Natural One
Natural One is a Brazilian manufacturer of 100% natural fruit juices and oat beverages sold through nationwide retail and a direct-to-consumer e-commerce storefront. The company serves health-conscious consumers, athletes, and calorie-conscious buyers with clean-label, preservative-free products in transparent glass packaging.
- Company typePrivate
- Founded2014
- HeadquartersJarinu, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Natural One does
Natural One is a Brazilian manufacturer of 100% natural fruit juices headquartered in Jarinu, Brazil, operating with a headcount of 251–500 employees. The company produces four distinct product lines: refrigerated juices (Sucos Refrigerados), ambient-temperature juices (Sucos Ambientes), an ultra-low-calorie line called Linha Fresh at 36kcal per serving, and oat-based beverages (Bebidas de Aveia). Its core technical differentiation is the pioneering use of transparent glass bottle packaging in Brazil, which allows consumers to visually verify the purity of the liquid inside and distinguishes Natural One's 100% fruit juice products from competing nectars and pulps.
The business model is fundamentally B2C packaged goods: revenue is generated through wholesale sales to Brazilian retail outlets (supermarkets and convenience stores) supplemented by a direct-to-consumer e-commerce storefront at thenaturalone.com.br. Marketing is conducted through content (a blog focused on label literacy and nutrition), sports sponsorships, and brand-ambassador partnerships with elite athletes including World Surf League Champion 2025 Yago Dora and Rodrigo Saldanha. The company targets three primary consumer segments — health-conscious consumers, athletes and active-lifestyle users, and calorie-conscious consumers — without disclosed enterprise or B2B contracts, indicating a horizontally distributed mass-market customer base.
Natural One has been operating for more than 15 years as a self-funded, founder-led private company under Ricardo De Moraes, with only a single zero-dollar funding round on record (2017) and no disclosed institutional investors. The company has stated a corporate sustainability goal of using 100% recycled material in all bottles by 2029 and has invested in multi-language website infrastructure (Portuguese, Spanish, English, French) and a dedicated /global page, which together signal latent international expansion intent, although no overseas distribution partnerships or revenue are yet disclosed.
Natural One firmographics
Firmographics- Name
- Natural One
- Legal name
- Natural One
- Website
- https://natone.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Natural One is a Brazilian manufacturer of 100% natural fruit juices and oat beverages sold through nationwide retail and a direct-to-consumer e-commerce storefront. The company serves health-conscious consumers, athletes, and calorie-conscious buyers with clean-label, preservative-free products in transparent glass packaging.
- Ownership category
- akta.pro rank
Natural One industry classification
Industry- Product category
- Natural Fruit Juices & Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Refrigerated Juices & Smoothies (CRADACAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Natural One is headquartered
LocationHeadquarters
- HQ city
- Jarinu
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Natural One business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fruit Juice Sales: Revenue generated from selling 100% natural fruit juices in various formats including refrigerated, ambient, and fresh lines, plus oat beverages. Sold through retail distribution and direct-to-consumer e-commerce.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Natural One product offering
Product offeringCore offering
Natural One manufactures and sells 100% natural fruit juices and oat-based beverages without preservatives, added sugar, artificial colors, or artificial flavors. The company pioneered transparent glass bottle packaging in Brazil to allow consumers to visually verify product purity, differentiating its 100% fruit juices from nectars and pulps. Its portfolio spans four product lines: refrigerated juices, ambient-temperature juices, a low-calorie Fresh line (36kcal per serving), and oat-based beverages.
Product overview
Natural One is a Brazilian beverage company offering 100% natural fruit juices and oat-based drinks without preservatives, sugar, or artificial additives. The product portfolio consists of four main lines: (1) Sucos Refrigerados – refrigerated 100% fruit juices requiring cold storage; (2) Sucos Ambientes – room-temperature 100% fruit juices with extended shelf life; (3) Sucos Fresh – a low-calorie juice line featuring only 36kcal per serving; and (4) Bebidas de Aveia – oat-based beverages as a non-fruit alternative. The company pioneered transparent glass packaging in Brazil to differentiate 100% fruit juices from nectars and pulp-based drinks, with a stated goal that by 2029 all bottles will be made from 100% recycled material.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Refrigerados: Refrigerated fruit juices sold in glass bottles
- Linha Ambiente
- Linha Fresh
- Bebidas de Aveia
Products and services
- Sucos Refrigerados (Refrigerated Juices) 100% fruit juices that require refrigeration, made from fruits picked directly from trees, without additives, artificial colors, or artificial flavors. Sold in glass bottles for health-conscious Brazilian consumers and available nationwide through retail and e-commerce channels.
- Sucos Ambientes (Ambient Juices) Room-temperature 100% fruit juices that do not require refrigeration, offering convenience and extended shelf life while maintaining purity and authenticity. Packaged in glass bottles for health-conscious Brazilian consumers.
- Sucos Fresh (Fresh Line) Low-calorie juice line containing only 36kcal per serving, positioned as a very low-calorie natural fruit beverage option for calorie-conscious consumers who want natural ingredients.
- Bebidas de Aveia (Oat Beverages) Oat-based beverages made with selected ingredients including cocoa, offered as a plant-based non-fruit alternative to Natural One's fruit juice lines.
Quantifiable outcome
- 36kcal per serving in Fresh line
Companies that use Natural One
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Natural One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Natural One partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Yago DoracoreProfessional surfer and World Surf League Champion 2025. Yago Dora represents Natural One as a brand ambassador, embodying the brand values of sport, health, and natural energy. His championship victory positions Natural One alongside elite athletic performance.
- Rodrigo SaldanhacoreProfessional athlete endorsing Natural One juices as part of training nutrition. Rodrigo publicly advocates for Natural One as a clean-label beverage option that fits within an athletic training regimen without compromising nutritional goals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Natural One competitors and assessment
Company assessmentDirect peers
- Do Bem: Brazilian premium natural juice brand offering 100% fruit juices in glass packaging, directly competing with Natural One in the clean-label juice segment in Brazil.
- Maguary: Established Brazilian juice and nectar brand with broad retail distribution; competes with Natural One on juice shelf space but at a more mass-market positioning.
- Jandaia: Brazilian juice manufacturer with nationwide distribution offering ambient and refrigerated juice lines, comparable to Natural One's ambient and refrigerated SKUs.
- Dafruta: Brazilian juice brand producing ready-to-drink juices and nectars sold in retail channels; a direct competitor in the Brazilian fruit juice category.
- Innocent Drinks: Coca-Cola-owned brand specializing in natural smoothies and 100% fruit juices; mirrors Natural One's clean-label, no-additives positioning at global scale.
- Oatly: Leading oat-based beverage brand globally; directly comparable to Natural One's Bebidas de Aveia line as a plant-based beverage alternative to juice.
Broad incumbents
- Tropicana: PepsiCo-owned global juice giant operating broadly in fruit juices and juice drinks; competes indirectly with Natural One in premium juice positioning across retail.
- Aurora Alimentos: Large Brazilian food cooperative with a diversified juice and beverage portfolio; competes with Natural One on retail juice shelf space across Brazil.
Emerging players
- Califia Farms: Plant-based beverage company offering oat and almond drinks with clean-label positioning; relevant peer for Natural One's oat beverage expansion strategy.
- Suja Juice: US-based cold-pressed juice brand emphasizing organic, no-added-sugar formulations; comparable to Natural One's clean-label, premium juice positioning in a different geography.
Market position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Natural One social profiles
Digital presenceNatural One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural One leadership team
Management profileNumber of profiles
Profiles1 record
Natural One funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural One
What does Natural One do?
Natural One manufactures and sells 100% natural fruit juices and oat-based beverages without preservatives, added sugar, artificial colors, or artificial flavors. The company pioneered transparent glass bottle packaging in Brazil to allow consumers to visually verify product purity, differentiating its 100% fruit juices from nectars and pulps. Its portfolio spans four product lines: refrigerated juices, ambient-temperature juices, a low-calorie Fresh line (36kcal per serving), and oat-based beverages.
Is Natural One a public or private company?
Natural One is a private company. It is classified as unknown and is currently operating.
When was Natural One founded?
Natural One was founded in 2014. It employs 251 to 500 people.
Where is Natural One based?
Natural One is headquartered in Jarinu, Brazil, in the Latin America region.
How does Natural One make money?
One revenue line is on record: fruit Juice Sales.
Who are Natural One's main competitors?
Direct peers on record are Do Bem, Maguary, Jandaia, Dafruta, Innocent Drinks and Oatly. Broad incumbents are Tropicana and Aurora Alimentos. Emerging players are Califia Farms and Suja Juice.
Does Natural One have an API?
No public API is recorded for Natural One.
What industry is Natural One in?
Natural One's product category is Natural Fruit Juices & Beverages. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 3121 and its SIC code is 2080.