EBG

What EBG does

EBG (Entertainment Benefits Group, LLC) is a privately held Florida-incorporated company founded in 2001 that operates a closed-loop e-commerce network connecting 40,000+ corporate clients and 100+ million end users to exclusive travel, entertainment, and consumer-brand offers. The company is structured around three core go-to-market lines: Employer Solutions (corporate benefits programs for Fortune 500 and Fortune 1000 companies), Membership Solutions (benefit programs for affinity groups and membership-based organizations), and Brand Solutions (distribution and direct-marketing access for travel, entertainment, and consumer brands). Underlying these are proprietary technology modules including white-label platform development, ticketing point-of-sale (POS) systems, a custom hotel booking engine, and a travel solutions widget, all configurable for closed-loop, login-protected partner environments.

Revenue is generated primarily through two mechanisms: transaction fees on ticket sales (10+ million admission tickets sold annually through partnerships with Walt Disney World, Universal Orlando Resort, SeaWorld, Six Flags, Cirque du Soleil, Live Nation, and others) and travel booking commissions, supplemented by recurring subscription and platform-service revenue from corporate benefits clients and membership organizations such as USAA, AAA, and Sam's Club. Distribution occurs through direct enterprise sales, white-label licensing to channel partners (Working Advantage, TicketsatWork, Beneplace, Plum Benefits), and the wholly-owned B2C marketplace Undercover Tourist, acquired in June 2022. The company recently expanded its product surface with the November 2025 launch of EBG Local, a dining and grocery discount platform covering 150,000+ locations, and has extended into the movie-theater vertical through partnerships with ClassPass, AMC, Regal, Marcus Theatres, and LOOK Dine-In Cinemas. The company does not disclose revenue, has no identified parent company, and operates with 251-500 employees from its headquarters in Aventura, Florida.

Name

EBG

Legal name

Entertainment Benefits Group, LLC

Website

https://ebgsolutions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EBG (Entertainment Benefits Group) is a privately held company that operates a closed-loop e-commerce network connecting 40,000+ corporate clients and 100+ million users to exclusive travel, entertainment, and consumer-brand offers through proprietary white-label technology and partnerships with major entertainment IP holders.

Ownership category

akta.pro rank

Product category

Corporate Employee Benefits Platform

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Employee benefits platform
• Travel and entertainment
• Corporate discount programs
• White-label ticketing
• Membership benefit programs

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Sale of admission tickets to entertainment venues including theme parks, theaters, and attractions. EBG sells 10+ million admission tickets annually through its network.
2. Travel Booking Services: Hotel booking commissions and travel service transaction fees for bookings made through the proprietary hotel booking engine and travel widget platform.
3. Corporate Benefits Platform Services: Employer solutions providing unique savings platforms with exclusive discounts on products, services and experiences. Revenue generated through corporate client subscriptions and transaction fees.
4. Membership Program Services: Benefit programs for closed loop affinity groups and membership-based organizations offering exclusive travel and entertainment deals.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

EBG operates a B2B e-commerce and benefits platform that connects corporate employers, membership organizations, and brand partners through a closed user group network spanning 40,000+ corporate clients and 100+ million users. Its core products are Employer Solutions (corporate employee savings platform with exclusive travel and entertainment discounts), Membership Solutions (benefits for affinity groups and closed-loop membership organizations), and Brand Solutions (distribution and direct marketing for travel, entertainment, and everyday brand partners). Supporting these are proprietary white-label platforms, ticketing POS technology, a custom hotel booking engine, and a travel widget, plus the B2C Undercover Tourist marketplace and the EBG Local dining and grocery discount platform.

Product overview

EBG operates as an e-commerce solutions provider with a platform-plus-modules architecture centered on three core products: Employer Solutions (the largest corporate travel and entertainment benefits program), Membership Solutions (benefits for affinity and membership organizations), and Brand Solutions (distribution and marketing for travel and entertainment brands). Supporting these core offerings are technology modules including White Label Platforms, Ticketing POS Technology, Custom Hotel Booking, and Travel Solutions. The portfolio also includes Undercover Tourist (B2C travel marketplace for theme parks) and EBG Local (localized dining and grocery discount platform). The closed-loop network reaches 40,000+ corporate clients and 100+ million users.

Differentiator

Problem solved

Functional benefit

Brands

• Undercover Tourist: One of the largest privately held B2C online travel marketplaces in the nation specializing in theme parks and attractions, offering great trip planning tools and tips to create memorable vacations.
• EBG Local

Products and services

• Employer Solutions The largest corporate benefits program for travel and entertainment in the world, providing companies access to a unique employee savings platform with exclusive discounts and special offers on products, services, and experiences for their employees. Targeted at 40,000+ corporate clients including Fortune 500 and Fortune 1000 corporations.
• Membership Solutions
• Brand Solutions Distribution and marketing solutions for travel, entertainment, and everyday brand partners, offering growth opportunities through access to a highly engaged closed user group network of 100+ million users and driving incremental sales. Brand partners include Disney, Universal, SeaWorld, Six Flags, Cirque du Soleil, Live Nation, Hertz, Samsung, Lenovo, and TrueCar.
• Undercover Tourist One of the largest privately held B2C online travel marketplaces in the nation, specializing in theme parks and attractions, offering trip planning tools and tips for memorable vacations. Operated as a wholly owned subsidiary of EBG.
• EBG Local A corporate perks platform offering localized employee benefits focused on dining and grocery discounts across the United States, integrating with existing EBG services and offering savings at over 150,000 locations through barcode technology.

Quantifiable outcome

• 10+ million admission tickets sold annually
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and major.

• ClassPasscoreStrategic or Co-development Partner · 11 February 2026ClassPass partnered with EBG as an entertainment and travel commerce platform to support theater partnerships. EBG enables ClassPass to expand movie offerings beyond fitness and wellness to include Regal Cinemas, Marcus Theatres, and LOOK Dine-In Cinemas across 190+ U.S. locations. Movie reservations at Major Rocket brands increased 52% from August 2025 to January 2026.
• Regal CinemascoreStrategic or Co-development Partner · 11 February 2026Regal Cinemas (including Edwards and United Artists brands) partnered with ClassPass via EBG platform. Added over 190 locations across multiple states as part of ClassPass's expansion into holistic lifestyle offerings.
• Marcus TheatrescoreStrategic or Co-development Partner · 11 February 2026Marcus Theatres partnered with ClassPass via EBG platform to offer movie tickets and bundled experiences to ClassPass members.
• LOOK Dine-In CinemascoreStrategic or Co-development Partner · 11 February 2026LOOK Dine-In Cinemas partnered with ClassPass via EBG platform to offer movie tickets and bundled experiences to ClassPass members.
• Local and National Restaurant/Grocery PartnersmajorGTM or Marketing Partner · 19 November 2025EBG Local platform launched November 2025 offering dining and grocery discounts with local and national partners across 150,000+ locations through barcode technology.
• AMC TheatrescoreStrategic or Co-development Partner · 1 August 2025AMC Theatres partnership with ClassPass launched August 2025, supported through EBG. Movie reservations increased 52% by January 2026, demonstrating strong user demand for lifestyle experiences.
• Walt Disney WorldcoreGTM or Marketing PartnerMajor brand partner for theme park tickets and experiences. Disney brands including Walt Disney World and Disneyland Resort are featured partners with EBG's closed user group network.
• Universal Orlando ResortcoreGTM or Marketing PartnerUniversal Orlando Resort is a #1 distribution partner for industry leading brands through EBG's closed user group network.
• SeaWorldcoreGTM or Marketing PartnerSeaWorld (United Parks Resorts) is a featured brand partner for entertainment ticket distribution through EBG's network.
• Six FlagscoreGTM or Marketing PartnerSix Flags is a featured brand partner for theme park ticket distribution through EBG's network.
• Cirque du SoleilcoreGTM or Marketing PartnerCirque du Soleil is a featured entertainment partner for live performance ticket distribution through EBG's network.
• Live NationcoreGTM or Marketing PartnerLive Nation is a brand partner for entertainment and live event ticket distribution through EBG's network.
• HertzmajorGTM or Marketing PartnerHertz car rental services distributed through EBG network as part of travel and entertainment offerings.
• TrueCarmajorGTM or Marketing PartnerTrueCar automotive services distributed through EBG network as part of everyday brand offerings.
• Working AdvantagemajorChannel Partner/ Reseller/ DistributorWorking Advantage is a corporate perks and employee discount platform partnership operating under the EBG network.
• TicketsatWorkmajorChannel Partner/ Reseller/ DistributorTicketsatWork is a corporate employee benefits platform for entertainment and travel, part of EBG's corporate client network.
• BeneplacemajorChannel Partner/ Reseller/ DistributorBeneplace is a corporate benefits marketplace partnership within the EBG network.
• Plum BenefitsmajorChannel Partner/ Reseller/ DistributorPlum Benefits is an employee perks and benefits platform partnership within EBG's network.
• Sam's ClubcoreChannel Partner/ Reseller/ DistributorSam's Club membership benefits partnership, offering expanded member benefits through EBG's travel and entertainment network.
• USAAcoreChannel Partner/ Reseller/ DistributorUSAA membership organization benefits partnership, providing exclusive travel and entertainment offers to USAA members through EBG network.
• AAAcoreChannel Partner/ Reseller/ DistributorAAA affinity group membership benefits partnership, providing exclusive travel and entertainment offers to AAA members through EBG network.
• Undercover TouristcoreStrategic or Co-development PartnerUndercover Tourist is a B2C online travel marketplace operated by EBG, specializing in theme parks and attractions. One of the largest privately held B2C online travel marketplaces in the nation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PerkSpot: PerkSpot is a leading corporate perks and employee discount platform offering exclusive deals on products, services, and experiences to employees of client companies. It directly competes with EBG's Employer Solutions in the same enterprise benefits channel serving Fortune-level clients.
• BenefitHub: BenefitHub operates a corporate benefits marketplace providing employee discounts on entertainment, travel, and consumer products. It is a direct peer to EBG in the employer-sponsored perks space, competing for the same Fortune 500/1000 corporate clients.
• Working Advantage: Working Advantage is a corporate employee discount platform offering entertainment and travel deals to employees of member companies. While listed as an EBG channel partner, it also operates a competing corporate perks offering, making it a partial direct competitor with overlapping corporate client bases.
• TicketsatWork: TicketsatWork provides corporate employee benefits with discounted entertainment and travel offers to employees of client organizations. Similar to Working Advantage, it is both an EBG distribution partner and an operator in the same corporate perks space, making it a directly comparable business.
• Abenity: Abenity offers a private member perks platform for associations, membership organizations, and employers. It directly parallels EBG's Membership Solutions and Employer Solutions offerings through a white-label platform model.
• Plum Benefits: Plum Benefits is an employee perks platform offering discounts on travel, entertainment, and consumer services to corporate employees. It is both an EBG distribution partner and an adjacent competitor in the corporate entertainment perks space.

Broad incumbents

• Reward Gateway: Reward Gateway is a broader employee engagement and benefits platform offering discounts, recognition, and wellbeing programs to mid-market and enterprise clients. It competes with EBG as part of a wider total rewards suite rather than as a pure-play entertainment perks specialist.
• Expedia Partner Solutions: Expedia Partner Solutions provides B2B travel APIs and white-label booking technology for partners wanting to embed hotels, flights, and packages into their own platforms. It is comparable to EBG's hotel booking engine and travel widget on the technology and distribution side.
• Costco Travel: Costco Travel is the travel marketplace of Costco Wholesale, offering members exclusive deals on theme park tickets, hotels, and vacation packages. It directly parallels EBG's Undercover Tourist B2C business for theme park and attraction bookings via membership-based distribution.

Emerging players

• Fond: Fond is a corporate perks and rewards platform offering discounts on travel, entertainment, and consumer products to employees. It is a more recently established competitor in the same corporate perks category EBG serves through its Employer Solutions product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entertainment-benefits-group
• Xx.com/ebgbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBG