AllyHealth

What AllyHealth does

AllyHealth is a US-based virtual care platform that connects employees, members, and individual consumers to physicians, mental-health professionals, wellness coaches, specialists, and health advocates through a multi-modality stack spanning audio, video, and secure text. Its product surface includes Virtual Urgent Care, Virtual Primary Care, Virtual Dermatology, Virtual MSK, Virtual Talk Therapy, Virtual Psychiatry, 24/7 short-term counseling, Health & Wellness Coaching, Rx Savings, Medical Bill Saver, Advocacy & Care Navigation, and Virtual Second Opinions, all delivered through a mobile app on iOS and Android. In July 2021, the company introduced a separate Benefits Delivery Platform providing brokers, consultants, and HR administrators with a co-branded, configurable app home screen, custom benefit tiles, a digital benefit wallet, and a shared messaging center.

The business is built on two parallel revenue mechanics. In the B2B channel, AllyHealth sells exclusively through a nationwide network of agent and broker resellers, charging employers per-member-per-month (PMPM) subscription fees and paying 20% of PMPM as ongoing broker commissions; the channel targets small employers, self-funded employers, third-party administrators, insurance carriers, hospitals, and government entities. In B2C, individual consumers can subscribe directly to a Basic Plan at $29.95/month or an Essentials Plan at $49.95/month, both of which include $0 doctor and pediatrician visits. The company also monetizes adjacent savings services such as the Rx Savings Center (transaction-based prescription discounts) and Medical Bill Saver (members keep 65% of negotiated savings). The core operational claim is a proprietary 'Guaranteed Engagement Process' that reportedly delivers 50-80% member utilization, materially above the sub-5% industry average cited by AllyHealth.

The company is privately held (AllyHealth LLC, Pennsylvania), was founded in 2011, and operates with an 11-50 employee headcount across Bryn Mawr, Philadelphia, and Ridgefield Park. Leadership consists of CEO Dave Hurlock, Executive Vice President Ron Douglass (also referenced as CEO in external communications, indicating a role transition), and VP of Sales Michael Gough. AllyHealth is not a HIPAA covered entity but operates as a business associate to its medical groups, and is CCPA-compliant; the company has no disclosed outside funding, no parent company, no acquisitions, and no AI/ML capabilities on record.

Name

AllyHealth

Legal name

AllyHealth LLC

Website

https://allyhealth.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AllyHealth is a US-based virtual care platform delivering telehealth, mental health, wellness coaching, advocacy, and savings tools to employer groups via an exclusive broker channel and to individual consumers via direct subscription, operating since 2011 with a co-branded Benefits Delivery Platform launched in 2021.

Ownership category

akta.pro rank

Product category

Telehealth and Virtual Care Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Telehealth services
• Virtual primary care
• Mental health therapy
• Health advocacy navigation
• Wellness coaching benefits

Headquarters

HQ city

Bryn Mawr

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription / PMPM Fees: Monthly subscription fees charged per primary member (PMPM - Per Member Per Month). AllyHealth works exclusively through agents and broker resellers who earn commissions of 20% of the PMPM fee. The company receives payment from enrolled clients and pays commissions within 30 days of month end.
2. Direct Consumer Subscriptions: Individual consumers can purchase plans directly - Basic Plan at $29.95/month or Essentials Plan at $49.95/month. Doctor visits and pediatrician visits are included at $0 cost.
3. Rx Savings Center: Prescription savings service where members compare prices and receive discounts on prescriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AllyHealth is a virtual care platform that connects employees and members to doctors, therapists, mental health specialists, wellness coaches, health advocates, and cost transparency and savings tools. It offers a modular suite of telehealth, mental health, advocacy, and savings services delivered via a mobile app and benefits delivery platform, sold primarily through broker/agent channels to employers, TPAs, and insurance carriers.

Product overview

AllyHealth is a virtual care platform combining a modular suite of telehealth and wellness services with a benefits delivery platform. The core offerings include Virtual Urgent Care, Virtual Primary Care, Virtual Dermatology, Virtual MSK, Virtual Talk Therapy, Virtual Psychiatry, 24/7 Counseling, Health & Wellness Coaching, Advocacy & Care Navigation, Virtual 2nd Opinions, and Savings Tools (RX Savings Center, Medical Bill Saver). The platform is delivered via a comprehensive mobile app (available on Apple App Store and Google Play Store) and includes a separate Benefits Delivery Platform for brokers and HR administrators featuring co-branding, custom benefit tiles, and a digital benefit wallet. The platform connects employees and members to doctors, therapists, specialists, health advocates, and cost transparency tools 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Urgent Care On-demand 24/7/365 access to licensed physicians for common illnesses, diagnosis, treatment, and prescriptions via phone or video.
• Virtual Primary Care Access to top primary-care physicians delivering tailored care plans via video or telephonic interactions.
• Virtual Dermatology Board-certified dermatologists treating and diagnosing hundreds of common skin, nail, and hair conditions, including chronic skin condition management.
• Virtual MSK (Musculoskeletal) Coach-led virtual exercise therapy for treating chronic pain from home, taking only 15 minutes per day.
• Virtual Talk Therapy Virtual visits with licensed psychologists via phone or video providing mental health support.
• Virtual Psychiatry U.S.-based, board-certified psychiatrists providing diagnosis, treatment, and medication prescribing for mental health needs.
• 24/7 On-Demand & Short-Term Counseling Master's Level Mental Health Coach access any time for immediate, short-term, in-the-moment counseling needs.
• Health & Wellness Coaching Virtual coaching for personal wellness goals including weight loss, fitness, nutrition, stress management, and more.
• RX Savings Center Prescription savings tool comparing prices and providing discounts on prescriptions.
• Medical Bill Saver Medical bill negotiation service for bills over $500, with members keeping 65% of savings.
• Advocacy & Care Navigation Personal health allies providing unbiased, independent concierge-level guidance through the healthcare system, including benefit explanations, claims issues, and provider finding.
• Virtual 2nd Opinions Virtual second opinions from best-in-class medical experts and specialists for complex, critical, and worrying health problems.
• Benefits Delivery Platform Comprehensive app and operating system for benefits consultants, brokers, and partners featuring co-branded configurable app home screen, custom benefit tiles, and a digital benefit wallet hosting preloaded benefit ID cards. First app to bring healthcare benefits and telehealth services under one roof. Available on Apple and Android.

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Accolade: Employer-sponsored care navigation and advocacy platform that increasingly bundles virtual primary care and mental health. Closely comparable to AllyHealth's advocacy and care navigation product, also sold through employer benefit channels.
• Included Health: Integrated virtual care and care navigation platform for employers and health plans combining Doctor On Demand telehealth with advocacy. Directly comparable to AllyHealth's combined telehealth + advocacy + behavioral health bundle.
• Teladoc Health: Largest pure-play virtual care platform offering employer-sponsored telehealth, mental health, and specialty care. Direct competitor to AllyHealth across urgent care, primary care, behavioral health, and care navigation modules sold to enterprise and health plan buyers.
• MDLIVE (Evernorth/Cigna): Virtual care platform for urgent care, behavioral health, and primary care sold through health plans and employers. Direct competitor to AllyHealth's core virtual care suite, now backed by Evernorth distribution scale.
• Amwell: Enterprise telehealth platform sold to health systems, health plans, and employers. Competes head-to-head with AllyHealth in employer-sponsored virtual urgent care, behavioral health, and care navigation use cases.
• Health Advocate: Healthcare advocacy and navigation service sold to employers, health plans, and TPA customers. Highly comparable to AllyHealth's Advocacy & Care Navigation offering, including claims and bill negotiation services.

Emerging players

• Hinge Health: Employer-sponsored virtual MSK and chronic pain program. Directly comparable to AllyHealth's Virtual MSK offering and competes for the same employer benefits budget line item.
• Lyra Health: Employer-sponsored mental health platform offering teletherapy, coaching, and psychiatry. Overlaps with AllyHealth's Virtual Talk Therapy, Psychiatry, and 24/7 Counseling modules within a more specialized mental health positioning.
• Wondr Health: Employer-sponsored digital wellness and weight management platform. Adjacent to AllyHealth's Health & Wellness Coaching offering and competes for the same lifestyle/wellness employer benefits dollars.

Broad incumbents

• One Medical (Amazon One Medical): Membership-based primary care platform with growing virtual care capabilities. Overlaps with AllyHealth's Virtual Primary Care positioning but operates a broader in-person plus digital care delivery model for employers and consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllyHealth
• Facebookfacebook.com/AllyHealth
• LinkedInlinkedin.com/company/allyhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllyHealth