Novia Financial
- Company typePrivate
- Founded2008
- HeadquartersBath, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Novia Financial firmographics
Firmographics- Name
- Novia Financial
- Legal name
- Novia Financial plc
- Website
- https://novia-financial.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Novia Financial industry classification
Industry- Product category
- Wealth Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industry
- Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)
Keywords
Where Novia Financial is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Novia Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Distribution channels1 record
Novia Financial product offering
Product offeringCore offering
Novia Financial operates the Wealthtime platform, a web-based wealth management and investment administration service for UK financial advisers, paraplanners, and their clients. The platform supports multi-user access across advisers, paraplanners, firm administrators, discretionary fund managers, and investors (individual, trust, joint, and company types), enabling portfolio management, investment administration, and wealth consolidation.
Product overview
Novia Financial operates as a financial services company offering the Wealthtime platform, a unified web-based wealth management solution. Wealthtime serves as the core product enabling advisers and wealth managers to manage client investments through a secure online portal with role-based access for different user types.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealthtime
Companies that use Novia Financial
Customer profileSegments6 records
Ideal customer profiles1 record
Novia Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novia Financial partnerships and signals
Strategic signalRecent moves3 records
Novia Financial competitors and assessment
Company assessmentDirect peers
- Transact: UK adviser-facing wealth platform providing trading, custody, and administration for financial advisers and their clients. Closely aligned with Novia's Wealthtime on customer (UK advisers), product (platform administration), and operating model (TAMP/Advisor Tech).
- P1 Investment Services: UK platform and outsourced paraplanner provider serving financial advisers with administration and investment services. Comparable to Novia on adviser-focused platform administration and wealth consolidation.
- True Potential: UK wealth management platform serving advisers through technology-led investing and administration tools. Directly comparable in target market (UK advisers) and product (platform, model portfolios, administration).
- AJ Bell Investcentre: UK investment platform serving advisers and direct investors with portfolio administration, custody, and trading. Comparable to Novia in targeting UK advisory firms for platform and back-office support.
- FundsNetwork (Interactive Investor): UK adviser platform operated by Interactive Investor offering custody, trading, and administration to advisory firms. Overlaps with Wealthtime on adviser platform, multi-asset investment access, and reporting.
- Hubwise (Abrdn): UK adviser platform providing administration and custody for advisers and paraplanners, now part of Abrdn. Directly competes with Novia on adviser platform technology, trading, and reporting.
Broad incumbents
- Seven Investment Management (7IM): UK wealth and investment platform manager serving advisers and direct clients. Comparable to Novia on adviser platform, model portfolios, and discretionary management, but operating at larger, broader scale.
- Quilter Platform: Large UK wealth manager operating a platform arm serving advisers and retail clients. Overlaps with Novia on adviser platform administration but operates across a much broader product and distribution portfolio.
- Abrdn Wrap: UK platform business serving advisers and corporate clients with wrap, custody, and discretionary solutions. Comparable to Novia on adviser platform technology but with broader asset-management capabilities.
- Aviva Investors / Aviva Platform: UK incumbent provider of platform and wealth solutions to advisers and workplace pension clients. Comparable on adviser platform capabilities but with a much broader insurance and pensions portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novia Financial social profiles
Digital presenceNovia Financial compliance and trust
Trust signalCompliance1 record
Novia Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novia Financial leadership team
Management profileNumber of profiles
Profiles1 record
Novia Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novia Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novia Financial
What does Novia Financial do?
Novia Financial operates the Wealthtime platform, a web-based wealth management and investment administration service for UK financial advisers, paraplanners, and their clients. The platform supports multi-user access across advisers, paraplanners, firm administrators, discretionary fund managers, and investors (individual, trust, joint, and company types), enabling portfolio management, investment administration, and wealth consolidation.
Is Novia Financial a public or private company?
Novia Financial is a private company. It is classified as unknown and is currently operating.
When was Novia Financial founded?
Novia Financial was founded in 2008. It employs 101 to 250 people.
Where is Novia Financial based?
Novia Financial is headquartered in Bath, United Kingdom, in the Europe region.
Who are Novia Financial's main competitors?
Direct peers on record are Transact, P1 Investment Services, True Potential, AJ Bell Investcentre, FundsNetwork (Interactive Investor) and Hubwise (Abrdn). Broad incumbents are Seven Investment Management (7IM), Quilter Platform, Abrdn Wrap and Aviva Investors / Aviva Platform.
Does Novia Financial have an API?
No public API is recorded for Novia Financial.
What industry is Novia Financial in?
Novia Financial's product category is Wealth Management Platform. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAAAMAI, Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms). Its NAICS code is 523940 and its SIC code is 6282.