Rhino Technology Group
Rhino Technology Group is a privately held IT hardware reseller founded in 2005 that buys, sells, leases, and services new and refurbished enterprise infrastructure from Cisco, Dell, HPE, IBM/Lenovo, NetApp, and Supermicro, serving data centers, government agencies (via GSA Schedule), IT maintenance firms, and SMBs across 80+ countries from Eden Prairie, MN.
- Company typePrivate
- Founded2005
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rhino Technology Group does
Rhino Technology Group, Inc. is a privately held, founder-led IT hardware reseller founded in 2005 and headquartered in Eden Prairie, Minnesota. The company buys, sells, leases, rents, maintains, and disposes of new and refurbished enterprise infrastructure hardware from six major OEMs — Cisco, Dell, HP Enterprise, IBM/Lenovo, NetApp, and Supermicro — serving enterprise data centers, government agencies (via GSA Schedule 70 contract GS-35F-0185X held since 2011), IT maintenance companies, corporate end-users, IT resellers/brokers, and SMBs across 80+ countries.
The company's core technical differentiator is its seven-step "Proper Certification Process" covering physical inspection, parts testing, wiring/cleaning, data removal, quality assurance, certification, and packaging, paired with a Rhino Advanced Replacement service offering immediate swap and partial trade credit on faulty units. Each OEM platform is staffed by a dedicated product manager with 10-20+ years of tenure, and the Eden Prairie facility holds 40,000+ parts enabling 24-hour order processing and shipping.
Rhino generates revenue through five streams: (1) one-time hardware sales (new and refurbished, with reported savings of 40-85% vs. OEM list), (2) equipment leasing, (3) short-term rentals, (4) multi-platform maintenance subscriptions offering 25-60% savings off OEM contracts with 24/7 support and 2-hour response, and (5) equipment disposition including trade-in credits, consignment, and outright purchase of IT assets. Go-to-market is direct B2B sales organized by hardware platform with no traditional channel partner model, supplemented by an e-commerce quote-request storefront and government sales through the GSA Schedule. Pricing is quote-based with no public tiers; the company employs 11-50 people and is led by Founder & President Cory Larsen with Mike Mattson as CEO and Partner.
Rhino Technology Group firmographics
Firmographics- Name
- Rhino Technology Group
- Legal name
- Rhino Technology Group, Inc.
- Website
- https://rhinotechgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhino Technology Group is a privately held IT hardware reseller founded in 2005 that buys, sells, leases, and services new and refurbished enterprise infrastructure from Cisco, Dell, HPE, IBM/Lenovo, NetApp, and Supermicro, serving data centers, government agencies (via GSA Schedule), IT maintenance firms, and SMBs across 80+ countries from Eden Prairie, MN.
- Ownership category
- akta.pro rank
Rhino Technology Group industry classification
Industry- Product category
- Refurbished Enterprise IT Hardware Resale
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer & Office Equipment (3570)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)
Keywords
Where Rhino Technology Group is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rhino Technology Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling new and refurbished IT hardware including servers, memory, storage, networking, and wireless equipment. Major brands: Cisco, Dell, HP, IBM, Lenovo, NetApp, SuperMicro. Revenue generated through one-time equipment purchases with pricing based on equipment condition (new vs refurbished) and manufacturer.
- Equipment Leasing: Flexible financing options including lease arrangements allowing customers to acquire equipment over time rather than upfront capital expenditure.
- Equipment Rentals: Short-term rental options for IT hardware needs. Allows customers to source equipment in a way that works for their budget on temporary basis.
- Maintenance Services: Multi-platform IT maintenance covering everything from laptops to mainframes. 24/7 responsive support with personalized assistance within two hours. Covers 25-60% savings off manufacturer maintenance contracts. Rhino Advanced Replacement included.
- Equipment Disposition/Trade-in: Trade-in credit, consignment sales, and outright purchase of IT assets. Provides best possible trade-in value for current IT assets. Higher trade-in value when purchasing future products from Rhino.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment - Up to 85% savings vs traditional retail |
| One time/ perpetual license | Pay-as-you-go | Refurbished Equipment - 40-75% average savings |
| Subscription | Annual | Maintenance Services - 25-60% savings off manufacturer contracts |
| Subscription | Monthly | Leasing and Rental Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rhino Technology Group product offering
Product offeringCore offering
Rhino Technology Group buys and sells new and refurbished enterprise IT hardware from Cisco, Dell, HP Enterprise, IBM/Lenovo, NetApp, and Supermicro—including servers, storage, networking, and wireless equipment—offered with 24-hour order processing, end-to-end testing under the Proper Certification Process, and a Rhino Advanced Replacement warranty. The company complements hardware sales with multi-platform IT maintenance (laptops through mainframes), equipment leasing and rental, free system-design consulting, and equipment disposition/trade-in services, all delivered through dedicated platform specialists and a GSA Schedule contract for government buyers.
Product overview
Rhino Technology Group is an IT hardware reseller offering a portfolio of new and refurbished equipment from major manufacturers including Cisco, Dell, HP, IBM/Lenovo, NetApp, and Supermicro. The company operates a hardware lifecycle model encompassing system design, equipment procurement, maintenance services, and equipment disposition. Their core value proposition centers on cost savings of 40-85% through refurbished equipment, backed by end-to-end testing and a comprehensive warranty. The product portfolio spans servers (PowerEdge, ProLiant, SuperServer, pSeries, xSeries), storage solutions (EqualLogic, PowerVault, NetApp arrays, StorageWorks), and networking equipment (Catalyst switches, routers, wireless). These hardware products are complemented by value-added services including financing/leasing options, multi-platform maintenance with 25-60% savings off manufacturer contracts, and asset disposition with trade-in credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Cisco Hardware (New and Refurbished) New and refurbished Cisco networking and server hardware, including routers (800-7500 Series), wireless equipment, interface cards, Catalyst switches, security appliances, PIX firewalls, IP phones, and cables. Sold to enterprise data centers, government agencies, corporate end-users, and IT resellers, with dedicated 15+ year platform experience.
- Dell Hardware (New and Refurbished) New and refurbished Dell hardware including PowerEdge servers (350-8450, M, R, SC, T series), PowerVault storage (tower, rack, NAS, SAN), EqualLogic and EMC storage arrays, and PowerConnect networking equipment. Sold to enterprise data centers, government agencies, corporate end-users, and IT resellers.
- HP Enterprise Hardware (New and Refurbished) New and refurbished HP Enterprise hardware including ProLiant servers (BL, DL, ML series), HP 9000 servers, Integrity servers, StorageWorks solutions (drives, controllers, tape storage), and Procurve networking equipment. Sold with 15+ years of dedicated platform experience.
- IBM/Lenovo Hardware (New and Refurbished) New and refurbished IBM and Lenovo hardware including System P (pSeries, RS6000), System X (xSeries, Netfinity, IntelliStation), and TotalStorage solutions. Sold with 20+ years of dedicated platform experience.
- NetApp Storage Hardware (New and Refurbished) New and refurbished NetApp storage solutions including All Flash Arrays (AFF A-Series, SolidFire, EF Series), Hybrid Arrays (FAS, E-Series, Flexpod), SAN Arrays, and disk shelves. Sold with 10+ years of dedicated platform experience.
- Supermicro Hardware (New and Refurbished) New and refurbished Supermicro server and storage solutions including SuperServer, Twin, TwinPro, UltraServer, MicroCloud, SuperStorage, All-Flash NVME, SuperBlade, and MicroBlade systems. Sold through a dedicated SuperMicro/Nvidia product department.
- IT Hardware Maintenance Services IT hardware maintenance services covering multi-platform equipment from laptops to mainframes. Includes 24/7/365 support with 2-hour response time, Rhino Advanced Replacement service, and 25-60% savings versus OEM maintenance contracts.
- Equipment Disposition Services Trade-in, buyout, consignment, and recycling services for IT assets, including aggressive trade-in credits, consignment sales, and outright purchase of equipment. Provides higher trade-in value when customers purchase future products from Rhino.
- IT Equipment Leasing and Rental Flexible financing options for IT equipment including purchasing payments, lease arrangements, and short-term rental options. Allows customers to acquire equipment over time rather than through upfront capital expenditure.
- System Design and Consulting Services Free personalized consulting sessions to help identify IT infrastructure solutions, including diagnostic reviews of business needs and recommendations for new or refurbished equipment aligned with compatibility, efficiency, and budget goals.
Quantifiable outcome
- 40-75% cost savings on average when purchasing refurbished IT equipment
- +4 more outcomes
Companies that use Rhino Technology Group
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Rhino Technology Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rhino Technology Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CiscocoreStrategic vendor partnership for Cisco networking hardware, servers, and UCS equipment. Rhino's dedicated Cisco department has 15+ years experience. Offers both new and refurbished Cisco products including routers, switches, wireless, and security appliances. Rhino has over 40,000 parts in warehouse with access to thousands more through Cisco and reseller network.
- DellcoreStrategic vendor partnership for Dell hardware including PowerEdge servers, PowerVault storage, EqualLogic, and networking equipment. Dedicated Dell/EMC department with Product Manager Dan Owens.
- HP EnterprisecoreStrategic vendor partnership for HP Enterprise hardware including ProLiant servers, HP 9000, Integrity servers, StorageWorks, and Procurve networking. Dedicated HP department with 15+ years experience. Product Managers Eliot Klone and Eric Oscarson.
- IBM/LenovocoreStrategic vendor partnership for IBM and Lenovo hardware. Dedicated IBM/Lenovo department with over 20 years platform experience. Products include pSeries, xSeries, RS6000, Netfinity, IntelliStation servers and TotalStorage solutions. Product Manager Matt Coquyt.
- NetAppcoreStrategic vendor partnership for NetApp storage solutions including All Flash Arrays, Hybrid Arrays, SAN Arrays, and disk shelves. Dedicated NetApp department with 10+ years experience. Product Manager Matt Maxa specializing in Nimble/NetApp storage.
- SuperMicrocoreStrategic vendor partnership for SuperMicro hardware including SuperServer, Twin, TwinPro, UltraServer, MicroCloud, SuperStorage, and blade solutions. Dedicated SuperMicro/Nvidia department. Product Manager Judd Lindvall.
- U.S. General Services Administration (GSA)coreGSA Schedule Award holder since 2011 under FSS Schedule 70 (Contract GS-35F-0185X). Enables direct procurement relationship with US Federal, State, and local government agencies. Contract period 1/19/2016 through 1/18/2021 (though website shows past date - likely renewed). Covers new and refurbished hardware, maintenance, and parts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Rhino Technology Group competitors and assessment
Company assessmentDirect peers
- CDW: CDW is the largest U.S. multi-brand IT hardware reseller serving enterprises, government, and education. Highly comparable to Rhino's enterprise/government hardware resale model, though at vastly greater scale and with a much broader product catalog.
- Insight Enterprises: Insight is a global solutions integrator and hardware reseller focused on enterprise IT. Direct peer given shared emphasis on Cisco, Dell, HPE, and NetApp hardware sales to enterprise and public-sector customers.
- SHI International: SHI is a large privately held IT reseller serving enterprise and public sector. Comparable in private-company structure and breadth of OEM hardware offering (Cisco, Dell, HPE, IBM).
- Connection (PC Connection): Connection is a mid-market enterprise IT hardware reseller. Comparable in B2B go-to-market and multi-brand hardware focus, though at larger scale than Rhino.
- Network Hardware Resale: Network Hardware Resale is a leading independent refurbisher of Cisco, Juniper, and other networking gear. Closest direct peer in the refurbished-IT niche with comparable target customers and product focus.
- Curvature: Curvature (now part of Park Place Technologies) is a refurbished Cisco and enterprise hardware reseller with maintenance services. Closely comparable to Rhino on product mix, refurbished focus, and lifecycle services.
- Reliant Technology: Reliant Technology is a refurbished enterprise IT hardware reseller specializing in data center equipment (Dell, HPE, Cisco). Direct peer in the refurbished server/storage niche serving enterprise customers.
- CXtec: CXtec is a long-established refurbished IT hardware and cabling reseller with maintenance services. Comparable to Rhino in the secondary-market IT hardware niche, particularly for enterprise networking and server customers.
Broad incumbents
- Park Place Technologies: Park Place Technologies is the dominant independent third-party IT maintenance provider post-acquisition of Curvature. Comparable to Rhino's multi-platform maintenance offering, but with a maintenance-first rather than resale-first model.
- World Wide Technology (WWT): WWT is a large enterprise technology solutions provider with hardware resale as a meaningful line of business. Overlaps with Rhino on Cisco/Dell/HPE enterprise sales but operates as a broader systems integrator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rhino Technology Group social profiles
Digital presenceRhino Technology Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino Technology Group leadership team
Management profileNumber of profiles
Profiles9 records
Rhino Technology Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino Technology Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino Technology Group
What does Rhino Technology Group do?
Rhino Technology Group buys and sells new and refurbished enterprise IT hardware from Cisco, Dell, HP Enterprise, IBM/Lenovo, NetApp, and Supermicro—including servers, storage, networking, and wireless equipment—offered with 24-hour order processing, end-to-end testing under the Proper Certification Process, and a Rhino Advanced Replacement warranty. The company complements hardware sales with multi-platform IT maintenance (laptops through mainframes), equipment leasing and rental, free system-design consulting, and equipment disposition/trade-in services, all delivered through dedicated platform specialists and a GSA Schedule contract for government buyers.
Is Rhino Technology Group a public or private company?
Rhino Technology Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhino Technology Group founded?
Rhino Technology Group was founded in 2005. It employs 11 to 50 people.
Where is Rhino Technology Group based?
Rhino Technology Group is headquartered in Eden Prairie, United States, in the North America region.
How does Rhino Technology Group make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are equipment Leasing, equipment Rentals, maintenance Services and equipment Disposition/Trade-in.
Who are Rhino Technology Group's main competitors?
Direct peers on record are CDW, Insight Enterprises, SHI International, Connection (PC Connection), Network Hardware Resale, Curvature, Reliant Technology and CXtec. Broad incumbents are Park Place Technologies and World Wide Technology (WWT).
Does Rhino Technology Group have an API?
No public API is recorded for Rhino Technology Group.
What industry is Rhino Technology Group in?
Rhino Technology Group's product category is Refurbished Enterprise IT Hardware Resale. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its NAICS code is 42343 and its SIC code is 5045.