Bright Harbor Healthcare

What Bright Harbor Healthcare does

Bright Harbor Healthcare (legally Ocean Mental Health Services, Inc.) is a New Jersey-incorporated non-profit community healthcare organization headquartered in Bayville, NJ, founded in 1959 and rebranded to its current name in 2018. It delivers integrated mental health, substance use disorder treatment, primary care, and supportive care services to Ocean County and the broader Jersey Shore community across 30 locations and 40+ programs, staffed by 425+ professionals. The service continuum spans 24/7 crisis intervention (CREST, PATH, IOC), outpatient therapy and psychiatry, ambulatory detox and medication-assisted treatment, children and family services (FCIU, Bayside partial care, Directions, Ocean Academy therapeutic school), supportive housing (Anchor, Beacon, Chelsea, WAVE, BEACH, SHARE, PACT teams serving 160+ individuals), and specialty programs including perinatal mental health (HOPES), senior socialization (SOLAS), young adult bridge housing (Salt Bridge Farm), grief support (EMBRACE), LGBTQ+ care (Oasis), and community food access (The NOOK and Recovery Café). The organization also operates an on-site Genoa Pharmacy and co-responder programs (On P.O.I.N.T. across 10 police departments and ARRIVE Together with NJ State Police) that embed clinicians in law enforcement settings for pre-arrest diversion and 9-1-1 behavioral health response.

The underlying technology stack is a conventional integrated community health platform: electronic health records supporting mental health, substance use, and primary care workflows, with virtual/telehealth session options supplementing in-person care at Bayville, Point Pleasant, Little Egg Harbor, and Toms River sites. Distribution and intake occur through a centralized Access Center (732-575-1111 / 877-621-0445), 24/7 crisis lines, a Square-powered self-serve patient billing portal, and a GiveButter-based donation platform, with Clicky web analytics on the marketing site. There is no proprietary AI/ML, no API platform, and no mobile app; the technology posture is integrated but commodity.

The business model is a hybrid non-profit funding stack: fee-for-service billing to third-party insurance, Medicare, and Medicaid for clinical services; New Jersey state and county grants and contracts (Mental Health Diversion via Preferred Behavioral Health, SOLAS, DCPP-linked Keeping Families Together, IOC court-ordered services); and philanthropic revenue through the wholly-owned Bright Harbor Foundation, including corporate sponsorships (Trinity Solar, Capstone Insurance), peer-to-peer fundraising, and seasonal giving programs. The customer base is the Ocean County community at large, with a notable concentration of government and institutional referral partners (10 police departments, NJ State Police, DCPP, schools, Mental Health Association), and 98% self-reported patient satisfaction across 100,000+ lifetime patients served.

Name

Bright Harbor Healthcare

Legal name

Ocean Mental Health Services, Inc.

Website

https://brightharbor.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Bright Harbor Healthcare is a New Jersey non-profit (founded 1959) providing integrated mental health, substance use, primary care, crisis, and supportive housing services to Ocean County residents across 30 locations and 40+ programs, staffed by 425+ professionals.

Ownership category

akta.pro rank

Product category

Behavioral Health and Integrated Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Nursing and Residential Care Facilities (623), Temporary Shelters (624221)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Behavioral health services
• Substance use treatment
• Primary care services
• Crisis intervention services
• Supportive housing programs

Headquarters

HQ city

Bayville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Billing: Fee-for-service model billing third-party insurance companies, Medicare, and Medicaid for healthcare services provided to patients
2. Government Grants and Contracts: Funded through New Jersey grants and partnerships including Preferred Behavioral Health for Mental Health Diversion Programs; SOLAS program funded through grant for Ocean County seniors 60+
3. Donations and Philanthropy: Individual donations, corporate partnerships, peer-to-peer fundraising campaigns, and seasonal giving programs supporting Bright Harbor Foundation and program expansion

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bright Harbor Healthcare is a nonprofit, community-based integrated healthcare organization that provides mental health services, substance use disorder treatment, primary care, crisis intervention, supportive housing, and a private therapeutic school to individuals and families across Ocean County, New Jersey. Its 40+ programs operate across 30+ physical locations, with services billed through insurance (Medicare, Medicaid, third-party) and supplemented by state grants, corporate sponsorships, and charitable donations through the Bright Harbor Foundation.

Product overview

Bright Harbor Healthcare operates as a comprehensive behavioral health platform providing integrated mental health, substance use recovery, primary care, and supportive services across Ocean County, New Jersey. The organization offers 40+ service programs organized into core service lines: Outpatient Services (individual/group therapy, psychiatric evaluation, medication management), Crisis Services (24/7 crisis support, CREST, Crisis Stabilization, PATH), Primary Care (integrated physical and mental health), Substance Use Disorder Treatment (outpatient detox, MAT, recovery coaching), Children & Family Services (FCIU, Bayside, youth programs), and Supportive Care Programs (residential housing, PACT teams, housing assistance). Specialized programs include Ocean Academy (therapeutic school), The NOOK (food security), Genoa Pharmacy (on-site pharmacy), On P.O.I.T. (law enforcement partnership), SOLAS (senior services), HOPES (perinatal care), Salt Bridge Farm (young adult housing), and EMBRACE (grief/trauma support). The platform serves individuals across all ages with a whole-person, integrated care approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Services Comprehensive outpatient mental health services offering individual, family, and couples therapy; psychiatric evaluation; medication management; group therapy; and specialty programs (Oasis LGBTQ+ services, IFSS intensive family support, Shore Haven Partial Care) for adults and families in Ocean County.
• Crisis Services 24/7 crisis counseling and mental health intervention including crisis line response, crisis stabilization, the CREST recovery-focused crisis team, the PATH homeless outreach program, and involuntary outpatient commitment (IOC) services for adults experiencing acute mental health crises in Ocean County.
• Primary Care Services Integrated primary care services addressing both physical and mental health needs, including acute care, chronic care management, preventive screenings, and care coordination, structured to support clients' treatment programs and link them to appropriate specialty care.
• Substance Use Disorder Treatment Comprehensive addiction treatment including outpatient detox (Ambulatory Withdrawal Management), Medication Assisted Treatment (Suboxone/Vivitrol), intensive outpatient programs, individual/group/family counseling, and recovery coaching for individuals with opioid, alcohol, and other substance use disorders.
• Children & Family Services Behavioral health and mental wellness services for youth and families including the Family Crisis Intervention Unit (FCIU), Bayside adolescent partial care, the Keeping Families Together housing-first program for DCPP-involved families, the Directions Program for court-involved youth, and Youth Recovery Services.
• Ocean Academy Private therapeutic school for children and adolescents with emotional and behavioral challenges, offering academic instruction combined with on-site therapeutic services at 160 Route 9, Bayville, NJ.
• Supportive Care Programs Adult residential services and supportive housing including group homes (Anchor House, Beacon House, Chelsea House), supportive housing (WAVE, BEACH, SHARE), the two PACT teams serving 160+ individuals in Ocean County, the Keeping Families Together program, The NOOK food access program, and the Recovery Café community space.
• Outreach Services Community-based outreach programs including the ARRIVE Together law enforcement co-response program, Involuntary Outpatient Commitment (IOC), Crisis Diversion, the On P.O.I.N.T. social worker embedding program, S.O.S. Street Outreach Services, REAL peer-led recovery engagement, and Mental Health Diversion programs.
• Genoa Pharmacy On-site pharmacy partnership providing comprehensive pharmaceutical services including medication fulfillment, dose-packaged medication packets, prior authorization assistance, after-hours on-call service, mail delivery, and prescription transfers for Bright Harbor patients, located at 160 Route 9, Bayville, NJ.
• The NOOK Community Food Access Program Community food access program providing dignified food security services including on-site food distribution, pet pantry supplies, community dining events, and home-delivered meals for individuals and families in need.
• Salt Bridge Farm Young Adult Bridge Housing Young adult bridge housing program for ages 18-24 experiencing homelessness, providing transitional housing, agricultural training, workforce development, life skills, and wellness support on a farm property in Bayville, NJ.
• HOPES Perinatal Mental Health Program Perinatal mental health program (Healing through Outpatient Perinatal Education & Support) helping Ocean County residents navigate postpartum experiences including medication management, therapy, support groups, yoga, and birth trauma processing, available in hybrid and fully virtual formats.
• EMBRACE Grief & Trauma Center Grief and trauma support program providing trauma-informed, grief-focused support including support groups, individual and family sessions, and expressive activities for individuals of all ages.

Quantifiable outcome

• 98% patient satisfaction rate
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Genoa HealthcarecoreTechnology or IntegrationOn-site pharmacy partnership providing comprehensive pharmaceutical services including medication fulfillment, dose packaging, prior authorization assistance, after-hours on-call service, mail delivery, and prescription transfers. Located at 160 Route 9, Bayville, NJ.
• Trinity SolarminorGTM or Marketing PartnerCorporate partnership where Trinity Solar contributes $100 per qualified appointment, $1,000 when referred members go solar, and $500 per referral to Bright Harbor Healthcare.
• Capstone Insurance and Financial ServicesminorGTM or Marketing PartnerAnchor of Support Sponsor for Bright Harbor Healthcare, providing corporate sponsorship for mental health and addiction programs.
• Ocean County Police DepartmentscoreStrategic or Co-development PartnerOn P.O.I.N.T. program embeds social workers in 10 police departments (Stafford, Little Egg Harbor, Lacey, South Toms River, Lakehurst, Ocean Township, Manchester, Brick, LBI Towns, Toms River) for early intervention and diversion. Founded in 2016 with Stafford Township Police Department.
• New Jersey State Police and Local Law EnforcementcoreStrategic or Co-development PartnerARRIVE Together initiative partners licensed mental health professionals with law enforcement to respond to 9-1-1 calls involving behavioral health crises for de-escalation and connection to care.
• Mental Health Association of Ocean CountycoreStrategic or Co-development PartnerPartnership in CREST program providing rapid, short-term, recovery-focused crisis intervention for adults with mental health crises. CREST bridges gaps in care and connects individuals to ongoing support.
• Brew Grounds CafeminorGTM or Marketing PartnerEvent venue partner for community events including Dog Photos with Santa event at 954 Lakewood Rd.
• Husky House RescueminorGTM or Marketing PartnerAnimal rescue partner for community events featuring adoptable huskies at Bright Harbor Healthcare events.
• Girl Scouts of the Jersey ShoreminorGTM or Marketing PartnerVenue partner hosting Designer Purse Bingo event, supporting Bright Harbor Foundation fundraising.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon Wish List partnership allowing donors to purchase items directly from Bright Harbor's wish list with shipping to organization.
• DCPP (Division of Child Protection and Permanency)coreStrategic or Co-development PartnerKeeping Families Together program serves DCPP-involved families challenged with homelessness, using housing-first model to prevent out-of-home placement and support family reunification.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Preferred Behavioral Health of New Jersey: NJ-based non-profit behavioral health organization serving Ocean and other NJ counties with mental health, substance use, and prevention services. Direct peer with similar mission and program portfolio; identified as an existing funding/partner collaborator with Bright Harbor.
• CarePlus New Jersey: Large NJ non-profit providing integrated mental health, substance use, and primary care services across northern and central New Jersey. Comparable in mission, integrated care model, and breadth of services including outpatient, residential, and crisis programs.
• Rutgers University Behavioral Health Care (UBHC): NJ-based academic-affiliated behavioral health provider offering outpatient, inpatient, crisis, and specialty mental health services statewide. Comparable scale and program breadth; academic affiliation provides clinical credibility analogous to Bright Harbor's credentialed leadership.
• CPC Behavioral Healthcare: Monmouth County, NJ non-profit providing mental health, substance use, intellectual/developmental disabilities, and crisis services. Comparable non-profit structure, service portfolio, and NJ geography (adjacent to Ocean County).
• Acenda Integrated Health: NJ non-profit providing integrated behavioral health, substance use, housing, and family services across southern NJ. Highly comparable non-profit structure, integrated care model, housing/residential services, and NJ regional footprint.

Broad incumbents

• Hackensack Meridian Health Behavioral Health: Large NJ health system's behavioral health division providing inpatient, outpatient, and crisis services across the state. Broader incumbent with hospital-based infrastructure; competes for similar patient populations but operates as part of a larger health system.
• Atlantic Behavioral Health (Atlantic Health System): Hospital system-affiliated behavioral health provider serving northern and central NJ with mental health, substance use, and crisis services. Comparable in service mix but backed by multi-hospital system resources and broader geographic footprint.

Regional players

• Family Connections (NJ): NJ non-profit offering family counseling, mental health, substance use, and community programs primarily in the Newark/Essex County area. Comparable non-profit mission and integrated family services model but focused on different NJ geography.
• Jewish Family Service of Greater Middlesex County: NJ non-profit social services organization providing mental health counseling, case management, and senior services. Comparable in mission (community-based non-profit) and partial service overlap (outpatient mental health, senior programs like SOLAS), but different NJ geography.

Emerging players

• Children's Home Society of New Jersey: NJ non-profit providing behavioral health, child welfare, and family services. Comparable in children & family services (analogous to Ocean Academy, FCIU) and NJ regional footprint, though more focused on adoption and child welfare than integrated adult behavioral health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OceanMHS
• Facebookfacebook.com/brightharbor
• Instagraminstagram.com/brightharbor
• Xx.com/Bright_Harbor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Harbor Healthcare