NexTraq
NexTraq is a US-based GPS fleet tracking and telematics platform offering modular vehicle tracking, AI dashcams, ELD compliance, and mobile workforce management subscriptions to mid-to-large commercial fleet operators, now operating as part of Michelin Connected Fleet.
- Company typePrivate
- Founded2000
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NexTraq does
NexTraq, founded in 2000 and headquartered in Atlanta, Georgia, provides GPS-based fleet tracking and telematics solutions to commercial fleet operators across North America. The company's product is a modular, web-and-mobile platform organized around four solution pillars — Driver Safety (including the Fleet Defender AI-powered dashcam), Fleet Visibility & Productivity (vehicle and asset tracking, fuel management, geofencing, real-time alerts, sensors), Mobile Workforce (routing, dispatching, mobile apps for drivers and managers, time & attendance, automatic driver assignment), and Maintenance & ELD Compliance (electronic logging, maintenance, vehicle inspection, reporting). Hardware components include GPS trackers, dashcams, and sensors; the Smart Predictive Tire offering integrates Michelin's tire-pressure and temperature monitoring capability into the broader platform.
The business model is subscription-based: customers sign multi-year agreements with 12-month auto-renewal terms, paying recurring monthly fees per piece of equipment plus selected services, with hardware sold upfront and installation delivered through a certified North American installer network. Go-to-market combines direct enterprise field sales with consultative selling (40-day trial offers, demos, dedicated account managers), channel sales via the installer partner program, and a Michelin Connected Fleet footprint managing over 684,000 vehicles and 70,000+ customers globally. The company is a wholly-owned subsidiary of Michelin and operates as part of the Michelin Connected Fleet brand alongside Sascar and Masternaut. Named enterprise customers include Rentokil, SYRGROUP, Columbus Water Works, and Bizzaro, with cited outcomes ranging from 4–15% improvements across fuel economy, driver productivity, and accident cost reduction. Customer segments span twelve verticals, including field services, transportation, utilities, government/public safety, oil/gas/mining, agriculture, and cable/telecom.
NexTraq firmographics
Firmographics- Name
- NexTraq
- Legal name
- NexTraq, LLC
- Website
- https://nextraq.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NexTraq is a US-based GPS fleet tracking and telematics platform offering modular vehicle tracking, AI dashcams, ELD compliance, and mobile workforce management subscriptions to mid-to-large commercial fleet operators, now operating as part of Michelin Connected Fleet.
- Ownership category
- akta.pro rank
NexTraq industry classification
Industry- Product category
- Fleet Management Telematics
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
- akta.pro secondary industries
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where NexTraq is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NexTraq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Subscription-based Fleet Management Services: Monthly recurring charges based on pieces of Equipment and services associated with customer accounts. Charges accrue for all authorized Equipment regardless of vehicle status during the subscription term.
- Hardware/Equipment Sales: Sale and provisioning of GPS tracking devices, dashcams, sensors, and other telematics hardware for fleet vehicles and assets.
- Professional Services: Installation services through certified installer network, configuration, setup, and user training included in customer service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Equipment-based pricing with variable monthly charges |
| Subscription | Multi-year contract | Multi-year subscription with automatic annual renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
NexTraq product offering
Product offeringCore offering
NexTraq provides a GPS-based fleet management and telematics platform that delivers real-time vehicle and asset tracking, driver behavior monitoring, fuel management, ELD compliance, maintenance scheduling, multi-stop routing, dispatching, and AI-powered dashcam safety via the Fleet Defender solution. The platform is offered primarily as a subscription-based service bundled with GPS hardware and professional installation through a certified installer network, targeting fleet operators across industries such as field services, transportation, utilities, food and beverage, manufacturing, construction, government, and agriculture. NexTraq also offers mobile applications (NexTraq View for fleet managers and NexTraq Connect for drivers) and integrates Michelin Smart Predictive Tire monitoring under the Michelin Connected Fleet umbrella.
Product overview
NexTraq, now operating under MICHELIN Connected Fleet, offers a comprehensive fleet management platform with a modular architecture. The core offering consists of GPS-based vehicle tracking and telematics services, supplemented by a suite of add-on modules organized into four main categories: Driver Safety (including Fleet Defender AI-powered dashcams, Dashcam, and Driver Behavior monitoring), Fleet Visibility & Productivity (Vehicle Tracking, Asset Tracking, Fuel Management, Geofencing & Mapping, Real-Time Alerts, and Sensors), Mobile Workforce (Routing, Dispatching, Mobile Apps, Job Schedule Board, Time & Attendance, and Automatic Driver Assignment), and Maintenance & ELD Compliance (ELD Compliance, Reporting & Metrics, Maintenance, and Vehicle Inspection). The platform also integrates Smart Predictive Tire technology from Michelin. Key mobile applications include NexTraq View for fleet managers and NexTraq Connect for drivers. The system is accessible via web browser and mobile applications, with API integration capabilities for back-office system connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Tracking GPS-based real-time vehicle location tracking service enabling fleet managers to monitor where vehicles are and where they are going.
- Asset Tracking Tracking solution for trailers, generators, forklifts, and other mobile assets beyond vehicles, providing visibility into non-vehicle equipment.
- Fleet Defender (AI-Powered Dashcam) AI-powered dashcam solution providing fleet insights, proactive safety monitoring, real-time incident detection, and driver behavior analysis.
- Dashcam Dashcam solution for driver accountability and video capture used for incident documentation and safety monitoring.
- Driver Behavior Safety monitoring solution that tracks and reports on driver behaviors to reduce incidents and improve fleet safety performance.
- Fuel Management Fuel spending control and monitoring solution to track and manage fleet fuel consumption across vehicles.
- Routing Multi-stop routing solution that optimizes fleet navigation and delivery routes for efficiency.
- Dispatching Fleet dispatching solution for efficient assignment and coordination of fleet resources and jobs.
- NexTraq Mobile Apps (View & Connect) Suite of mobile apps including NexTraq View (for fleet managers, providing real-time fleet visibility, live maps, and dashboard data) and NexTraq Connect (for drivers, providing job management, navigation, time tracking, and vehicle inspection tools).
- ELD Compliance (NexTraq Elogs) FMCSA-compliant Electronic Logging Device (ELD) solution for Hours of Service recording, DVIR inspections, and IFTA mileage reporting.
- Maintenance Fleet maintenance management solution that prolongs vehicle life and improves uptime through scheduled service tracking.
- Vehicle Inspection Digital vehicle inspection solution with checklists that simplify driver inspections and improve fleet uptime.
- Reporting & Metrics Analytics and reporting tools for measuring, managing, and improving fleet performance through KPI dashboards and custom reports.
- Smart Predictive Tire Michelin tire monitoring solution using connected sensors to monitor real-time tire pressure and temperature and predict maintenance needs to prevent roadside events.
Quantifiable outcome
- 4% decrease in fuel consumption with driving behavior management
- +5 more outcomes
Companies that use NexTraq
Customer profileNamed customers4 records
Segments12 records
Ideal customer profiles3 records
NexTraq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
NexTraq partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Michelin GroupcoreNexTraq was acquired and integrated under Michelin Group's Connected Fleet brand alongside Sascar and Masternaut, managing over one million contracted trucks and vans globally. This integration provides NexTraq with Michelin's 130+ years of mobility expertise, tire technology including Smart Predictive Tire solutions, and global brand backing.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
NexTraq competitors and assessment
Company assessmentDirect peers
- Masternaut: European fleet telematics provider integrated with NexTraq under Michelin's Michelin Connected Fleet brand. Sibling offering with comparable platform capabilities serving a different geography.
- Fleetio: SaaS fleet maintenance, operations, and fuel management platform with growing telematics integrations. Competes with NexTraq's Maintenance, Fuel Management, and Vehicle Inspection modules.
- Geotab: Leading global fleet telematics platform offering GPS vehicle tracking, ELD compliance, and driver-behavior analytics. Direct competitor to NexTraq across SMB and enterprise fleet segments.
- Samsara: Publicly traded connected operations cloud combining vehicle telematics, video-based safety, and IoT. Competes directly with NexTraq's Fleet Defender dashcams, vehicle tracking, and asset tracking modules.
- Verizon Connect: Telematics and fleet management solution from Verizon targeting fleets of all sizes with GPS tracking, ELD, and driver safety. Direct competitor across NexTraq's full product suite.
- Motive: AI-native fleet management and equipment tracking platform focused on safety, spend management, and compliance. Direct peer competing for similar mid-market and enterprise customers.
- Azuga: Fleet telematics provider owned by Bridgestone offering GPS tracking, dashcams, driver behavior scoring, and ELD. Closely comparable given similar tire-company parent ownership model to NexTraq/Michelin.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform serving European and global markets with vehicle tracking and driver behavior solutions. Sibling-style competitor mirroring the Michelin/NexTraq relationship.
- Lytx: Video telematics and driver safety specialist using AI dashcams and machine-vision analytics. Direct overlap with NexTraq's Fleet Defender driver-safety positioning.
Broad incumbents
- Trimble Transportation: Diversified transportation technology incumbent offering telematics, route optimization, and supply chain solutions. Broader portfolio competitor that overlaps with NexTraq across enterprise fleet and logistics buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NexTraq social profiles
Digital presenceNexTraq compliance and trust
Trust signalCompliance2 records
NexTraq financial estimates
Financial estimateRevenue estimate
Valuation estimate
NexTraq leadership team
Management profileNumber of profiles
Profiles7 records
NexTraq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NexTraq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NexTraq
What does NexTraq do?
NexTraq provides a GPS-based fleet management and telematics platform that delivers real-time vehicle and asset tracking, driver behavior monitoring, fuel management, ELD compliance, maintenance scheduling, multi-stop routing, dispatching, and AI-powered dashcam safety via the Fleet Defender solution. The platform is offered primarily as a subscription-based service bundled with GPS hardware and professional installation through a certified installer network, targeting fleet operators across industries such as field services, transportation, utilities, food and beverage, manufacturing, construction, government, and agriculture. NexTraq also offers mobile applications (NexTraq View for fleet managers and NexTraq Connect for drivers) and integrates Michelin Smart Predictive Tire monitoring under the Michelin Connected Fleet umbrella.
Is NexTraq a public or private company?
NexTraq is a private company. It is classified as corporate owned and is currently operating.
When was NexTraq founded?
NexTraq was founded in 2000. It employs 101 to 250 people.
Where is NexTraq based?
NexTraq is headquartered in Atlanta, United States, in the North America region.
How does NexTraq make money?
Three revenue lines are on record. Subscription-based Fleet Management Services are the primary driver. The others are hardware/Equipment Sales and professional Services.
Who are NexTraq's main competitors?
Direct peers on record are Masternaut, Fleetio, Geotab, Samsara, Verizon Connect, Motive, Azuga, Webfleet (Bridgestone) and Lytx. Trimble Transportation is listed as a broad incumbent.
Does NexTraq have an API?
Yes. NexTraq offers an API for use with web-based components of the Services. The Terms and Conditions define 'API' as 'an application programming interface provided to you for use with web-based components of the Services.' The Michelin Connected Fleet About page mentions 'Open ecosystem and integrations via API.' However, no specific documentation URL, SDK, authentication method, rate limits, or technical specifications are provided in the source data.
What industry is NexTraq in?
NexTraq's product category is Fleet Management Telematics. Its primary akta.pro industry code is TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics, with a secondary code of TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets. Its NAICS code is 54151 and its SIC code is 7370.