What Evaluar.com does

Evaluar.com is a Mexico-headquartered SaaS vendor of AI-augmented recruitment and psychometric assessment software focused on the Latin American market. The company combines an Applicant Tracking System (ATS) with a broad battery of validated psychometric instruments, including the proprietary INTELLECTUS adaptive cognitive test (which uses Computer Adaptive Testing based on Item Response Theory with a 3-parameter logistic model and evaluates 11 cognitive factors), DISC personality profiling, competency assessments, integrity testing, 360-degree evaluations, and Ninebox talent grid mapping. The platform is built on AWS cloud infrastructure and incorporates AI capabilities spanning CV filtering, AI-generated job advertisements, automated candidate profile creation, AI video interview scoring, and Intelligent Talent Hunting across text, video, and structured-data modalities. Supporting sub-brands include e-talent.jobs (a candidate-facing job portal with 1,700+ vacancies and 3,000+ companies), mi.evaluar.com (candidate self-assessment), and candidato.evaluar.com (applicant process portal).\n\nEvaluar serves more than 5,000 companies across 17 LATAM countries, with named enterprise customers including Scotiabank, Coca-Cola, MAPFRE, Heineken, Ford, Adecco, Banco G&T Continental, Grupo Martí, Grupo SID, Tottus, Siman, Colgate-Palmolive, Grupo Toyotoshi, and Unifranz, spanning retail, financial services, consumer goods, telecommunications, automotive, and education. The GTM is a direct, sales-assisted motion segmented into Enterprise and Pyme (SMB) tiers, with WhatsApp chat and named SDRs as the primary conversion channel, supported by an active Spanish-language content marketing engine (2-3 blog posts per week) and paid/earned media across LATAM business outlets.\n\nThe business model is a hybrid of annual SaaS subscriptions (Enterprise and Pyme tiers, quote-based via Service Order contracts) and usage-based revenue (per-evaluation or per-candidate charges for psychometric assessments and mass-hiring scenarios). The company operates through dedicated legal entities in Mexico (Realweb, S.A. de C.V.), Ecuador (EVALUAR.COM S.A.), Chile (EVALUAR.COM S.P.A.), and Peru (EVALUAR.COM S.A.C.), and is privately held with no disclosed venture capital or private equity investment in the source material.

Name

Evaluar.com

Legal name

Realweb, S.A. de C.V.

Website

https://evaluar.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Evaluar.com is a Mexico-headquartered SaaS vendor offering AI-augmented recruitment and validated psychometric assessment software (ATS, INTELLECTUS adaptive cognitive testing, DISC, 360, Ninebox) to 5,000+ enterprise and SMB customers across 17 Latin American countries via subscription and per-evaluation pricing.

Ownership category

akta.pro rank

Product category

Recruitment & Talent Assessment Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI recruitment software
• Psychometric assessment platform
• Applicant tracking system
• Talent evaluation software
• HR analytics platform

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Evaluar operates as a SaaS platform where companies pay for access to the ATS, psychometric evaluations, AI tools, and HR analytics. Pricing is subscription-based, typically per-seat or per-evaluation, with enterprise contracts negotiated via Order of Service. The company has both Enterprise and Pyme (SMB) tiers with differentiated offerings.
2. Psychometric and Evaluation Assessments: Revenue is generated per evaluation or test administered to candidates. Different assessment types (psychometrics, competency tests, cognitive tests, DISC, integrity tests, stress evaluations) are applied and charged per candidate or per evaluation cycle. Volume-based pricing is implied for mass recruitment contexts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Evaluar.com sells a SaaS platform for talent selection and recruitment that combines an Applicant Tracking System (ATS) with AI-powered candidate filtering, AI-generated job ads, AI-scored video interviews, and intelligent talent hunting. The platform also delivers validated psychometric evaluations (including the proprietary INTELLECTUS adaptive cognitive test and DISC Professional Profile) and HR analytics, targeting enterprise and SMB HR teams across 17 LATAM countries.

Product overview

Evaluar.com is a Latin American HR technology platform combining AI-powered recruitment software with validated psychometric assessments. The product portfolio centers on an ATS (Applicant Tracking System) for enterprise and pyme (SMB) tiers, which serves as the core platform for managing candidate pipelines. This platform integrates with specialized evaluation modules including Pruebas Psicométricas (psychometric testing), Evaluación de Competencias Laborales (competency assessment), Evaluación de Personalidad DISC, Evaluación 360, Ninebox, and video interview tools. The system incorporates AI features for automated candidate profile creation (Crea Perfiles), AI-generated job postings (Redacta Anuncios con IA), AI CV filtering, video interview grading, and intelligent talent hunting. The CAT (Computer Adaptive Testing) methodology and INTELLECTUS adaptive cognitive test enable precise measurement with reduced testing time. Supporting candidate-facing portals include e-talent.jobs (job portal) and mi.evaluar.com (self-assessment platform). The platform operates across 17 Latin American countries serving over 5,000 companies.

Differentiator

Problem solved

Functional benefit

Brands

• e-talent.jobs: Job portal and employment platform operated by Evaluar for candidate job searching and applications.
• mi.evaluar.com
• candidato.evaluar.com
• INTELLECTUS
• CAT (Computer Adaptive Testing)
• DISC Professional Profile

Products and services

• ATS Gestión de Candidatos (Applicant Tracking System) Full-featured Applicant Tracking System for managing the entire candidate lifecycle from application to hire. Includes pipeline management, automated communications, interview scheduling, calendar integration, evaluation triggering, and integration with psychometric evaluations. Used by enterprise and SMB HR teams across LATAM.
• Pruebas Psicométricas (Psychometric Tests Suite) Suite of validated psychometric tests evaluating cognitive abilities, personality traits, and behavioral competencies. Includes BARSIT, Raven, Terman Merrill, INTELLECTUS (CAT-based), Moss, Wartegg, and other instruments for pre-employment screening and selection. Targets HR and talent acquisition teams that need standardized, scientifically validated candidate data.
• Test INTELLECTUS Proprietary adaptive cognitive test that evaluates 11 factors (General Intelligence, Analytical Reasoning, Numerical Aptitude, Verbal Aptitude, Grammatical Aptitude, Mechanical Aptitude, Logical-Abstract Aptitude, Complex Instructions Handling, Spatial Aptitude, Orthographic Aptitude, Attention and Concentration) using CAT methodology, completing each factor in 2–5 minutes. Used by recruiters and HR teams to objectively measure cognitive aptitude for job-fit decisions.
• Evaluación de Personalidad DISC (DISC Professional Profile) DISC-based personality assessment that automatically identifies a candidate's behavioral style across Dominance, Influence, Steadiness, and Conscientiousness dimensions. Generates insights into candidate strengths, communication style, and role fit for HR and selection teams.
• Evaluación 360 (360-Degree Performance Evaluation) Multi-rater feedback assessment that collects performance input from peers, managers, direct reports, and the employee for comprehensive performance reviews. Used by HR and organizational development teams for leadership development, succession planning inputs, and objective performance data.
• Ninebox (Talent Grid) Talent grid matrix that combines performance and potential ratings to map employees into a 9-box framework. Supports succession planning, workforce planning, leadership development, and retention decisions for HR and organizational development leaders.
• Evaluaciones de Video Entrevista (AI Video Interview Platform) AI-powered asynchronous video interview platform that allows candidates to record responses and automatically grades them using AI. Integrated into the ATS pipeline so recruiters can score communication, presentation, and content without manual review. Targets HR teams running high-volume or remote-first hiring.
• e-talent.jobs (Job Portal) Job portal that connects LATAM employers with candidates who have been evaluated through Evaluar's platform. Lists 1,700+ vacancies from 3,000+ companies and serves as a candidate-side funnel feeding employer adoption of Evaluar's ATS and psychometrics. Targeted at both job seekers and employer clients in LATAM.
• mi.evaluar.com (Candidate Self-Assessment Platform) Candidate-facing self-service platform where job seekers can take professional competency evaluations, view detailed competency reports, and update their CVs. Feeds candidate data and engagement into Evaluar's broader recruitment ecosystem and employer pipeline.

Quantifiable outcome

• 80% reduction in operational work in recruitment and selection processes
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core infrastructure, integration partner, core / parent and minor.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationEvaluar hosts its entire platform on AWS cloud infrastructure (us-east-1 region). AWS provides data storage, processing, and security infrastructure. AWS holds certifications including ISO/IEC 27001:2022, ISO 27017, ISO 27018, ISO 27701, SOC 1, SOC 2. AWS GuardDuty and CloudTrail are used for security monitoring. AWS certifications are referenced in privacy policies for Mexico, Ecuador, Chile, and Peru as the data hosting provider.
• SAP SuccessFactorsintegration partnerTechnology or IntegrationEvaluar offers integrations with SAP SuccessFactors ecosystem, enabling enterprise clients using SAP HR systems to connect candidate evaluation data into their existing HRIS/ERP systems for streamlined hiring workflows.
• Grupo Céntricocore / parentStrategic or Co-development PartnerGrupo Céntrico is identified as Evaluar's parent or affiliated group (evaluar.com is owned by Grupo Céntrico). The Grupo Céntrico website is linked in Evaluar's footer, indicating a corporate group relationship. Operating under shared processes, policies, and administrative support.
• Aeri (Revista Talento 360)minorGTM or Marketing PartnerAeri / Revista Talento 360 featured Evaluar in an article about AI-driven talent evaluation and how platforms like Evaluar read CVs, predict job fit, and reduce turnover. Served as earned media / thought leadership placement.
• IDC (International Data Corporation)minorGTM or Marketing PartnerIDC featured Evaluar in an article about the 'new normal' and changing competency demands in the workforce. Served as third-party analyst/thought leadership endorsement.
• Business Insider MexicominorGTM or Marketing PartnerBusiness Insider Mexico featured content citing Evaluar's data and insights on workplace topics including stress, home office, and work pressures. Used as earned media credibility.
• El Economista (Mexico)minorGTM or Marketing PartnerEl Economista featured Evaluar in articles about workplace trends and HR transformation, including insights on labor competencies during the pandemic. Earned media coverage.
• Pulso LaboralminorGTM or Marketing PartnerPulso Laboral (Mexico) published content on workplace competencies and HR challenges, citing Evaluar's data and insights. Earned media placement.
• Expansion MXminorGTM or Marketing PartnerExpansion MX published multiple articles on leadership, workplace culture, and HR trends featuring Evaluar's perspective and data. Earned media coverage.
• Forbes MexicominorGTM or Marketing PartnerForbes Mexico cited Evaluar's data on workplace stress (75% of Mexicans experiencing job stress). Earned media placement enhancing credibility.
• La RazónminorGTM or Marketing PartnerLa Razón published HR-related content citing Evaluar data, including outsourcing challenges and HR workload. Earned media placement.
• America RetailminorGTM or Marketing PartnerAmerica Retail published content on workplace stress citing Evaluar survey data. Used as thought leadership / earned media in the retail and consumer goods sector.

Scale indicators11 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Bumeran: Bumeran is one of the largest job boards and recruitment platforms in LATAM (operated by Indeed/Recruit), directly competing with Evaluar in online recruitment advertising and ATS-adjacent services across Spanish-speaking LATAM markets. Both target employers seeking to fill vacancies across the region.
• OCC Mundial: OCC Mundial is a leading Mexican recruitment platform and job board providing ATS-like services, employer branding, and psychometric/assessment tools to enterprises in Mexico. It competes directly with Evaluar for enterprise recruitment budgets, particularly among Mexican corporates and multinationals operating in Mexico.
• Computrabajo: Computrabajo is a major LATAM job board and recruitment SaaS provider operating across Mexico, Argentina, Colombia, Peru, Chile, and other Spanish-speaking markets. It competes with Evaluar in employer recruitment tooling and candidate sourcing, particularly for SMB and mid-market segments.
• Greenhouse Software: Greenhouse is a US-headquartered enterprise ATS with growing international presence and AI-driven hiring features. It competes with Evaluar for enterprise ATS RFPs among LATAM-headquartered multinationals and global companies with regional operations.
• Workable: Workable is a global SMB/mid-market ATS with AI-powered candidate sourcing and screening. It targets a similar SMB and mid-market segment as Evaluar's Pyme tier and competes for digital-native and growing-company recruitment budgets across LATAM.

Broad incumbents

• iCIMS: iCIMS is a large enterprise talent acquisition platform offering ATS, candidate relationship management, and AI recruiting tools. It targets the same enterprise segment as Evaluar (Scotiabank-sized employers) with a broader portfolio, and competes for large LATAM multinational recruitment modernization deals.
• SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite that includes talent acquisition, recruiting, and onboarding modules. Evaluar already integrates with SuccessFactors, and the two compete for the same enterprise talent acquisition budget at large LATAM multinationals (e.g., SAP-shops like Coca-Cola, Heineken).

Emerging players

• Manatal: Manatal is an AI-powered recruitment platform with strong presence in Southeast Asia and expanding into LATAM. It offers an ATS enriched with AI candidate enrichment and scoring, and competes with Evaluar in mid-market and enterprise AI-assisted recruitment, particularly for newer buyers without legacy psychometric relationships.
• Mettl (Mercer Mettl): Mercer Mettl is an online assessment and psychometric platform offering competency, cognitive, and personality tests integrated with ATS workflows. It competes with Evaluar in the psychometric assessment layer of recruitment, particularly for multinational LATAM operations of global enterprises.
• HireVue: HireVue is an enterprise video interview and AI assessment platform used by global employers for asynchronous video interviewing and skills evaluation. It overlaps with Evaluar's AI video interview scoring and competency assessment modules, and competes for enterprise assessment RFPs in LATAM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/evaluar-Recursos-Humanos
• Facebookfacebook.com/evaluarcom
• LinkedInlinkedin.com/company/evaluarcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evaluar.com