What 020202 does

020202 is a Finnish consumer directory-assistance and information-lookup service operated by Konnektio Oy, headquartered in Turku and part of the Fonecta-konserni group (Sponsor Capital / management-owned since November 2023). The company is the direct successor to the state-owned Post and Telegraph Office's directory service, traces its operating history to 1947, and employs 51–100 people. Following a 31 December 2024 three-way merger that combined 020202 Palvelut Oy, 02 Taksi Oy and the acquired Valopilkku Oy into Konnektio Oy, the group now operates five integrated consumer brands: 020202 phone and SMS directory, 02 Rekkari web vehicle lookup, 02 Taksi / Valopilkku taxi brokerage (including a social-welfare and healthcare transport line launched in 2023), Fonecta Caller (caller-ID app with 1M+ users) and Finder (business directory with 1.5M monthly users).

The core 020202 service is built on three delivery channels — a 24/7 human-staffed phone line (average answer time ~4 seconds, billed per call plus per-10-second intervals), an SMS shortcode system (020202, 16400 and additional codes priced at €5.20–€6.00 per search with add-ons up to €3.50), and web self-service — all wired into authoritative Finnish data sources: Traficom's official vehicle register, Digi- ja väestötietovirasto population data, and Alma Media's vehicle pricing data. The product surface spans person/address/phone-number lookup, vehicle and boat registration search, vehicle inspection status, car valuation, and general concierge routing (taxi booking, weather, directions, forwarding to businesses). The technology stack is conventional telephony plus premium-rate SMS billing; the company's February 2024 adoption of Elisen RCS messaging on the LINK Mobility platform is the only forward-looking channel investment disclosed.

Monetization is entirely usage- and transaction-based, with no subscription or enterprise contract tier visible in the source data: per-call pricing (€3.97–€4.48 + per-10-second fees), per-SMS pricing (€5.20–€6.00) and per-add-on pricing (€2.50–€5.90). The go-to-market is direct-to-consumer across Finland only — no reseller network, no international footprint, no enterprise channel — supported by owned web properties, organic social media (Facebook, Instagram, LinkedIn), seasonal content campaigns and cross-promotion with sibling Fonecta Group properties. Petteri Niemi serves as CEO; the company has no disclosed headcount or revenue figures beyond the 51–100 employee band.

Name

020202

Legal name

Konnektio Oy

Website

https://020202.fi

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

020202 (Konnektio Oy) is a Finnish consumer directory-assistance service, accessible 24/7 by phone, SMS and web, providing contact lookups, vehicle registration search, car valuation and taxi booking via the 020202, 02 Rekkari, 02 Taksi and Valopilkku brands under the Fonecta Group.

Ownership category

akta.pro rank

Product category

Directory Assistance Services

NAICS

Telephone Call Centers (56142)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Directory assistance services
• SMS information search
• Vehicle registration lookup
• Caller identification app
• Phone information services

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Phone Directory Service (020202): Per-call pricing with per-second billing. Customers call 020202 and pay per call plus per 10-second intervals. Service fee applies even if information is not found.
2. SMS Search Services: Per-search pricing for text message-based lookups. Users send SMS to 020202, 16400, or other shortcodes and pay a fixed fee per search. Additional fees for expanded nationwide searches.
3. Vehicle Registration Services: Per-search pricing for vehicle registration lookups via SMS or phone. Additional paid services include owner phone number lookup, complete vehicle details, and price estimation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

020202 (operated by Konnektio Oy) provides 24/7 consumer directory-assistance and information-lookup services to Finnish residents through phone (020202), SMS (020202 and other shortcodes including 16400), and web channels. Core services cover name/number/address lookups, vehicle and boat registration lookups via Traficom data, car valuation via Alma Media data, taxi booking via 02 Taksi, and related caller-identification and business-search services (Fonecta Caller, Finder).

Product overview

020202 (Konnektio Oy) operates a comprehensive directory and information services portfolio centered on its core 020202 brand. The primary offerings include 020202 Puhelinpalvelu (24/7 phone-based directory assistance) and 020202 Tekstiviestipalvelut (SMS-based search services). The SMS services encompass multiple specialized search functions: Numerohaku (number search), Nimihaku (name search), Osoitehaku (address search), Rekisterinumerohaku (vehicle registration lookup), Auton Arvo (car valuation), and Katsastus (inspection dates). Premium SMS services are also available via 16400 number. Related services under the Konnektio umbrella include 02 Rekkari (web-based vehicle registration), 02 Taksi (taxi booking), Fonecta Caller (caller ID app), and Finder (business information). The company integrates official government data sources including Traficom for vehicle data and Digi- ja Väestötietovirasto for population/address data.

Differentiator

Problem solved

Functional benefit

Brands

• Fonecta Caller: Caller identification application that shows caller information when the phone rings. Available for both Android and iPhone with automatic caller identification and spam call blocking features.
• Finder
• 02 Rekkari

Products and services

• 020202 Puhelinpalvelu (Phone Service) 24/7 phone-based directory assistance available by dialing 020202. Customer service agents answer calls within approximately 4 seconds and provide name, number, and address lookups, route directions, weather information, vehicle/boat registration details, taxi ordering, and can transfer calls or send information by SMS. Aimed at Finnish consumers and visitors needing immediate, voice-based assistance.
• 020202 Tekstiviestipalvelut (SMS Search Services) Text-message-based information-lookup services available 24/7 by sending an SMS to the 020202 shortcode. Users can request number search, name search, address search, and vehicle registration lookup, with results returned as an instant SMS reply. Available nationwide in Finland with no app download or registration required.
• 02 Rekkari (Web Vehicle Registration Lookup) Web-based vehicle-registration lookup service at 02rekkari.fi providing vehicle owner details, technical specifications, inspection history, owner history, and price estimates based on registration number and vehicle type. Data sourced from Traficom; serves Finnish consumers researching vehicles.
• 02 Taksi Nationwide taxi booking service available across Finland. Customers can order a taxi by phone or via the free 02 Taksi mobile application, with local-driver matching for reliable and quick pickups throughout the country. Available to Finnish consumers and visitors.
• Fonecta Caller Caller-identification mobile application that automatically displays caller information when the phone rings. Available on both Android and iPhone, with spam-call blocking and number lookup capabilities. Free basic version with an optional Caller Pro subscription. Used by Finnish consumers to identify incoming callers.
• Finder Finland's most popular business-information search service, providing company and decision-maker information, business searches, company comparisons, payment capacity data, and corporate group details. Available at finder.fi with a free basic version and a Finder Pro subscription for advanced features. Used by Finnish professionals and consumers for business lookups.
• Rekisterinumerohaku (Vehicle Registration Number Search) SMS-based vehicle-registration lookup. Users send a Finnish registration number to 020202 to receive owner information, technical details, inspection dates, and the insurance company. Data is sourced from Traficom and supports cars, motorcycles, mopeds, boats, trailers, tractors, and more.
• Auton Arvo (Car Valuation) Vehicle price-estimation add-on accessed via SMS. After a basic registration search, users request a valuation and receive three price estimates (low, medium, high) based on actual sales prices of similar vehicles in the Finnish market, plus an estimated time to sell. Underpins car-buying and selling decisions for Finnish consumers.

Quantifiable outcome

• Call answer time: ~4 seconds average
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Traficom (Liikenne- ja viestintävirasto)coreTechnology or IntegrationOfficial data source for vehicle registration information. 020202 accesses Traficom's official transport register database to provide vehicle owner details, technical specifications, inspection history, and registration data to consumers via SMS and phone services.
• Alma Media OycoreTechnology or IntegrationData provider for vehicle pricing estimates. Alma Media's comprehensive vehicle database covering actual market listing prices is used to generate car price valuations (low, medium, high price estimates) for consumers using the 020202 registration number lookup service.
• FonectacoreStrategic or Co-development PartnerFonecta is part of the same parent company (Konnektio Oy/Fonecta Group) and provides the Fonecta Caller app for caller identification. Cross-promotion between services, shared technology infrastructure, and coordinated product development under the same corporate umbrella.
• FinderminorStrategic or Co-development PartnerFinder is a business directory service under the same corporate group. Cross-promotional relationship where both services refer users to each other for complementary information needs (personal contacts vs. business contacts).
• Digi- ja väestötietovirasto (Digital and Population Data Services Agency)coreTechnology or IntegrationOfficial government data source for address information used in the phone service. The phone service has access to official population data for more comprehensive address lookups compared to SMS-only searches.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• CarVertical: Vehicle history and registration lookup service operating across Europe using VIN/license plate data; directly comparable to 02 Rekkari and the SMS Rekisterinumerohaku product for vehicle data monetization.
• Truecaller: Global app-based caller ID and phone number lookup service with hundreds of millions of users; competes with 020202's Nimihaku and Fonecta Caller products for the 'identify unknown caller' use case via a mobile-native delivery model.
• Hiya: Caller ID and phone intelligence platform offering spam detection and number lookup services to carriers and consumers; competes with Fonecta Caller and the Nimihaku product for caller identification.

Others

• TietoEVRY: Nordic IT and data services company providing contact and vehicle data infrastructure across the Nordics; adjacent enabling player whose data services could substitute or complement parts of 020202's offerings.

Direct peers

• Infobel: European directory assistance provider offering phone-based directory lookup, reverse number search, and business search across multiple countries; directly comparable to 020202's core directory service model.
• Eniro: Major Nordic directory and local search company operating phone-based directory assistance, business search, and mapping services across the Nordics; directly comparable to 020202 in product offering, business model, and target market.

Broad incumbents

• Elisa: Major Finnish telecommunications operator providing consumer mobile and connectivity services; broad incumbent that could leverage its telecom position to offer directory-style services to its subscriber base.
• Telia Finland: Major Finnish telecommunications operator with the network and customer base to offer directory and contact services; broad incumbent that overlaps with 020202's consumer reach but does not specialize in the directory niche.

Regional players

• Das Örtliche: German directory assistance and local search service with phone-based lookup and online business search; comparable directory business model serving the DACH market.
• PagesJaunes (Solocal): France's primary directory assistance and business search service operating phone-based directory lookup; comparable business model and product offering in a different European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nollakakkonen
• LinkedInlinkedin.com/company/020202-palvelut-oy
• Instagraminstagram.com/konnektio_oy
• Xx.com/nollakakkonen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 020202