What Link Mobility does

Link Mobility is a Copenhagen-headquartered Communications Platform as a Service (CPaaS) provider founded in 2001 that enables enterprise businesses to execute two-way customer communications across SMS, WhatsApp, RCS, and email, plus 20+ additional channels. The company's core offering is the MyLINK platform suite, which comprises MyLINK Engage for omnichannel bulk messaging and scheduling, MyLINK Studio for branded message template design, MyLINK Connect for AI-powered chatbot conversations, MyLINK Marketing Platform for campaign automation and segmentation, MyLINK Payment for in-message payment links, and MyLINK Lookup and SenderID Protection for phone validation and brand authentication. Programmable access is provided via MyLINK SMS API and MyLINK Email API, with SDK examples in Python and C# and a public developer documentation portal. Underlying technology integrates generative and agentic AI for message composition, auto-responses, and campaign optimization, and the platform maintains GDPR compliance plus certifications including Meta Partner status and Google RCS partnership.

The company operates a usage-based and subscription pricing model with quote-based enterprise contracts typically spanning multi-year terms. Go-to-market combines enterprise field sales supported by 29 local offices worldwide with a developer-first API and self-service documentation layer. Link Mobility serves more than 50,000 customers across six primary verticals — Retail, Logistics, Hospitality, Leisure, Technology, and Finance — with marquee enterprise logos including DHL, L'Oréal (La Roche-Posay), METRO, Storebrand, Lowell, and Diller, reporting an 89% customer satisfaction rate. Revenue is generated through message volume-based pricing on CPaaS services and recurring platform subscriptions, with deep integrations across Salesforce, HubSpot, Shopify, Magento, Adobe, Mailchimp, Zapier, Slack, and Firebase anchoring the distribution ecosystem.

Name

Link Mobility

Legal name

Link Mobility

Website

https://linkmobility.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Telecommunications (517), All Other Telecommunications (517810)

SIC

Telephone Communications (No Radiotelephone) (4813), Telegraph & Other Message Communications (4822)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

Keywords

• Enterprise messaging solutions
• CPaaS communications platform
• Omnichannel customer engagement
• SMS API services
• Marketing automation messaging

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPaaS Messaging Services: Communication Platform as a Service offering messaging solutions across SMS, WhatsApp, RCS, and Email channels. Revenue is generated through message volume-based pricing with enterprise contracts for large-scale deployments.
2. API and Platform Subscriptions: Developer APIs and platform tools provided with usage-based or subscription pricing for businesses integrating communication capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Link Mobility operates a Communications Platform as a Service (CPaaS) that enables businesses to send and receive messages across 20+ channels including SMS, WhatsApp, RCS, and Email. The MyLINK product suite supports bulk messaging, conversational chatbots, marketing automation, in-message payments, and developer APIs for transactional notifications, authentication (OTP/2FA), and large-scale customer communications.

Product overview

Link Mobility is a CPaaS (Communications Platform as a Service) company providing omnichannel enterprise messaging solutions across SMS, WhatsApp, RCS, and Email. The product portfolio centers on the MyLINK platform suite, comprising six interconnected products: MyLINK Engage (core messaging platform for bulk sending, scheduling, and multi-channel outreach), MyLINK Studio (template and message design builder), MyLINK Connect (AI-powered chatbot builder for omnichannel chat conversations), MyLINK Marketing Platform (marketing automation with audience segmentation and campaign ROI analytics), MyLINK Payment (in-message payment link facilitation), and MyLINK Lookup / SenderID Protection (number validation and brand protection). Two additional API products — MyLINK SMS API and MyLINK Email API — provide programmatic access to core SMS and email capabilities for developers. The MyLINK Engage platform serves as the primary channel hub, while MyLINK Studio and MyLINK Marketing Platform serve as the content and campaign design layer, with MyLINK Connect providing the AI chatbot interface layer, and the API products serving developer/enterprise integration needs.

Differentiator

Problem solved

Functional benefit

Brands

• MyLINK Engage: Messaging platform for customer engagement
• MyLINK Studio
• MyLINK MarketingPlatform
• MyLINK Connect
• MyLINK SMS API
• MyLINK Email API
• MyLINK Payment
• MyLINK Lookup
• MyLINK SenderID

Products and services

• MyLINK Engage Core omnichannel messaging platform enabling bulk messaging, scheduling, and personalized multi-channel customer communications across SMS, email, RCS, and WhatsApp for enterprise businesses.
• MyLINK Studio Message design and template builder for creating branded, pre-approved message templates used across campaigns, promotions, and service responses for business marketers.
• MyLINK Connect Omnichannel chatbot builder enabling AI-powered chat-based customer interactions, automated conversations, and real-time customer support across RCS, SMS, and WhatsApp channels.
• MyLINK Marketing Platform Marketing automation and campaign management platform supporting dynamic campaign creation, audience segmentation, data-driven targeting, and ROI tracking across all messaging channels for enterprise marketers.
• MyLINK Payment Payment facilitation module enabling secure, clickable payment links in messages for seamless checkout experiences, invoice delivery, and payment receipt handling for businesses.
• MyLINK SMS API Programmable SMS API enabling developers to send and receive text messages, OTP codes, and SMS-based notifications with verified sender IDs and global network connectivity for enterprise integration.
• MyLINK Email API Programmable email API for sending transactional and promotional emails, automated email campaigns, and email-based authentication with OTP and 2FA support for developer integration.
• MyLINK Lookup Phone number validation and lookup service providing verified sender identification, security controls, and compliance tools to protect messaging integrity for businesses.
• MyLINK SenderID Protection SMS SenderID protection service safeguarding brand identity in text message sender names to prevent impersonation and fraud in outbound SMS communications for enterprises.

Quantifiable outcome

• 89% customer satisfaction rate
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or IntegrationMeta partnership providing WhatsApp Business integration and Meta Partner certification for messaging solutions.
• GooglecoreTechnology or IntegrationGoogle partner for RCS messaging capabilities and Android ecosystem integration.
• AdobecoreTechnology or IntegrationAdobe partner for marketing automation and email integration capabilities.
• MEF (Mobile Ecosystem Forum)coreTechnology or IntegrationMEF membership providing industry standards, compliance, and mobile ecosystem collaboration.
• ShopifycoreTechnology or IntegrationNative integration with Shopify e-commerce platform for retail messaging and notifications.
• SalesforcecoreTechnology or IntegrationCRM integration for customer communication and marketing automation within Salesforce ecosystem.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration for e-commerce messaging and transaction notifications.
• MagentocoreTechnology or IntegrationAdobe Commerce/Magento integration for enterprise e-commerce communication.
• ZapiercoreTechnology or IntegrationZapier automation integration enabling no-code connections to 5,000+ applications.
• MailchimpcoreTechnology or IntegrationEmail marketing platform integration for combined email and SMS campaigns.
• HubSpotcoreTechnology or IntegrationHubSpot CRM and marketing hub integration for inbound marketing automation.
• FirebasecoreTechnology or IntegrationGoogle Firebase integration for mobile app notifications and authentication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MessageBird (Bird): Netherlands-based omnichannel CPaaS company offering SMS, WhatsApp, email, and marketing automation APIs with a strong European customer base — comparable product surface and region.
• CM.com: Netherlands-listed CPaaS vendor offering SMS, WhatsApp, email, voice, and payment solutions — directly overlapping product portfolio, particularly the MyLINK Payment-like commerce messaging use case.
• Infobip: Croatia-based global CPaaS platform providing SMS, WhatsApp, RCS, email, and conversational AI across 190+ countries; similar multi-channel product breadth and enterprise targeting.
• Plivo: US-based CPaaS platform offering SMS, voice, and WhatsApp APIs to enterprises and developers; smaller scale than Link but directly comparable API-first CPaaS proposition.
• Twilio: US-based public CPaaS leader offering programmable SMS, WhatsApp, email, and voice APIs plus adjacent engagement software; the most direct global comparable to Link Mobility's API-first and enterprise channels.
• Sinch: Sweden-headquartered public CPaaS operator with strong European footprint and SMS/voice/WhatsApp/RCS APIs — directly comparable geography, scale, and enterprise-focused CPaaS offering.
• Telesign: Communications platform providing SMS, voice, and identity/verification APIs (overlapping with MyLINK Lookup/SenderID); comparable authentication and messaging API offerings.
• Route Mobile: India-headquartered CPaaS provider with global CPaaS and RCS offerings; comparable enterprise messaging footprint and emerging-market coverage to Link Mobility.

Broad incumbents

• Vonage (Ericsson): Now part of Ericsson, Vonage provides programmable communications APIs (SMS, voice, video) within a much larger telecom equipment vendor — comparable CPaaS APIs but a broader incumbent context.

Emerging players

• Brevo (formerly Sendinblue): European-headquartered marketing and communications platform combining email, SMS, WhatsApp, and CRM — overlapping on MyLINK Marketing Platform and multi-channel campaign positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/linkmobility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Mobility