What Aragon Advertising does

Aragon Advertising is a performance marketing agency operating as the #1 globally ranked Pay-Per-Call Network for seven consecutive years (2018-2024). Founded in May 2012 and headquartered in Roslyn Heights, NY with an additional Brooklyn office, the company operates a two-sided marketplace connecting advertisers seeking qualified customer acquisition with publishers monetizing traffic across more than two dozen verticals including financial services, insurance, home services, fintech, gaming, and entertainment. Named enterprise customers include Progrexion, Vivint, Acorns, SoFi, Capital One, Bet MGM, DoorDash, Disney, Coin Master, and Homescapes.

The company's core technology infrastructure combines third-party platforms—Everflow for affiliate tracking and network management, Invoca for call analytics and TCPA-compliant call tracking, CallRail for performance call tracking, and Google Ads for pay-per-call campaign distribution—with proprietary first-party data assets built from millions of calls, clicks, leads, app installs, and PII records. This data feeds audience targeting profiles and a Call Transfer Marketplace that connects vetted call centers with advertisers. Additional capabilities include dynamic IVR-based call routing and qualification, and 100% direct or owned offers across the network.

Aragon's revenue model is transaction-based across multiple performance pricing structures: pay-per-call (primary revenue stream), CPA, CPC, CPM, CPS, and CPI commissions. Pricing is quote-based and not publicly disclosed, with monthly billing cadence and a $100 minimum publisher payout threshold. The company operates as a division of The Aragon Company, which also encompasses subsidiaries including The Money Manual (owned publisher), LeadSquad (lead generation platform), Aragon Premium (fintech-focused influencer network launched 2024), Vibrant Performance (affiliate program launched 2024), and Bonus Bucks (loyalty/rewards). Go-to-market combines direct sales-led enterprise account management with self-service publisher enrollment through the Everflow-powered affiliate network portal, supported by dedicated affiliate managers in North America and Europe.

Name

Aragon Advertising

Legal name

Aragon Advertising LLC

Website

https://aragon-advertising.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Aragon Advertising is a performance marketing agency and the #1 globally ranked Pay-Per-Call Network, connecting advertisers with publishers across 2+ dozen verticals to generate qualified phone calls, leads, and customer acquisitions on a transaction-fee basis.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Performance marketing services
• Pay per call advertising
• Affiliate network platform
• Lead generation services
• Call transfer marketplace

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Pay Per Call: Aragon earns revenue by connecting advertisers with publishers who generate qualified phone calls. Advertisers pay for each qualified call that meets their criteria (such as minimum duration), and Aragon takes a portion as the network operator. This is their primary revenue stream and what they are #1 ranked for globally.
2. Affiliate Network Commissions: Revenue from CPA (cost per acquisition), CPC (cost per click), CPM (cost per thousand impressions), CPS (cost per sale), and CPI (cost per install) campaigns across their network of thousands of direct and exclusive offers.
3. Performance Marketing Services: Full-service performance marketing agency offering campaign management, affiliate recruitment, and optimization services with performance-based pricing models.
4. Publisher and Advertiser Network Fees: Operating an affiliate network connecting publishers who monetize traffic with advertisers seeking leads, earning commissions on successful transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aragon Advertising operates a performance marketing agency and affiliate network that connects advertisers with publishers to deliver qualified phone calls, leads, clicks, app installs, and sales on a pay-for-performance basis. Its core service is Pay Per Call advertising across more than two dozen verticals, supplemented by cost-per-acquisition, cost-per-click, cost-per-impression, and cost-per-sale affiliate campaigns managed through the Everflow tracking platform and analyzed with Invoca call data.

Product overview

Aragon Advertising operates as a performance marketing organization with a portfolio of interconnected products. The core offering is the Aragon Advertising Affiliate Network, the #1 ranked Pay-Per-Call Network globally, which connects publishers with thousands of direct and exclusive offers across more than two dozen verticals. Aragon Premium serves as a separate sub-brand targeting influencers and content creators with personal finance and fintech campaigns, offering access to seven digital traffic sources. The company also offers first-party data targeting capabilities leveraging millions of data points for campaign optimization, and a Call Transfer Marketplace for call center transactions. The portfolio is unified by a three-step campaign system: establishing campaign parameters, no-cost integration with tracking infrastructure, and traffic activation through internal and partner inventory.

Differentiator

Problem solved

Functional benefit

Brands

• The Money Manual: Publisher focused on personal finance content
• LeadSquad
• Aragon Premium
• Vibrant Performance
• Bonus Bucks

Quantifiable outcome

• 30-50% call to conversion rates compared to 1-3% with pay-per-click
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EverflowcoreTechnology or IntegrationEverflow provides the affiliate tracking platform for Aragon Advertising's network. Publishers and advertisers use Everflow's platform for tracking, reporting, and campaign management.
• InvocacoreTechnology or IntegrationInvoca provides call tracking and analytics platform used by Aragon to analyze phone call data and monetize campaigns based on exported data for optimization.
• Google AdscoreTechnology or IntegrationGoogle Ads is used for pay-per-call campaign advertising, including call-only ads and responsive search ads.
• LeadSquadcoreStrategic or Co-development PartnerLead generation platform created by Aragon/Aragon Company as part of their portfolio of companies.
• The Money ManualcoreStrategic or Co-development PartnerFirst-party publisher created by Aragon/Aragon Company to generate leads and content for their network.
• Vibrant PerformanceminorStrategic or Co-development PartnerAffiliate partnership program launched by Aragon Company alongside Aragon Premium.
• Aragon PremiumcoreStrategic or Co-development PartnerFintech-focused niche content marketing network for top tier influencers and content creators, launched as part of the Aragon Company portfolio.
• The Aragon CompanycoreStrategic or Co-development PartnerParent company of Aragon Advertising, Aragon Premium, LeadSquad, The Money Manual, Vibrant Performance, and Bonus Bucks.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Others

• Invoca: Call tracking and analytics platform that is both a technology partner (Aragon integrates with Invoca) and an adjacent enabler in the pay-per-call ecosystem, providing infrastructure that Aragon's network runs on.
• CallRail: Call tracking and attribution platform serving SMB and mid-market advertisers; functions as both a technology partner to Aragon and an indirect competitor in the call intelligence layer underlying pay-per-call economics.

Broad incumbents

• Impact: Partnership management platform spanning affiliate, influencer, and B2B partnerships; addresses the same advertiser pain points as Aragon with a broader technology suite and more institutional capital.
• Awin: Global affiliate marketing platform with deep enterprise advertiser base and technology stack; competes with Aragon for large advertiser budgets while serving publishers across regions.
• Rakuten Advertising: Global affiliate and performance marketing network with enterprise clients and a comparable publisher-recruitment model, though operating at significantly larger scale and geographic breadth.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, offering broader partner marketing across all digital channels; overlaps with Aragon in affiliate network operations and enterprise advertiser relationships, but at materially larger scale.

Direct peers

• RingPartner: A pay-per-call affiliate network specializing in connecting advertisers with publishers generating qualified inbound phone calls across insurance, home services, and financial verticals—directly competitive with Aragon's flagship offering.
• MaxBounty: Affiliate network specializing in CPA-based performance marketing with a publisher-recruitment model and dedicated affiliate management—directly comparable in network operation and advertiser services.
• AdCombo: Performance marketing network operating CPA and CPL offers globally, with similar advertiser-onboarding and publisher-management workflows to Aragon.
• ClickDealer: Global performance marketing network running CPA, CPL, and pay-per-call campaigns across multiple verticals, with a comparable affiliate network operator business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AragonAds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aragon Advertising