What Fonecta does

Fonecta is a privately-held Finnish contact-information and caller-identification service operating exclusively in Finland, rebranded in 2026 from Fonecta.fi to Fonecta Caller to unify its web directory and mobile application under one consumer brand. Its core platform aggregates a proprietary Finnish contact database combining mobile-operator subscriber records, business registry data from YTJ, credit information from Intrum and Valuatum, and user-submitted feedback on unknown numbers, and delivers it through a browser-based directory at fonecta.fi, the Fonecta Caller mobile app on iOS and Android, and an integrated map/route-planning service using map tiles from OnYourMap.com and Here.com. Free-tier users receive 10 monthly person/number searches and encounter advertising supported by 322-455 advertising and cookie partners, while premium features include Caller Pro (unlimited searches, automatic caller identification, number blocking, ad-free experience, and address-book updating) priced at €3.60-€3.75 per user per month and Caller-käyntikortti (a verified business calling card displaying caller name, title, company, and photo to recipients) priced at €4.95 per user per month, with a discounted bundle at €7.69 per user per month and a 10% annual discount.

The business serves two primary segments: individual Finnish consumers seeking contact lookup, route planning, and caller identification (49% of Finns use Fonecta search services, making it the second most popular channel after Google, with over 1 million app users and more than 13 million monthly searches across Caller and Finder), and business users, particularly SMBs and outbound sales teams, who use Caller Pro and Caller-käyntikortti to overcome the fact that 70% of Finns do not answer calls from unknown numbers (verified callers are answered 3x more often). Distribution is entirely self-serve and digital through fonecta.fi and the iOS/Android app stores, with no disclosed field sales motion. Beyond the core product, Fonecta operates an ecosystem of sub-brands including Finder (business and decision-maker information), Fonecta Connect (a platform for businesses to manage and verify their presence across Fonecta's search services), 020202 (phone directory), 02 Taksi (taxi ordering), and 02 Rekkari (vehicle data lookup), all cross-promoted within the Fonecta Caller experience and sharing a common user-account infrastructure.

Name

Fonecta

Legal name

Fonecta

Website

https://fonecta.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fonecta is a privately-held Finnish contact-directory and caller-identification service that aggregates mobile-operator, business-registry, and credit data into a web platform and the Fonecta Caller mobile app, serving Finnish consumers and SMBs with free and subscription search, caller ID, and routing features.

Ownership category

akta.pro rank

Product category

Contact Directory & Caller Identification

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Skip Tracing & Contact Data Services (FSAKAJAE)

Keywords

• Caller identification services
• Contact directory services
• Business search directory
• Phone number lookup
• Caller ID app

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Caller Pro Subscription: Premium subscription offering unlimited person and number searches, ad-free experience, automatic caller identification, number blocking, and address book updating. Available as monthly or annual subscription for both individual and business users.
2. Caller-käyntikortti (Business Calling Card): Premium feature allowing business users to display their verified business profile when calling recipients. Shows caller's name, title, company, and photo. Integrated with caller identification for over 1 million app users.
3. Advertising Revenue: Free tier users see advertisements in the browser and app. The company has 322-455 advertising and cookie partners, with targeted advertising based on user behavior and location data.
4. Bundle Subscription: Combined Caller Pro + Caller-käyntikortti bundle at discounted rate of €7.69€/user/month with 10% annual discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fonecta operates a Finnish contact information and caller identification platform combining person/business search, automatic caller ID on inbound calls, route planning with integrated maps, number blocking, and address book updates. Its core product, the Fonecta Caller app and website, draws on a proprietary database aggregating mobile operator records, business registry (YTJ) data, credit information from Intrum and Valuatum, and user-submitted feedback, serving over 1 million app users and handling over 13 million monthly searches.

Product overview

Fonecta operates a unified product portfolio centered on Finnish contact directory and caller identification services. The core product is Fonecta Caller (formerly fonecta.fi, rebranded in 2026), which provides person and business search, automatic caller identification, and maps/route planning. Premium features include Caller Pro (subscription with unlimited searches, ad-free experience, and advanced caller ID) and Caller-käyntikortti (digital business card showing caller info to recipients). Related services include Finder (business/decision-maker info), Fonecta Connect (business profile management), 020202 (phone directory), 02 Taksi (taxi ordering), and 02 Rekkari (vehicle data). The ecosystem includes over 1 million app users and handles over 13 million searches monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Fonecta Connect: Platform for businesses to manage their profiles in Fonecta search services
• Finder
• 020202
• 02 Taksi
• 02 Rekkari

Products and services

• Fonecta Caller Finnish contact directory and caller identification service providing person and business search, phone number lookup, automatic caller identification through a mobile app, and maps/route planning. Includes 10 free person/number searches per month with unlimited free business and service searches.
• Caller Pro Premium subscription providing unlimited person and number searches, automatic caller identification when the phone rings, ad-free experience, number blocking, and address book updating. Priced at €3.60/user/month for business users (excl. VAT) and €3.75/user/month for private users (incl. VAT), usable on 4 mobile devices and 2 browsers.
• Caller-käyntikortti (Caller Business Card)

Quantifiable outcome

• 70% of Finns do not answer calls from unknown numbers, making caller identification essential for business communications
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• IRO ResearchminorStrategic or Co-development PartnerMarket research partner conducting surveys on Finnish consumer behavior regarding phone calls and contact information searches. IRO Research conducted a February 2026 study with 1,000 Finnish respondents about caller identification and search habits.
• 020202minorGTM or Marketing PartnerPhone directory service partnership. Fonecta refers users to 020202 for cases where self-service contact lookup is insufficient, and 020202 provides paid phone-based lookup services.
• 02 TaksiminorGTM or Marketing PartnerTaxi service referral partnership. Fonecta promotes 02 Taksi to users searching for taxi services, and 02 Taksi is advertised within the Fonecta Caller ecosystem.
• 02 RekkariminorGTM or Marketing PartnerVehicle registration information service. Cross-promoted to users interested in vehicle information searches within the Fonecta ecosystem.
• FindercoreGTM or Marketing PartnerBusiness and decision-maker information service under the same company. Shares user accounts with Fonecta Caller and Fonecta Connect. Part of the core Fonecta service ecosystem.
• Fonecta ConnectcoreTechnology or IntegrationPlatform for businesses to manage their presence in Fonecta's search services including Fonecta Caller and Finder. Allows businesses to verify and update their profiles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Truecaller: Swedish caller identification app with a global user base that lets users identify unknown calls, block spam, and look up people and businesses. Directly comparable to Fonecta Caller on caller ID, blocking, and freemium search, but at vastly greater scale.
• Hitta.se: Swedish people and business search directory. Comparable contact-lookup and reverse-lookup offering in a Nordic market, sharing the same horizontal directory + advertising + subscription monetization structure as Fonecta.
• Eniro: Nordic directories and digital marketing services company operating directory services across Sweden, Norway, Finland, and Denmark. Direct competitor in the Finnish directory market and comparable business model of monetizing contact/business data.
• Hiya: Caller ID, spam detection, and call-blocking service sold to carriers and consumers. Directly comparable feature set to Fonecta's caller ID and number blocking, including the 700K+ blocked-calls use case Fonecta highlights.

Regional players

• 118118 (or equivalent operator-assisted directory): UK operator-assisted phone directory service. Comparable in operating both self-serve directory and human-assisted phone directory (similar to Fonecta's 020202 partnership).
• PagesJaunes / Solocal: French directories and digital advertising group. Comparable directory + advertising + B2B digital services model to Fonecta's Finland-only operations, but operating in France rather than the Nordics.

Broad incumbents

• Yelp: Business directory with user reviews. Comparable to Fonecta's business lookup and location-based search functionality, with similar community-feedback dynamics to Fonecta's user feedback system.
• Google Maps: Global mapping platform. Comparable to Fonecta's route planning and location-based service search features (restaurants, pharmacies, etc.) integrated via OnYourMap.com and Here.com.

Emerging players

• Sync.me: Caller ID and phone number lookup app with a community-driven caller identification model similar to Fonecta's user feedback system. Comparable on caller identification and people/business search at smaller scale.
• Mr. Number: Caller ID and call-blocking app now operated by Hiya. Comparable feature set to Fonecta's blocking and identification products, particularly the pre-made block lists Fonecta offers to Android users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fonecta
• Facebookfacebook.com/fonectafi
• LinkedInlinkedin.com/company/fonecta-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonecta