Partner · 1 May 2024Strategic alliance to redefine payment terminals in Turkey. Ozan and Verifone jointly offer the Verifone EKO KASA and Verifone Cash Register POS terminals, enabling businesses to access Ozan's payment services through Verifone's hardware. This partnership sets new industry standards and is a flagship partnership for physical POS distribution.
• ShopifycoreTechnology or IntegrationNative Ozan Shopify Virtual POS integration enabling Shopify merchants to accept payments via Ozan directly from their Shopify store. Part of Ozan's strategy to provide global e-commerce reach.
• Mastercard (Engage Partner Program)coreStrategic or Co-development PartnerOzan joined the Mastercard Engage Partner Program in 2024. This enables Ozan to access Mastercard's global payment network, tooling, and co-marketing opportunities. CEO Ömer Suner participated in a Mastercard panel at the Dubai DIFC Leadership Forum. Ozan's goal is to rank among the top 5 globally in the payment ecosystem through this partnership.
• Fingate.iomajorStrategic or Co-development PartnerOzan and Fingate.io launched 'Ozan Kolay Kredi' (Easy Credit), a fast shopping credit product for consumers. Fingate.io provides the credit/lending infrastructure while Ozan integrates it into its payment ecosystem for instant consumer loans at checkout.
• TESK (Türkiye Esnaf ve Sanatkarları Konfederasyonu)majorStrategic or Co-development PartnerOzan developed the TESK Esnaf Cüzdan (Tradesman Wallet) application exclusively for TESK members (Confederation of Tradesmen and Artisans), providing specialized financial services including payment collections, insurance, and banking features tailored for Turkish tradespeople and artisans.
• Fintech ExpressminorGTM or Marketing PartnerOzan became a Fintech Express partner alongside the Mastercard Engage Partner Program, enabling co-marketing and visibility within the fintech startup ecosystem.
• Weeyn, Ticimax, Ideasoft, Akinon, PrestaShop, OpenCart, Magento, WooCommerce, Nove Solutions, Shopiuzman, HipotenusmajorTechnology or IntegrationE-commerce platform integrations enabling merchants using these platforms to seamlessly integrate Ozan payment solutions. Ozan's unified API approach allows merchants to connect multiple bank virtual POS services through a single integration.
• Gamer ArenaminorGTM or Marketing PartnerOzan SuperApp partnered with Gamer Arena to enable in-app purchases of game codes and entertainment packages through the Ozan SuperApp Gaming Mode feature.
• Bilet.inialminorGTM or Marketing PartnerPartnership with Biletinial (ticketing platform) enabling ticket purchases and payments for entertainment events through the Ozan SuperApp.
• SightverseminorGTM or Marketing PartnerOzan SuperApp partnered with Sightverse to offer cashback rewards on grocery shopping, providing gamified consumer incentives within the SuperApp.
• Aveon Global SigortaminorGTM or Marketing PartnerInsurance partnership providing insurance products to Ozan SuperApp users through the digital wallet platform, expanding the SuperApp's financial services ecosystem.
• MetropolCardmajorChannel Partner/ Reseller/ DistributorOzan SuperApp users can make QR code payments at 30,000+ MetropolCard merchant locations covering markets, kiosks, and restaurants throughout Turkey.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iyzico (PayU Turkey): iyzico, now operating as PayU Turkey, is the leading Turkish merchant payment service provider offering Virtual POS, marketplace payments, and digital wallets — the closest direct competitor to Ozan across SMB, enterprise, and consumer wallet segments.
• Param: Param is a Turkish electronic money and payment services company offering POS, online payment gateway, and virtual card products to merchants — directly comparable to Ozan's B2B/B2C electronic money stack within the same regulatory regime.
• Papara: Papara is a Turkish licensed e-money institution offering a consumer digital wallet, prepaid cards, and merchant acquiring — the most direct super-app/wallet competitor to Ozan's SuperApp and Ozan Business offerings in the same domestic market.
• PayTR: PayTR is a Turkish payment service provider offering virtual POS, marketplace, and installment payment infrastructure to merchants — directly comparable to Ozan's Virtual POS, Payment Gateway, and multi-bank routing stack.
• Craftgate: Craftgate is a Turkish payment gateway and fraud-prevention provider that integrates with multiple banks and e-commerce platforms — comparable to Ozan's Smart POS Routing and API-first Payment Gateway product.

Broad incumbents

• Stripe: Stripe is a global payment processor offering merchant APIs, virtual terminals, and fraud prevention — comparable to Ozan's Payment Gateway, Smart POS Routing, and integration-first developer model, but at global scale.
• PayU: PayU is a global payment processor and parent of iyzico, covering gateways, POS, and consumer credit across emerging markets — comparable in product scope to Ozan's B2B/B2C strategy but serving a much broader geographic footprint.
• Block (Square): Block combines merchant POS (Square) with a consumer digital wallet (Cash App) and seller software — the most analogous Western super-app-for-commerce reference point for Ozan's combined Ozan Business + Ozan SuperApp positioning.

Emerging players

• Paytm: Paytm is an Indian payments and digital wallet super-app offering merchant acquiring, consumer wallet, and embedded financial services — directly analogous to Ozan's emerging-market super-app model and POS-plus-wallet bundling.

Others

• Verifone: Verifone is a global POS terminal manufacturer and Ozan's announced strategic distribution partner for Verifone EKO KASA and Cash Register POS — a hardware partner/incumbent with overlapping go-to-market reach in Turkey's physical merchant acquiring segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ozanelektronikpara
• Xx.com/ozanpayments

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozan