What Lasting does

Lasting is a mobile-based relationship counseling platform that delivers science-backed couples therapy through structured 5-minute weekly sessions accessible via iOS, Android, and web. The product is designed to make marriage and couples counseling available without in-person therapist visits, serving a primarily consumer audience of couples and families across the United States and Canada. Lasting reports a cumulative user base of 3 million couples and families, with self-reported outcomes of 94% reporting stronger relationships and 80% reporting more confidence as a parent, and is positioned as the "#1 therapy program for couples" in its marketing. The company monetizes through a freemium model: users begin a free trial by providing payment information and convert to paid Lasting Premium subscriptions available on monthly, yearly auto-renewing, or one-time lifetime terms. A secondary channel—Organization-Provided Subscriptions—enables employers and third-party organizations to sponsor employee or member access as part of wellness and benefits programs.

Underlying technology is a content-driven digital therapy platform rather than a live-therapy service: it is a mobile and web application delivering pre-built, structured weekly exercises derived from decades of relationship research. The company holds no patents, no API or SDK offerings, and discloses no technical architecture beyond the mobile/web stack. Lasting is operated by a lean team of 1–10 employees based in New York, with all customer support routed through its parent company Talkspace ([email protected]), reflecting operational integration following Lasting's absorption as a Talkspace subsidiary by 2022. Distribution is product-led: app store listings (Apple App Store, Google Play), earned media across major consumer outlets, and a therapist-referral network that the company states numbers in the thousands. Lasting is CCPA-compliant and self-attests to WCAG 2.0 Level AA accessibility, with iOS VoiceOver, Android TalkBack, and other assistive technology support.

The business model blends consumer subscription recurring revenue with one-time lifetime purchases and a smaller enterprise channel through organization-sponsored subscriptions. Pricing is not publicly disclosed; terms of service reference free trials, monthly, yearly, and lifetime tiers, and organization-provided annual subscriptions. The platform's customer segments include (1) a primary persona segment of couples and families seeking accessible relationship counseling, (2) therapists and counselors who recommend the app as a complement to in-person therapy, and (3) enterprise/organization subscribers providing the service as an employee benefit. There are no disclosed headcount growth signals, no recent independent funding rounds, and no M&A activity beyond the Talkspace parent relationship, indicating Lasting currently functions as a focused product line within the broader Talkspace portfolio rather than an independently scaling venture.

Name

Lasting

Legal name

Lasting

Website

https://getlasting.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lasting is a mobile couples therapy app that delivers science-backed, 5-minute weekly counseling sessions to couples and families. A subsidiary of Talkspace, it serves US and Canadian consumers plus employer-sponsored wellness programs through freemium subscription tiers.

Ownership category

akta.pro rank

Product category

Couples Therapy and Relationship Counseling Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

End-of-Life Companionship (Non-Clinical) (HSABAAAL)

Keywords

• Couples therapy app
• Marriage counseling
• Relationship wellness
• Digital therapy platform
• Couples communication

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription (Premium): Pre-paid auto-renewing subscriptions offered as monthly or yearly plans. Users provide payment information to start free trial and are automatically charged upon conversion. Lifetime subscription option also available for one-time purchase.
2. Organization-Provided Subscriptions: Third-party organizations can provide subscription access to their members/employees. These sponsored subscriptions provide another revenue stream while expanding customer acquisition through employer or partner channels.
3. Lifetime Subscription: One-time lifetime purchase option for fee-based services, providing upfront revenue with ongoing service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Lasting is a mobile and web-based couples therapy app that delivers science-backed, structured weekly sessions of approximately five minutes each, along with exercises, communication tools, and progress tracking designed to help couples and families build healthier relationships. The service is offered under a freemium model, with a free trial converting into monthly or yearly auto-renewing Premium subscriptions, plus a one-time lifetime subscription option. An organization-sponsored subscription channel allows employers and partner organizations to provide access as an employee or member benefit.

Product overview

Lasting is a mobile-based marriage counseling and couples therapy platform. The core product is the Lasting app, which provides couples with science-backed therapy exercises and communication tools delivered through a mobile-first experience. Lasting operates on a freemium model with a paid Lasting Premium subscription tier offering extended features available as monthly, yearly (auto-renewing), or lifetime subscriptions. The company also offers Organization-Provided Subscriptions for employers and organizations to provide the service as an employee benefit. Lasting is available via iOS and Android mobile apps as well as a web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lasting App A mobile and web application delivering science-backed couples therapy through structured weekly sessions of approximately five minutes each, including exercises, communication tools, and progress tracking for couples and families seeking to build healthier relationships.
• Lasting Premium Subscription Paid subscription tier of the Lasting app offering extended access to therapy sessions and premium features, available as monthly, yearly (auto-renewing), or one-time lifetime subscriptions; only one partner needs an active subscription.
• Organization-Provided Subscriptions Employer or organization-sponsored access to Lasting Premium that enables employees or members to receive couples therapy services through workplace wellness or benefit programs, typically on an annual billing cycle.

Quantifiable outcome

• 94% of users report stronger relationships
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TalkspacecoreOthersLasting is a subsidiary of Talkspace, a leading virtual behavioral healthcare company. ©2022 Lasting, a Talkspace company. The parent company provides operational infrastructure, support services, and resources for the Lasting app. Contact support is handled through [email protected].
• Third-Party Organizations (Sponsors)minorChannel Partner/ Reseller/ DistributorOrganizations can provide subscription access to their members or employees through Organization-Provided Subscriptions. These third-party organizations sponsor access to Lasting's fee-based services for their constituents as part of wellness or benefit programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Lasting's parent company and a leading online therapy platform offering individual, couples, and teen therapy. Talkspace is directly comparable as both the owner and a broader behavioral-health incumbent that Lasting feeds into and competes with inside the same therapy category.
• Cerebral: A digital mental-health company offering therapy, counseling, and medication management. It competes for the same consumer mental-health wallet share and benefits-channel partnerships that Lasting targets through its organization-provided subscriptions.
• BetterHelp: The largest online therapy marketplace, owned by Teladoc, offering individual, teen, and couples counseling (via Regain). It competes with Lasting for couples-therapy demand and dwarfs Lasting in marketing budget, clinician supply, and brand awareness.
• Lyra Health: A mental-health benefits platform sold to employers and health plans, offering therapy, coaching, and medication management. It is comparable as a B2B/B2B2C channel for therapy benefits, and overlaps Lasting's organization-provided subscription angle at the enterprise layer.

Direct peers

• Regain: A dedicated online couples-counseling service operated by BetterHelp. Regain is the closest direct competitor to Lasting because it serves the same couples/relationship-therapy use case with licensed therapist matching rather than a self-guided app format.
• OurRelationship: A nonprofit offering evidence-based online couples counseling with structured online programs. It overlaps Lasting's self-guided, science-backed couples-counseling approach and serves a similar couple persona seeking accessible digital support.
• Relish: A relationship coaching app that delivers self-guided content, assessments, and exercises for couples. Relish competes with Lasting in the same digital couples-wellness category, with comparable self-service content delivery and a subscription model.

Emerging players

• 7 Cups: An online emotional-support platform combining peer listeners with licensed therapists. It is comparable to Lasting as a digital mental-health destination for relationship and emotional-wellness support, with a hybrid low-cost/free and paid-therapy offering.
• Modern Therapy: A digital mental-wellness platform providing on-demand therapy and self-guided content for individuals and couples. It overlaps Lasting's digital-delivery and subscription model while operating at a smaller scale.
• Headway: A network and insurance-billing platform for therapists that enables in-network therapy delivery. It is comparable as an adjacent mental-health infrastructure player that affects the supply and accessibility of therapy that Lasting complements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stevendziedzic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasting