What Morning Walk does

Morning Walk (legal entity Morning Walk USA) is a Chicago- and Milwaukee-based B2B marketing agency operating as a privately held partnership between CEO Pat Goggin and CCO Steve Simoncic, who completed a management buyout in November 2023 from predecessor firm Jacobson/Rost (founded 1957 in Sheboygan, Wisconsin). The agency repositioned around a "Performance Branding" thesis — unifying brand strategy with performance marketing under a methodology called "Truth to Transactions" — and structurally exposes this through its Performance Branding Platform (PBP), Creator Network, MW Experiential, MW TransAct, and Super:Human Lab sub-brands.

Service delivery spans brand purpose design, campaign and content design, product and experience design, performance and growth marketing, customer data programs, and PR/communications design. The firm serves enterprise clients across hospitality (Kalahari Resorts, REEF), automotive aftermarket (OPTIMA Batteries, Monroe Intelligent Suspension, BOSS, Masonite), CPG/food & beverage (Molson Coors, Conagra, Potbelly, OtterBox, Jones Dairy Farm, Bardstown Bourbon), fintech (Uphold), and healthcare (T6 Health Systems), with marquee engagements such as charity: water's Water Changes Everything campaign. Average client tenure among the top five customers is 17 years and 90% of revenue is recurring, supporting a retainer-driven professional services model with quote-based, scope-tied pricing disclosed privately to clients.

Technology is delivered through an integration-heavy stack: Super:Human Lab wraps third-party AI tools (predictive analytics, generative AI for text/image/audio, eye-tracking-based video optimization, creator matching) on top of platforms such as Skai, Braze, Adobe Sensei, Google Performance Max, Salesforce Einstein, Midjourney, ElevenLabs, Akkio, and Rockerbox. Distribution is field-sales-driven across a two-office Midwest footprint, with end-client engagement teams composed of creative, design, production, media, analytics, public relations, and account management professionals.

Name

Morning Walk

Legal name

Morning Walk USA

Website

https://morningwalkusa.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Morning Walk is a privately held B2B marketing agency headquartered in Chicago with a Milwaukee office, serving enterprise and mid-market clients across hospitality, automotive aftermarket, CPG, fintech, spirits, and healthcare with integrated brand strategy and performance marketing services under its Performance Branding framework.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Performance branding agency
• Integrated marketing services
• Brand strategy advertising
• Performance marketing campaigns
• Experiential marketing agency

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing strategic branding, campaign development, content creation, experiential marketing, performance marketing, public relations, and data analytics services to enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Morning Walk is a B2B performance branding agency that designs and delivers integrated marketing ecosystems for enterprise and mid-market brands. Its offerings combine brand purpose design, creative campaign and content development, performance and growth marketing, product and experience design, customer data programs, public relations, experiential marketing, and influencer-driven connected content, augmented by the proprietary Super:Human Lab AI tool suite for predictive analytics, generative AI content, and performance optimization.

Product overview

Morning Walk is a performance branding agency offering an integrated portfolio of services built around its core Performance Branding philosophy. The main offerings include the Performance Branding Platform (PBP) as the central framework, supported by specialized sub-brands: Creator Network for influencer and content creator partnerships, MW Experiential for event and experience marketing, and MW TransAct for connected commerce. The Super:Human Lab provides AI-powered tools and capabilities that enhance all service areas, while Performance Branding Ecosystems serve as the strategic methodology tying everything together. The agency operates primarily in the B2B marketing services space, serving enterprise clients across hospitality, automotive aftermarket, CPG, fintech, and spirits industries.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Branding Platform (PBP): Core integrated marketing platform combining performance marketing with brand building
• Creator Network
• MW Experiential
• MW TransAct
• Super:Human Lab

Products and services

• Performance Branding Platform (PBP) Central, branded service platform connecting brand building with performance marketing through integrated ecosystems that drive both emotional connection and measurable conversions for enterprise and mid-market clients.
• Creator Network Connected-content service offering access to a community of content creators, influencers, and ambassadors that shape trends and brand trust through authentic stories for enterprise brand clients.
• MW Experiential Event and experience marketing service that designs real-world brand interactions, connected experiences, channels, and amplification strategies for enterprise clients.
• MW TransAct Connected commerce service driving growth through selling and buying experiences that empower brands and build buyer confidence throughout the purchase journey.
• Super:Human Lab AI-powered service suite that augments all Morning Walk offerings with predictive analytics, generative AI, audience sentiment discovery, propensity modeling, and eye-tracking-based performance optimization.
• Performance Branding Ecosystems Proprietary strategic framework that combines purpose, experience, and performance marketing into interconnected ecosystems that fuel business growth through data-driven customer relationships for enterprise brands.

Quantifiable outcome

• $30B in enterprise value created with clients
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• charity: watercoreStrategic or Co-development PartnerPartnership between Kalahari Resorts and charity: water to bring clean water to 1 million people in Africa. Morning Walk facilitated and produced the Water Changes Everything campaign supporting this initiative.
• McLarencoreStrategic or Co-development PartnerMcLaren partnership with Monroe Intelligent Suspension naming them Official Intelligent Suspension Partner. Morning Walk facilitated the collaboration announcement and campaign for the McLaren 750S reveal.
• United HealthcareminorOthersUnitedHealthcare creates and publishes Machine-Readable Files on behalf of Morning Walk to comply with transparency-in-coverage requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Independent creative network (Mother New York) operating at similar scale with brand strategy, creative, and experiential capabilities for enterprise consumer brands — comparable mid-size independent agency peer.
• Huge: Design and technology agency combining brand experience, product design, and performance marketing — overlapping with Morning Walk's MW Experiential, MW TransAct, and Super:Human Lab capabilities.
• Mekanism: Mid-sized independent creative and performance marketing agency with a similar 'brand + performance' integrated positioning serving enterprise CPG and consumer clients. Closely comparable in scale, philosophy, and service mix.
• R/GA: Globally recognized design and technology-led creative agency combining brand experience, product innovation, and connected commerce — directly comparable to Morning Walk's Performance Branding Platform and Super:Human Lab offerings.
• 72andSunny: Mid-sized independent creative agency known for culture-driven brand work and integrated campaigns for enterprise brands. Comparable to Morning Walk in independent positioning, brand-led creativity, and enterprise client mix.
• Droga5: Independent creative and strategic agency (now part of Accenture Song) known for brand purpose work and integrated campaigns for major enterprise clients — comparable in philosophy and enterprise reach, though materially larger in scale.
• Pereira O'Dell: Independent creative and media agency with hybrid brand-plus-performance positioning and proprietary analytics practice, closely matching Morning Walk's integrated model and mid-size scale.
• The Martin Agency: Mid-sized independent creative agency with strong brand-purpose and integrated campaign heritage serving enterprise CPG and consumer clients, analogous in scale, ownership structure, and creative-led positioning.

Broad incumbents

• Leo Burnett: Global brand-building advertising agency (Publicis Groupe) where both Morning Walk co-founders previously led; represents the broader incumbent peer against which Morning Walk positions its Performance Branding thesis.

Regional players

• Planet Propaganda: Midwest-based (Madison, WI) independent creative agency serving consumer and B2B brands, comparable in geography, independent ownership, and brand-creative focus though slightly smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morningwalkusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morning Walk