Themefusion

What Themefusion does

ThemeFusion is a privately held US software company founded in 2012 and headquartered in Tampa, Florida, that develops and distributes Avada, the #1 selling WordPress theme on the Envato/ThemeForest marketplace for 14+ consecutive years. Its product portfolio is a single integrated offering: Avada, a 100% in-house-developed WordPress website builder composed of more than 14 sub-products (Live Visual Builder, Layout Builder, Header Builder, Footer Builder, Form Builder, Mega Menu Builder, WooCommerce Builder, Off-Canvas Builder, Setup Wizard, Performance Wizard), a content library of 113 prebuilt full websites and 639 Avada Studio content blocks, 120+ design elements, and a maintenance layer (the proprietary Avada Patcher) that pushes fixes without requiring full updates. The platform integrates natively with WooCommerce, Yoast SEO, HubSpot, The Events Calendar, bbPress, WPML, Slider Revolution, and LayerSlider, and serves three primary personas: beginners launching a first site, marketers focused on lead generation and SEO, and agencies/developers needing advanced customization. The company has a 1,050,000+ active-user base, 26,574+ average 5-star Themeforest reviews, and operates with 11–50 employees under founder/CEO Luke Beck, with no disclosed institutional funding and no parent company.

ThemeFusion's business model is product-led, sold primarily through the Themeforest marketplace with a secondary direct channel at avada.com, on a one-time $69 perpetual license that includes free lifetime updates, 6 months of hands-on support (renewable for a fee), access to all design elements and prebuilt sites, and 6 bundled premium plugins. Customer segments are horizontally distributed across Beginners, Marketers, Professionals, and Small Businesses, with no enterprise tier or named large-customer concentration, and only one disclosed reference customer (Squarebird, a small web-design agency specializing in Avada). The company has operated continuously since 2012, generated no disclosed revenue figures, has not raised institutional capital, and has not executed any M&A. In 2026, two security vulnerabilities in Avada Builder (CVE-2026-4782 Arbitrary File Read and CVE-2026-4798 SQL Injection) were disclosed by Wordfence researchers and patched in April and May 2026 via version 3.15.3, demonstrating active maintenance on the installed base of approximately 1 million WordPress sites.

Name

Themefusion

Legal name

ThemeFusion

Website

https://theme-fusion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ThemeFusion, founded in 2012 in Tampa and led by Founder/CEO Luke Beck, develops Avada, the #1 selling WordPress website builder theme on Themeforest, sold as a $69 one-time license to beginners, marketers, agencies, and SMBs globally with over one million active users.

Ownership category

akta.pro rank

Product category

WordPress Website Builder

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• WordPress themes
• Website builder
• Visual page builder
• Drag-and-drop builder
• WooCommerce themes

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Theme License Sales: One-time purchase of Avada WordPress theme at $69, providing lifetime license valid for the life of the product with free lifetime updates included. Primary revenue stream from direct sales through avada.com and Themeforest marketplace.
2. Support Renewals: Initial purchase includes 6 months of hands-on support. Support can be renewed or extended for additional periods as needed, creating potential recurring revenue from support service renewals.
3. Bundled Premium Plugins: 6 bundled premium plugins included with purchase (including WooCommerce, Slider Revolution, LayerSlider, The Events Calendar, HubSpot integrations). These add value to the core offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ThemeFusion develops and sells Avada, a WordPress website builder distributed primarily through the Themeforest (Envato) marketplace at $69 per one-time license. The product bundles a Live Visual Builder, header/footer/form/layout builders, 113 prebuilt websites, 600+ content blocks, 120+ design elements, and premium plugins (Slider Revolution, LayerSlider, WPML, WooCommerce) into an all-in-one package aimed at non-coders building professional websites. The company also operates Avada Studio, a companion asset library distributed as part of the Avada ecosystem.

Product overview

ThemeFusion offers Avada as a single, unified WordPress website builder product with an all-in-one architecture. The core Avada Website Builder includes multiple integrated sub-products and builder tools: Live Visual Builder, Layout Builder, Header Builder, Footer Builder, Form Builder, Mega Menu Builder, Off-Canvas Builder, Setup Wizard, and Performance Wizard. Supporting the core builder are complementary offerings: Avada Studio (639 prebuilt content blocks), 113 Prebuilt Websites across 20+ categories, 120+ Design Elements, 6 Bundled Premium Plugins (including Slider Revolution and LayerSlider), and the Avada Patcher maintenance tool. The product integrates natively with WooCommerce for eCommerce, and supports Yoast SEO, The Events Calendar, bbPress, HubSpot, and WPML. Avada is positioned for beginners, marketers, and professionals, with a one-time purchase model providing lifetime updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Avada Website Builder Avada is a WordPress website builder theme that combines a Live Visual drag-and-drop builder, prebuilt websites, header/footer/form/layout builders, and bundled premium plugins (Slider Revolution, LayerSlider, WPML, WooCommerce) into a single $69 license. It is sold to beginners, marketers, small businesses, and web design professionals who want to build professional websites without coding.
• Avada Studio Avada Studio is the companion website and asset library for the Avada theme, providing users with access to additional templates, layouts, and design assets to extend their Avada-built websites.

Quantifiable outcome

• 26,574+ average 5-star reviews on Themeforest
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature15 records

Partnerships

Four partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce for building custom online stores with unique product layouts and tailored customer sales journeys. 30+ prebuilt websites specifically designed for Shop/WooCommerce category.
• Yoast SEOcoreTechnology or IntegrationSeamless integration with Yoast SEO plugin for search engine optimization capabilities on Avada-built websites.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot for marketing automation and live chat widget functionality. 3 prebuilt websites available for HubSpot integration.
• Slider RevolutioncoreTechnology or IntegrationBundled premium plugin included with Avada purchase for advanced slider and carousel functionality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elegant Themes (Divi): Elegant Themes sells Divi, the most direct visual website builder competitor to Avada for WordPress, with a similar all-in-one theme/builder model and overlapping SMB, marketer, and agency customer base.
• Elementor: Elementor is a leading WordPress visual page builder plugin with a freemium model. It competes head-to-head with Avada's Live Visual Builder for the same SMB, marketer, and agency segments.
• Beaver Builder: Beaver Builder is a WordPress drag-and-drop page builder plugin focused on professionals and agencies, directly competing with Avada for the professional/agency segment.
• WPBakery (Visual Composer): WPBakery is one of the original WordPress front-end and back-end page builders, sold on CodeCanyon/Envato like Avada. It targets a similar mix of developers, agencies, and SMB website builders.
• Thrive Themes: Thrive Themes sells conversion-focused WordPress themes and builders (Thrive Architect, Thrive Suite). It overlaps with Avada on the marketer persona and SMB use cases.
• Themify: Themify offers a WordPress theme + builder combo (Themify Ultra) sold via its own marketplace and Themeforest. It is closely comparable in product shape, pricing model, and target market to Avada.

Emerging players

• SeedProd: SeedProd is a WordPress website and landing page builder plugin with a strong freemium funnel. It addresses the same SMB/beginner and marketer segments as Avada's prebuilt websites and Live Visual Builder.
• Bricks Builder: Bricks is a newer WordPress visual site builder targeting advanced users and developers. It represents the next generation of WordPress builders and competes with Avada on design flexibility and performance.
• GeneratePress / GenerateBlocks: GeneratePress is a lightweight WordPress theme frequently paired with the GenerateBlocks builder, popular with professionals and developers. It competes with Avada on performance and customization for the professional segment.

Regional players

• OptimizePress: OptimizePress is a WordPress-based funnel and landing-page builder widely used by marketers. Comparable to Avada on marketer-focused lead gen and funnel-building use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ThemeFusionVideos
• Facebookfacebook.com/101565403356430
• Xx.com/Theme_Fusion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Themefusion