Throwdown Industries

What Throwdown Industries does

Throwdown Industries is a private combat sports and functional fitness equipment manufacturer founded in 2003, headquartered in Lake Forest, California, and operated under parent XFIT Brands, Inc. The company designs and produces professional-grade MMA and boxing products — including multiple tiers of boxing/MMA gloves (ICON X, ELITE, Origin, HIIT Hybrid, Stealth), a full Facility Series of heavy bags (4ft, 6ft, Teardrop, Wrecking Ball, Uppercut, Double End, Super Speed), coaching gear (Boxmaster Focus Mitts, Thai Pads, punch shields, grappling dummies), and KNUX hand weights and the FXD Bench. Underlying technology centers on proprietary construction: T-Flex Poly Shell exteriors, 100% textile fill cores to eliminate shifting sand weight, custom-engineered hardened steel mounting hardware with a five-clip system, multi-layered shock-dispersing foam with memory foam in gloves, and a spring-loaded target on Boxmaster mitts.

The business operates primarily through a direct-to-consumer e-commerce storefront at throwdown.com (priced from $19.99 KNUX weights to $2,499.99 FXD Bench, with heavy bags $79.99–$349.99), supplemented by B2B custom facility design and buildout services for commercial gyms. Target customer segments are professional MMA/boxing athletes, commercial fitness facilities (UFC Gym, Gold's Gym, 24 Hour Fitness, Crunch Fitness, Virgin Active, Lifetime Fitness, LA Fitness, World Gym), amateur combat sports practitioners, and home gym enthusiasts. Revenue streams are predominantly transactional hardware sales, with smaller apparel/accessory and professional services contributions. Marketing is anchored by athlete endorsement heritage, an educational blog ("How to THROWDOWN"), and social channels (Facebook, Instagram, YouTube), with email capture (10% first-order discount) as the primary owned-channel acquisition mechanism.

Name

Throwdown Industries

Legal name

Throwdown Industries

Website

https://throwdown.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Throwdown Industries is a private combat sports and functional fitness equipment manufacturer founded in 2003, designing and selling MMA gloves, heavy bags, focus mitts, hand weights, and facility buildout services to elite athletes, commercial gym chains, and home training enthusiasts via direct e-commerce and B2B channels.

Ownership category

akta.pro rank

Product category

Combat Sports & Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMADAI

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMADAG

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMADAC

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

Keywords

• Boxing equipment
• MMA training gear
• Combat sports equipment
• Heavy punching bags
• Functional fitness gear

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Combat Sports Equipment Sales: Direct product sales of boxing gloves, MMA gloves, punching bags, training pads, hand weights, and accessories through e-commerce. One-time purchase model with individual product transactions.
2. Custom Facility Design and Buildout: B2B services for designing and building complete gym ecosystems, including equipment sourcing and facility layout for MMA gyms, boxing academies, CrossFit boxes, and fitness centers.
3. Fitness Equipment Sales: Sales of functional fitness equipment including kettlebells, slam balls, benches, sleds, and training gear targeting CrossFit and functional fitness enthusiasts.
4. Apparel Sales: Branded apparel including t-shirts, hats, and accessories for brand community and lifestyle positioning.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Throwdown Industries designs, manufactures, and sells professional MMA, boxing, and functional fitness training equipment—including boxing gloves, MMA/training gloves, heavy bags, focus mitts, Thai pads, hand weights, benches, and apparel—through its own direct-to-consumer e-commerce storefront. The company additionally delivers a B2B custom facility design and buildout service for commercial gyms and combat-sports training facilities.

Product overview

Throwdown Industries is an MMA, boxing, and fitness equipment brand founded in 2003, operating as the Original Impact Sports Brand. The product portfolio is organized across four main categories: Boxing/MMA Gloves (including ICON X Training Gloves, ELITE Training Gloves, Origin Bag Gloves, HIIT Hybrid Training Gloves, and Stealth Training Gloves), Punching Bags (Facility Series heavy bags in 4ft, 6ft, teardrop, wrecking ball, and uppercut configurations, plus speed and double-end bags), Coaching and Training Equipment (Boxmaster Focus Mitts, Perfect Punch Mitts, Thai Pads, punch shields, belly pads, grappling dummies, KNUX hand weights, and FXD Bench), and Mounting Hardware (swivels, springs, clips, and straps). The company also offers hand wraps, apparel (trucker caps and t-shirts), and custom gym facility design services. Products are designed for commercial gym and home use, with a focus on durability and performance for elite MMA athletes, trainers, and coaches.

Differentiator

Problem solved

Functional benefit

Brands

• KNUX: Premium hand weights designed for shadow boxing and fitness exercises to improve punching speed, power, and endurance.
• Facility Series
• FXD
• Boxmaster

Products and services

• ICON X Boxing Training Gloves Premium boxing training gloves with multi-layered shock-dispersing foam, memory foam over knuckles, internal reinforced wrist support, and handmade cowhide leather; designed for mitt work, heavy bag training, and sparring by serious boxers and MMA athletes.
• ELITE Training Boxing Gloves Versatile entry-level boxing training gloves with multi-layered foam system, padded palm, attached thumb, wrap-around velcro closure, and Japanese synthetic leather; targeting general boxing training for athletes and enthusiasts.
• Origin Bag Gloves Classic minimalist boxing/bag glove inspired by traditional designs with grip bar, open thumb, and elastic wrist strap; built with modern construction techniques for traditional boxing exercises and bag work.
• HIIT Hybrid Training Gloves Hybrid training gloves combining traditional boxing-glove padding with MMA-glove mobility, featuring D-Ring cinch fastener wrist support and layered foam absorption; designed for HIIT and functional training crossover use.
• Stealth Training Gloves Full-finger functional workout gloves with grippy palm surface, shielded fusion palm for callus prevention, breathable materials, and touchscreen-compatible Tech Skin on index finger and thumb; intended for functional training and weightlifting crossover use.
• KNUX Premium Hand Weights Premium hand weights in 1 lb, 2 lb, 3 lb, 5 lb, and 8 lb pairs with texturized rubberized coating and weight centered at the front of the fist; designed to improve shadow-boxing speed, power, and endurance.
• Facility Series Heavy Bags (4 ft, 6 ft, Teardrop, Wrecking Ball, Uppercut) Commercial-grade heavy bag lineup including the 4ft heavy bag (16 in. diameter, 48 in. length, 90-105 lbs), 6ft full-length bag (13 in. x 72 in., 105-120 lbs), Teardrop bag for Muay Thai/MMA angles (17 in. x 35 in., 70-85 lbs), oversized Wrecking Ball bag (29 in. x 30 in., 100-120 lbs), and horizontally-mounted Uppercut bag (16 in. x 33 in., 65-75 lbs); each featuring 100% textile fill cores, T-Flex Poly Shell exteriors, and commercial-grade hardened steel clips for high-volume training environments.
• Facility Series Speed/Double-End Bags Facility Series Double End Bag and Super Speed Bag designed for precision, speed, timing, and rhythm training to sharpen hand-eye coordination and punching cadence for combat-sports athletes.
• Boxmaster Focus Mitts Paired focus mitts with spring-loaded target that absorbs force on contact, lower handle for improved force distribution, and integrated finger shielding; designed by a professional boxing trainer for safety and performance in mitt-work sessions.
• Facility Series Perfect Punch Mitts Punch mitts engineered to improve accuracy, timing, and control during trainer-led boxing drills.
• Facility Series Tactical Thai Pads Lightweight punch shields (Thai pads) designed for leg and knee strike training, with durable and comfortable construction for repeated high-impact use.
• Big Body Punch Shield Large body punch shield with side handholds for high-impact trainer-led workouts, allowing trainers to absorb heavy strikes while staying mobile.
• Facility Series Buddha Belly Pad Body pad protecting trainers' midsections during demanding high-impact training sessions with athletes delivering repeated body shots.
• TD Hanging Handled Grappling Dummy (60 lb) 60 lb hanging handled grappling dummy designed for versatile high-impact MMA, wrestling, and grappling training drills.
• THROWDOWN FXD Bench All-in-one self-contained fitness bench with integrated storage for dumbbells, kettlebells, slam ball, and resistance bands, marketed at $2,499.99 as a complete home-training system.
• Heavy Bag Mounting Hardware (Swivel, Spring, Oval Clip, Pear-Shaped Clip, Tactical Strap) Heavy-duty steel mounting hardware for heavy bags, including Heavy Bag Swivel for smooth movement, Heavy Bag Spring and Clip for impact absorption/noise dampening (rated over 2000 lbs), Oval and Pear-Shaped steel clips for connecting straps and hardware, and Tactical Strap for height/layout adjustment.
• Throwdown Handwraps Premium boxing hand wraps providing comfort, flexibility, and wrist support under boxing or training gloves.
• Throwdown Apparel (Trucker Caps and T-Shirts) Branded lifestyle apparel including Trucker Caps and T-Shirts (SoCal and Yin Yang designs) sold for training or casual wear, supporting brand community and lifestyle positioning.
• Custom Facility Design and Buildout Service B2B custom facility design and buildout service for commercial gyms, MMA facilities, boxing academies, CrossFit boxes, and fitness centers, including equipment sourcing and full facility layout; clients include UFC Gym, Crunch Fitness, Gold's Gym, 24 Hour Fitness, Virgin Active, Lifetime Fitness, LA Fitness, and World Gym.

Quantifiable outcome

• Heavy bags maintain shape and consistent striking surface over time through textile fill and foam layer construction
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and major.

• UFC GymcoreChannel Partner/ Reseller/ DistributorUFC Gym franchise locations use Throwdown equipment as preferred combat sports and MMA training gear supplier. Featured in UFC Gym imagery on Throwdown custom facilities page, indicating ongoing equipment supply relationship for UFC Gym locations worldwide.
• Crunch FitnesscoreChannel Partner/ Reseller/ DistributorCrunch Fitness gym chain uses Throwdown equipment for boxing and MMA programming. Logo featured on Throwdown custom facilities page indicating equipment supply relationship.
• Gold's GymcoreChannel Partner/ Reseller/ DistributorGold's Gym locations utilize Throwdown equipment for combat sports and functional training areas. Gold's Gym is an iconic bodybuilding and fitness facility with global presence.
• 24 Hour FitnesscoreChannel Partner/ Reseller/ Distributor24 Hour Fitness chain equipped with Throwdown equipment for member boxing and MMA training. Major commercial fitness operator with national presence.
• Virgin ActivemajorChannel Partner/ Reseller/ DistributorVirgin Active international health club chain uses Throwdown equipment. Premium fitness brand with locations internationally.
• Lifetime FitnessmajorChannel Partner/ Reseller/ DistributorLifetime Fitness premium health clubs utilize Throwdown equipment. Athletic lifestyle brand with extensive fitness programming including combat sports.
• World GymmajorChannel Partner/ Reseller/ DistributorWorld Gym international franchise locations use Throwdown combat sports equipment for member training programs.
• LA FitnessmajorChannel Partner/ Reseller/ DistributorLA Fitness locations utilize Throwdown equipment for boxing and MMA class programming. Major fitness chain with boxing and martial arts offerings.
• McGregor FastcoreChannel Partner/ Reseller/ DistributorConor McGregor-affiliated training brand uses Throwdown equipment. Named in Throwdown collaborations section indicating endorsement/training facility relationship.
• UFC (Ultimate Fighting Championship)coreStrategic or Co-development PartnerOriginal UFC athletes worked with Throwdown since 2003 to develop quality equipment for MMA training. Throwdown positioned itself alongside original UFC athletes to establish impact sports equipment standards. Logo featured on Throwdown custom facilities page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Revgear: Revgear manufactures boxing, MMA, and martial arts training equipment including gloves, heavy bags, mitts, and protective gear sold primarily through specialty retailers and DTC. Closely comparable mid-tier competitor to Throwdown in product engineering, price points, and target customer segments.
• Hayabusa Fightwear: Hayabusa is a premium combat sports brand specializing in gloves, MMA gear, and training equipment with strong athlete endorsements and a reputation for quality engineering. Directly competes with Throwdown in the premium tier of boxing and MMA gloves, particularly among serious athletes and BJJ/MMA practitioners.
• Century Martial Arts: Century is a large martial arts and combat sports equipment distributor and manufacturer serving both consumer and commercial channels. Overlapping product lines in heavy bags, training gear, and protective equipment, with broader martial arts (karate, taekwondo) coverage beyond Throwdown's combat-focused niche.
• Fairtex: Fairtex is a Thailand-based manufacturer of Muay Thai and combat sports equipment renowned for premium heavy bags, gloves, and training pads. Comparable to Throwdown in product engineering quality and direct relevance in the heavy bag and training mitt categories, particularly for striking sports athletes.
• Ringside: Ringside is a long-established manufacturer and retailer of boxing and MMA equipment including heavy bags, gloves, mitts, and ring systems. Directly comparable product portfolio and target customers (commercial gyms and individual fighters), making it a core Throwdown competitor in the commercial-grade impact training segment.
• Title Boxing: Title Boxing is one of the largest U.S. retailers and manufacturers of boxing, MMA, and fitness equipment with both e-commerce and a national retail footprint. Directly competes with Throwdown across boxing gloves, heavy bags, mitts, and training gear, and serves overlapping B2B (gym/facility) and DTC (consumer) channels.
• Combat Sports International: Combat Sports is a manufacturer and retailer specializing in MMA, boxing, Muay Thai, and BJJ training equipment with a broad product catalog and strong DTC and B2B presence. Directly comparable to Throwdown's commercial facility and individual athlete customer segments across most impact training categories.

Broad incumbents

• Everlast Worldwide: Everlast is the most iconic heritage boxing brand globally, offering gloves, bags, apparel, and footwear across wholesale, retail, and DTC. Competes with Throwdown on boxing gloves and training equipment but operates at significantly larger scale, broader distribution, and with apparel-heavy product mix.

Emerging players

• Venum: Venum is a rapidly growing combat sports apparel and equipment brand with strong UFC sponsorship presence and modern brand positioning. Partially overlapping with Throwdown in gloves, training gear, and apparel, but with much larger scale, broader international distribution, and apparel-led brand identity.

Others

• XFIT Brands: XFIT Brands is the parent company of Throwdown Industries, governing terms of service for the brand. While not a peer in product competition, it is the structural parent whose strategic decisions govern Throwdown's capital allocation, product portfolio, and growth trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIJtAMjVBmFOuvTl6pQw-DQ
• Facebookfacebook.com/throwdown
• Instagraminstagram.com/throwdown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Throwdown Industries